Restartt

Co-founded Restartt to build the next-generation full-stack GTM agency for B2B SaaS. Designed to serve Series A and later-stage companies, Restartt combines strategy, execution, and experimentation to accelerate pipeline generation. With a deep focus on the acquisition growth loop, the agency helps some of the world's fastest-growing SaaS companies operationalize and scale their marketing, brand, and growth functions with speed and precision.

Co-Founder

Minuttia

Founded Minuttia from scratch and grew it into one of the most respected content marketing agencies for B2B SaaS. At its peak, the agency was doing 7 figures in ARR and employed a team of 20–25 people. We’ve worked with 40+ SaaS companies, including ServiceTitan, Toggl, Docebo, Sitecore, Guru, and NordVPN, many backed by investors like Sequoia, Accel, and Bessemer.

Founder

GrowthWaves

Created GrowthWaves to share deep, practical ideas on how B2B companies grow. The newsletter is read by operators and marketers at companies like Amazon, Spotify, Canva, HubSpot, Ahrefs, ServiceTitan, and Wix, serving over 5,000 readers and growing. All content is based on tested ideas and lessons from growing, advising, and studying SaaS companies.

Reforge

Working with Reforge to create content for their community of operators. This includes tools, templates, and webinars based on what works in B2B SaaS growth, drawn from years of experimentation and relentless execution, not theory.

Creator

Attio

Collaborating with Attio as part of their Creators Network to produce insightful, hands-on content that showcases advanced use cases and workflows in modern CRM systems. Focused on creating actionable examples and tutorials that help B2B professionals streamline their GTM processes using Attio's powerful, intuitive UI. The work emphasizes practical applications of relational databases, automation, and collaborative CRM design tailored for high-performing go-to-market teams.

RankBee.ai

Invested in RankBee.ai, a company building software that helps brands track and optimize visibility across AI models like ChatGPT, Google Gemini, Grok, and Claude. This represents a new category of marketing software—often referred to as GEO (Generative Engine Optimization). Unlike traditional SEO, GEO focuses on visibility within AI search environments, which are becoming a distinct part of the buyer journey. As AI search gains adoption, tools like RankBee are helping companies understand and improve how their brand shows up in these new search interfaces.

Angel Investor

George Chasiotis

Working directly with SaaS founders and teams on go-to-market (GTM). Also invest in early-stage SaaS companies and support them with strategic input across product, GTM, marketing, and growth. This work is grounded in firsthand experience—from scaling Minuttia to advising companies across different categories and growth stages.

GrowthMentor

Served as a growth mentor on GrowthMentor’s expert platform, advising early- to mid-stage B2B SaaS founders and marketers on growth strategy. While managing Minuttia full-time, I offered hands-on guidance in focused mentorship sessions, helping companies navigate challenges and opportunities across various GTM motions.

Growth Mentor

The SaaS SEO Show

Hosted 100+ in-depth interviews with leading figures in the SEO industry, including Rand Fishkin, Kevin Indig, and other influential voices shaping organic growth in B2B SaaS. The show attracted thousands of downloads and built a dedicated audience of SEO practitioners, growth marketers, and founders from top-tier SaaS companies worldwide. Focused on uncovering actionable insights, frameworks, and stories behind successful SEO strategies, the show became a trusted resource for those building organic growth engines in competitive markets.

Host

LearnWorlds

Advised LearnWorlds on building and scaling their organic growth engine from the ground up. Worked closely with their team to develop and implement SEO strategy, optimize content operations, and troubleshoot technical growth bottlenecks. Also provided strategic guidance on improving their acquisition growth loop, including conversion rate optimization initiatives. During this collaboration, LearnWorlds achieved over 50% growth in organic visibility, contributing to a stronger inbound pipeline and sustainable, compounding growth.

Growth Advisor

Hey there 👋

I'm George, and here's the (super) short version of my story:

- Built a 7-figure content marketing agency for SaaS companies
- Worked with 40+ leading SaaS companies such as ServiceTitan, Toggl, Docebo, Sitecore, Guru, and NordVPN
- Helped portfolio companies of renowned investors such as Sequoia, Accel, and Bessemer Ventures
- Built and managed a team of 20-25 people
- Built a newsletter on B2B growth with 5,000+ readers
- Featured in 50+ media outlets such as ProductLed, Growth Unhinged, Reforge, and Superpath
- Angel invested in 1 SaaS startup

What you'll get by following me?

- Behind the scenes of running my companies
- Actionable tips on how to grow a successful B2B company
- No-fluff advice that's based on experiments and things I try out myself

How to work with me?

1) Full-stack Growth Agency: Visit https://restartt.ai/ and request an intro call
2) Content Marketing Agency: Visit minuttia.com/lets-talk/ and submit a form request
3) Newsletter: Visit growthwaves.com and sign up for free
4) Speaking and Angel Investment Requests: Visit georgechasiotis.com and submit a form request

We’ve been refining our prospecting process at Minuttia.

Here’s how it currently looks:

Step 1 — Identify target accounts (Clay)
Step 2 — Identify core use cases (Clay’s Claygent)
Step 3 — Turn use cases into keywords (Ahrefs and Semrush)
Step 4 — Turn keywords into prompts (Profound and Minuttia's tool)
Step 5 — Create a prospect project in Profound (Profound)
Step 6 — Create a personalized video walkthrough (Loom)
Step 7 — Add accounts to LinkedIn outreach sequence (HeyReach.io)
Step 8 — Add new deal to CRM (Attio)

The process isn’t rocket science. But we lead with value, bring in data, and focus on things companies actually care about.

According to a survey of 195 GTM leaders:

“51% plan to increase their investment in AI search. In contrast, only 14% plan to invest more in SEO.”

As Charlie Munger said: “We’re fishing where the fish are.”

And we’re constantly iterating based on what we learn.

Of course, turning a new deal into a closed deal is its own challenge. And even after that, the pressure is on to deliver results, fast.

But I have full confidence in Minuttia - AEO Agency’s team to execute, especially under the leadership of Zacharias Xiroudakis.

Founder at Minuttia // B2B SaaS Growth // Views are my own

What bothers me about most of the advice on how to win in AI search is that it’s essentially SEO, plus brand and a great product, disguised as the marketing innovation of the century. I don’t think overcomplicating things benefits anyone.

I joined LinkedIn about 9 years ago and started posting shortly after. Things were slow at first, but the algorithm was much more rewarding back then, regardless of my follower count. Or the fact that I was relatively unknown, had no connections, no story to tell, and not much to share.

The first couple of years were basically trial, error, and learning. Eventually, I think I “cracked the code” and like many other creators and business owners, I started to benefit from the platform. Of course, I wasn’t always consistent—just like most people running businesses and using content as a growth lever.

All in all, LinkedIn has been good to me. I’ve generated revenue, spoken at events, gained visibility, and even made a few good friends along the way. And for that, I’m grateful.

LinkedIn has been a place where opinions meet, ideas are shared, and opportunities come out of the blue.

But lately, things look a bit different. The feed is full of irrelevant company ads, “thought leaders” boosting their posts to the wrong audiences, bragging, inaccurate information from creators with *too much* influence, and audiences that rarely push back, and spam messages from folks trying to sell anything you can imagine.

But that’s not even the worst part. Because unless you pay (read: thought leader ads) or participate in tactics like engagement pods, you often feel close to invisible on the platform.

You’ve seen the posts. People reach out to LinkedIn to ask if they’re shadowbanned. I’ve done that too, by the way. Even mega-influencers (for the context of LinkedIn) with large audiences have started complaining, which shows that this touches everyone. People are already talking about “de-risking” and “building on other platforms” to avoid keeping all their eggs in one basket.

The thing is: we put a lot of effort into this content. And most of us know our audiences really well. We obviously do it because of the incentive, which is different for every person (for me, it’s the things I mentioned above). But if the incentive isn’t there, people will look for alternatives sooner or later. Many already do.

And that’s not good for LinkedIn—or for the people who mostly consume content here—because many of the best creators will eventually move elsewhere.

I really hope the team at LinkedIn listens to its users—the people who keep the platform alive by putting in all these hours to create great content and engage here—and take action that benefits both its business and those of us who are trying to build real businesses and personal brands with the help of LinkedIn.

Creators, users, and LinkedIn all win when the best content actually has a chance to be seen.

I built a small tool that turns keywords into high-quality AI prompts.

Sure, plenty of AI trackers already do this (just not very well).

So I built something custom for Minuttia - AEO Agency’s team and clients.

The logic is simple. You plug in:

a) The keywords you want to generate prompts for
b) Your website for context
c) The number of prompts you want to generate per keyword (max. 5)
d) A description of your brand
e) A short description of your target audience

Every prompt gets a search-intent label, based on Minuttia’s internal intent framework.

You can copy all prompts—or just the best ones—and start tracking right away.

No “comment to get the link” for this one.

You can take it for a spin here: https://lnkd.in/d28zAJCt

(Please don’t burn all my Lovable credits and engage so that more people can find it 🙏)

While reviewing citations from ChatGPT, Perplexity, and AI Overviews for one of Minuttia - AEO Agency’s clients, I noticed something interesting.

The most frequently cited pages seem to fall into two categories:

1 — Pages that explain the company and its product capabilities. Think: buyer's guides or walkthroughs on how to complete a specific task using the product's features.

2 — Pages offering unique insights or proprietary data from customers. For example, a report focused on a market segment the company knows deeply.

Of course, this isn’t statistically significant—it’s based on a single client, not a broad dataset.

#2 isn’t exactly surprising. Proprietary data and customer insights often get cited in AI search because of their uniqueness.

But #1 is worth paying closer attention to. Even though the general notion is that you shouldn’t be overly promotional or avoid talking about yourself, talking about yourself (in the proper context) may actually drive visibility.

There are many ways to do that—buyer guides, feature-driven use cases, alternative listicles, comparison pieces, and software roundups. All ways to talk about yourself (without overdoing it).

Staying unbiased is tough, but it’s possible. And based on this example, it’s probably worth the effort. 

Again, not statistically significant. Just an observation that might help shape your content strategy in an AI-driven search world.

I’m genuinely impressed by Parallel’s search API. (no affiliation)

So much so, we built an internal tool on top of it.

Here’s how it works:

1 — Add a topic you’re interested in (e.g., OKRs)
2 — Describe what you're looking for (in plain language)
3 — Parallel Web Systems finds the most relevant and recent sources
4 — Sources are qualified using one of OpenAI’s older, cheaper models
5 — You get a curated list of sources to use in your content

Building tools on top of high-quality APIs—with flexible, pay-as-you-go pricing instead of overpriced subscriptions—is how modern applications will be built.

It makes work more enjoyable and productive, while keeping costs down—always tied to usage, which is a solid proxy for customer value.

Some of my biggest business mistakes came from going brand-first instead of business-first. The logo, the website, the color palette. Get some customers, serve them, and build a couple of case studies. You have a business. Then you can build a brand on top of it.

Laand

In my spare time, I build this product to solve a problem I witnessed first-hand while skimming hundreds of applications when hiring for my team or for clients. 

By leveraging strategy over spam, the people I hired landed their dream jobs by rethinking how they applied. Laand reverse-engineers what they did differently to standout, delivering tailored Job Application Kits (JAKs) to help you do the same. 

I ideated and built the entire Laand product from the ground up, handling everything from UX to product design, product marketing, customer acquisition and retention.

Chief Product Builder

VEC.studio

VEC Studio isn't just another content marketing agency. We help B2B SaaS Founders tell their brand and product’s story through Product-Led Storytelling. Our North Star is that you’ll earn B2B buyers’ mindshare and top their shortlist when they’re ready to buy (or expand).

Our detailed process helps you:

>Amplify your strategic narrative & PoVs, 
>Convey your product's unique value, 
>Earn your target buyers' mindshare, 
>Build owned audiences of prospects and customers 
>Create & capture demand.

Learn more here: 
https://vec.studio/product-led-storytelling-process

Founder, Lead Content Strategist 

I mentor SaaS founders, B2B marketing executives, and content marketers on Product-Led Content Marketing Strategy design and Product-Led Storytelling execution. My sessions are practical, and you'll leave with new ways of thinking about B2B content execution through relatable storytelling.

But don't take it from me. 

Here are some 5-star feedback by mentees: 

"Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor." --Swaathishree Sridhar; Product Marketer, FreshWorks. 

"Victor really went the extra mile in coaching me and gave me 1hr 45min of his time! We went really deep into how to craft a story and great copywriting, starting with the right framework, questions, and foundation. I have a ton of homework to do and am excited to implement a lot of new copywriting changes based on the advice he provided. I consider myself very lucky to have met a storytelling/copywriting coach who can give such clear and insightful instructions. Thank you so much, you're amazing" -- Michael Cheng, SaaS Founder. 

Book a session with me here: https://app.growthmentor.com/mentors/victor-eduoh

SaaS Content Strategy Design & Product-Led Storytelling Mentor

Growing with Content

I hosted and produced the Growing with Content show exploring how experts grow brands (and their careers) through story-driven content people actually want to read and share with peers. I also doubled as director of the podcast show across audio, video, and newsletter repurposing.

Director & Host

Curt.studio

An offshoot of VEC Studio, the company I founded, Curt helped marketing with designs. Especially lean B2B marketing teams with no dedicated designs. I provided the strategic marketing direction, while the Curt Studio team got all customer-facing marketing assets quickly designed without adding headcount through vetted B2B marketing designers, available 24/7.

Strategic Marketing Advisor

Product Marketing Alliance

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption, and the overall success of their products.

Ambassador, Product Marketing Alliance 

Engage Messaging

I joined Engage.so as Head of Marketing (and Co-founder). During my short time with the startup, I worked with the Founder to build initial product awareness, design self-serve user onboarding flows, handled site-wide copywriting, and directed the design team in implementing design layouts.

Head of Marketing

DigitalSproutNG

I led DigitalSprout's creative thinkers to help forward-thinking companies create data -and growth-driven customer experiences people LOVE and BUY. 

Our philosophy to digital (growth) marketing is simple: if we move hearts, wallets will move, too. And we do this by leveraging the only competitive advantage any business can depend on today: Executing Differentiated Customer Experiences. 

We're on Clutch's 2019 list of the top B2B agencies in Africa, just after eight months of our founding. Basically, DigitalSproutNG is a knit-team of creative & innovative customer experience experts, growth marketers, brand strategists, UX designers, and software developers.

Wonder (AskWonder.com)

Joined the remote consulting AskWonder team from across the world to deliver 500+ five-star secondary research projects for clients including P&G, We Are Social, PwC, and others. 

My job scope included sourcing for information to complete client queries, writing research briefs, and copy-editing. 

During my time with AskWonder, I graduated from the entry-level stage of Sourcer (one who gathers research info) to Copy-Editor, and Senior Research Analyst, based on reaching a personal work Quality score rating of 4.9/5.

Senior Research Analyst

Bizintelng.com

I developed, implemented and handle the supervision of the Digital Marketing Strategy for the company.

Digital Marketing Strategist (Consultant)

Product-Led Storytelling for Pre-seed to Series A B2B SaaS Founders | Founder, VEC Studio

They call me the Product-Led Storytelling guy. 

I coined the term, Product-Led Storytelling, and developed its battle-tested execution frameworks (ICP StoryScripts and StoryBriefs & Outlines) at VEC Studio, the company I founded.

Through this combined product and content marketing strategy design and story-driven execution approach, my team at VEC Studio has helped SaaS Founders and B2B Marketers to:

— Attract their target ICPs through story-driven content they'd actually read.
— Articulate their product's value and show (not just tell) how it solves problems.
— Drive conversions and build owned audiences of prospective customers.

Today, VEC Studio doesn't just do Product-Led Storytelling. 

We've metamorphosed into a product studio, building AI-powered software that solve the problems we encountered firsthand while running VEC Studio. And I lead these initiatives.

Our first product, Frayma.ai (still in the works), enables GTM teams to frame random ideas & thoughts into strong POVs and contextual, narrative-rich GTM-driving assets. 

Our second product, Laand.me, is built to solve the problems of candidates applying to the roles we posted at VEC Studio in ways that didn't really capture their best experiences. 

In a nutshell, I: 

Craft product-led stories that power GTM motions.
Build products to solve problems I experience first-hand with AI.
Share everything I learn via the Product-Led Storytelling Newsletter

Want to work or collaborate with me?

Shoot me a DM.

Victor Eduoh

What can kill a startup with over 500,000 customers? 

A tiny leak that initially looks like a rounding error. 

After raising a $63 million Series D or cruising past $100M in ARR, most startups take a wrong turn.

They stop building a product that serves unique needs; they ascend to building a legacy. They deploy a parachute. They want to cover everything, be everywhere, and catch everyone. All without nuance. 

Bitly reached this altitude around 2022. 

They believed their job was to simply exist as the layer between a company and its audience. They assumed that because they were the “leader of link management,” they were invincible. 

But here is the danger of a massive parachute: it makes you slow, and it makes you blind to the sharp objects below.

If Steven Tey had launched Dub.co in October 2022 with a generic “Better Link Management” story, they would have bounced right off Bitly’s canopy. 

They would have died in the shadow of the giant.

Instead, Dub brought a needle.

They launched with a product story so sharp, so specific, and so technically arrogant that it pierced right through the fabric of Bitly’s dominance.

Their H1 didn’t promise “brand visibility.” 

It said four words:

“Open Source Bitly Alternative”

This wasn’t marketing; it was a dog whistle.

To 99% of Bitly’s customers—the corporate marketers, the HR departments—this story meant nothing. They didn’t care about “open source.”

But to the top 1% of the market—the developers, the builders at Vercel and Raycast—this story was a revelation. It signaled: “We are not them. We are you.”

By positioning themselves as the “Open Source” alternative...

Dub did two brilliant things:

They qualified their audience: They attracted the technically savvy influencers who set trends.

They lowered CAC: The developer community spread the tool organically.

Bitly, floating high in the sky, didn’t feel the prick. 

But that tiny hole in the parachute began to leak.

The developers who signed up didn’t just shorten links; they started moving their companies’ infrastructure over. They brought Dub into the boardrooms of the fastest-growing startups in the world.

But Dub didn’t stay there. Once the needle was in, they pulled out a knife.

I break down exactly how they’ve pivoted their narrative to "widen the tear" in my latest deep dive.

Read the full analysis and deep dive below.

the Product-Led Storytelling guy | VEC Studio | building Laand.me

Open article: Dub - The Modern Link Attribution Platform by dub.co

Dub - The Modern Link Attribution Platform

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