Restartt

Co-founded Restartt to build the next-generation full-stack GTM agency for B2B SaaS. Designed to serve Series A and later-stage companies, Restartt combines strategy, execution, and experimentation to accelerate pipeline generation. With a deep focus on the acquisition growth loop, the agency helps some of the world's fastest-growing SaaS companies operationalize and scale their marketing, brand, and growth functions with speed and precision.

Co-Founder

Minuttia

Founded Minuttia from scratch and grew it into one of the most respected content marketing agencies for B2B SaaS. At its peak, the agency was doing 7 figures in ARR and employed a team of 20–25 people. We’ve worked with 40+ SaaS companies, including ServiceTitan, Toggl, Docebo, Sitecore, Guru, and NordVPN, many backed by investors like Sequoia, Accel, and Bessemer.

Founder

GrowthWaves

Created GrowthWaves to share deep, practical ideas on how B2B companies grow. The newsletter is read by operators and marketers at companies like Amazon, Spotify, Canva, HubSpot, Ahrefs, ServiceTitan, and Wix, serving over 5,000 readers and growing. All content is based on tested ideas and lessons from growing, advising, and studying SaaS companies.

Reforge

Working with Reforge to create content for their community of operators. This includes tools, templates, and webinars based on what works in B2B SaaS growth, drawn from years of experimentation and relentless execution, not theory.

Creator

Attio

Collaborating with Attio as part of their Creators Network to produce insightful, hands-on content that showcases advanced use cases and workflows in modern CRM systems. Focused on creating actionable examples and tutorials that help B2B professionals streamline their GTM processes using Attio's powerful, intuitive UI. The work emphasizes practical applications of relational databases, automation, and collaborative CRM design tailored for high-performing go-to-market teams.

RankBee.ai

Invested in RankBee.ai, a company building software that helps brands track and optimize visibility across AI models like ChatGPT, Google Gemini, Grok, and Claude. This represents a new category of marketing software—often referred to as GEO (Generative Engine Optimization). Unlike traditional SEO, GEO focuses on visibility within AI search environments, which are becoming a distinct part of the buyer journey. As AI search gains adoption, tools like RankBee are helping companies understand and improve how their brand shows up in these new search interfaces.

Angel Investor

George Chasiotis

Working directly with SaaS founders and teams on go-to-market (GTM). Also invest in early-stage SaaS companies and support them with strategic input across product, GTM, marketing, and growth. This work is grounded in firsthand experience—from scaling Minuttia to advising companies across different categories and growth stages.

GrowthMentor

Served as a growth mentor on GrowthMentor’s expert platform, advising early- to mid-stage B2B SaaS founders and marketers on growth strategy. While managing Minuttia full-time, I offered hands-on guidance in focused mentorship sessions, helping companies navigate challenges and opportunities across various GTM motions.

Growth Mentor

The SaaS SEO Show

Hosted 100+ in-depth interviews with leading figures in the SEO industry, including Rand Fishkin, Kevin Indig, and other influential voices shaping organic growth in B2B SaaS. The show attracted thousands of downloads and built a dedicated audience of SEO practitioners, growth marketers, and founders from top-tier SaaS companies worldwide. Focused on uncovering actionable insights, frameworks, and stories behind successful SEO strategies, the show became a trusted resource for those building organic growth engines in competitive markets.

Host

LearnWorlds

Advised LearnWorlds on building and scaling their organic growth engine from the ground up. Worked closely with their team to develop and implement SEO strategy, optimize content operations, and troubleshoot technical growth bottlenecks. Also provided strategic guidance on improving their acquisition growth loop, including conversion rate optimization initiatives. During this collaboration, LearnWorlds achieved over 50% growth in organic visibility, contributing to a stronger inbound pipeline and sustainable, compounding growth.

Growth Advisor

Hey there 👋

I'm George, and here's the (super) short version of my story:

- Built a 7-figure content marketing agency for SaaS companies
- Worked with 40+ leading SaaS companies such as ServiceTitan, Toggl, Docebo, Sitecore, Guru, and NordVPN
- Helped portfolio companies of renowned investors such as Sequoia, Accel, and Bessemer Ventures
- Built and managed a team of 20-25 people
- Built a newsletter on B2B growth with 5,000+ readers
- Featured in 50+ media outlets such as ProductLed, Growth Unhinged, Reforge, and Superpath
- Angel invested in 1 SaaS startup

What you'll get by following me?

- Behind the scenes of running my companies
- Actionable tips on how to grow a successful B2B company
- No-fluff advice that's based on experiments and things I try out myself

How to work with me?

1) Full-stack Growth Agency: Visit https://restartt.ai/ and request an intro call
2) Content Marketing Agency: Visit minuttia.com/lets-talk/ and submit a form request
3) Newsletter: Visit growthwaves.com and sign up for free
4) Speaking and Angel Investment Requests: Visit georgechasiotis.com and submit a form request

We’ve been refining our prospecting process at Minuttia.

Here’s how it currently looks:

Step 1 — Identify target accounts (Clay)
Step 2 — Identify core use cases (Clay’s Claygent)
Step 3 — Turn use cases into keywords (Ahrefs and Semrush)
Step 4 — Turn keywords into prompts (Profound and Minuttia's tool)
Step 5 — Create a prospect project in Profound (Profound)
Step 6 — Create a personalized video walkthrough (Loom)
Step 7 — Add accounts to LinkedIn outreach sequence (HeyReach.io)
Step 8 — Add new deal to CRM (Attio)

The process isn’t rocket science. But we lead with value, bring in data, and focus on things companies actually care about.

According to a survey of 195 GTM leaders:

“51% plan to increase their investment in AI search. In contrast, only 14% plan to invest more in SEO.”

As Charlie Munger said: “We’re fishing where the fish are.”

And we’re constantly iterating based on what we learn.

Of course, turning a new deal into a closed deal is its own challenge. And even after that, the pressure is on to deliver results, fast.

But I have full confidence in Minuttia - AEO Agency’s team to execute, especially under the leadership of Zacharias Xiroudakis.

Founder at Minuttia // B2B SaaS Growth // Views are my own

What bothers me about most of the advice on how to win in AI search is that it’s essentially SEO, plus brand and a great product, disguised as the marketing innovation of the century. I don’t think overcomplicating things benefits anyone.

I joined LinkedIn about 9 years ago and started posting shortly after. Things were slow at first, but the algorithm was much more rewarding back then, regardless of my follower count. Or the fact that I was relatively unknown, had no connections, no story to tell, and not much to share.

The first couple of years were basically trial, error, and learning. Eventually, I think I “cracked the code” and like many other creators and business owners, I started to benefit from the platform. Of course, I wasn’t always consistent—just like most people running businesses and using content as a growth lever.

All in all, LinkedIn has been good to me. I’ve generated revenue, spoken at events, gained visibility, and even made a few good friends along the way. And for that, I’m grateful.

LinkedIn has been a place where opinions meet, ideas are shared, and opportunities come out of the blue.

But lately, things look a bit different. The feed is full of irrelevant company ads, “thought leaders” boosting their posts to the wrong audiences, bragging, inaccurate information from creators with *too much* influence, and audiences that rarely push back, and spam messages from folks trying to sell anything you can imagine.

But that’s not even the worst part. Because unless you pay (read: thought leader ads) or participate in tactics like engagement pods, you often feel close to invisible on the platform.

You’ve seen the posts. People reach out to LinkedIn to ask if they’re shadowbanned. I’ve done that too, by the way. Even mega-influencers (for the context of LinkedIn) with large audiences have started complaining, which shows that this touches everyone. People are already talking about “de-risking” and “building on other platforms” to avoid keeping all their eggs in one basket.

The thing is: we put a lot of effort into this content. And most of us know our audiences really well. We obviously do it because of the incentive, which is different for every person (for me, it’s the things I mentioned above). But if the incentive isn’t there, people will look for alternatives sooner or later. Many already do.

And that’s not good for LinkedIn—or for the people who mostly consume content here—because many of the best creators will eventually move elsewhere.

I really hope the team at LinkedIn listens to its users—the people who keep the platform alive by putting in all these hours to create great content and engage here—and take action that benefits both its business and those of us who are trying to build real businesses and personal brands with the help of LinkedIn.

Creators, users, and LinkedIn all win when the best content actually has a chance to be seen.

I built a small tool that turns keywords into high-quality AI prompts.

Sure, plenty of AI trackers already do this (just not very well).

So I built something custom for Minuttia - AEO Agency’s team and clients.

The logic is simple. You plug in:

a) The keywords you want to generate prompts for
b) Your website for context
c) The number of prompts you want to generate per keyword (max. 5)
d) A description of your brand
e) A short description of your target audience

Every prompt gets a search-intent label, based on Minuttia’s internal intent framework.

You can copy all prompts—or just the best ones—and start tracking right away.

No “comment to get the link” for this one.

You can take it for a spin here: https://lnkd.in/d28zAJCt

(Please don’t burn all my Lovable credits and engage so that more people can find it 🙏)

While reviewing citations from ChatGPT, Perplexity, and AI Overviews for one of Minuttia - AEO Agency’s clients, I noticed something interesting.

The most frequently cited pages seem to fall into two categories:

1 — Pages that explain the company and its product capabilities. Think: buyer's guides or walkthroughs on how to complete a specific task using the product's features.

2 — Pages offering unique insights or proprietary data from customers. For example, a report focused on a market segment the company knows deeply.

Of course, this isn’t statistically significant—it’s based on a single client, not a broad dataset.

#2 isn’t exactly surprising. Proprietary data and customer insights often get cited in AI search because of their uniqueness.

But #1 is worth paying closer attention to. Even though the general notion is that you shouldn’t be overly promotional or avoid talking about yourself, talking about yourself (in the proper context) may actually drive visibility.

There are many ways to do that—buyer guides, feature-driven use cases, alternative listicles, comparison pieces, and software roundups. All ways to talk about yourself (without overdoing it).

Staying unbiased is tough, but it’s possible. And based on this example, it’s probably worth the effort. 

Again, not statistically significant. Just an observation that might help shape your content strategy in an AI-driven search world.

I’m genuinely impressed by Parallel’s search API. (no affiliation)

So much so, we built an internal tool on top of it.

Here’s how it works:

1 — Add a topic you’re interested in (e.g., OKRs)
2 — Describe what you're looking for (in plain language)
3 — Parallel Web Systems finds the most relevant and recent sources
4 — Sources are qualified using one of OpenAI’s older, cheaper models
5 — You get a curated list of sources to use in your content

Building tools on top of high-quality APIs—with flexible, pay-as-you-go pricing instead of overpriced subscriptions—is how modern applications will be built.

It makes work more enjoyable and productive, while keeping costs down—always tied to usage, which is a solid proxy for customer value.

Some of my biggest business mistakes came from going brand-first instead of business-first. The logo, the website, the color palette. Get some customers, serve them, and build a couple of case studies. You have a business. Then you can build a brand on top of it.

Superpath

The content industry's best professional community.

Cofounder and CEO

Animalz

VP of Growth

Intuit

Editor In Chief, QuickBooks Resource Center

Running B2B content marketing strategy for Animalz, a new content agency based in NYC.

Content Marketing Director

Vero Inc.

Managing, editing and writing for the Vero email marketing blog: http://www.getvero.com/resources/

Head of Content Marketing

McMURRY/TMG, LLC

Web editor for EdTechMagazine.com, StateTechMagazine.com and FedTechMagazine.com and email manager for five client publications. Created valuable content on a daily basis, grew community of Information Technology thought-leaders and worked directly with client on analytics and reporting.

Online Content Manager

Foster Web Marketing

Planned and executed marketing strategies for Foster Web Marketing, a web design and development firm for attorneys.  Everything from newsletters and print marketing to Web 2.0, email marketing, social media, SEO and content writing.

Marketing Director

Discovery Communications

Business Affairs and Programming Legal

Jules Gluten Free

Marketing Assistant

Gonzaga College High School

Substitute teaching, coaching cross country and track, running Campus Kitchen Project and office duties.

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