Hey there 👋

I'm George, and here's the (super) short version of my story:

- Built a 7-figure content marketing agency for SaaS companies
- Worked with 50+ leading SaaS companies such as ServiceTitan, Toggl, Docebo, Sitecore, Guru, and NordVPN
- Helped portfolio companies of renowned investors such as Sequoia, Accel, and Bessemer Ventures
- Built and managed a team of 20-25 people
- Built a newsletter on B2B growth with 5,000+ readers
- Spoke at leading physical events in 9 different countries
- Featured in 50+ media outlets such as ProductLed, Growth Unhinged, Reforge, and Superpath
- Angel invested in 1 SaaS startup

What will you get by following me?

- Behind the scenes of running my companies
- Actionable tips on how to grow a successful B2B company
- No-fluff advice that's based on experiments and things I try out myself

How to work with me?

1) AEO Agency: Visit minuttia.com/lets-talk and submit a form request
2) Newsletter: Visit growthwaves.com and sign up for free
3) Speaking and Angel Investment Requests: Visit georgechasiotis.com and submit a form request

George Chasiotis

Last week, I spent three nights in Athens (Greece) for a series of events we had planned. My days were a bit crazy, but I wouldn’t change a single thing. During these three days, I had:

- SaaStock Local event
- 1x dinner with 10 marketers
- 2x one-on-one breakfasts

And those were just the scheduled ones—there were several impromptu meetups as well. As I process these moments, I realize two things: 

1 — How much I enjoy organizing these things and building community around people. It’s one of the few parts of the job that doesn’t feel like work, and I don’t think I’ll ever get tired of it. Being around people and creating the conditions for good things to happen makes me feel happy and content.

2 — How much people need community and in-person interaction these days. Obviously, when we organize a dinner or host an event, not everyone there is a friend or partner. Some people we’re meeting for the first time. And yet, you’d be surprised how open people are about professional things and personal ones. 

This shows me how much we need real interaction in our industry (and beyond). People want to talk things through. Share ideas. Vent frustrations. I think they open up because they feel heard, and because the person across from them isn’t judging them. They’re going through the same shit.

For me, that’s beautiful. It’s something all of us need so much these days. 

So yeah—we’ll keep organizing these events and dinners. I’ll keep pushing for community and real human interaction. Sure, there’s a business benefit. But I’ve never organized anything, thinking about the upside. And almost every time, the business benefit follows. 

After all, people can sense who’s real and who’s just trying to move them to “Opportunity” in their CRM. Fuck that. I like being around people and connecting with them. That’s who I am, and I’m not changing it.
 
Thank you to everyone who met with me while in Athens or who introduced themselves and said hi. In no particular order:

Vaios Constantine Zina George Nick Daphne Zacharias Armodios Yannis Mattina Angelos Konstantinos Vasileios Georgios Antonis Aria Benoît

Founder at Minuttia // B2B SaaS Growth // Views are my own

To be clear: just because you write AI comments on my posts doesn’t mean I’m going to get back to your DMs.

I might regret saying this, but we're looking for a Lovable expert (agency or freelancer). Demand for Minuttia - AEO Agency's free AEO report is growing fast. Improving our Lovable-built software is now above my pay grade, and I don’t have the time to give it the care and attention it deserves.

If you have anyone you'd recommend, feel free to tag them here. Otherwise, if you're an expert yourself, you have my permission to spam my inbox. Just please don’t email or call my cell—that’s a surefire way to lose the job and get blocked.

Who would expect that letting go is the way to find inner peace? Those who know me know how intense I get about the goals I set and the things I want to achieve. And of course, I’m not the only one.

We fight, fight, and fight. We put in the hours and think that if we obsess over something, it will come, and it will come faster. But that’s not how it’s worked for me—not just in business, but in life more broadly.

The more I pushed for something, the further away it seemed. And of course, that made me want it more, so I’d push harder, fight more, and feel even more frustrated when I didn’t get there. The key word here is “want.” I’ve started replacing “I want” with “I expect.” And I don’t stress over it.

Because wanting, by definition, creates a negative state of lacking something, of not having. Which then turns into searching, chasing, grasping. It’s counterintuitive, but once I started shifting from wanting to expecting, good things started happening.

Have I put in more hours? No. Have I spent more time thinking about the problem? No. Have I reached the outcome without torturing myself over it? Yes.

We should cut wants from our lives and stop being servants to them. Expect things to happen, but don’t lose sleep over them. Yes, we fight for what matters. We put in the hours because we enjoy the process. But we don’t serve our wants.

The more we want, the deeper we fall into the maze of chasing. And that’s what makes us miserable, feeling incomplete when, in reality, nothing’s stopping us from being fulfilled and content. Letting go in business, relationships, and almost every part of life, is the answer.

Last month, three different SaaS companies reached out with slight variations of the same problem. I won’t call it a “trend” (not enough data), but these interactions point to an issue more companies might be facing.

AI entered the mainstream in November 2022 with the launch of ChatGPT. What followed was a honeymoon period—still ongoing for many companies and service providers—where AI was hailed as the holy grail of GTM and the answer to every growth problem.

Many companies fell for the promise of AI and used it to deploy sloppy content strategies (and beyond). No editing. No humans in the loop. Just "good prompting" and a publishing cadence mimicking The New York Times. But what follows the AI content honeymoon is a bad hangover for many companies.

1 — Google search traffic is declining
2 — AI search visibility and traffic aren’t improving
3 — Sign-ups, leads, and pipeline are all on a downward trend

All while the CEO or CMO insists that “AI is the thing” and must be used everywhere. Marketers are forced to follow mandates they don’t fully buy into. In trying to comply (and keep their jobs), they make reckless choices—sometimes causing irreparable damage. 

AI-generated content is tempting. I get it. Just paying for a tool with no humans, no expensive workflows? Who wouldn’t want that? But the problem isn’t AI, it’s how companies deploy AI-first strategies.

The most successful AI content strategies I’ve seen—and helped deploy through Minuttia - AEO Agency—are far more complex. They:

1 — Target keyword patterns that qualify as scalable opportunities
2 — Use structured, often complex workflows (e.g., in AirOps)
3 — Inject proprietary data or insights (e.g., interview quotes)
4 — Always include humans in key parts of the workflow
5 — Deploy slowly and carefully, before anything breaks
6 — Rely on APIs and automation, not just basic prompting

I know many providers and tools promise AI-driven utopia on the cheap. I’m not buying it. In my experience, AI-first strategies aren’t shortcuts or silver bullets, despite what many claim. Be careful. Get help. Skip the shortcuts. Use AI responsibly.

So many companies die in obscurity. I don’t feel bad for the ones that haven’t nailed the product. But the ones with a great product who lag in marketing? Damn, that’s such a shame.

A client we worked with over three years ago came back last week. I want to share what we achieved together, what happened since, and why stories like this deserve more open discussion.

It’s a B2B SaaS company in an established category with several direct and indirect competitors, including tools from overlapping software categories. The company has a dual growth motion strategy: an established product-led (fully self-serve) approach, and a sales-led (demo-to-close) motion.

It’s a category leader and was acquired in 2022. The acquisition—poorly matched, in my opinion—led to slashed operational costs, blanket headcount reductions, and decisions that actively sabotaged the business.

Needless to say, we were part of the cost-cutting—despite the fact that (in our client’s words) we were generating ‘11–12 demos per day.’ After Minuttia - AEO Agency’s services were paused, the acquirer began publishing ~100 AI-generated content pieces per month. This resulted in:

- Low-quality content with inaccuracies and misleading information
- Customer complaints about misleading claims (e.g., missing features)
- Traffic dropped to 1/4 of previous levels
- Sign-up and demo volume declined sharply

We did a lot of meaningful work for this client: from ultra-successful, use-case-specific topic clusters to regular net-new content and key updates. Here’s what that looked like in practice:

1 — Content from 2021–2022 still drives traffic (four years later)
2 — During our engagement, our client was generating 11–12 demos per day
3 — Current search rankings are still tied to content we created 4 years ago
4 — Built practical, hands-on assets (like templates) that drove business

More importantly, we did something our client valued even more: even after the engagement paused, we remained available to support the team on anything they needed. And all that during a really tough time for our own company. That’s how you build not just mental availability, but real trust and lasting relationships.

Now that internal circumstances have changed—and there’s a strong chance we’ll work together again—our client immediately thought of our team to help fix their marketing.

Losing a client always sucks. What’s worse is that you often have no control over the outcome, like in this story. But what really matters is how you show up during and after the engagement. That’s what determines whether they’ll think of you when it’s time to start again.

Our approach to content strategy has changed a lot over the past three years, primarily in the following five ways:

1 — Objective
Companies used to think short-term, expect immediate results, and define success mainly by their ability to generate search traffic. This has started to change as companies understand that diversifying traffic sources is essential. Instead of short-term ROI, companies are beginning to value long-term relevance and steady momentum. Building mental availability is more important than just going viral once and then returning to obscurity.

2 — Brand Voice
Companies used to follow a polished, safe brand voice that tended to be jargon-heavy and sounded like it was written by AI. (In many cases, it actually was.) Companies are realizing that human voices—internal and external—are the brand voice. Instead of being buttoned up, they’re becoming more humane, more outspoken, and grounded in a consistent, clearly human POV.

3 — Distribution
Companies used to disregard distribution. In most cases, distribution was equated with Google search. Algorithms dictated strategy, and attention was mostly rented—not owned. Companies are realizing they need to think about distribution first, use humans as megaphones, own attention, and focus on a few key places instead of trying to win everywhere.

4 — Structure
SEO mainly drove structure. The content was long-form by default and text-heavy. The value was backloaded, and one piece was essentially one distributable asset. That, too, has started to change. Companies now realize that structure needs to be channel-specific, content should be atomic by default, skimmable by design, and front-loaded with value.

5 — Product
Lastly, companies were operating under the assumption that the product should always be featured. Features were the holy grail of product marketing. There was always a CTA, and the narrative was we, we, we. The product was treated as separate from the brand. Today, companies understand they should feature the product only when it makes sense. They focus on demonstrating value first, include a CTA when relevant, and speak through the voice of the customer rather than their own. The product is no longer separate from the brand—it’s an extension of the company’s POV.

These are some of the things we notice at Minuttia - AEO Agency. Not doing this for engagement—I'm genuinely interested in the changes you see. If you have any specific examples of companies, even better. Thanks for contributing.

Inspired by: Josh Lowman

I helped a B2B SaaS startup in the project management niche acquire over 200 paying customers from SEO in six months.

Here's exactly how I do it for software companies and startups.

Before I proceed, the results speak for themselves:

➡️ Copysmith (AI copywriting tool): Drove 3,000+ user signups in just 7 months, and improved their search presence.

➡️ SweetProcess (SOP software): Currently redefining their SEO strategy, driving thousands of monthly signups from Google and ranking high for MoFu and BoFu keywords that actually convert.

➡️ OneCal (calendar sync software): Took them from zero to 40,000+ monthly visitors in six months. Dominated the first-page rankings for calendar-sync keywords.

Today, I run Your Content Mart, where my team and I help SaaS startups compete with goliaths in their niche. I've also shared my insights in publications like Moz, CoSchedule, G2, and Entrepreneur.

My Approach

After 7+ years in SaaS SEO, here's what I've learned: traffic without conversions is just expensive vanity metrics.

So, I focus on building SEO strategies that align with your business goals. That way, we not only drive traffic but also generate user signups, leads, and demo requests.

Here's how I make organic search drive signups, not just traffic, for SaaS startups:

✅ Deep user research - I become obsessed with understanding your ideal users, their pain points, and how they search for solutions like yours.

✅ Funnel-focused keyword strategy - Target keywords that map to every stage of your customer journey, from awareness to decision.

✅ Product-led content creation - Build content that naturally showcases your product while solving real user problems.

✅ Technical SEO foundation - Ensure your site architecture supports both user experience and search engine crawling.

✅ Conversion optimization - Every piece of content is designed to move visitors closer to becoming customers.

When I'm not obsessing over search rankings, I spend my time:

- Testing new AI tools that could change the game for myself and clients.
- Studying successful SaaS companies to understand their growth strategies.
- Exploring Africa's growing tech ecosystem and connecting with other entrepreneurs.

I'm currently taking on select SaaS startups that are serious about turning SEO into a sustainable growth channel.

Ready to transform your organic search strategy?

DM me or email shehu@yourcontentmart.co

AbdulGaniy Shehu

We updated this blog post on our website over the weekend.

48 hours after, it's cited as a top recommendation in Google's AI Overview for its main keyword.

This is what I think is happening, but before then, here's a quick background.

I wrote this post back in 2021-2022. 

Since then, I've not really had time to monitor its rankings or make any changes to the content.

As part of the refresh process, we removed some sections, added new and relevant ones, and included relevant examples.

For example, when I wrote the post, Answer Engine Optimization wasn't a thing.

Now that it's a core part of content marketing, we added a section on it.

Another thing we included is a one-sentence TL;DR of the entire blog post immediately after the table of contents.

It's still the early days of the refresh, and we're still monitoring the SERPs and AI tools to understand exactly what is happening behind the scenes.

Will share more in the coming weeks and months.

Kudos to the entire team, especially our Content Manager Jelilat and Content Writer Jesutofunmi, for an impressive job.

Quick gut check: Does your content answer the main question in the first 100 words?

A) Yes, answer upfront
B) No, context first

Drop your answers below.

And if you want a team that's actively experimenting with AI search (not just talking about it), let's chat.

#saas #seo

Shehu AbdulGaniy

SEO & AEO Strategist for B2B SaaS Companies | Founder @ Your Content Mart

"Nobody would even open my email."

That was what I thought when I hit send on the newsletter I sent to my subscribers late yesterday.

Surprisingly, as of the time of writing this, about 40 people have opened and read it.

Which is a big deal, considering it's been more than a year since I last emailed.

Moving forward...

Every Thursday, I'll share one unique insight with my subscribers about everything I'm learning and implementing in SEO, AI Search, Content Marketing, and many more.

Want to join?

Click the link in the comment section below, and I'll see you on the other side.

#saas #seo

Here is an underrated SEO strategy you can implement for your B2B SaaS brand.

Especially if you’re struggling to drive user signups.

Building free tools.

Some examples that I like:

- HubSpot -> Website Grader
- CoSchedule -> Headline Analyzer
- Signaturely -> Online Signature Maker
- Ahrefs -> Backlink Checker
- Taplio -> LinkedIn Video Downloader

Which SaaS company excels at using free tools as an SEO strategy?

Kindly include them below.

#saas #seo

The real opportunity with AI search is to show up everywhere your prospects search, whether that's Google, ChatGPT, Gemini, Perplexity, or Claude.

If you rank well on Google for the "right keywords", chances are that AI tools will cite you.

But ranking isn't enough on its own. The content structure matters.

AI tools typically cite content that's specific, addresses real problems, uses relevant examples, and provides clear answers.

There's also what happens off your site. According to AirOps, nearly 90% of brand mentions in AI tools come from third-party content, such as comparison posts, listicles, and industry roundups.

If you're a B2B SaaS founder ready to get serious about SEO and AI search, happy to chat.

#saas #seo

Most people think you need expensive surveys and big teams to create original research.

You don't.

I spent time analyzing how companies like Ahrefs, Gong, and Backlinko create research that gets cited everywhere. 

Here's what I observed:

They used data they already had.

-> Ahrefs: 17 million AI citations from their own crawl data. 
-> Gong: 326K sales calls already recorded. 
-> Backlinko: 11.8 million Google search results.

Here's why this matters right now:

AI tools are constantly looking for sources to cite. And they prefer content that adds something new, information that doesn't exist anywhere else.

If everyone's publishing the same advice, AI has no reason to cite you. So, original research is your way in.

Truth is, you probably already have the data to create it. You just need to know which method best fits your situation.

I broke down 5 methods in the carousel, each with a real-world example from a company.

Let me know the one you'll be starting with for your SaaS brand.

#saas #seo

Founder @ Your Content Mart | SEO & AEO for B2B SaaS Companies

How To Create Original Research For Your SaaS Startup

Last week, Profound raised $96M at a $1B valuation.

For context, the company helps brands track and optimize for AI search engines like ChatGPT and Perplexity.

When I first saw the news, I honestly felt the valuation was outrageous.

Considering that Semrush, an 18-year-old SEO platform, was recently sold for around $1.9B.

But I guess the market dictates how companies are valued.

And whether or not the valuation makes sense, this is massive market validation.

When a company focused purely on Answer Engine Optimization gets funded at a unicorn valuation, it's not a trend anymore. It's the market telling you where things are going.

This buttresses my point that AI search is changing how people discover products, evaluate solutions, and make buying decisions.

Now the money is flowing in that direction.

But here's what's interesting.

Glen Allsopp recently analyzed how public companies talked about organic and AI search on their earnings calls. The responses are split.

Some companies like Articore Group and Ziff Davis are seeing traffic declines and calling it a headwind.

Others, like CarGurus, Etsy, and ZipRecruiter, are seeing AI traffic convert at higher rates than traditional search and are calling it an opportunity.

Same shift. Different results.

Glen put it well: "I think companies are growing more optimistic about AI search... Certain businesses will have much more opportunity here than others. But increasing conversion rates certainly help with some of the traffic loss."

For me, I believe the difference comes down to strategy.

Companies that are still optimizing for traditional SEO and hoping AI search goes away will most likely struggle.

That said, brands that are building for AI-native distribution will likely win in the long run.

And for startups especially, this is a massive opportunity.

While bigger companies are still figuring out their AI search strategy, there's a window for companies that move fast and position early.

#saas #seo #aeo

"It worked until it didn't."

That was how a user of an automated AI content tool summed up his experience on an X thread I came across recently.

According to him, traffic had been growing, and rankings were climbing.

Then the recent Google core update hit, and everything tanked.

Here's another validation that caught my attention...

SE Ranking actually tested this at scale. They published 2,000 AI-generated articles across 20 brand-new websites.

The early results looked great. 

8 sites ranking for 1,000+ keywords each. Over 122,000 impressions in the first month.

Then, on February 3, 2025, every single site lost all traction.

In tomorrow's issue of The SaaS SEO Insights newsletter, I break down:

→ What SE Ranking's experiment reveals about the real cost of autopilot content 
→ Why the early data is misleading (and why that's dangerous) 
→ 4 ways to use AI for content that actually ranks long term

This one is important if you're a B2B SaaS company competing against bigger players with more domain authority.

Link to sign up in the comments 👇

"Many new users said they found our software through AI tools."

This was what a Founder told me some weeks ago.

So, what exactly are we doing to help them drive traffic from ChatGPT, Gemini, Claude, and many more?

Here is the short answer… 

We focus on three fundamentals of SEO.

Let’s go after each one.

1. Target the right keywords

For this client, we primarily identify keyword opportunities to sell their software as a solution to the searcher’s problems.

So, if a keyword isn’t relevant to the business, we do not prioritize it.

2. Create helpful content

We create high-converting content briefs that show writers how to position the content to solve the searcher’s problems.

Specifically, we recommend that writers focus on these non-negotiables:

-> Nail the search intent
-> Use the correct heading structure (H1, H2, H3, etc.)
-> Format the content using screenshots, tables, and custom images.
-> Show how the tool solves a specific pain point
-> Use specific and relevant examples
-> Showcase relevant case studies from other customers.

3. Build relevant backlinks consistently

Backlinks might not always be necessary to rank high on Google or get cited by AI tools.

That said, you’re better off building backlinks than not doing so.

For this client, we have a system in place that helps them build backlinks on an ongoing basis.

To wrap things up:

As a B2B SaaS company, having a solid SEO strategy will help you rank high on Google and also get cited by AI tools.

#saas #seo

“I built an AI agent to automate my entire content writing process.”

You might have come across statements like this on LinkedIn.

Of course, I agree that AI tools keep getting better. I use Claude every day and I’m always surprised by its capabilities each time.

I’ve built several SEO workflows and internal tools with it, which have made my work and life easier.

That said, I think it’s a huge mistake to believe that AI can produce great content on its own.

You need a human in the loop if you’re using AI to generate content, even if you invest time and resources to generate the best prompts and skills.

Without it, you might be hugely disappointed by the content it produces.

It's that human touch that ensures the content is accurate, relevant, and engaging.

Of course, AI can significantly speed up your content creation process and help you execute faster.

That said, to get the best results from using it, treat it as a co-pilot, and don’t rely on it entirely to execute on its own.

#saas #seo

I pulled Semrush data for 5 popular software keywords and looked at who's actually ranking in the top 10.

What I found surprised me.

For "project management software," only 3 of the top 10 results are actual PM tools.

The other 7? 

An informational site. An agile certification body. A software recommendation platform. And Zapier ranking with a blog post.

For "email marketing software," the top 2 results are comparison sites that don't sell email marketing software.

And here's the part nobody is talking about: G2 and Capterra aren't even in the top 10 for any of these keywords. 

You know who is?

Reddit.

Reddit is outranking both the major review platforms and many of the actual products.

I broke down all five keywords in this week's issue of The SaaS SEO Insights newsletter, including what this means for B2B SaaS companies building their SEO strategy right now.

New issue drops today at 12 PM EST.

Subscribe below so you don't miss it.

#saas #seo

In my early days as a Freelance Writer, I followed the skyscraper technique religiously.

The playbook was simple:

-> Target a high-volume keyword.
-> Analyze the top 20 pages ranking for it.
-> Write something way better than everything else.
-> Make it longer, add more images and videos.
-> Outrank the competition on Google.

I also followed another "best practice". Never mention your product in blog posts, even when it's relevant.

The thinking was that if you add enough value, readers will decide on their own to try your software.

Sounds logical, right?

Everything changed when I came across Tim Soulo's "Blogging for Business" course.

Tim emphasized that SEO isn't just about driving traffic from Google. It's about generating signups and paying customers.

He highlighted Ahrefs' approach to keyword selection: focusing on "Business Potential" rather than just "Traffic Potential."

He also shared how Ahrefs won't publish a blog post unless there's a clear product tie-in.

That was when I realized I'd been treating SEO as a traffic acquisition channel when it's actually a customer acquisition channel.

Today, instead of chasing high-volume keywords that might be irrelevant to the business, my agency (Your Content Mart) targets specific high-intent keywords for clients that attract the right customers even if the search volume is low.

And every blog post we publish is a mini demo of their tool, showing exactly how it works and what problems it solves.

#saas #seo

I've been noticing something interesting on Google lately.

When I search for middle-of-funnel and bottom-of-funnel keywords like "alternatives," "versus," "best for [use case]," pricing pages, and reviews keywords, AI Overviews are showing up everywhere now.

This wasn't the case a few months ago.

Back then, you could search for comparison keywords and see traditional search results. Now? Most of these searches trigger an AI Overview.

Here's why this matters.

There was an argument floating around that you should prioritize these middle and bottom-of-funnel keywords because they don't trigger AI Overviews. That way, you still get organic traffic. 

That argument doesn't hold water anymore.

AI Overviews are now showing up for buyer-intent keywords. And when they do, they're recommending specific tools directly to searchers.

So what does this mean for B2B SaaS companies?

If you're targeting comparison, pricing, or alternative keywords, your goal isn't just to rank anymore. Your goal is to get cited in the AI Overview.

Because that's where most searchers will make their decision.

This also means you need to think differently about search intent before you create content. 

-> Why would someone search for this specific keyword? 
-> What answer are they looking for? 
-> How can you structure your content so AI tools can extract and cite it?

While top-of-funnel keywords still don't make sense in most cases. Middle and bottom-of-funnel keywords do, and you should still target them. 

You just need to optimize for getting featured in the AI Overview, not just ranking on the page.

Anyone else noticed this shift? Are AI Overviews showing up for your buyer-intent keywords now?

#saas #seo

Here's a research exercise that always surprises clients:

We speak with their customer support and sales teams and ask: "What do customers say they compared us to before choosing us?"

The answers are never what the client expected.

There's an example from Scribe I shared recently that illustrates this perfectly. 

They're a process documentation tool, and you'd assume they only compete with other process documentation software. Yet, when they asked their customers, they found out people were comparing them to Google Docs.

Not a dedicated tool. Google Docs.

That changes everything about how you should position yourself and what comparison content you need to create.

Most companies don't do this exercise because they underestimate what their customers know. They think customers don't really understand the industry or the competitive landscape.

But customers know exactly what they're comparing. They just might not be comparing you to who you think they are.

Your sales team has this information. Your customer support team also has it. 

They hear things like this all the time in conversations.

"We were using [X] before" or "We were deciding between you and [Y]."

That data is sitting right there.

If I may ask, have you actually asked your customer support or sales team which competitors your customers compared you to before choosing you?

If yes, did the answers surprise you?

If no, what did you discover?

Drop a comment below to let me know.

#saas #seo

Most SaaS companies are optimising for the wrong queries in AI search.

They're tracking whether they show up for informational, top-of-funnel questions, but completely ignoring the high-intent ones.

The queries where a buyer has already decided they have a problem and is now asking ChatGPT or Perplexity to help them choose a solution.

Things like:

→ "What's the best CRM for a startup that can't afford HubSpot?" 
→ "How do I choose between Asana, Monday, and ClickUp?" 
→ "What are the best alternatives to [competitor] for [use case]?"

These are called money prompts.

Same purchase intent as money keywords, but completely different format.

And if your brand isn't showing up in those answers, you're invisible at the exact moment a buyer is making a decision.

Today's issue of the SaaS SEO Insights newsletter breaks down what money prompts are, how to find yours, and the 4-step process for tracking and winning them.

Goes live at 12 PM EST.

Not subscribed yet? 

Check out the first link in the comments 👇

#saas #seo

GEO, AEO, and AI search are dominating the feed these days.

B2B SaaS companies are asking: "Should we adapt our strategy for these?"

The short answer is Yes.

But here's the thing: don't overcomplicate it.

Truth is, the fundamentals of solving the searcher's problem haven’t changed.

Whether someone finds you through Google, ChatGPT, or Perplexity, they're looking for an answer to a specific pain point.

Your content should address that problem and show how your product solves it. 

If you're a CRM, don't just explain "what is lead scoring", show how your tool's lead scoring system prevents sales teams from wasting time on cold prospects.

While new channels always emerge, the fundamentals stay the same.

Instead of chasing every acronym, build content that solves real problems. 

That would always be important irrespective of what happens.

#saas #seo

Quick question for content teams:

You're refreshing a blog post that's 8 months old. 

It's ranking well, but citations have dropped off.

What will be your top priority to improve rankings on Google and citations in AI tools?

Drop your reasons below.

What will you update first in a blog post?

If you're a B2B SaaS brand that wants to get cited by AI tools, this is for you.

Applying these would help you approach AEO differently.

1) There is still a huge overlap between SEO and AEO. 

Most of the things you do to rank high on Google are the exact things you’ll do to get cited on ChatGPT. 

In most cases, ranking high on Google gives you an edge to get recommended by AI tools.

2) AI doesn't rely on what you write on your website only. 

What others say about your product significantly influences ChatGPT and other AI tools. 

To do well in AI search, prioritize citations from credible sources in your niche and UGC channels like YouTube and Reddit.

3) YouTube is one of the most untapped opportunities in B2B. 

There are numerous B2B topics that haven’t been covered on YouTube. Any startup that invests in this channel will get rewarded by search engines and AI tools.

s/o to Ethan Smith, who also shared some of these on Lenny's podcast last year.

#saas #seo #b2b

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AbdulGaniy Shehu

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taplio

The Battle

George Chasiotis

AbdulGaniy Shehu

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}George Chasiotis's LinkedIn Performance

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Performance ScoreGeorge Chasiotis's LinkedIn Performance