Restartt

Co-founded Restartt to build the next-generation full-stack GTM agency for B2B SaaS. Designed to serve Series A and later-stage companies, Restartt combines strategy, execution, and experimentation to accelerate pipeline generation. With a deep focus on the acquisition growth loop, the agency helps some of the world's fastest-growing SaaS companies operationalize and scale their marketing, brand, and growth functions with speed and precision.

Co-Founder

Minuttia

Founded Minuttia from scratch and grew it into one of the most respected content marketing agencies for B2B SaaS. At its peak, the agency was doing 7 figures in ARR and employed a team of 20–25 people. We’ve worked with 40+ SaaS companies, including ServiceTitan, Toggl, Docebo, Sitecore, Guru, and NordVPN, many backed by investors like Sequoia, Accel, and Bessemer.

Founder

GrowthWaves

Created GrowthWaves to share deep, practical ideas on how B2B companies grow. The newsletter is read by operators and marketers at companies like Amazon, Spotify, Canva, HubSpot, Ahrefs, ServiceTitan, and Wix, serving over 5,000 readers and growing. All content is based on tested ideas and lessons from growing, advising, and studying SaaS companies.

Reforge

Working with Reforge to create content for their community of operators. This includes tools, templates, and webinars based on what works in B2B SaaS growth, drawn from years of experimentation and relentless execution, not theory.

Creator

Attio

Collaborating with Attio as part of their Creators Network to produce insightful, hands-on content that showcases advanced use cases and workflows in modern CRM systems. Focused on creating actionable examples and tutorials that help B2B professionals streamline their GTM processes using Attio's powerful, intuitive UI. The work emphasizes practical applications of relational databases, automation, and collaborative CRM design tailored for high-performing go-to-market teams.

RankBee.ai

Invested in RankBee.ai, a company building software that helps brands track and optimize visibility across AI models like ChatGPT, Google Gemini, Grok, and Claude. This represents a new category of marketing software—often referred to as GEO (Generative Engine Optimization). Unlike traditional SEO, GEO focuses on visibility within AI search environments, which are becoming a distinct part of the buyer journey. As AI search gains adoption, tools like RankBee are helping companies understand and improve how their brand shows up in these new search interfaces.

Angel Investor

George Chasiotis

Working directly with SaaS founders and teams on go-to-market (GTM). Also invest in early-stage SaaS companies and support them with strategic input across product, GTM, marketing, and growth. This work is grounded in firsthand experience—from scaling Minuttia to advising companies across different categories and growth stages.

GrowthMentor

Served as a growth mentor on GrowthMentor’s expert platform, advising early- to mid-stage B2B SaaS founders and marketers on growth strategy. While managing Minuttia full-time, I offered hands-on guidance in focused mentorship sessions, helping companies navigate challenges and opportunities across various GTM motions.

Growth Mentor

The SaaS SEO Show

Hosted 100+ in-depth interviews with leading figures in the SEO industry, including Rand Fishkin, Kevin Indig, and other influential voices shaping organic growth in B2B SaaS. The show attracted thousands of downloads and built a dedicated audience of SEO practitioners, growth marketers, and founders from top-tier SaaS companies worldwide. Focused on uncovering actionable insights, frameworks, and stories behind successful SEO strategies, the show became a trusted resource for those building organic growth engines in competitive markets.

Host

LearnWorlds

Advised LearnWorlds on building and scaling their organic growth engine from the ground up. Worked closely with their team to develop and implement SEO strategy, optimize content operations, and troubleshoot technical growth bottlenecks. Also provided strategic guidance on improving their acquisition growth loop, including conversion rate optimization initiatives. During this collaboration, LearnWorlds achieved over 50% growth in organic visibility, contributing to a stronger inbound pipeline and sustainable, compounding growth.

Growth Advisor

Hey there 👋

I'm George, and here's the (super) short version of my story:

- Built a 7-figure content marketing agency for SaaS companies
- Worked with 40+ leading SaaS companies such as ServiceTitan, Toggl, Docebo, Sitecore, Guru, and NordVPN
- Helped portfolio companies of renowned investors such as Sequoia, Accel, and Bessemer Ventures
- Built and managed a team of 20-25 people
- Built a newsletter on B2B growth with 5,000+ readers
- Featured in 50+ media outlets such as ProductLed, Growth Unhinged, Reforge, and Superpath
- Angel invested in 1 SaaS startup

What you'll get by following me?

- Behind the scenes of running my companies
- Actionable tips on how to grow a successful B2B company
- No-fluff advice that's based on experiments and things I try out myself

How to work with me?

1) Full-stack Growth Agency: Visit https://restartt.ai/ and request an intro call
2) Content Marketing Agency: Visit minuttia.com/lets-talk/ and submit a form request
3) Newsletter: Visit growthwaves.com and sign up for free
4) Speaking and Angel Investment Requests: Visit georgechasiotis.com and submit a form request

We’ve been refining our prospecting process at Minuttia.

Here’s how it currently looks:

Step 1 — Identify target accounts (Clay)
Step 2 — Identify core use cases (Clay’s Claygent)
Step 3 — Turn use cases into keywords (Ahrefs and Semrush)
Step 4 — Turn keywords into prompts (Profound and Minuttia's tool)
Step 5 — Create a prospect project in Profound (Profound)
Step 6 — Create a personalized video walkthrough (Loom)
Step 7 — Add accounts to LinkedIn outreach sequence (HeyReach.io)
Step 8 — Add new deal to CRM (Attio)

The process isn’t rocket science. But we lead with value, bring in data, and focus on things companies actually care about.

According to a survey of 195 GTM leaders:

“51% plan to increase their investment in AI search. In contrast, only 14% plan to invest more in SEO.”

As Charlie Munger said: “We’re fishing where the fish are.”

And we’re constantly iterating based on what we learn.

Of course, turning a new deal into a closed deal is its own challenge. And even after that, the pressure is on to deliver results, fast.

But I have full confidence in Minuttia - AEO Agency’s team to execute, especially under the leadership of Zacharias Xiroudakis.

Founder at Minuttia // B2B SaaS Growth // Views are my own

What bothers me about most of the advice on how to win in AI search is that it’s essentially SEO, plus brand and a great product, disguised as the marketing innovation of the century. I don’t think overcomplicating things benefits anyone.

I joined LinkedIn about 9 years ago and started posting shortly after. Things were slow at first, but the algorithm was much more rewarding back then, regardless of my follower count. Or the fact that I was relatively unknown, had no connections, no story to tell, and not much to share.

The first couple of years were basically trial, error, and learning. Eventually, I think I “cracked the code” and like many other creators and business owners, I started to benefit from the platform. Of course, I wasn’t always consistent—just like most people running businesses and using content as a growth lever.

All in all, LinkedIn has been good to me. I’ve generated revenue, spoken at events, gained visibility, and even made a few good friends along the way. And for that, I’m grateful.

LinkedIn has been a place where opinions meet, ideas are shared, and opportunities come out of the blue.

But lately, things look a bit different. The feed is full of irrelevant company ads, “thought leaders” boosting their posts to the wrong audiences, bragging, inaccurate information from creators with *too much* influence, and audiences that rarely push back, and spam messages from folks trying to sell anything you can imagine.

But that’s not even the worst part. Because unless you pay (read: thought leader ads) or participate in tactics like engagement pods, you often feel close to invisible on the platform.

You’ve seen the posts. People reach out to LinkedIn to ask if they’re shadowbanned. I’ve done that too, by the way. Even mega-influencers (for the context of LinkedIn) with large audiences have started complaining, which shows that this touches everyone. People are already talking about “de-risking” and “building on other platforms” to avoid keeping all their eggs in one basket.

The thing is: we put a lot of effort into this content. And most of us know our audiences really well. We obviously do it because of the incentive, which is different for every person (for me, it’s the things I mentioned above). But if the incentive isn’t there, people will look for alternatives sooner or later. Many already do.

And that’s not good for LinkedIn—or for the people who mostly consume content here—because many of the best creators will eventually move elsewhere.

I really hope the team at LinkedIn listens to its users—the people who keep the platform alive by putting in all these hours to create great content and engage here—and take action that benefits both its business and those of us who are trying to build real businesses and personal brands with the help of LinkedIn.

Creators, users, and LinkedIn all win when the best content actually has a chance to be seen.

I built a small tool that turns keywords into high-quality AI prompts.

Sure, plenty of AI trackers already do this (just not very well).

So I built something custom for Minuttia - AEO Agency’s team and clients.

The logic is simple. You plug in:

a) The keywords you want to generate prompts for
b) Your website for context
c) The number of prompts you want to generate per keyword (max. 5)
d) A description of your brand
e) A short description of your target audience

Every prompt gets a search-intent label, based on Minuttia’s internal intent framework.

You can copy all prompts—or just the best ones—and start tracking right away.

No “comment to get the link” for this one.

You can take it for a spin here: https://lnkd.in/d28zAJCt

(Please don’t burn all my Lovable credits and engage so that more people can find it 🙏)

While reviewing citations from ChatGPT, Perplexity, and AI Overviews for one of Minuttia - AEO Agency’s clients, I noticed something interesting.

The most frequently cited pages seem to fall into two categories:

1 — Pages that explain the company and its product capabilities. Think: buyer's guides or walkthroughs on how to complete a specific task using the product's features.

2 — Pages offering unique insights or proprietary data from customers. For example, a report focused on a market segment the company knows deeply.

Of course, this isn’t statistically significant—it’s based on a single client, not a broad dataset.

#2 isn’t exactly surprising. Proprietary data and customer insights often get cited in AI search because of their uniqueness.

But #1 is worth paying closer attention to. Even though the general notion is that you shouldn’t be overly promotional or avoid talking about yourself, talking about yourself (in the proper context) may actually drive visibility.

There are many ways to do that—buyer guides, feature-driven use cases, alternative listicles, comparison pieces, and software roundups. All ways to talk about yourself (without overdoing it).

Staying unbiased is tough, but it’s possible. And based on this example, it’s probably worth the effort. 

Again, not statistically significant. Just an observation that might help shape your content strategy in an AI-driven search world.

I’m genuinely impressed by Parallel’s search API. (no affiliation)

So much so, we built an internal tool on top of it.

Here’s how it works:

1 — Add a topic you’re interested in (e.g., OKRs)
2 — Describe what you're looking for (in plain language)
3 — Parallel Web Systems finds the most relevant and recent sources
4 — Sources are qualified using one of OpenAI’s older, cheaper models
5 — You get a curated list of sources to use in your content

Building tools on top of high-quality APIs—with flexible, pay-as-you-go pricing instead of overpriced subscriptions—is how modern applications will be built.

It makes work more enjoyable and productive, while keeping costs down—always tied to usage, which is a solid proxy for customer value.

Some of my biggest business mistakes came from going brand-first instead of business-first. The logo, the website, the color palette. Get some customers, serve them, and build a couple of case studies. You have a business. Then you can build a brand on top of it.

Your Content Mart

I started Your Content Mart with one simple goal: help B2B SaaS startups acquire signups and paying customers from organic search.

As the Head of Content, I lead our agency's internal and external SEO & content marketing efforts. 

Using the "Signup Engine" framework, we've helped SaaS startups gain traction through SEO and establish it as a core distribution channel for their business.

Some of the results we've achieved for our clients include:

➡️ Took a calendar app from zero to 25,000 monthly visitors in six months. 

➡️ Drove 70,000+ organic visitors for an AI copywriting tool in just 7 months.

➡️ Acquired 100+ paying customers for a B2B SaaS startup in less than six months.

Head of Content

Beyond Traffic

In my 6 years of experience working with SaaS companies, here are three things I’ve learned:

1) Most founders and executives care about the business impact of SEO more than anything else.

2) SEO isn’t just a traffic acquisition channel, but also works well as a customer acquisition channel.

3) To drive revenue from SEO, you must look beyond organic traffic.

So, in this podcast, I interview B2B SaaS marketing executives and startup founders to share how they are taking a holistic approach to SEO and using it to achieve specific business goals.

Content Creator

Brainstack Academy

Brainstack Academy helps Africans to build profitable careers in digital marketing.

OneCal

At OneCal, I:

- Built their SEO strategy entirely from scratch
- Took their organic traffic from zero to 25,000 monthly visitors in 6 months
- Got them ranking on page 1 for main calendar-sync keywords

SEO Consultant

Copysmith

At Copysmith, I:

- Grew organic traffic to 70,000+ visitors in 7 months (started from zero)
- Generated 3,000+ user signups through SEO
- Focused on keywords that actually convert, not just drive traffic

SEO Strategist

As a Freelance Content Writer at Moz, I specialized in writing about different SEO topics, such as competitor analysis. link building, and emerging SEO trends.

In 2021, one of my articles was featured as the eighth most popular blog post on the website out of 186 posts published that year.

Content Writer

Attrock - Digital Marketing Company

As a Freelance Content Writer at Attrock, I worked on the following:

1. Helped with content ideation and outline for our clients

2. Wrote articles that were published on the company's marketing blog

3. Worked hand-in-hand with the company's editors and proofreaders to create blog posts, informational articles, and guest posts for our clients

4. Performed on-page SEO for articles written for the company's clients.

Igor Solo Ads, Ltd.

As a customer support specialist at Igor Solo Ads, Canada; here are some of the things I achieved in that role:

1. Created articles in the Knowledge Vault to answer commonly-asked questions.

2. Proficient use of customer support software such as Zendesk to respond to clients’ emails and address their concerns.

3. Rose to the position of a team leader to work hand-in-hand with other colleagues in my department to tackle common concerns faced by customers.

Customer Support Specialist

Entrepreneur Middle East

As a freelance contributor to Entrepreneur Middle East, I shared my experiences as an online business owner online, and inspire my audience with life lessons they could learn from.

Freelance Contributor

I helped a B2B SaaS startup in the project management niche acquire over 200 paying customers from SEO in six months.

Here's exactly how I do it for software companies and startups.

Before I proceed, the results speak for themselves:

➡️ Copysmith (AI copywriting tool): Drove 3,000+ user signups in just 7 months, and improved their search presence.

➡️ SweetProcess (SOP software): Currently redefining their SEO strategy, driving thousands of monthly signups from Google and ranking high for MoFu and BoFu keywords that actually convert.

➡️ OneCal (calendar sync software): Took them from zero to 40,000+ monthly visitors in six months. Dominated the first-page rankings for calendar-sync keywords.

Today, I run Your Content Mart, where my team and I help SaaS startups compete with goliaths in their niche. I've also shared my insights in publications like Moz, CoSchedule, G2, and Entrepreneur.

My Approach

After 7+ years in SaaS SEO, here's what I've learned: traffic without conversions is just expensive vanity metrics.

So, I focus on building SEO strategies that align with your business goals. That way, we not only drive traffic but also generate user signups, leads, and demo requests.

Here's how I make organic search drive signups, not just traffic, for SaaS startups:

✅ Deep user research - I become obsessed with understanding your ideal users, their pain points, and how they search for solutions like yours.

✅ Funnel-focused keyword strategy - Target keywords that map to every stage of your customer journey, from awareness to decision.

✅ Product-led content creation - Build content that naturally showcases your product while solving real user problems.

✅ Technical SEO foundation - Ensure your site architecture supports both user experience and search engine crawling.

✅ Conversion optimization - Every piece of content is designed to move visitors closer to becoming customers.

When I'm not obsessing over search rankings, I spend my time:

- Testing new AI tools that could change the game for myself and clients.
- Studying successful SaaS companies to understand their growth strategies.
- Exploring Africa's growing tech ecosystem and connecting with other entrepreneurs.

I'm currently taking on select SaaS startups that are serious about turning SEO into a sustainable growth channel.

Ready to transform your organic search strategy?

DM me or email shehu@yourcontentmart.co

AbdulGaniy Shehu

Earlier this month, I was in Riyadh to represent my company Your Content Mart at the annual Biban conference.

I decided to attend because it presented a rare opportunity to showcase how our startup helps B2B SaaS and tech companies get found on Google, ChatGPT, Claude, and Perplexity on a global stage. 

Plus, it was a great way to explore opportunities in the MENA region.

BibanGlobal calls itself “the global destination for opportunities,” and in my opinion, it lived up to the expectations.

I networked and made friends with Founders and entrepreneurs from different countries.

Business-wise, it was worth it. I got new leads, had partnership talks with other digital marketing agencies, and engaged in discussions with incubators and accelerators on how we can support their portfolio companies with SEO and content marketing.

One thing I noticed is that the Saudi startup ecosystem is different from Nigeria's.

In Nigeria, most startups are tackling fintech-related issues, such as payments, lending, and financial infrastructure.

We're the fintech capital of Africa.

Saudi startups are solving everyday problems. 

For example, I interacted with the leadership team of Syarah - a platform for buying and selling used cars. 

Obvious problem with a massive market, solved using tech. 

In Nigeria, thousands of people sell used cars, but there is no platform that streamlines the process.

Special thanks to Boss Folajimi Daodu for the support and connections, Ghassan Halawa غسّان حلاوه and Ahmad Mushtaq for the warm welcome, my good friend Abass Cheikh for the insider insights, my new friend Emmanuel Adegbe who made it seem like we've known each other for ages, my fellow exhibitor from Ghana Dawuda Iddrisu who shared his startup experience with me, and my brother Habeeb Olatunji for the hospitality.

This was my first time exhibiting at an international conference. Hopefully this won't be the last (God willing).

If you're building in an emerging market, the opportunities are global. 

Show up and you'll be surprised by what you find.

#biban2025 #founder #seo #saas #mena

Shehu AbdulGaniy

Helped Copysmith generate 3,457 signups in 8 months with SEO | B2B SaaS SEO Strategist

Had a conversation with Ben Sailer (Director of Inbound Marketing at WordPress. com).

Asked him where he finds his best keyword ideas.

His response surprised me: 

"Zendesk tickets."

Yes, you read that right.

Not Ahrefs. Not Semrush.

Here's what he does:

Ben reads through support tickets to see how customers actually describe their problems. The language people use when they're frustrated and need help reveals search queries no keyword tool will ever suggest.

A customer writing "my site keeps crashing when I get a lot of visitors" becomes a keyword opportunity. 

That exact phrase might show zero volume in an SEO tool, but it converts because it matches how real people describe the problem.

Beyond support tickets, Ben also talks to sales and support teams and hangs out where customers spend time, like Reddit threads, trade publications, and community forums.

Only after gathering all this customer language does he open SEO tools to validate and find related terms.

The insight?

Customers describe problems differently than marketers think they do. 

Support tickets capture that raw, unfiltered language.

This matters even more now as AI tools like ChatGPT surface content that matches natural language, exactly how customers write in support tickets.

Ben's advice: "The biggest thing I've learned: start with the customer, then drill down into SEO tools after."

This completely changed how I approach keyword research.

Most SEO people start with tools and work backwards. Ben starts with customers first.

When did you last read through your support tickets looking for keyword ideas.

#saas #seo

Buffer's SEO strategy isn't complicated.

Yet, they generate 500,000+ monthly visitors from Google.

Here's a breakdown of the 3 specific keyword types powering their organic growth engine.

1) "Best time to post" guides

Buffer creates comprehensive guides on the optimal posting times for different social platforms.

Examples ranking well:

→ Best time to post on TikTok
→ Best time to post on Instagram
→ Best time to post on Facebook
→ Best time to post on Twitter
→ Best time to post on LinkedIn

💡Pro tip: These guides work because they solve a specific, recurring question for social media managers. Find the questions your audience asks repeatedly and create definitive resources.

2) How-to tutorials

According to Semrush, Buffer has over 100 "How-To" articles.

Examples they rank high for:

→ How to use Instagram
→ How to get more followers on Facebook
→ How to use Bluesky
→ How to use Reddit
→ How to use Threads
→ How to use Pinterest

These step-by-step guides show readers how to use social media platforms effectively.

💡Pro tip: Prioritize how-to keywords that align with your ideal customer's jobs to be done. If your audience needs to accomplish something, show them how.

3) Glossary content

Social media platforms introduce new terms constantly. Buffer created hundreds of pages targeting specific social media terms and explaining what they mean.

Examples doing well:

→ X/Twitter App
→ Meme
→ POV
→ YouTube Studio
→ OOTD
→ Vanish mode
→ TikTok challenge
→ Shadow banned

💡Pro tip: Glossary content works when your audience encounters unfamiliar terminology. Map out the jargon in your industry and define it clearly.

Key takeaway:

These keyword types work because they directly target the problems Buffer's ideal customers face on social media platforms.

If you're a B2B SaaS startup, identify the keyword types that align with what your customers are actually trying to accomplish.

Which of these keyword types are you currently implementing?

#saas #seo

I honestly believe that AI presents the biggest markting opportunity for B2B SaaS companies.

While everything is still early, companies that are actively investing and experimenting will most likely win.

Here is what I mean…  

The SEO playbook has always been simple.

- Target the right keywords. 
- Create the most helpful content on the web. 
- Rank high on Google.
- Drive visitors to your website.

With traditional SEO, Google is your only distribution channel.

With AI, you now have an extra distribution channel.

This is because, if you rank high on Google, AI tools will typically find and cite your product on their platforms.

While there are various ways to optimize your content for AI search, such as content structuring, citations on other websites, and addressing specific user queries, ranking high on Google still gives you a significant edge.

So, if you’re a startup, this isn’t the time to ditch organic search.

Instead, double down on SEO if you’re already investing in it.

And if you aren’t exploring AI search yet, this is the time to go all-in.

I'm curious, if you're a B2B SaaS company, what's holding you back from investing in SEO/AI search?

#seo #saas

ChatGPT has over 800 million weekly active users. 

Which is more than 4X its figures last year.
 
Google, on the otherhand, handles more than 5 trillion annual searches, based on last year’s figures.

This amounts to approximately 16.4 billion searches per day. 

What does this mean for you as a company driving growth from Google? 

It’s simple; the search behavior is evolving. 

More and more users are embracing ChatGPT and other AI tools.

Despite this change, Google remains the undisputed leader in online search.

So, how can your SaaS company win?

First, do not ignore the fundamentals of SEO, such as keyword research, creating helpful content, on-page optimization, and link building. 

Second, optimize for AI search as a core part of your SEO strategy. That way, you can get cited by AI tools.

Truth is…

Doing SEO in 2025 like it’s 2020 is a recipe for failure. Tweaking your strategy is the smartest thing to do right now.

#saas #seo

If you search for any keyword on Google now.

Here are some of the things you’ll most likely see:

- AI Mode
- AI overview
- Discussions and forums
- What people are saying
- Videos
- Reddit threads
- Short videos
- Sponsored results
- And many more

And guess what?

In some cases, these SERPs features show up even before the top-ranking page on the SERPs.

Truth is...

Ranking #1 no longer guarantees that prospects will discover your product from Google.

So, what should your SaaS SEO strategy look like in 2026?

Here are a few things to prioritize:

→ Show up in AI overviews
→ Get cited in ChatGPT and other AI tools
→ Create content for community forums & aggregators
→ Build a YouTube strategy
→ Don't sleep on social media
→ Think beyond blog posts
→ Become featured on other websites

The bitter truth is:

The rules have changed.

And so should your SEO strategy.

Is your SaaS ready for these changes? 

DM me to discuss your 2026 organic search strategy.

#saas #seo

taplio

The Battle

George Chasiotis

AbdulGaniy Shehu

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Performance ScoreGeorge Chasiotis's LinkedIn Performance

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taplio

The Battle

George Chasiotis

AbdulGaniy Shehu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}George Chasiotis's LinkedIn Performance

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