Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Are you tired of spending your marketing budget on ads and campaigns that disappoint? What if you could have the expertise of a big agency but with the responsiveness of a small team? 

After 10 years at top London agencies, I founded Starlight Digital with a simple promise - to give clients a better experience.

Together with my team of digital specialists, I help marketers get better results from digital marketing. Email me at hello@starlight-digital.com to learn more. We also partner with select agencies to deliver a full suite of digital marketing solutions when and where necessary.

HOW I CAN HELP YOU?
🚀 Get more and higher quality sales/leads from digital marketing.
🚀 Tell you why your existing campaigns are not performing.
🚀 Grow your web traffic.
🚀 Set up and optimise your campaigns to make best use of your budget.
🚀 Make your working life easier and more productive.

WHY CHOOSE STARLIGHT DIGITAL
⚡ We're independently recognised as being inside the top 3% of all UK agencies
⚡ We're a Google Premier Partner - meaning we have direct access and support from Google
⚡ PPC, SEO, Paid Social, Amazon and App Ads all under one roof.
⚡ Team of digital marketing specialists who return your calls / who don’t leave you hanging
⚡ We work as an extension of your team, after 12 years in the game, trust me this makes a difference. 
⚡ SME New Business winner and me, Steve, the founder is a 2x Drum Award winner. 
⚡ We use a finely tuned and proven 4 Pillar Framework to elevate your campaign success.

A BIT ABOUT ME
Running Starlight makes me a better Dad, partner and marketer. I love motorsports and coffee, and am a proud Arsenal fan (despite the lack of trophies in recent times).

READY TO TAKE THE NEXT STEP? 
📧 Email me at steven@starlight-digital.com
💬 Connect and send me a DM
🔗 Visit www.starlight-digital.com

Top Skills: #PPC #SEO #DigitalMarketing #PerformanceMarketing #DigitalAgency #SocialMediaMarketing

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