Georgie Carter

Pepped | Lifecycle Marketing Agency

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

CEO & Founder

hims & hers

• Responsible for the creation, implementation, and management of customer engagement, loyalty, and retention strategies that play a critical role in the growth of Hims in the UK.
• Communicate strategy, reporting, and analysis to rally stakeholders around
attrition, retention and engagement objectives

Lifecycle Marketing Consultant

Jennis Fitness

Houzz

• Responsible for sales funnel marketing and optimisation across 14 countries. Track record of consistently exceeding KPI’s by up to 182%
• Led the creation and implementation of new automation initiatives resulting in a 3x improvement in sales conversions
• Other key projects include; lead generation and nurturing campaigns, inbound marketing, B2B referral programme, developing a content hub and lead scoring
• Managed a team of three Marketing Coordinators and one Content Producer

International Online Marketing Manager

• Responsible for European marketing strategy and campaign implementation (across seven countries) including lead acquisition and customer retention
• Team contributed 25% towards the overall international engagement target for the business through execution of key marketing campaigns
• Managed a team of two Marketing Coordinators

European Online Marketing Manager

•	Part of a team of three who built and developed the current day email marketing process
•	Fully adept using Marketo and Salesforce to build successful marketing campaigns
•	Responsible for email marketing campaign creation and copywriting for the UK, France, Spain, Sweden and Denmark
•	Continually optimising and identifying opportunities to increase open and click through rates
•	Initiated and built a central ‘Help Centre’ for Houzz professionals across Europe
•	Part of a dedicated team designing and copywriting a new European wide welcome series

Marketing Coordinator

GREY London

Account Executive for Pantene & Sensodyne
•	Member of Account Team managing and activating TV, print and digital campaigns across the globe 
•	Role focused on originating projects and developing successful marketing campaign strategies 
•	Role included regular presentations to clients as well as managing and maintaining the client relationship 
•	A robust understanding of client markets, brand positioning and underlying consumer trends

Account Executive

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

Someone asked me again this week:
 
“How do you juggle a toddler, a baby and running Pepped?” 👶 ☕

Let’s be honest:

There are days I feel like I’ve nailed it 💪

And days I’ve had porridge in my hair since 7am and the to‑do list is laughing at me.

Balance isn’t real — priorities are. And they change daily.

My takeaway?

You don’t need to be balanced. You just need to be intentional.

Helping DTC lifestyle brands retain customers with data-driven email & SMS marketing | Founder @ Pepped | Top 100 Female Entrepreneur

Had a call this week with a brand worried about sending too many emails.

Totally fair. No one wants to feel like spam.

But here’s the thing — customers aren’t annoyed by frequency.

They’re annoyed by irrelevance.

If every message adds value, it’s not noise — it’s service.

When we fixed this for one Pepped client, we didn’t send less, we sent better.

Targeted messages, smarter segments, clearer tone.

Guess what? Engagement went up.

✨ Takeaway:
Don’t apologise for showing up.
Apologise for showing up with nothing useful to say. 💌

👉 How do you decide when to send more vs say less?

#EmailMarketing #DTCGrowth #CustomerExperience #RetentionStrategy #PeppedAgency

Every DTC marketer right now: frantically rewriting subject lines, adding “last chance” banners, and praying Klaviyo doesn’t crash.

Sound familiar? 👀

Before you dive headfirst into BFCM chaos, I’ve put together a short, practical guide:

💌 Peak Season Quick Wins: What Smart DTC Brands Are Tweaking Right Now

It’s a bite-sized checklist of the small-but-mighty flow updates, segmentation tweaks, and timing shifts our clients are making to boost retention and revenue before Black Friday hits.

Think:
 ✨ A simple way to stop your best customers being over-emailed
 ✨ The easy segmentation update that gets you more clicks (and fewer unsubscribes)
 ✨ The one flow that still drives results even when inboxes are flooded

If you’re in DTC — especially wellness, beauty, or lifestyle — this is your friendly reminder to optimise before you discount. 🍒

👇 Let me know if you'd like a copy and I'll ping you the link!

#DTCMarketing #EmailMarketing #Klaviyo #Ecommerce #BFCM

I tell clients all the time: “Don’t overcomplicate your comms.”

Keep it simple. Say what matters. Send it.

So naturally… I spent three days over-editing our own Pepped newsletter last month. 😅

When I finally sent it (half convinced it was too plain)…

It got double the usual replies.

Turns out — clarity still beats cleverness.

✨ Takeaway:
 If your email feels too simple, it’s probably perfect.

👉 What’s one message you’ve over-tweaked this week?

#ecommerce #emailmarketing #DTC #email

If something takes less than 10 minutes — I do it immediately.

 If it takes more than 10 minutes — I schedule it.

That one rule has cleared more mental clutter than any productivity app ever could.

As a founder, I’ll never win the ‘empty inbox’ award.

 But I can win back my brain space.

 Decide fast. Do it now or diarise it later.
 
No middle ground.

👉 What’s one micro-rule that keeps your days sane?

 #FemaleFounder #Productivity #Leadership #EntrepreneurLife #PeppedAgency

Lem-uhn

The feel-good PR agency.

We prioritise happiness for both employees and clients.

Building better brands we grow sales, SEO, website traffic, brand trust and value.

Do you want to optimise your brand, demonstrate your value and positive behaviour?

Email hello@lem-uhn.com to get started.

Founder and Managing Director

Mission

Worked with household names to implement PR strategy, grow brands and manage crisis communications

Account Manager

Senior Publicist

Four Communications

Worked across a range of B2B and B2C consumer, travel, financial and corporate clients. 

Drove coverage through media relations and outreach, frequently securing national, broadcast, consumer and trade coverage. Highlights include features on Channel 5 news and ITV's Lorraine to launch The Pet Hero of The Year Competition.

Graduate Account Executive

Wheyhey!

Intern

Frank

Manning Gottlieb OMD

Waitrose & Partners

Supermarket Assistant Partner

Haddon PR

Storm Model Management

Barnet children's disabled trampolining club

Voluntary assistant coach

I started Lem-uhn as I knew there could be a better type of PR agency.

A PR agency that prioritised happiness for employees while working with better clients.

91% of PR professionals have experienced mental health issues in the past year vs. the national average for professional industries of 41%.

We grow your company leading to increased sales, improved SEO, website traffic, brand awareness and trust.

It's feel-good PR that optimises your brand and demonstrates your value and positive behaviour to deliver strong long-term results.

To work with or for Lem-uhn: hello@lem-uhn.com
For all speaking, podcast or media enquiries: riannon@lem-uhn.com

Riannon Palmer

This is Kiera Hellard.

I met her in my Spanish class in Barcelona back in January 2023.

By the end of that year, we were on a workcation together through Central America, from hiking volcanoes in Guatemala to witnessing a stingray give birth in the wild in Belize.

I’d already seen first-hand how brilliant she was at her job and what a ray of sunshine she is, so when she quit her role earlier this year, I jumped at the chance to get her knowledge into Lem-uhn | B Corp®.

Kiera now leads our talent and influencer partnerships, securing the perfect fit for our clients, from big-name talent to high-impact micro-influencers.

Do you want to make a splash with influencers in 2026? Let's chat.

🍋Growing happy brands with positive PR. Founder of Lem-uhn, the B Corp award-winning feel-good PR agency

Why we should be optimistic about investment in female-founded companies

Last week, I attended the Sphere App and YFM Equity Partners & Broadfield Female Founders and Women in VC networking breakfast.

And for once, I left feeling genuinely positive about the state of investment in female-founded companies… shocking, I know.

One VC I spoke to shared that 38% of the companies they invest in are female-founded.

It’s no coincidence their team is more diverse, but it’s a reminder that there are investors actively championing female and other underrepresented founders.

Now imagine if we had more of these champions.

The UK could gain £310 billion in additional economic growth if female entrepreneurs were funded at the same level as men.

Optimism backed by action is when things actually move forward.

Last week, I had two people double-no-show on calls.

I don’t think many people realise how much time and energy go into a single meeting. It’s not just a 30-minute call link, it’s:

 📝 Preparing beforehand
 🤫 Making sure I’m somewhere quiet and set up
 ⏳ Waiting at least 10 minutes in case someone’s running late

I genuinely don’t think most no-shows are intentional or rude. I think people just forget the impact it has on the person on the other side.

One no-show? Things happen.

But two? That’s a pattern.

Has anyone else been experiencing this?

Being a business for good is also good for business.

B Lab UK’s Take 10 Impact Report revealed:

🚀 UK B Corps grew turnover by 20% in the last year, almost seven times the growth of all UK SMEs.

 ✨ They also increased employee headcount by 11%, compared with just 2% across UK SMEs.

 💡 93% of B Corps have remained active since 2020, proving they’re more resilient than the average UK business.

 📊 And together, the movement now generates a combined turnover of £38bn across 120+ industries.

Yesterday, at the Beyond The Block B Corp event hosted by Waggle | B Corp and Medik8, it was a reminder of the positive businesses that are not just building ethical companies, but also successful ones.

Seeing Medik8’s process in action, I was hugely impressed by the sustainability combined with science to create powerful products. Watch me using all of their products from now on! 

Thank you to Tessa Barfield, Natalie Beecroft and Alexandra Florea for hosting such an inspiring event.

When I started Lem-uhn | B Corp®, the goal wasn’t just to build another PR agency.

It was to prove you can grow a successful business while putting wellbeing, flexibility and purpose at the centre.

That’s why I’m proud Lem-uhn is a B Corp, and proud to be part of a community showing a different way forward.

Ethical business is good for business.

Starting a business is hard enough, but imagine being diagnosed with cancer just six months in.

That’s what happened to Tom Pratt. 

This week’s Lemonade Leaders episode dives into what happens when life forces you to pause before your business has even found its feet.

We talk about:
 🍋 Finding perspective after illness
 🤝 The power of community, volunteering and asking for help
 🧠 Navigating business while learning to work with your brain after a late ADHD diagnosis
❤️And how wonderful Macmillan Cancer Support is (which you can see Tom talking about in this video)

It's a reminder of how precious life is, and is perfect motivation for your Tuesday morning.

Listen on all major podcast platforms now.

Are you addicted to stress?

Most of us would say no, but after this week’s Lemonade Leaders episode, you might think differently.

This week, I’m joined by Laura Styles, founder of The Mindful Generation and the woman helping parents rewire the patterns they didn’t even know were running their lives.

Laura’s own lemon moment began when she became a new mum and was hit with anxiety, intrusive thoughts and overwhelm she didn’t expect.

Instead of ignoring it, she followed it and learnt about neuroscience, hypnotherapy and subconscious rewiring. Now she helps others live happier, too.

In this episode, we talk about:
✨ Why so many women are unknowingly addicted to stress
🧠 How our subconscious shapes the way we parent (and live)
👶 The outdated systems still failing parents and children
💛 The generational cycles we can break with the right support
🏫 Why Laura is taking her work into schools to create real change

I have long been an advocate for how we can all retrain our brains to live happier lives. If you want to learn how, listen to this week's episode.

Have you listened to a podcast this week?

42% of Brits have, and for good reason.

In a world of endless-scroll algorithms, podcasts offer something different. 
And if, like me, you’re busy doing something else while listening, you’re less likely to skip the ads.

According to Acast’s Podcast Pulse 2025 report:

 💬 72% of daily listeners say podcasts shape cultural conversations

 🎯 60% of consumers pay attention to podcast ads, compared to 50% for YouTube

 💡 79% say podcasts feel personal, like a one-to-one conversation

At Lem‑uhn, we’ve seen this impact first-hand. A host‑read podcast sponsorship helped one of our clients grow UK web traffic 5x in a single month.

Here's me talking to the lovely Gemma Sewell ACC on my podcast, Lemonade Leaders.

Want to get in on the action? Talk to us.

85.5% of AI search citations come from earned media

Muck Rack’s new Generative Pulse 2025 report analysed over one million real AI prompts, and the message for brands is clear: AI trusts journalism, not paid placements.

📰 85.5% of citations reference genuine editorial coverage
 🤖 96% of what AI cites sits in PR territory
 ❌ Sponsored content barely shows up

With more than 70% of people now using AI tools for search (and Google integrating AI answers directly into results), earned media is becoming one of the most important visibility drivers for brands.

If you’re not securing regular coverage in credible outlets, you risk disappearing from AI-powered search entirely.

The brands that will win are those consistently:
 🍋 Earning coverage in trusted publications
 🍋 Building relationships with journalists
 🍋 Creating timely, relevant story angles

Learn more in Becky’s blog, linked in the comments.

Want to get into AI search results? You need PR. You need Lem-uhn.

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The Battle

Georgie Carter

Riannon Palmer

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Georgie Carter's LinkedIn Performance

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