Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Olly Johnson

Ecommerce Manager

Building Valerie, an unflinchingly real, women's hormone-first longevity brand.

After seeing how misunderstood, under-supported and fragmented this life stage is, we set out to build a better way: science-backed, evidence-led products that actually work in the real world. We’ve started with award-winning, liposomal supplements designed specifically for hormonal health — delivering superior absorption and meaningful outcomes for our community.

Our mission is simple: enable women to reclaim their health, take control of their bodies, and live fully and freely through perimenopause.

Valerie is building the foundations of a long-term personalised hormonal health platform — grounded in science, data, and trust. We’re scaling across DTC and retail, backed by a growing community and scientific advisory team, and laying the groundwork for deeper personalisation and care over time.

We’re currently raising a growth round to accelerate subscriber growth, expand distribution and launch new product innovation as we move into our next phase of scale.

Co-Founder

We are Valerie, building the next generation of healthcare for the 1 billion women navigating physical change during peri/menopause. 

Our vision is to empower women to live fully and freely at every age. 

Don't whisper for relief. Shout for change. 
We give women the tools to reclaim their health, take back control of their bodies, and make midlife maxlife.

We developed Daily Essential, a pioneering liposomal nanotechnology supplement with 76 health benefits. Give your symptoms something to rage about.

And we're just getting started....

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The Battle

Georgie Carter

Olly Johnson

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