Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

I’m the Creative Director at Outmost, an award-winning animation studio.

For over 15 years, I’ve helped brands produce video content that works — beautifully. We uncover what matters most to your audience, then craft it into story-led content that draws your audience in. 

Think of it like your core message, wrapped in an engaging wrapper. 

The result? Brand films, explainers, and PR campaigns that cut through and deliver the goods. 

So if you need animated video that connects, converts, and delivers, let’s talk.

Oliver Lawer

One of the things I love most about my job is how varied it is. One minute we're working on a campaign piece for a national association. The next, a teaser SaaS video. 

I guess that's how I've never got bored these last 15 years!

Here is another from Outmost Studio. We really like how the transitions in colour-ways has come out.

We craft animation to perform beautifully | Creative Director @ Outmost

taplio

The Battle

Georgie Carter

Oliver Lawer

Followers

Posts

Engagements

Likes

Performance ScoreOliver Lawer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Georgie Carter

Oliver Lawer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oliver Lawer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOliver Lawer's LinkedIn Performance