Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Running an agency while raising two tiny humans has taught me this:

Progress doesn’t always look loud.

Some weeks it’s:
 – one good client conversation
 – one clearer proposal
 – one less thing over-engineered

And that’s still momentum.

✨ Sustainable growth > dramatic growth
 🍒 In business and in life.

 #FounderLife #AgencyOwner #WorkingParents #WomenInBusiness

Helping DTC lifestyle brands retain customers with data-driven email & SMS marketing | Founder @ Pepped | Top 100 Female Entrepreneur

Email rarely fails because of bad tools.
 
It fails because no one really owns it.

In a lot of growing DTC teams, email sits in an awkward middle ground:
 ✨ Not quite brand
 ✨ Not quite performance
 ✨ Not quite retention

So it becomes:
 • “Good enough”
 • Lightly maintained
 • Slightly neglected

Flows exist. Campaigns go out. Results are… fine-ish.

But no one is accountable for asking:

 💌 Is this actually doing what we need it to do now?

When email has clear ownership, everything changes:
 – Priorities sharpen
 – Decisions get easier
 – Optimisation becomes intentional, not reactive

Email doesn’t need more volume.

It needs clearer leadership.

 #DTCMarketing #LifecycleMarketing #Retention #EmailMarketing #FounderLessons

Real-life email moment I keep seeing 👇

A beautifully designed campaign…

...that goes to everyone.

Same message.
Same timing.
Same CTA.

Missed opportunity.

Even light segmentation (engaged vs lapsed, first-time vs repeat) can:
 – sharpen relevance
 – improve confidence in the channel
 – make results easier to explain internally

You don’t need complex logic.

You need thoughtful intent.

 #EmailExamples #LifecycleMarketing #DTCEmail #CRMStrategy #Retention

Good retention strategy doesn’t feel frantic.

It feels:
 • Calm
 • Intentional
 • Boring (in the best way)

🍒 You know what you’re optimising.
 🍒 You know why a campaign exists.
 🍒 You know which levers matter this quarter.

When retention is working, it doesn’t demand constant attention.

It quietly compounds in the background.

That’s the goal.

Not more activity — more confidence.

 #RetentionMarketing #LifecycleStrategy #DTCBrands #CRMLeadership #SustainableGrowth

Most of the brands we work with don’t come to us because email is new.

They come because:

 – it’s grown messy
 – no one fully owns it
 – confidence in performance has dipped

Our job isn’t to shout louder.

It’s to bring clarity:

What’s working, what’s not, and what’s worth fixing first.

#EmailMarketingAgency #DTCGrowth #RetentionStrategy #EcommerceFounders #Pepped

Michael Murdoch

Consultant and Coach in Residence at Czech Invest

CEO of The House - brand & marketing agency. Business advisor, speaker, coach and host of agency networking events. Let's talk!

Helping entrepreneurs and agencies grow with clarity, confidence and creativity. 🚀 

I believe the best brands make you feel something, not just think. Over the last 20+ years, I’ve helped 1,000+ organisations do just that through smarter brand, marketing and sales strategy.

Whether it’s refining your story, transforming your business into a brand, or connecting you with people who’ll help you grow, that’s where I come in.

What I do:

🧠 Strategy & Brand – Through The House, the agency I founded in 2009, I work hands-on with founders and teams to shape brand strategies that cut through the noise and convert.

🎯 Sales & Storytelling – With Story Cube, I help entrepreneurs inspire, pitch and sell with clarity using a simple, scalable framework. Think courses, webinars and accelerators designed to grow your confidence and your business.

🤝 Community & Collaboration – At Agency Folk, I bring agency leaders together through events like gatherings, masterminds, netwalks and socials to connect, collaborate and celebrate their wins.

A few names I’ve worked with:
NHS, MTV, Sony, QS, Diabetes UK, Nokia, Fairtrade, National Trust, Heineken, Sanyo, UN, Youthnet, Mixcloud and many more startups and scale ups.

A few places I’ve shared ideas:
Design Council, Jisc, Oxford University, Agency Hackers, The British Library, Wayra, Brunel University, Level 39, Teach First, The RSA and more.

What I believe:

1. Business should be more human.

2. Clarity beats complexity.

3. Creativity needs purpose.

4. And the best ideas come when you get good people in a room together.

Outside of work, you’ll find me on a bike, coaching on the rugby pitch, or with my family dreaming up new ideas.

Creative Business Accelerator Mentor, Advisor & Workshop Facilitator

Workshop facilitator, Advisor, Pitch Judge and Mentor to participants on the UAL Creative Business Accelerator programme. Supporting them via my framework - Story Cube - and via online or in-person mentor sessions.

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