Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Customer Marketing Alliance

Member

Mohit Kumar - Marketing Consultant

- Writing copy for email, SMS, direct mail (postcards), and PushOwl campaigns and flows.
- Creating marketing strategy for ecommerce stores.
- Setting up, creating, and launching campaigns and flows.
- Managing and growing email lists for growth-oriented brands.
- Improving email deliverability (e.g. Getting your emails out of Gmail promo tab)

Email & SMS Marketer

Vira Health

Email Marketing Specialist

Budai Media

Among the daily tasks are:

- Setting up, creating, and launching campaigns and flows.
- Create pop-up forms in Klaviyo, Optinmonster, and Optimonk.
- A/B testing.
- Evaluating campaign/flow results and making recommendations based on those results.
- Continuous campaign optimization and adjustments.
- Meetings for learning with fellow email marketers.

Senior Email Expert

Email Expert

WeSendEmail.com

Commerzilla

Direct Response Copywriter

Softline Solutions

Copywriter

Brand ASJ (ReadyWind.com)

Account Manager

Capgemini

Associate Consultant

Senior Software Engineer

Software Engineer

Did you know you’re 14x more likely to sell to existing subscribers than to net new customers?

I help home-service businesses (garage doors, roofing, HVAC, etc.) & ecommerce stores (B2C) keep customers and make them buy more often. With right marketing strategy for emails, SMS, and push notifications, I bring you all the extra revenue you missed before.

I consider myself an 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝘁𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁. According to a wise man, only 7% of people are optimists and you should work with them because they'll get results. That's what I do for your business: bring results. I'd appreciate a DM - or even better, your Calendly link.

Check out some of my stuff here: https://linktr.ee/mohitwork

Thanks!

P.S. Tools I can handle ->

Klaviyo
Brevo (SendInBlue)
Sendlane
Omnisend
ActiveCampaign
Mailchimp
AWeber
ConstantContact
Ontraport
CallTrackingMetrics
Optimonk
Yotpo
Attentive
Recart
Optinmonster
PushOwl
PostPilot
Trello
Clickup
Asana
Figma
Photoshop
Canva
Photopea
Unlayer
Shopify
WooCommerce
Wordpress
Magento
BigCommerce

Mohit Kumar

taplio

The Battle

Georgie Carter

Mohit Kumar

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