Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

We specialise in e-commerce for home products, leveraging our family-based insights to fuel growth. 

Our strategies increase conversion rates and average order values, focusing on user experience and its revenue impact; whether through targeted planned works, website rebuilds or re-platforming.

What differentiates us is our readiness to challenge clients, explore underlying motives, and make fact-driven choices. 

Our collaborative approach nurtures strong relationships, aligning us with our client's teams, always primed for honest conversations.

If you're responsible for ecommerce, forward-thinking, and eager to grow, we're your partner. 

Our understanding of customer motives, online journeys, habits, and preferences drives:

✅ Greater engagement
✅ Increased traffic
✅ Deeper loyalty
✅ Stronger conversions
✅ Healthier profits
✅ Higher revenues

Expect from us a proactive, open-minded collaboration for a seamless website. 

If that resonates, DM me.

"Absolutely Brilliant service... Nothing was too much trouble... Big Thank you... Highly Recommended." - Peter Dennis, eModels

"I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset, it was a pleasure to work with them - easy to communicate with, easy to reach and always willing to help." - Oliver Moser, Pickett

"I like working with Actuate because they care about what they do, they clarify the details to get the job done right - they don't pull any punches..." - Catherine Lund-Barker, Elcometer

➡️ STRENGTHS: Ideation | Futuristic | Adaptability

taplio

The Battle

Georgie Carter

Mat O'Connor

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?