Georgie Carter

Pepped | Lifecycle Marketing Agency

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

CEO & Founder

hims & hers

• Responsible for the creation, implementation, and management of customer engagement, loyalty, and retention strategies that play a critical role in the growth of Hims in the UK.
• Communicate strategy, reporting, and analysis to rally stakeholders around
attrition, retention and engagement objectives

Lifecycle Marketing Consultant

Jennis Fitness

Houzz

• Responsible for sales funnel marketing and optimisation across 14 countries. Track record of consistently exceeding KPI’s by up to 182%
• Led the creation and implementation of new automation initiatives resulting in a 3x improvement in sales conversions
• Other key projects include; lead generation and nurturing campaigns, inbound marketing, B2B referral programme, developing a content hub and lead scoring
• Managed a team of three Marketing Coordinators and one Content Producer

International Online Marketing Manager

• Responsible for European marketing strategy and campaign implementation (across seven countries) including lead acquisition and customer retention
• Team contributed 25% towards the overall international engagement target for the business through execution of key marketing campaigns
• Managed a team of two Marketing Coordinators

European Online Marketing Manager

•	Part of a team of three who built and developed the current day email marketing process
•	Fully adept using Marketo and Salesforce to build successful marketing campaigns
•	Responsible for email marketing campaign creation and copywriting for the UK, France, Spain, Sweden and Denmark
•	Continually optimising and identifying opportunities to increase open and click through rates
•	Initiated and built a central ‘Help Centre’ for Houzz professionals across Europe
•	Part of a dedicated team designing and copywriting a new European wide welcome series

Marketing Coordinator

GREY London

Account Executive for Pantene & Sensodyne
•	Member of Account Team managing and activating TV, print and digital campaigns across the globe 
•	Role focused on originating projects and developing successful marketing campaign strategies 
•	Role included regular presentations to clients as well as managing and maintaining the client relationship 
•	A robust understanding of client markets, brand positioning and underlying consumer trends

Account Executive

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

Someone asked me again this week:
 
“How do you juggle a toddler, a baby and running Pepped?” 👶 ☕

Let’s be honest:

There are days I feel like I’ve nailed it 💪

And days I’ve had porridge in my hair since 7am and the to‑do list is laughing at me.

Balance isn’t real — priorities are. And they change daily.

My takeaway?

You don’t need to be balanced. You just need to be intentional.

Helping DTC lifestyle brands retain customers with data-driven email & SMS marketing | Founder @ Pepped | Top 100 Female Entrepreneur

Had a call this week with a brand worried about sending too many emails.

Totally fair. No one wants to feel like spam.

But here’s the thing — customers aren’t annoyed by frequency.

They’re annoyed by irrelevance.

If every message adds value, it’s not noise — it’s service.

When we fixed this for one Pepped client, we didn’t send less, we sent better.

Targeted messages, smarter segments, clearer tone.

Guess what? Engagement went up.

✨ Takeaway:
Don’t apologise for showing up.
Apologise for showing up with nothing useful to say. 💌

👉 How do you decide when to send more vs say less?

#EmailMarketing #DTCGrowth #CustomerExperience #RetentionStrategy #PeppedAgency

Every DTC marketer right now: frantically rewriting subject lines, adding “last chance” banners, and praying Klaviyo doesn’t crash.

Sound familiar? 👀

Before you dive headfirst into BFCM chaos, I’ve put together a short, practical guide:

💌 Peak Season Quick Wins: What Smart DTC Brands Are Tweaking Right Now

It’s a bite-sized checklist of the small-but-mighty flow updates, segmentation tweaks, and timing shifts our clients are making to boost retention and revenue before Black Friday hits.

Think:
 ✨ A simple way to stop your best customers being over-emailed
 ✨ The easy segmentation update that gets you more clicks (and fewer unsubscribes)
 ✨ The one flow that still drives results even when inboxes are flooded

If you’re in DTC — especially wellness, beauty, or lifestyle — this is your friendly reminder to optimise before you discount. 🍒

👇 Let me know if you'd like a copy and I'll ping you the link!

#DTCMarketing #EmailMarketing #Klaviyo #Ecommerce #BFCM

I tell clients all the time: “Don’t overcomplicate your comms.”

Keep it simple. Say what matters. Send it.

So naturally… I spent three days over-editing our own Pepped newsletter last month. 😅

When I finally sent it (half convinced it was too plain)…

It got double the usual replies.

Turns out — clarity still beats cleverness.

✨ Takeaway:
 If your email feels too simple, it’s probably perfect.

👉 What’s one message you’ve over-tweaked this week?

#ecommerce #emailmarketing #DTC #email

Grabbed my morning Pret (yes, the subscription lives on ☕).

And it hit me — again — why they nailed it:

You don’t keep customers loyal with discounts.

You keep them loyal by making their life easier.

Predictability. Convenience. Habit.

It’s not sexy, but it’s sticky.

For ecommerce brands, your “subscription” might be:
1) refill reminders
2) 1‑click top‑ups
3) personal reorder nudges - “hey, we saved your favourite bundle”

✨ Takeaway:
 Loyalty starts with removing friction.
 Make it easy, and customers stay.

#customerloyalty #DTC #ecommerce #

If something takes less than 10 minutes — I do it immediately.

 If it takes more than 10 minutes — I schedule it.

That one rule has cleared more mental clutter than any productivity app ever could.

As a founder, I’ll never win the ‘empty inbox’ award.

 But I can win back my brain space.

 Decide fast. Do it now or diarise it later.
 
No middle ground.

👉 What’s one micro-rule that keeps your days sane?

 #FemaleFounder #Productivity #Leadership #EntrepreneurLife #PeppedAgency

The Creative Copywriter

The Creative Copywriter is a copywriting and content agency that masters the art of selling, backed by the science of strategy. As its Founder & CEO, the last 10 or so years have been full to the brim of building, applying and driving TCC from a one-man-blog to a successful creative agency with happy global brands under our ever-expanding belt. 

Our main industries:

On the B2C side: retail & fashion brands (that need help navigating and conquering the digital waters). 

On the B2B side: tech & SaaS companies (that need help humanising "tech talk" and educating prospects through inbound funnels).

What we do:

In a nutshell, we help you compel, convince and convert more customers. We don’t believe in creativity without a cause - which is where the art/science mix comes in.

SCIENCE: Surveys & buyer interviews; competitor analysis; ROI forecasting tool; keyword research & VOC data; proven headline formulas; sales psychology; information architecture.

ART: Creative copywriting; tone of voice creation & guidelines; content differentiation; storytelling; conceptual campaign work (online, offline & integrated); brand naming, taglines & slogans.

Want to make your words work harder? We’ve got our lab coats on and typewriters at the ready.

Founder, CEO & Content Strategist

Blazing Events

•Researching, approaching and forming partnerships with other events management companies throughout Europe.
•Re-writing website content and copy - using keywords for search engine optimisation (SEO).
•Writing online articles, blogs, entries in forum discussions, and social bookmarking to support site with back-links and increase traffic flow.

Content Writer/ Clients Relations Manager

Contact 1-2-1

•Selling a new life insurance policy on behalf of ING Life, presenting the product, handling objections and closing deals.
•Customer service - talking to customers in a friendly, professional manner, answering queries & dealing with problems.

Salesperson

VMG Global Limited

•Sales and customer service skills - face-to-face sales and promotion of humanitarian and environmental groups.
•Leadership skills - taking on responsibilities such as training new starts, running sales impacts and motivating staff.

Team Leader/ Salesperson

STOP GUESSING, START CONVERTING.

When it comes to copywriting and content marketing, most companies just throw spaghetti at the wall and see what sticks. 

They guess. They assume. They miss multiple tried-and-trusted tricks. And they think that slapping a few "how-to" articles on their blog will make them an industry thought-leader. 

Then, without really knowing it, their conversion rates suffer. And their content gets swallowed in a sea of soundalikes.

Sound familiar?

I run a fast growth content strategy and copywriting agency (The Creative Copywriter) that blends lateral thinking with the science of strategy. 

Our laser-focus on only strategy and words means we really know our content marketing onions. More so than most ‘jack of all trades’ agencies that tend to spread themselves as thin as Poundland margarine.

My mission? To help our clients’ words work and demystify the world of content strategy. 

I do both by removing the guesswork. The spaghetti stays safely in the pan and I help clients gather voice-of-customer data to find the words that resonate and convert. 

But gathering insights will only get you so far. Let’s not forget about differentiation. About zigging while your industry zags. How? By letting our lateral minds loose within the carefully-constructed walls of a proven methodology. 

It's this combo of science and art which helps our growing portfolio of forward-thinking brands achieve their goals. Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more.

A bit about me: I’d like to think that my team and clients alike think I’m pretty darn cool and know my stuff (I’m also clearly among the most modest of men). 

But more importantly, when it comes to content marketing - I’ve been there, done that, got the hat. I built a high traffic blog that became an authority in our own industry. And I transformed that blog into a successful agency site that attracts and converts global brands.


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