Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

STOP GUESSING, START CONVERTING.

When it comes to copywriting and content marketing, most companies just throw spaghetti at the wall and see what sticks. 

They guess. They assume. They miss multiple tried-and-trusted tricks. And they think that slapping a few "how-to" articles on their blog will make them an industry thought-leader. 

Then, without really knowing it, their conversion rates suffer. And their content gets swallowed in a sea of soundalikes.

Sound familiar?

I run a fast growth content strategy and copywriting agency (The Creative Copywriter) that blends lateral thinking with the science of strategy. 

Our laser-focus on only strategy and words means we really know our content marketing onions. More so than most ‘jack of all trades’ agencies that tend to spread themselves as thin as Poundland margarine.

My mission? To help our clients’ words work and demystify the world of content strategy. 

I do both by removing the guesswork. The spaghetti stays safely in the pan and I help clients gather voice-of-customer data to find the words that resonate and convert. 

But gathering insights will only get you so far. Let’s not forget about differentiation. About zigging while your industry zags. How? By letting our lateral minds loose within the carefully-constructed walls of a proven methodology. 

It's this combo of science and art which helps our growing portfolio of forward-thinking brands achieve their goals. Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more.

A bit about me: I’d like to think that my team and clients alike think I’m pretty darn cool and know my stuff (I’m also clearly among the most modest of men). 

But more importantly, when it comes to content marketing - I’ve been there, done that, got the hat. I built a high traffic blog that became an authority in our own industry. And I transformed that blog into a successful agency site that attracts and converts global brands.


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Georgie Carter

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