Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Unfold London

Van Clarke, Strong Nutrients, Penhaligon's, L'Artisan Parfumeur, Aspinal Of London, Miller Harris, Compass Pools, QMS Medicosmetics, Dr Vranjes, My Wardrobe Mistakes, No1 Rosemary Water

Partner

Pepped | Lifecycle Marketing Agency

Planet Organic, Your Daye, Elektra Health, MTHK, Daylesford Organic, Hubble, ANDO Stores, Wild Nutrition

Growth Director

MurphyCobb & Associates

IKEA Global, PepsiCo Western Europe, L'Oréal Paris UK & Ireland, L'Oréal China, L'Oréal USA, Reckitt Benckiser Europe & USA, Kellogg's UK & Ireland, Kellogg's US, Mondelēz International Europe, Kerry Foods UK, Heineken Global, BP Fuels Global, Colgate Palmolive Global, UEFA Champions League, UEFA Europa League, asos UK

Global Digital & Tech Leader

Doco London & Los Angeles

Paramount Pictures, Unilever, Walt Disney Studios Motion Pictures, NBC Universal, LEGO, Tesco plc, Tottenham Hotspur Football Club

Managing Director

Tesco, Xbox, NBC Universal, Picturebox, Walt Disney Studios Motion Pictures, Relativity Media, LEGO, Quintessentially, Tottenham Hotspur FC

Client Services Director

GyroHSR

Virgin Atlantic, UPS, Grant's Whisky, HSS Hire, Hewlett Packard, Nokia Siemens Networks

Business Leader

Saatchi & Saatchi

Visa Europe, T Mobile, Dr Marten's, 3M, Barclays Capital

Interactive Business Leader

home (as Mum)

British Horseracing Authority, CMC Markets, Deutsche Bank, Financial Times, Granada Learning, Luca Cumani, The Jockey Club, Sonera zed

Digital Contracts

Craik Jones

Land Rover, Reed Business Information, First Direct

Various

OgilvyOne

BT, British Airways, Save The Children, The Royal Mint, The Royal Mail, British Philatelic Bureau, Rank Xerox, Microsoft, Spillers Foods, Tiffany & Co

Account Manager

Equally happy advising global and regional DTC and B2B decision makers on digital transformation strategy as I am working with strategists and start-up owners to transform data into growth, uplifting KPIs and ROI.

taplio

The Battle

Georgie Carter

Janet Inglis

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