Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Dataships

Head of Partnerships

Partnership Leaders

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Member

LoyaltyLion

Partnerships Lead - Agency

Senior Partnerships Manager - Agency

Partnerships Manager

5874 Commerce

- Build, manage, nurture and grow strategic technology partnerships within the ecommerce ecosystem
- Plan, create and implement partner marketing strategies and internal marketing campaigns that drive ROI and positive business results.
- Measuring performance and effectiveness of campaigns and marketing activity
- Creation and development of automated email marketing campaigns
- Management and scheduling of the social content calendar
- Writing SEO-friendly, engaging, and well-researched blog content for the agency, clients and partners.
- Creating appealing infographics, assets, and video content for online and in-person events, animation promo videos and podcast editing.

Partnerships & Marketing Manager

Caramba Marketing Ltd

I managed multiple accounts in a busy branding agency, providing clients with print and digital marketing material.
My responsibilities included:
- Liaising with account directors and nominated suppliers.
- Ensuring campaign deadlines are met and remain within the client’s budget. 
- Working closely with the creative studio and brief in projects from clients. 
- Creating engaging social media content and scheduling across multiple platforms.

Clients included: Aramark Catering, Side by Side Defence Services, myDentist, PDSA, Lee Longlands

Marketing Account Executive

Astutis Ltd

Working for a national health and safety training centre, I supported a busy marketing team to develop relationships with clients from diverse industry sectors.
My responsibilities included:
- Implementing campaigns across integrated digital media to recruit and develop clients across their lifecycle
- Writing relevant SEO friendly content for our websites to drive quality web traffic that converts and maintaining up to date information
- Producing and maintaining collateral for our clients such as case studies, product specifications, infographics etc. on different media
- Writing online content to be published across diverse media such as blog, websites and social media
- Carrying out market research of business sectors, products and services and analysing data compiled
- Organised events and encouraged presence of the company at national conferences

Marketing Assistant

Pleisure Holidays

Bar Attendant (Ski Seaon)

MotoNovo Finance

- Assisted with Operations management of One Central Square
- Advised on methods to increase cost effectiveness, health and safety and energy efficiency for the business
- Planed and coordinated events
- Ensured all agreed service levels and standards are adhered to by nominated external suppliers
- Managed supplier contracts

Facilities Assistant

Spark44

I worked as a QA for JLR's web marketing agency. My responsibilities included:
-	Quality assuring a Content Author’s work by cross referencing with briefs before it was reviewed by the Project managers or Market. 
-	QA'ing content across multi-modal devices, making sure orientations were correct and layouts were user friendly.
-	Using Tridion CMS system to check authors website building, as well as publishing pages and sites to preview and live across a variety of markets and languages.

Content QA

Toshiba Medical Systems UK Ltd

Marketing Experience (Intern)

Partnership GTM Strategy at LoyaltyLion

As Head of Partnerships at Dataships, I drive revenue growth by building and scaling a global portfolio of agency partnerships within the Shopify ecosystem. My focus is on creating value for partners by developing and executing innovative strategies for partner acquisition, activation, and long-term success. By fostering high-impact collaborations and delivering exceptional experiences, I empower agencies to achieve measurable results while amplifying Dataships' market presence and impact.

taplio

The Battle

Georgie Carter

Hannah Morris

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