Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

David Ogiste

Nobody’s Café | We create IRL experiences and influencer activations that bring people together.

After fifteen years in the experiential game - great agencies, great brands, OK(ish) budgets. The industry that has such potential was missing its spark. Transparency with clients was missing. Creative collaboration didn’t exist. IRL experiences got drowned out by digital noise. Brands stopped bringing people together and started pumping out forgettable content.

Then 2020 hit. Redundancy. Lockdowns. Brand experiences shut down overnight. Setbacks fuel comebacks. The kid teachers wrote off? Earned every qualification. The overweight teen? Dropped 76kg (168lbs) in a year. A pandemic wasn’t stopping anything. Nobody’s Café launched in June 2020, building the agency of my dreams to break the cycle of forgettable advertising.

Now delivering for Red Bull, Netflix, adidas, Spotify, KFC, and building our influencer activations and management. We bring people together and make it impossible to ignore. Nobody’s Café believes experience is everything, pushing brands to dream bigger, go bolder, and create real cultural impact.

Get in touch. Let’s dream bigger together.

www.nobodyscafe.com

Founder

Nobody's Café is an award-winning brand experience and experiential agency that brings people together to create unforgettable in-person moments for brands. 

From the creative concept through to event production and social amplification our diverse team collaborates with our community of 100+ global creators, to help us channel culture and creativity to curate brand experiences for clients like Netflix, Spotify, trivago and more.

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Georgie Carter

David Ogiste

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