Georgie Carter

Founder of Pepped - lifecycle marketing for DTC health & wellness businesses | The Telegraph Top 100 Female Entrepreneurs to Watch

👋 Hi, I’m Georgie — Founder of Pepped, a lifecycle marketing agency that helps DTC lifestyle, health, and wellness brands scale sustainably by turning one-time buyers into loyal, repeat customers.

With over a decade of experience in email, SMS, and WhatsApp marketing, I’ve helped dozens of brands boost customer retention, increase LTV, and grow revenue — all without relying on endless paid acquisition.

At Pepped, we build data-driven lifecycle marketing strategies that:
💌 Convert browsers into buyers through high-performing welcome and post-purchase flows
🔁 Turn customers into repeat purchasers with personalised retention journeys
📊 Drive consistent, measurable growth through testing, optimisation, and performance insights

Our clients see meaningful lifts in repeat purchase rates, customer loyalty, and retention-driven revenue — because we focus on what really matters: keeping your customers coming back.

Recognised by The Telegraph as one of the Top 100 Female Entrepreneurs to Watch, I’m passionate about helping DTC brands achieve sustainable, profitable growth through smarter lifecycle marketing.

👉 Download The DTC Customer Retention Playbook (https://growth.peppedup.co.uk/retention-guide-2024-2977) or subscribe to The Pepped Periodical for practical tips, frameworks, and data-backed insights on boosting customer retention.

CEO & Founder

Pepped is a boutique lifecycle marketing agency that helps growing health and wellness businesses attract, convert and retain more customers.

We work with businesses in the UK and US who are disrupting the fitness, health and wellness industry, from Unicorn status global brands such as Houzz and Hims to scale-ups such as Alexia Clark LLC and Jennis (Dame Jessica Ennis-Hills's fitness app)

Pepped is a collective of experienced marketing specialists who put health and wellness at the very heart of what they do.

► We specialise in the following areas; lifecycle marketing, CRM, email marketing, customer journey mapping, lead acquisition, content creation, content strategy, sales funnel optimisation, copywriting, website design, customer retention, customer engagement, customer loyalty and referral strategy.

Helping businesses to help their customers by using technology.

​I don’t just build websites, I engineer enterprise-grade digital infrastructure.

​With over 20 years of deep focus on Drupal and open-source technologies, I have seen every evolution of the CMS landscape. I founded Joshi Consultancy Services (JCS) to bridge a specific gap in the market: The need for technical excellence without the management overhead.

​How I Work (And Why Clients Stay):
My clients, from adventure travel platforms like Atlas Ride Co to global enterprises, value JCS because we are autonomous. We don't wait for instructions, we analyze your goals and proactively suggest better architectural solutions.

​If we see a flaw in the plan, we flag it. If we see a faster way to scale, we build it. You get a strategic partner, not just a ticket-taker.

​My Team & I Specialize In:

- ​Complex Migrations: De-risking critical moves from legacy systems (Drupal 7) to modern architectures.

- ​Decoupled & Headless Architectures: Designing scalable front-ends (React, Next.js) backed by robust Drupal content APIs.

- ​Cloud-Native Engineering: Optimizing performance and security on AWS, Azure, and Google Cloud.

​I help US and EU clients translate business requirements into stable, scalable code that creates efficiency and protects revenue.

​If you are looking for a development partner who understands the difference between "getting it done" and "architecting it correctly", let’s have a conversation.

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