Motivez

Motivez is an award-winning youth-led organisation, founded in 2015, that empowers underserved young people aged 14 - 25 to access entry-level STEM jobs and become changemakers. They have directly supported over 11,000 young people across the UK through their grassroots, employability and advocacy programmes where they develop local STEM changemakers transforming their communities. The programmes and mentoring are delivered by relatable young professionals from leading partner companies such as Salesforce, Google, TfL, PwC and Rolls-Royce. This work has been highly commended and supported by the likes of the Royal Family, Sir Lewis Hamilton MBE, Idris Elba OBE and Beyonce.

This impact has been featured in The Times, Evening Standard, and the BBC, as a leading voice for young people. If you are looking to access STEM or you are an employer looking to attract, engage or retain diverse entry-level talent, Motivez is here to support you.

Co-Founder & CEO

TEAM X44

Promoted to Race Engineer for Season 3 of the Extreme E championship, following the championship win in 2022.

Race Engineer

X44, formed by Seven-Time Formula One World Champion Sir Lewis Hamilton, made its debut in the new Extreme E championship series in 2021. 

We race in extreme locations affected by climate change to raise awareness of the issues whilst providing opportunities to improve gender diversity in motorsport.

In 2022, we made history by securing the maiden World Championship, after two attempts.

Performance Engineer

Royal Academy of Engineering

One of 14 board members of The Hamilton Commission set up to improve diversity in STEM and Motorsport.

Board Member

Co-op Foundation

Co-op Foundation is the Co-op's charity, helping young people and communities work together to make things better.

Interact

A global community of mission-driven technologists - artists, engineers, designers, founders, scientists, writers, community builders, and more. We share an enthusiasm for making an intentional impact and find joy in thoughtful conversations. The ambition is that this community will, in its own humble way, help move the world forward. Our partners include Andreessen Horowitz, Bain Capital, NEA, Sequoia, and Founders Fund.

"People don’t do great things alone—progress is achieved together."

Fellow

Google

• Worked in a hybrid role building digital products and developing strategies to support clients such as Formula 1, BBC, News UK and Spotify

Summer Intern

• Developed internal tools for Google Cloud with a focus on UI and UX to visualise data in over 5 markets in EMEA, gather dynamic insights and improve revenue attainment by 30%
• Enhanced the design of an internal tool and automated the manual input by 60%
• Engaged closely with Sales Operations, Business Intelligence and engineers to determine the best technical implementation methods

UCL Entrepreneurs

• Worked closely with UCL startups helping them raise over £1,000,000 in seed funding 
• Funded 8 startups and led a team of 4 to grow the startup eco-system at UCL
• Managed sponsorship to use as seed capital for high-growth startups 
• Analysed over 60 business plans and shortlisting startups for interviews and the final round
• Organised three final round events with judging panels of top venture capitalist’s and founders 
• Previous judges included Google, Microsoft Accelerator, Accel, Balderton Capital and TechStars

Director

Rolls-Royce

• Saved £50 million in R&D and operating costs through redesigning a component, improving its performance by 40% for the aerospace programs including Trent XWB, Trent 7000, Trent 1000 and Future Programmes
• Pitched design recommendations to numerous Chief Design Engineers, the Director of Aerospace Technology and Future Programmes, the Chief Audit Officer and other stakeholders R-R
• Implemented across all new engine programmes

J.P. Morgan

• Selected to attend the J.P. Morgan Investment Management Spring Week with 21 other students
• Engaged in interactive workshops, case studies, work shadowing and a presentation where we pitched J.P. Morgan's products to senior leaders

Spring Intern

George Imafidon MBE is an award-winning humanitarian engineer and social impact leader from Peckham, South London.

George is CEO and co-founder of Motivez, an award-winning youth-led organisation founded in 2015, which empowers underserved young people aged 14 - 25 to access entry-level STEM jobs and become changemakers. They have inspired millions worldwide through their campaigns and directly supported over 9,000 young people in the UK over the last eight years through their grassroots, employability, and advocacy programmes where they develop local STEM changemakers transforming their communities. Their work has been highly commended and supported by the likes of Sir Lewis Hamilton MBE, Idris Elba OBE, Beyonce and the Royal Family where he received an MBE for services to young people and STEM.

In addition to his work as a social entrepreneur, George Imafidon also holds the title of the Young Engineer of the Year 2022/23, awarded by the Royal Academy of Engineering. As an advocate for sustainable motorsport, he works as the Race Engineer for Sir Lewis Hamilton's X44 Vida Carbon Racing team, where he won the Extreme E championship in 2022 to conclude his second season with the team.

His commitment to giving a platform to underrepresented voices was further evidenced by his appointment to the Board of The Hamilton Commission to address the underrepresentation of Black people in UK motorsport. He also serves on the Board of the Co-op Foundation and took a gap year during his university studies to fundraise for the #AB1Million campaign, raising £1 million for the Amos Bursary to ensure talented young people of African and Caribbean descent have the opportunity to excel in education and beyond.

George Imafidon MBE

London Business Coordinators

Non Executive Board Member

Corporate Wellness Support

URBAN GARMS

Design Director

Carers Nationwide

Business Director

Blacks in Boardrooms

Design and implement HR strategy that supports the achievement of short- and long-term business objectives 

 Hire, develop, manage, and inspire the HR team to achieve strategic goals

Develop and implement effective recruitment process and collaborate with the senior management team to create innovative resource strategy

Audit existing employment contracts; recommend and implement necessary changes for future contracts

Build and nurture a high-performance work culture

Develop and implement a cogent talent management strategy encompassing engagement, communication, reward and recognition, staff development, inclusion, diversity, equity, and access

Work in collaboration with the senior management team to develop a competitive and fiscally responsible compensation and benefits strategy that supports talent acquisition, engagement, and retention objectives

Develop and implement performance management strategy in collaboration with senior management team

Develop and implement meaningful onboarding/offboarding process
Plan HR automation and coordinate selection, implementation, and maintenance of HR technology

Proactively prepare, analyze, and share insights from HR data, identifying and acting on trends, risks, and opportunities

Business Partner/Sales Director

 Internship Garage

Proactive exploration of potential opportunities to secure, protect and expand targeting markets position as a key provider against external competition

Driving business development activity by effectively establishing strong credible relationships with partners in the UK as well as International

Maintaining regular contact with key academic partners through meetings and conference calls and prioritizing key joint marketing initiatives

Establishing a profound relationship with key academic partners to ensure a full understanding of relevant supporting standards are in place for students.

Enabling the senior partnerships and marketing staff in the company's ongoing brand development and corporate messaging exercise

Liaising with the Senior Content Marketing Manager in the production of relevant content for the company's partnerships

Leading and supporting our international student's service in terms of contributing and ensuring the best result possible for student outcomes and experience.

Head of Global Partnerships

American Express

•	Analyzed C-level Corporate Leaders spending decisions 
•	Ensured Corporate Leaders monthly costs are submitted on time
•	Controlled Corporate Credit limits
•	Partnering with different budget holders to implement change
•	Assisted with mid and long-term forecasting
•	Followed trend analysis
•	 Reporting to stakeholders

Financial Analyst

Global Credit Administration

• Maintains various merchant risk and collection reports for the merchant-processing portfolio within the enterprise
• Recovers past-due and previously chargebacks
• Reviews various reports and the risk system to identify merchants with unusual and/or concerns 
 processing patterns
• Makes informed suggestions to hold merchant settlement or terminate a merchant account due to processing patterns or contract violation 
• Assists with the decision process to release funds held from merchant accounts once suspicious sales activity has been explained

Merchant Risk Specialist

Euro London Appointments

Marketing Campaigns for different companies such as follows;

•	Marketing Event Promotions Cogora
•	Sales and Tele Marketing Illumina
•	Tele Marketing and Marketing Research Hinduja Global Solution H.G.S
•	Business Development Manager Twin Group
•	Product Specialist Tesla Motors
•	PPI Complaint Handler S.N.S
•	Marketing Research M.M Marketing 
•	Marketing Research MR Ops

Marketing and Sales Consultant

Tesla

Welcomes walk in guest, answer questions and generally managed the customer’s Tesla experience in a positive way 
Educates the public about the electric car industry through enthusiastic conversations 
Assists customers with purchases of apparels and keeps inventory full and neat
Provides excellent customer service to the existing Tesla owner community 
Keeps up with industry trend and best practices 
Helps to develop a new way to market and sell cars to the community

Product Specialist

MIEC Marketing

•	Responsible for creating new leads.
•	Identified marketing opportunities by giving customer’s desire.
•	Contracted management in: a wide range of admin tasks such as contract entry, amendments, etc. 
•	Assisted customers in a responsive, efficient and friendly manner to increase productivity.
•	Advice and guided customers on product selection.
•	Updated special promotion and displays on a regular basis.
•	Supported sales teams with training, skills and techniques to increase performance

Marketier

A positively fired up individual looking to connect with people and establish relationships that are mutually beneficial. I am highly motivated and result-driven & constantly seeking new opportunities, as I’ve recently discovered fashion. 

Fashion to me, has always been more than just clothing; it’s a vibrant form of self-expression, a canvas for creativity, and a powerful means of storytelling. Each collection tells a unique story, reflecting culture, emotion, and innovation. The allure of creating something that resonates with people, influence trends, and evoke feelings, is what drives me to be part of this industry. Every stitch, every color, and every silhouette has the potential to spark change, whether it's through sustainable practices or promoting inclusivity.

Moreover, the friendships and connections I've built along the way have enriched my journey. Collaborating with fellow creatives, retailers, learning from seasoned professionals, and engaging with passionate individuals who share my vision only fuels my excitement. The fashion industry is a tapestry of ideas, and I am eager to weave my own thread into it.

In essence, my previous industry experience (recruitment, marketing, Sales, etc) enabled me to be able to push boundaries and be part of this tapestry. Fashion is my calling, and I am committed to leaving my mark on this ever-evolving landscape.

If you’re a creative, manufacturer, retailer, having the same collaborative spirit as me, let’s connect and create meaningful business relationships or share our passion for style, creativity, and quality. DM here or email me at contact@urbangarms.com 




taplio

The Battle

George Imafidon MBE

Alusine Kamara

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?