Qoruz

Creative Strategy - Lead

Ogilvy

Group Head Planning

Cape Agency

Senior Brand Strategist

Hashtag Inc

Brand Strategist

Crea Shakthi

- Worked as a Theatre Facilitator in several schools across TamilNadu to teach Theatre as a part of the currciulum from grade 5-12.

- Invited to provide theatre summer camps for kids in various States in India during the annual Hindu Summer camp (two editions)

- Have trained people of ages 15-45 to groom them to be stage ready and have written and directed several short plays for productions.

- Directed two full-length productions. One original - Prime Cut, a play addressing a facet of the mental health of sex workers.

Senior Trainer and Artist

Simplicity. Declutter. The two words that I live by, have also aided in my growth as a Strategist. Talking here about my past achievements would do little justice to the processes that helped me achieve them. I could rather interest you with my favorite quote which every Strategist/Planner ought to live by.

“If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.”
 – Abraham Lincoln 

Funnily enough, in my entire professional career since the age of 17, I have been hired without a CV but only with the help of a conversation. Let's see how long this lasts!

Feel free to not say Hi and just directly shoot a question to get a conversation going on with me here.

George Varghese Wilson

Marwadi Shares and Finance Ltd.

My Core Responsibilities

Led social media growth on LinkedIn, Facebook, and Instagram, driving 10–15% monthly follower increase through clear, engaging content.

Wrote and refined persuasive copy for social, email, print, and internal communication, maintaining a consistent brand voice.

Developed campaign concepts and marketing collateral (brochures, flyers, banners) that enhanced brand storytelling and engagement.

Managed email marketing campaigns and created internal communication content to improve clarity and alignment.

Collaborated with cross-functional teams to ensure cohesive messaging across all channels.

Social Media & Content Strategist

MyCaptain

My Core Responsibilities 

Project Evaluation & Mentorship Support

Evaluated 500+ projects, giving structured feedback to support learning outcomes.

Shared insights on mentee progress, helping improve program quality.

Ensured academic integrity and contributed to a collaborative remote culture.

Teaching Assistant Captain

The Galaxy Education System - WADI

Grade 2 Homeroom Educator – IB Board

Worked closely with young learners to support their educational, emotional, and social development through an inquiry-driven and child-centred approach. Focused on building meaningful relationships with each child, understanding their learning styles, and nurturing a safe and engaging classroom environment.

Key Responsibilities & Highlights:

-> Facilitated learning through project-based and integrated learning strategies, aligned with IB curriculum standards.

-> Served as an advisor and mentor for Grade 2 students, conducting individual and group advisory sessions.

-> Created and implemented advisory plans while ensuring lesson plans met academic goals and consistency standards.

-> Supported students in achieving their learning targets and overall development across academic and personal growth areas.

-> Assisted in coordination, student record management, and addressing parent queries to maintain strong school-home communication.

-> Ensured the safety and security of students during school hours.

->  Collaborated with the English Language team for Grade 2 to strengthen curriculum delivery.

-> Successfully led and organised the grade-level event, Summerfest – The Lion King, handling planning, rehearsals, and execution.

-> Received training in psychology and pedagogy, enriching understanding of student behaviour, emotional needs, and classroom dynamics.

Educator

One Advertising and Communication Services Ltd

Brand & Social Media Executive – FMCG & Pharma (Agency Role)

Contributed to brand strategy and social media execution for clients in the FMCG and pharmaceutical sectors. Played a key role in research, concept development, client coordination, and reporting.

Key Responsibilities & Highlights:

-> Conducted in-depth secondary research on brands, categories, and cultural insights across FMCG and pharma industries to inform strategy and creative direction.

-> Developed social media content concepts tailored for pharma and FMCG brand communication, ensuring relevance, clarity, and compliance.

-> Acted as the key liaison between copy teams and design teams, clearly communicating creative briefs and ensuring cohesive execution.

-> Coordinated directly with clients to gather requirements, clarify expectations, and provide feedback to internal teams for creative development.

-> Served as the go-to person for account-specific insights, ensuring deep category knowledge and strategic input across assigned accounts.

-> Created and delivered detailed monthly social media performance reports, tracking content effectiveness and engagement trends.

Client Servicing Executive ( Digital Communication )

Evince Development

Worked on crafting and managing content strategies for B2B SaaS and Foodtech brands to drive engagement, build brand identity, and support lead generation.

Key Responsibilities:

-> Created and executed social media content plans for brands in sectors like transportation, healthcare, foodtech, and e-commerce.

-> Developed engaging content across platforms—handling concept ideation, copywriting, captioning, and Canva-based design.

-> Wrote and managed web content for various platforms, including high-stakes projects like the Nigerian government’s eCitibiz portal.

-> Ensured brand tone consistency across digital touchpoints while tailoring content to meet platform-specific objectives.

-> Prepared and presented monthly social media performance reports, analysing campaign effectiveness and recommending improvements.

Content Marketer 

Focused on driving organic growth and search visibility through data-backed SEO strategies and on-site technical optimization.

Key Responsibilities:

-> Executed on-page, off-page, and technical SEO strategies for in-house and client brands, enhancing keyword rankings and organic traffic.

-> Conducted regular SEO audits and implemented updates for website performance, mobile optimization, meta tags, internal linking, and speed improvements.

-> Created backlink strategies and citation campaigns, contributing to increased domain authority and search engine visibility.

-> Collaborated with content teams to align SEO goals with content marketing strategies.

-> Monitored performance using tools like Google Analytics, Search Console, and SEO reporting dashboards.

Digital Marketing Executive

Infosenseglobal Inc

Worked on documenting software development processes and product features as part of the technical writing team in the Emerging Technologies department.

Key Responsibilities:

-> Gained hands-on experience in understanding software applications and translating complex technical concepts into clear, user-friendly documentation.

-> Created and maintained technical documents in alignment with the Software Development Life Cycle (SDLC) stages.

-> Collaborated with developers and project managers to ensure documentation was accurate, consistent, and aligned with product updates.

-> Developed skills in structuring user guides, product manuals, and functional specifications for internal and external stakeholders.

Technical Writer

I ask, overthink, and rewrite until words feel right. From strategy to copy, I help brands sound real and people feel understood. 

Always learning, always human. 

For collabs or conversations, please DM.

taplio

The Battle

George Varghese Wilson

Parita Suchak

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