Qoruz

Creative Strategy - Lead

Ogilvy

Group Head Planning

Cape Agency

Senior Brand Strategist

Hashtag Inc

Brand Strategist

Crea Shakthi

- Worked as a Theatre Facilitator in several schools across TamilNadu to teach Theatre as a part of the currciulum from grade 5-12.

- Invited to provide theatre summer camps for kids in various States in India during the annual Hindu Summer camp (two editions)

- Have trained people of ages 15-45 to groom them to be stage ready and have written and directed several short plays for productions.

- Directed two full-length productions. One original - Prime Cut, a play addressing a facet of the mental health of sex workers.

Senior Trainer and Artist

Simplicity. Declutter. The two words that I live by, have also aided in my growth as a Strategist. Talking here about my past achievements would do little justice to the processes that helped me achieve them. I could rather interest you with my favorite quote which every Strategist/Planner ought to live by.

“If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my axe.”
 – Abraham Lincoln 

Funnily enough, in my entire professional career since the age of 17, I have been hired without a CV but only with the help of a conversation. Let's see how long this lasts!

Feel free to not say Hi and just directly shoot a question to get a conversation going on with me here.

George Varghese Wilson

Pocket FM

— Built the brand voice for one of India’s fastest-growing audio startups, now expanding globally through hygiene content and brand topicals.
— Contributed to strategy and UX writing for new product IPs like Pocket Toons and Pocket FM UK.
— Collaborated cross-functionally to launch CMS-driven content initiatives and optimize underperforming assets.
— Analyzed platform metrics and developed creative content aligned with listener engagement patterns.
— Increased CTR (click-through rate) of notifications by rethinking notification strategy, encouraging users to return and complete their shows

Copywriter

Animal

— Led digital strategy and content creation for Kotak 811, Keventers, and Smirnoff.
— Utilized AI tools (Midjourney, ChatGPT, DALL·E) to ideate scalable creative concepts.
— Worked closely with clients and internal teams to co-manage timelines, campaign deliverables, and KPIs.
— Contributed significantly to pitch and strategy decks.

Copywriter, Social Strategist

Multiple Organisations

— Created multicultural campaigns for Rogers, Metrolinx (Canada), and Indian clients across regions.
— Developed festival-based brand strategies to reach specific audience segments.
— Managed content calendars, analyzed audience response, and adjusted strategy based on insights.
— Wrote and executed content strategy for Tata, Kajaria, and Cornitos across traditional and digital media.
— Developed content calendars, marketing assets, and brand alignment plans with internal strategy teams.
— Contributed to pitch decks for new client acquisition.

Copywriter, Social Strategist - Freelance 

Klick

— Edited, transcribed, and created copy for life sciences campaigns with a strategy-led approach.
— Participated in planning and brainstorming sessions for both B2B and B2C activations.
— Delivered copy in alignment with medical and legal requirements while maintaining creative integrity.

Hello! I’m a passionate content creator with a zest for storytelling and a curiosity that drives me to explore the fascinating intricacies of our world. I thrive on crafting compelling narratives that not only engage but also resonate deeply with audiences across various platforms.

I am skilled in tailoring content to diverse audiences, optimizing engagement through precise analytics and metrics.

I am continually inspired by the power of words and the stories they can tell. Whether it’s penning down an article, leading a campaign, or managing a major event, I bring a blend of creativity, strategic insight, and a relentless pursuit of excellence to everything I do.

Okay, enough with the boring stuff. Let's connect and chat about stuff you CAN'T put in a LinkedIN bio.

----

Bonjour ! Je suis un créateur de contenu passionné, animé par le goût du storytelling et une curiosité qui me pousse à explorer les fascinantes complexités de notre monde. J’aime créer des récits captivants qui non seulement engagent, mais résonnent profondément avec les audiences sur diverses plateformes.

Je maîtrise l’adaptation du contenu à des publics variés, optimisant l’engagement grâce à des analyses et des métriques précises.

Je suis constamment inspiré par le pouvoir des mots et les histoires qu’ils peuvent raconter. Qu’il s’agisse de rédiger un article, de diriger une campagne ou de gérer un événement majeur, j’apporte un mélange de créativité, de vision stratégique et une quête incessante d’excellence à tout ce que je fais.

Bon, assez parlé des choses ennuyeuses. Connectons-nous et discutons de ce qu’on NE PEUT PAS mettre dans une bio LinkedIn.

taplio

The Battle

George Varghese Wilson

Anurag Arya

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