Yates Fish Bar

1. Resurrected+redesigned the account from scratch, increasing followers & engagement by 394% in 12 months.

2. Launched video promotions for events & offers.

3. Created and designed marketing material and logos.

4. Connected with all major local -- and Colchester -- business networks, increasing our visibility and our engagement with them. We're now a major player online-wise.✌

5. And, for some mysterious reason, business in the shop went up and up and up all this time. Happy days for all, yea?

Social Media Manager

Upwork

Copywriter and Content Writer

Tech Mahindra

Associate, Analyst/Rater of Google Bard AI chatbot 

CVST Tendring

Marketing for Activeessex.org/Local Delivery Pilot projects (Essex Pedal Power, ParkPlay) 

CVST internal comms & MS Teams

Leaflets

Social media

Press releases

Events coverage

Website copy edit (WordPress).

Communications and Marketing

Boost Sales - LinkedIn Lead Generation | LinkedIn Training | LinkedIn Social Selling Consulting

Freelance copywriter, Linkedin ghostwriter for C+ accounts

Freelance Copywriter

Vestas

LinkedIn ghostwriter for a company account.

Internal comms.

Copywriter-marketer

Primal Fitness

Facebook (+FB groups), Instagram, and LinkedIn account management.

Significant increase in brand awareness, engagement, and new clients' signing up. 

Graphic design/infographics/logos with canvaPRO.com.

Zubtitle video editing.

Long/short, sequels and thematic posts.

Sales copy, course material editing/drafting, business English, Google G Suit, recruiting copy.

Social Media Management

Universal Web Design

Sole copywriter, content writer, blogger and proofreader/copy-editor; played marketing games with the social media, SEO and email marketing lads.

I teamed up with web designers to develop web content aligned with brand image.

Concocted and shaped unique content for blog posts to meet the customers’ marketing objectives.

Laboured over long articles and posts to generate customer delight.

Brainstormed ideas for the web designers.

Customer accounts’ mediator

My daily work’s battlefield: Google's G-Suit.

Proofreader and copy-editor

Copywriter, Content writer, proofreader

Penguin Random House UK

AMBITIONS PERSONNEL

Picking (voice picking equipment); basic quality control 

Manual handling of cartons and packages; 

Use of manual handling equipment as appropriate; stock replenishment; 

Pallet consolidation/groupage of bulky UK and international orders at the Dock area.

TESTIMONIAL 1

George was a very conscientious worker whilst he was here with us and worked well either on his own or with a group. He always worked to his best ability and this showed in his work which was again always very well executed. He is a very kind man and always had a smile to bring to work, very polite and keen to do different things. I would gladly have George back here with us and it would be a joy to work with him. I feel that it has been a pleasure to know George and grateful of the opportunity to do so.
Natasha Harrison
On-Site Administration
Ambitions Personnel, C/O TBS, Colchester Road, Frating, Colchester, CO7 7DW
t. 01206 255822 m. 07823 347283 e. nharrison4@penguinrandomhouse.co.uk
www.ambitionspersonnel.com

TESTIMONIAL 2

As George’s team leader for most of his time working at TBS, I would like to say it was a pleasure having him as part of the team. Extremely reliable and always willing to learn more, George was also willing to work extra hours to support the operation. He would also use his initiative to keep busy and support other members of the team. A truly genuine and kind individual, we certainly miss having him at TBS.
Darren Rayner
Warehouse Team Leader
The Book Service, Penguin Random House Group
Frating, Colchester
drayner@tbs-ltd.co.uk

Warehouse Operative

Prime Fulfilment LTD

In charge of the returns (checking returned items’ condition
Processing paperwork on logistics software, and returned items' storage
Goods-in processing
Picker-packer

Copywriter & content writer | LinkedIn Ghostwriter | Prolific ebooks writer | Master thinker & Immortal learner

Onboard the Linkedin ship coz we're going galactic.

If you're thinking about it day and night, snowed under your doubts, easiest thing for you to do is DM me and enquire about going up on Linkedin.

Trust me, I've been there with you -- on a different time travel machine though...

I'm not smarter, only a lad who's been around for quite some time, stirred waters on LI, polarized, developed muscles+tough skin, made colossal mistakes, and grew in it. 

This journey threw me into the deep ocean to swim; I'll now take your hand, guide, help, caress you, and let you swim on your own when you're mature enough.

Am I a wizard? No. If you crave wizardry, LI is teeming with magicians; hire one and go bankrupt.

Trusted? Oh yes. 

Dependable? 100%.

Iron cast consciousness? My asset.

Look around and see for yourself who promises real work, and who promises "wizardry". And then decide.

Everybody's selling Colgate these days. I sell toothpaste too, but it'll make your teeth whiter with my organic ingredients, not with chemicals.

👇

Writing is thinking.

Clear writing is good thinking.

Precise writing is an art.

So, word-wise, what do YOU want to sound like on Linkedin?

If you're:

-- an overseas busy + ambitious entrepreneur craving a respectable and GROWING Linkedin presence without "you lifting weights"...

-- a health/fitness coach in Europe/Asia/USA/Africa scaling up online...

-- a non-native English-language teacher/educator in Europe, Africa, Asia, or the USA who wants a strong international voice...

-- a marketing start-up in Asia, Europe, S. America, or Africa craving online expansion but is clueless about networking...

crash 🏋️‍♀️ your resistance barrier before it burys you and DM me now.

I can help you grow considerably with targeted content, witty comments, networking, and closing.

👇

At some point, you've got to outsource stuff before you burn out. 

So I'm asking, are you serious about your online growth? 

Who cooks your posts, and how often? 

How much do they *cost* you -- through your absence?

👇

Packages:

Basic £500/month. 

Medium £900/month.

Premium £1,300/month.

👇

So how do you feel about me running your organic campaigns? We can help a ton of businesses together, or impact people's lives.

What more would you like to know about me to get this partnership off the ground? 

What could I do more to earn some of your business?

Tell me.

But if you're ready, I'll see you on the inside:

https://docs.google.com/forms/d/e/1FAIpQLSdANQwgSJzOpoMx7DO4nhvXhQdlSZkHn1MyykD1a4SIKuHr3g/viewform?usp=sf_link

George Athanasiou

Invention Marketing

Invention Marketing is my business, and I've been bringing a marketing mindset to B2B technology businesses for 24 years. I know a lot about a lot, and I'm championing the renaissance of the super generalist!
 
I am CEO advisor with a strong marketing bent. My clients include cyber security, fintech, fixed wireless, insurtech, mobile, semiconductors, software, SaaS and more.

I’ve worked with household names like Motorola, Vodafone and Fujitsu, with tech start-ups that have raised millions but need some sensible marketing infrastructure, and with pre-startups writing business plans that have raised such millions!

I’ve developed my own modular Marketing Velocity Framework that I use to provide structure and provide my clients with quick, quality results, getting quickly to the heart of the real problems and implementing solutions. I create a world around your technology, building the business your technology needs: a 360° Marketing approach. From working sessions to consulting projects to mentoring your in-house marketing team, I both use and teach my framework.

It comprises 24 key areas, wrapped around Strategy, across the areas of:
- Business foundations
- Market analysis
- Product analysis
- Positioning
- Messaging
- Business model
- Customer journey
- Marketing plan

I firmly believe marketing is the “how” that runs through every organisation, and serves every part of the business. Get in touch to see how I can help your organisation solve the right problems and implement marketing machines that are fit for purpose and then some.

Advisor, Consultant, Mentor

Hard Skill Exchange

I'm available, by the hour!!! I'm a coach on the Hard Skills Exchange platform, providing strategy and marketing coaching to sales and marketing professionals, at HSE-specific rates.

Coach

Founders at the University of Cambridge

Working with Founders at the University of Cambridge as one of their 100 experts to mentor the incoming cohort of applicants to the Founders programme.

Mentor

Deeptech Labs

Working with Deeptech Labs once the next cohort is established in its accelerator programme, helping bring the required marketing mindset to these deeptech businesses.

NatWest

Mentor for the businesses in the Natwest Accelerator Programme, helping with all things strategy and marketing.

Marketing Excellence

For this period, I was seeking awesome opportunities with few or no air miles (I have enough of those). While I was recovering and since my passport was consumed in flames through over-use, I reconnected with those who matter and also tried to take the time to develop something resembling a work-life balance. Where this led me was back to working for myself again and vowing never again to take a "real job". 

Although, I will add, being part of the senior management team for a company with customers in over 150 countries, and working with my awesome VP Sales to double the company's revenues in a year, was a challenge and a learning experience like no other! I brought my marketing and strategy skills to the party while also being involved with partners, investors and the real-world operations and management of a multi-million dollar company. So while I wouldn't do it again, it doesn't mean I'm not glad I did it!

Recovering Marketer

4RF Limited

VP Marketing

4RF Communications Ltd

Director of Marketing

Invention Marketing Limited

Marketing Consultant

Adaptive Broadband

Marketing Manager

At the most fundamental, I am a super duper generalist marketer with a massive breadth and depth of experience, who can operate with and hold her own with the upper echelons of your organisation.

I work with tech CEOs and with the wider tech ecosystem, helping technology businesses of all sizes, from idea to start-up to scaling and beyond.

A marketing mindset is the difference between failure and success, especially in the complex high tech world:

1. It takes a balanced, considered, organisation-wide perspective to solve the problems you're having in the real world, not the land of textbooks

2. Marketing is the ally, not the enemy, of the rest of the business, making everyone else's lives easier rather than harder

3. It builds a world around the main non-negotiable of the business: the technology you've worked hard to craft

I work with CEOs, CTOs, product teams and sales teams to build the business your technology needs.

After my first degree in Computer Science a million years ago, I knew I didn’t want to work in a technical field. What I do instead is translate technology into human and build marketing machines that are fit for purpose and then some.

I've been running my business for 24 years, with a midway 3-year sojourn as VP Marketing for a global telecoms equipment business. Clients include cyber security, fintech, fixed wireless, insurtech, mobile, semiconductors, software, SaaS and more.


THREE WAYS I'M DIFFERENT

1. I don’t need to stay forever: I get to the real root of your problems, and design and implement the solutions that help your business grow: after that, I’m on call as needed!

2. I combine the best of strategy and execution, avoiding extremes of analysis paralysis or throwing jelly at the wall. An iterative, ‘strategic tactics’ approach. Triage and prioritise. Focus and execute. Reflect and learn. Repeat.

3. I combine marketing fundamentals and best practice with real-world experience and pragmatism: my 9 module my 360° Marketing framework plus creative thinking equals optimum results. No “textbook” or “fluffy” from me.


WHAT I DO

I typically work with businesses that have 10-50 people, mainly technology and product-oriented. My role is to bring a dose of ‘senior marketing heft’, often via in-depth working sessions with CEOs and mentoring any in-house marketing you may have, as well as being a retained advisor.

And I love chatting with earlier stage start-ups to help them embed a marketing mindset and actions right from the outset: high quality marketing should not be the domain of only established businesses.

taplio

The Battle

George Athanasiou

Nicky Dibben

Followers

Posts

Engagements

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