Kings Of Neon

General Manager - North America 

Black Label Jewellers

Black Label Jewellers is a premium jewelry design and concierge service based in Halifax, Nova Scotia. Specializing in custom-made pieces, we offer clients unparalleled craftsmanship and personal service for all their fine jewelry needs. From engagement rings to bespoke creations, Black Label Jewellers is committed to making every moment memorable through custom designs tailored to individual preferences. With a strong focus on quality, each piece is meticulously crafted using ethically sourced materials from around the globe, including diamonds, gemstones, and precious metals. Our services extend beyond local clients, offering international sourcing and fulfillment to meet the needs of discerning customers worldwide.

As the lead designer and Private Jewellery Concierge at Black Label Jewellers, I work directly with clients to bring their unique visions to life. My role involves managing the entire design and fulfillment process—from initial consultation to final delivery—ensuring that every piece meets the highest standards of craftsmanship and elegance. Leveraging a global network of suppliers from Israel, India, Sri Lanka, Thailand, Columbia, and Hong Kong, I provide clients with access to exclusive materials and custom creations that can’t be found elsewhere. Additionally, I oversee all aspects of custom fulfillment and wholesale operations, catering to both individual clients and businesses seeking exceptional jewelry solutions.

Co-Founder, Chief Executive Officer

Furlough

At Furlough, I serve as an advisor on growth opportunities and act as a panel expert for startups and emerging brands within the community. My role includes providing strategic insights and actionable recommendations to help businesses identify and capitalize on growth potential. As part of the expert panel, I participate in discussions and offer guidance on scaling strategies, marketing approaches, and business development. In addition to this, I provide mentorship and coaching to the Furlough community, supporting both aspiring entrepreneurs and established brands in navigating challenges and achieving their business goals. My goal is to foster an environment of growth and innovation, ensuring that every member of the community has access to the resources and expertise they need to succeed.

Strategic Partner

Romain Berg

At Romain Berg, I manage sales operations, create strategy and guidance documents for new clients, and maintain and establish strategic partnerships. My work spans brands ranging from medium-sized businesses with $10M to $100M in annual sales, as well as smaller local businesses that need to focus on budget efficiency and impact. I collaborate closely with clients to understand their unique business needs, crafting tailored strategies that align with their objectives. My focus is on building long-term, revenue-generating relationships and ensuring that each partnership drives mutual growth. Whether working with large enterprises or local brands, I ensure that every client receives the personalized guidance they need to succeed in today’s competitive market.

Vice President of Sales

Director of Global Partnerships

Blac Gold Jewellers Inc.

Business rebranded as Black Label Jewellers

Business Owner

Toronto Metropolitan University

As an invited guest speaker, I delivered a lecture aimed at students in professional degree programs. I had the privilege of sharing insights and practical strategies on several key areas pivotal for emerging professionals. My presentation and interactive session focused on:

Effective Communication: I explored the nuances of verbal and non-verbal communication, emphasizing the importance of active listening, clarity, and empathy in establishing strong professional relationships.

Professional Networking: I provided students with actionable techniques for building and nurturing a professional network. This included leveraging online platforms like LinkedIn, mastering the art of the informational interview, and strategies for maintaining long-term professional connections.

Utilizing Incentives in Human Behaviour: A deep dive into how incentives can influence behavior within professional settings. I discussed how understanding and leveraging these incentives can lead to more effective leadership, team dynamics, and personal career advancement.

This session was designed to provide students with an introduction to the necessary tools required to navigate their professional journeys successfully, fostering a sense of confidence and preparedness as they step into their respective fields.

Guest Lecturer

KingsOfNeon

At Kings of Neon, I led sales operations for the North American market, establishing strategic partnerships with major brands such as the NFL, Andretti Autosports, and Hulu. My role included driving revenue growth and creating expansion plans for the American market. By developing long-term strategies and leveraging key partnerships, I ensured that Kings of Neon strengthened its presence and built sustainable growth opportunities within a highly competitive market.

Growth Partner - USA

Forever and More Candles Canada

Business Development Partner

Pure Lab by Bearington

Rogers Communications, Michael Hill Canada, TD Wealth

Various Sales Management and Administrative Roles

Digital Growth and Marketing through Data Driven Strategy | SEO, PPC, and CRO Digital Marketing that grows businesses through quality analytics and process backed by experience.

Gensen is an accomplished growth consultant and entrepreneur, known for his ability to combine strategic insight with hands-on execution to help businesses thrive. With a diverse portfolio of work spanning industries and international markets, he brings a wealth of experience to every project.

As a growth consultant, Gensen specializes in identifying and executing strategic partnerships that propel companies forward. His work encompasses providing comprehensive training and consultation for startups and executive teams, focusing on aligning operations with business goals to unlock growth potential. Through his behavior-incentive-based approach, he has successfully increased retention, performance, and efficiency, especially in management roles. His approach is grounded in the belief that incentives drive behavior, leading to more effective and motivated teams. Over the years, Gensen has worked with high-profile clients such as the NFL, Andretti Autosports, Paramount, DTN, and Hulu, establishing and maintaining revenue-functional partnerships between multi-million-dollar brands. His expertise extends to implementing international expansion strategies for overseas businesses, further demonstrating his ability to navigate complex, high-stakes environments.

In addition to his consulting work, Gensen offers a luxury service as a Private Jewellery Concierge. He caters to clients seeking exclusive, custom-designed pieces with an emphasis on personalized service. Gensen’s offerings include custom design, custom fulfillment, international sourcing, and wholesale services. He sources the finest materials from international partners, ensuring that each piece is crafted to the highest standards. Whether it's a one-of-a-kind engagement ring or a statement piece for a special occasion, Gensen's clients benefit from his commitment to quality, craftsmanship, and personal service. His Private Jewellery Concierge service brings a touch of luxury to every transaction, blending high-end offerings with a personal connection that turns every request into a memorable experience.

Gensen's dual expertise in growth consulting and luxury jewelry design makes him a unique force in both industries. Whether he’s scaling businesses or crafting custom jewelry, he approaches every opportunity with the same dedication to excellence, ensuring that clients receive top-tier service and results that exceed expectations.

Gensen Gisborne

Simplicitylabs

Digital Marketing Consultant

Blockcube

Crafting Digital Marketing Strategy & Execution for Emerging Technology Startup | Blockcube |
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
To brainstorm innovative and new growth strategies, evaluate the important metrics which affect the traffic website, target audience, and service quotas, identify the latest trends and technologies emerging in the market to respond them quickly, prepare accurate reports and analyze the performance of the marketing campaigns.
Set up and build out of paid media channels accounts, including but not limited to: Facebook, Instagram, Google, YouTube, Twitter, Bing, LinkedIn, etc.
Manage a team of digital marketing specialists; analyze performance of team members
Work with product marketing and the brand marketing teams to continuously test and improve campaign creative, copy, and audience targeting to ensure campaign optimization
Work with analytics to build out a customer lifetime value (LTV) model to help inform paid media investment decisions
Develop and maintain key vendor partnerships to shape new opportunities and keep Blockcube digital capabilities at best-in-class
Maintain current/ongoing media buying platform updates and integrations, inclusive of their suite of analytics tools.
Responsible for utilizing the best software and tools like HubSpot ,Yoast ,Sendgrid

Digital Marketing Manager

eCommercexport.com

Facilitated data driven Digital Business Transformation consulting & advisory solutions: Strategy Planning, Regulatory Compliance, Branding, Marketplace, e-Post ,eCommerceShipping and Logistics, Payments and Global Customer Support Services |Global eCommerce Export | Marketing Technology | Business Requirements Gathering|eCommerce Product Opportunity Analysis


Crafted & executed Digital Marketing and eCommerce Activation Service for Brand Owner, Distributor, Manufacturers  |Marketplace Activation Service like Amazon and eBay |YouTube video marketing campaign | eCommerce Platform Tools and Technology Analysis | Vendor Implementation | Customer Purchase Journey Activation | eCommerce Marketing |Amazon Advertising |Social Media Marketing Activation |Buyer Person based Marketing. |eCommerce Campaign

Consultant & Founder

Chiefkmofficer

Strategic Advisory with Consulting in General Management and Knowledge Management, Startup, Entrepreneur with Domain Specialization-Publishing and Media ,Education and Library Technology,Information Management and Intellectual Property Rights   .Assist how to define Business Problem Statement and assign management solution through strategic aggregation services. 
Driven to make the world a better place. Creative and imaginative in coming up with insightful solutions to meaningful problems. Likes to solve complex, rational problems. Uses analytical skills to come up with innovative ways to improve logical systems. Wants to be of service to others. Prefers to work with Ignited Minds to find ways to build logical systems to accomplish practical, real-world goals. By profession Information and Knowledge Management analyst, I propose ways to improve the efficiency of an organization and advice managers on how to make Innovative and learning organizations more profitable through knowledge management planning and analysis and Strategy Design and Implementation.
Key skill set includes Knowledge Management Strategy (Strategy & Vision, KM Framework, Protocols, Standard Operation Procedures KM Mapping, KM Audits,) and Strategy Design and Implementation: Concept Note, Competitor Analysis, Management Process includes Vision, Mission ,Goal ,Objective  setting, Business Model and Business Plan, Policy and Guidelines, Requirement Management.

Strategy Practitioner

Knowledge Management and Research Organisation

Ensured strategic alignment, set-up business model & process model, imparted training on marketing technology & curriculum development and defined HR well-being policy; formulated Knowledge Management Strategy (Strategy & Vision, KM Framework, Protocols, SOPs, KM Mapping and KM Audits) and established Knowledge Management System

Consultant-Information and Knowledge Management

IKC-Indian Knowledge Corporation

Accountable for the:
Carrying out the Digital libray research and make competitor analysis report ,swot analysis 
Prepare digital libraries featurs report
To prepare conceptual document ,Business requirement document ,Functional Requirements document for digital library software.
To work closely with software development team & work on assigned task.
Working independently and collaboratively to analyze and develop specifications for complex digital library system,library automation,enterprise record system,digital asset managememt system,digital rights management content repository and softwares using accepted system analysis,techniques and procedures
Analyse all information management standards(ISO,OASIS,Dublin Core Metadata ,EAD,METS,MODS,CDWA,IMS Global LOM,VRA) and specfications and prepare conceptual & functional documents
Analyse & evaluating Open-sources softwatre (Dspace,Druple,Moodle,Greenstone,DITA Tool) and emerging tools,APIs and other technologies
Prepare a draft procedures to reflect new process,standards,reference model and technologies

Business Analyst

Q2AMedia

Research: Briefing and creation of picture list. Conduct photo research and appropriate images for the subject matter at commercial photo libraries, private or state collections, museums and archives, using the web, as well as online photo library catalogues. To contact press agencies, photographers, museums, galleries or other picture sources, by phone, fax, e-mail.To collect royalty free images as well as rights managed for archiving and submit to client.Correspond with copyright holders.Order hi res files and Download hi res images and rename hi-res file with correct naming convention and generate photo credits. Reading manuscripts provided by clients on the subject they want illustrated. 
Budget: To prepare projected and estimated cost  research for photo research with given rights.Negotiating with picture suppliers for the best price for the loan of images, including their terms and conditions of use or return.Handle payment of invoices, ensuring payment is made on time, and maintain accurate records of past picture fee negotiations.

Editorial Services:Arranging for a photographer to take any new images needed.Preparing captions (descriptions) or credits for images. Selecting pictures gathered from research, which are most suitable to client’s requirements.To returns all remaining pictures if they are transparencies or prints, unused, and those used when they return from the printers or other production organisations. clearing rights & obtaining permission to reproduce the chosen images.

Rights Clearance:Clearing and negotiating rights of the reproduction of images on behalf of clients. Responsible for determining permissions fees within target goals and advising editorial on appropriate reprint fees.To get permissions that include subsidiary rights licensing, foreign rights and merchandising and multimedia rights includes: print, electronic, audio, video and music recording rights, language rights and territory rights.

Photo Researcher

Mint-Hindustan Times group

Develop relationships with new and existing picture libraries, photographers, bloggers, brands, press departments, and PR companies.Routinely negotiate the best prices for picture usage and call in press images wherever possible to reduce spend.Confidently check the quality of digital images.Researching picture collections like Getty images, AP images AFP image forum, Bloomberg photo, Reuters, APimages,European photo agency ,Dowjones.Reading text and suggesting ideas for images or presenting suitable images for the editorial team to consider.
Digital Record Management:To create image databank and make it archive which are available on in-house digital library for editorial team.Liaise regularly with the Editorial and Design teams to ensure hi-res images were downloaded and caption information is supplied on schedule.

Photography Services & co-ordination:Commissioning photographers to shoot particular images – briefing and arranging permissions, contracts and deadlines.Picture research from creative briefs for online magazine features, creative videos, marketing briefs and presentations for web and print use.To get right for copyright clearance on usage rights, and seek updates on rules that govern usage to ensure the company's practice meets these standards.

Budget and Procurement:Negotiating finance such as budgeting, pricing and fee agreements. Manage picture research budgets to ensure costs are monitored and adhered to, with attention on spend and planned spending.Contribute to processes to enhance and increase efficiency and quality of deliverables.To forward all invoices to Accounts for processing. Coordinating with Accounts on these and to make sure that the payments are being sent out to the beneficiaries in the stipulated two week’s time.To let the agency know about the necessary details of the payment after it has been done. Sending a list of pending payments to Accounts and copying Art director and Accounts Manager.

Photo Archivist & Researcher

Business Standard

(a)To responsible for the Media  Library and assist editorial in identifying books ,news clipping and reference materials for their projects .

(b)Independently perform routine daily arrangement of Library , needed to correct the product if necessary; Updates and prepares. Knowledge of Manual along with Digital maintenance is needed.
(a)To manage  and exploiting internally produced information as well as sourcing and providing materials from outside organisations.
(c)Procurement of Books, magazines, periodicals, journals , newspapers etc. and  collecting information about books, journals and audio-visual materials
(d)Information dissemination related to books, periodicals to the editorial and journalist  for their recommendation
(e)Getting approval of books from the concerned faculty and the concerned authorities
(f)Cataloging and maintaining the electronic records of internal documents and engagements and maintain records, books, documents of the company.
(g)Providing training and advice on the use of electronic information services to editorial team and design team .
(b)Supervising and training other library staff;

LIBRARY EXECUTIVE

TCI Group (Transport Corporation of India Limited)

a.	The primary responsibility was to conduct business intelligence research and analysis on relevant industry verticals, competitors, and potential business targets.
b.	Independently manage a complex and challenging research assignment which is carried out current awareness which consisted of the business news and new projects.
c.	Conducting online internet searching and information retrieval in order both to answer queries and to provide a more proactive dissemination service.
d.	Worked with closely marketing department, human Resources & operations department, New product development.
e.	Carried out current awareness or alerting services, which involves of the dissemination of information about additional resources, and required a more knowledge services .This required necessitate reading journals and reports, new project for business development and then selecting, summarising and analysing relevant items.
f.	Prepared daily news search reports  in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text.
g.	To manage, retrieve and develop electronic information, especially online database and internet resources, as well as traditional library materials.
h.	Provide training and advise on the use of digital information services. 
i.	Responsible to manage editorial duties for leaflets, websites and internal communication letter.   
j.	Evaluating, organising, classifying, managing and distributing newsletter, books, trade bulletin, periodicals and magazine.  
k.	Handle all payment and invoices for purchased image, books and periodicals.

Officer-Information Services

Performance-driven Digital Asset Management & Digital Marketing Technology professional with 15 years of experience who excels at coordinating with cross-functional teams; skilled in adopting a pragmatic approach in improvising on solutions and resolving complex business issues.
Marketing Technology Stack: Marketing Technology including Digital Marketing Strategies, Inbound, Social Media Marketing and CRM , Google Analytics;SEO:Yoast;CRM: Hubspot;CMS:Wordpress &Wix ;Programmatic:Inmobi; eCommerce :Wix & shopify ,DAM,CDP,Email: MailChimp ,Webinar: Zoom & WebEx,Productivity :Project Management Tools :Asana & Slack :Communication: Creative :Canva; Chabot. 
Social Media Management  : Plan and execute successful client Social Media campaigns – Linkedin ,Reddit ,Clubhouse ,Facebook, Twitter, Snapchat, Instagram, etc

Digital Asset Management: Rich experience as Functional Subject Matter Expert covering Content Management System, Digital Asset, Digital Library, Library Management, Learning Management System, Archive & Record Management, Intellectual Property Rights, and Research & Development
ECommerce Export Consulting & Training:  Management solutions encompassing strategy planning, capacity building, vendor analysis for Digital Business Transformation, eCommerce export procedure & documentation and 3rd party solutions. eCommerce Exports Process Solutions entailing Regulatory Compliance, Inventory (stock listing, order process & pricing and shipping), Fulfillment & Shipping, Marketplace, Multichannel Marketplace
Domain expertise entails Media & Publishing, Education & Technology, and Information Services & Government, Marketing Technology & eCommerce and Export & Import

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The Battle

Gensen Gisborne

Rajesh P.

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