Kings Of Neon

General Manager - North America 

Black Label Jewellers

Black Label Jewellers is a premium jewelry design and concierge service based in Halifax, Nova Scotia. Specializing in custom-made pieces, we offer clients unparalleled craftsmanship and personal service for all their fine jewelry needs. From engagement rings to bespoke creations, Black Label Jewellers is committed to making every moment memorable through custom designs tailored to individual preferences. With a strong focus on quality, each piece is meticulously crafted using ethically sourced materials from around the globe, including diamonds, gemstones, and precious metals. Our services extend beyond local clients, offering international sourcing and fulfillment to meet the needs of discerning customers worldwide.

As the lead designer and Private Jewellery Concierge at Black Label Jewellers, I work directly with clients to bring their unique visions to life. My role involves managing the entire design and fulfillment process—from initial consultation to final delivery—ensuring that every piece meets the highest standards of craftsmanship and elegance. Leveraging a global network of suppliers from Israel, India, Sri Lanka, Thailand, Columbia, and Hong Kong, I provide clients with access to exclusive materials and custom creations that can’t be found elsewhere. Additionally, I oversee all aspects of custom fulfillment and wholesale operations, catering to both individual clients and businesses seeking exceptional jewelry solutions.

Co-Founder, Chief Executive Officer

Furlough

At Furlough, I serve as an advisor on growth opportunities and act as a panel expert for startups and emerging brands within the community. My role includes providing strategic insights and actionable recommendations to help businesses identify and capitalize on growth potential. As part of the expert panel, I participate in discussions and offer guidance on scaling strategies, marketing approaches, and business development. In addition to this, I provide mentorship and coaching to the Furlough community, supporting both aspiring entrepreneurs and established brands in navigating challenges and achieving their business goals. My goal is to foster an environment of growth and innovation, ensuring that every member of the community has access to the resources and expertise they need to succeed.

Strategic Partner

Romain Berg

At Romain Berg, I manage sales operations, create strategy and guidance documents for new clients, and maintain and establish strategic partnerships. My work spans brands ranging from medium-sized businesses with $10M to $100M in annual sales, as well as smaller local businesses that need to focus on budget efficiency and impact. I collaborate closely with clients to understand their unique business needs, crafting tailored strategies that align with their objectives. My focus is on building long-term, revenue-generating relationships and ensuring that each partnership drives mutual growth. Whether working with large enterprises or local brands, I ensure that every client receives the personalized guidance they need to succeed in today’s competitive market.

Vice President of Sales

Director of Global Partnerships

Blac Gold Jewellers Inc.

Business rebranded as Black Label Jewellers

Business Owner

Toronto Metropolitan University

As an invited guest speaker, I delivered a lecture aimed at students in professional degree programs. I had the privilege of sharing insights and practical strategies on several key areas pivotal for emerging professionals. My presentation and interactive session focused on:

Effective Communication: I explored the nuances of verbal and non-verbal communication, emphasizing the importance of active listening, clarity, and empathy in establishing strong professional relationships.

Professional Networking: I provided students with actionable techniques for building and nurturing a professional network. This included leveraging online platforms like LinkedIn, mastering the art of the informational interview, and strategies for maintaining long-term professional connections.

Utilizing Incentives in Human Behaviour: A deep dive into how incentives can influence behavior within professional settings. I discussed how understanding and leveraging these incentives can lead to more effective leadership, team dynamics, and personal career advancement.

This session was designed to provide students with an introduction to the necessary tools required to navigate their professional journeys successfully, fostering a sense of confidence and preparedness as they step into their respective fields.

Guest Lecturer

KingsOfNeon

At Kings of Neon, I led sales operations for the North American market, establishing strategic partnerships with major brands such as the NFL, Andretti Autosports, and Hulu. My role included driving revenue growth and creating expansion plans for the American market. By developing long-term strategies and leveraging key partnerships, I ensured that Kings of Neon strengthened its presence and built sustainable growth opportunities within a highly competitive market.

Growth Partner - USA

Forever and More Candles Canada

Business Development Partner

Pure Lab by Bearington

Rogers Communications, Michael Hill Canada, TD Wealth

Various Sales Management and Administrative Roles

Digital Growth and Marketing through Data Driven Strategy | SEO, PPC, and CRO Digital Marketing that grows businesses through quality analytics and process backed by experience.

Gensen is an accomplished growth consultant and entrepreneur, known for his ability to combine strategic insight with hands-on execution to help businesses thrive. With a diverse portfolio of work spanning industries and international markets, he brings a wealth of experience to every project.

As a growth consultant, Gensen specializes in identifying and executing strategic partnerships that propel companies forward. His work encompasses providing comprehensive training and consultation for startups and executive teams, focusing on aligning operations with business goals to unlock growth potential. Through his behavior-incentive-based approach, he has successfully increased retention, performance, and efficiency, especially in management roles. His approach is grounded in the belief that incentives drive behavior, leading to more effective and motivated teams. Over the years, Gensen has worked with high-profile clients such as the NFL, Andretti Autosports, Paramount, DTN, and Hulu, establishing and maintaining revenue-functional partnerships between multi-million-dollar brands. His expertise extends to implementing international expansion strategies for overseas businesses, further demonstrating his ability to navigate complex, high-stakes environments.

In addition to his consulting work, Gensen offers a luxury service as a Private Jewellery Concierge. He caters to clients seeking exclusive, custom-designed pieces with an emphasis on personalized service. Gensen’s offerings include custom design, custom fulfillment, international sourcing, and wholesale services. He sources the finest materials from international partners, ensuring that each piece is crafted to the highest standards. Whether it's a one-of-a-kind engagement ring or a statement piece for a special occasion, Gensen's clients benefit from his commitment to quality, craftsmanship, and personal service. His Private Jewellery Concierge service brings a touch of luxury to every transaction, blending high-end offerings with a personal connection that turns every request into a memorable experience.

Gensen's dual expertise in growth consulting and luxury jewelry design makes him a unique force in both industries. Whether he’s scaling businesses or crafting custom jewelry, he approaches every opportunity with the same dedication to excellence, ensuring that clients receive top-tier service and results that exceed expectations.

Gensen Gisborne

ScaleMyAgency.com

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Director of Operations

DreamCatchers Hair International

Some of my achievements In my 7 months at DreamCatchers

- Reactivated $248,000 in business in 3 weeks via targeted email campaigns.
- Grew the email list by 5,000 stylists in 4 months.
- Boosted annual email revenues from $120k to over $300k through strategic initiatives.
- Scaled the team from 18 to 25 employees, fostering a high-performance culture.
- Recruited and trained key positions, including social media managers and marketing specialists.
- Identified inefficiencies in operations, saving $80,000 monthly.
- Co-designed the sales, marketing, pricing, and go-to-market strategy.


DreamCatchers is a luxury hair extension brand offering premium, natural-looking extensions, and professional training programs. I enhanced their market presence through strategic marketing, positioning them as a top-tier choice for stylists and high-end consumers.

Marketing Director

HairLocs

• Developed and launched comprehensive education programs as lead magnets, resulting in a 15% growth in our customer base within a few months.

• Successfully expanded our email list from 25,000 to 40,000 in just 3 months, significantly enhancing our reach and engagement.

• Increased the conversion rate by 8% over a span of 5 months through targeted marketing strategies and customer engagement initiatives.

• Boosted online store sessions by 24% over 5 months, leveraging effective SEO practices and promotional campaigns.

• Improved customer return rate by 12% over 5 months by implementing loyalty programs and personalized follow-up communication.

Moonshot Digital

Achievements at Moonshot Digital Marketing
- Hired, trained, and managed a team of 5 employees, including designers, copywriters, and developers
- Established a referral system, driving consistent new client acquisition
- Generated 20+ leads per month per client with our websites
- Boosted client revenues by $15,000/month on average

Moonshot Digital Marketing specialized in website design and development, partnering with over 150 local service-based businesses to create their websites. We acted as an extension of their teams, automating the burden of time-consuming and complex web development tasks.

Founder

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📩 kasey@scalemyagency.com

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The Battle

Gensen Gisborne

Kasey Kline

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