Kings Of Neon

General Manager - North America 

Black Label Jewellers

Black Label Jewellers is a premium jewelry design and concierge service based in Halifax, Nova Scotia. Specializing in custom-made pieces, we offer clients unparalleled craftsmanship and personal service for all their fine jewelry needs. From engagement rings to bespoke creations, Black Label Jewellers is committed to making every moment memorable through custom designs tailored to individual preferences. With a strong focus on quality, each piece is meticulously crafted using ethically sourced materials from around the globe, including diamonds, gemstones, and precious metals. Our services extend beyond local clients, offering international sourcing and fulfillment to meet the needs of discerning customers worldwide.

As the lead designer and Private Jewellery Concierge at Black Label Jewellers, I work directly with clients to bring their unique visions to life. My role involves managing the entire design and fulfillment process—from initial consultation to final delivery—ensuring that every piece meets the highest standards of craftsmanship and elegance. Leveraging a global network of suppliers from Israel, India, Sri Lanka, Thailand, Columbia, and Hong Kong, I provide clients with access to exclusive materials and custom creations that can’t be found elsewhere. Additionally, I oversee all aspects of custom fulfillment and wholesale operations, catering to both individual clients and businesses seeking exceptional jewelry solutions.

Co-Founder, Chief Executive Officer

Furlough

At Furlough, I serve as an advisor on growth opportunities and act as a panel expert for startups and emerging brands within the community. My role includes providing strategic insights and actionable recommendations to help businesses identify and capitalize on growth potential. As part of the expert panel, I participate in discussions and offer guidance on scaling strategies, marketing approaches, and business development. In addition to this, I provide mentorship and coaching to the Furlough community, supporting both aspiring entrepreneurs and established brands in navigating challenges and achieving their business goals. My goal is to foster an environment of growth and innovation, ensuring that every member of the community has access to the resources and expertise they need to succeed.

Strategic Partner

Romain Berg

At Romain Berg, I manage sales operations, create strategy and guidance documents for new clients, and maintain and establish strategic partnerships. My work spans brands ranging from medium-sized businesses with $10M to $100M in annual sales, as well as smaller local businesses that need to focus on budget efficiency and impact. I collaborate closely with clients to understand their unique business needs, crafting tailored strategies that align with their objectives. My focus is on building long-term, revenue-generating relationships and ensuring that each partnership drives mutual growth. Whether working with large enterprises or local brands, I ensure that every client receives the personalized guidance they need to succeed in today’s competitive market.

Vice President of Sales

Director of Global Partnerships

Blac Gold Jewellers Inc.

Business rebranded as Black Label Jewellers

Business Owner

Toronto Metropolitan University

As an invited guest speaker, I delivered a lecture aimed at students in professional degree programs. I had the privilege of sharing insights and practical strategies on several key areas pivotal for emerging professionals. My presentation and interactive session focused on:

Effective Communication: I explored the nuances of verbal and non-verbal communication, emphasizing the importance of active listening, clarity, and empathy in establishing strong professional relationships.

Professional Networking: I provided students with actionable techniques for building and nurturing a professional network. This included leveraging online platforms like LinkedIn, mastering the art of the informational interview, and strategies for maintaining long-term professional connections.

Utilizing Incentives in Human Behaviour: A deep dive into how incentives can influence behavior within professional settings. I discussed how understanding and leveraging these incentives can lead to more effective leadership, team dynamics, and personal career advancement.

This session was designed to provide students with an introduction to the necessary tools required to navigate their professional journeys successfully, fostering a sense of confidence and preparedness as they step into their respective fields.

Guest Lecturer

KingsOfNeon

At Kings of Neon, I led sales operations for the North American market, establishing strategic partnerships with major brands such as the NFL, Andretti Autosports, and Hulu. My role included driving revenue growth and creating expansion plans for the American market. By developing long-term strategies and leveraging key partnerships, I ensured that Kings of Neon strengthened its presence and built sustainable growth opportunities within a highly competitive market.

Growth Partner - USA

Forever and More Candles Canada

Business Development Partner

Pure Lab by Bearington

Rogers Communications, Michael Hill Canada, TD Wealth

Various Sales Management and Administrative Roles

Digital Growth and Marketing through Data Driven Strategy | SEO, PPC, and CRO Digital Marketing that grows businesses through quality analytics and process backed by experience.

Gensen is an accomplished growth consultant and entrepreneur, known for his ability to combine strategic insight with hands-on execution to help businesses thrive. With a diverse portfolio of work spanning industries and international markets, he brings a wealth of experience to every project.

As a growth consultant, Gensen specializes in identifying and executing strategic partnerships that propel companies forward. His work encompasses providing comprehensive training and consultation for startups and executive teams, focusing on aligning operations with business goals to unlock growth potential. Through his behavior-incentive-based approach, he has successfully increased retention, performance, and efficiency, especially in management roles. His approach is grounded in the belief that incentives drive behavior, leading to more effective and motivated teams. Over the years, Gensen has worked with high-profile clients such as the NFL, Andretti Autosports, Paramount, DTN, and Hulu, establishing and maintaining revenue-functional partnerships between multi-million-dollar brands. His expertise extends to implementing international expansion strategies for overseas businesses, further demonstrating his ability to navigate complex, high-stakes environments.

In addition to his consulting work, Gensen offers a luxury service as a Private Jewellery Concierge. He caters to clients seeking exclusive, custom-designed pieces with an emphasis on personalized service. Gensen’s offerings include custom design, custom fulfillment, international sourcing, and wholesale services. He sources the finest materials from international partners, ensuring that each piece is crafted to the highest standards. Whether it's a one-of-a-kind engagement ring or a statement piece for a special occasion, Gensen's clients benefit from his commitment to quality, craftsmanship, and personal service. His Private Jewellery Concierge service brings a touch of luxury to every transaction, blending high-end offerings with a personal connection that turns every request into a memorable experience.

Gensen's dual expertise in growth consulting and luxury jewelry design makes him a unique force in both industries. Whether he’s scaling businesses or crafting custom jewelry, he approaches every opportunity with the same dedication to excellence, ensuring that clients receive top-tier service and results that exceed expectations.

Gensen Gisborne

Borrowell

Responsible for driving growth through the Email Marketing channel (focusing on Direct to Partner campaigns). 

Borrowell is one of the largest Canadian Fintech companies on a mission to make financial prosperity possible for everyone.

Email Marketing Specialist

Lead growth by creating, communicating, and interpreting results to clients and team members within the E-commerce industry. Proven track record in providing results for clients on a consistent basis.

Email Marketing Manager

CoinSmart

Responsible for leading the growth of the Email Marketing Channel (focus on retail traders).
Ownership of email campaigns, email automations, as well as list-building strategies, promotional campaigns, as well as monthly reporting to company shareholders. 

Notable achievements: 
- Generated $45m+ in retail trading volume
- Increased open rates from 12% to 33.5% on MoM avg
- Increased CTR from 0.22% to 2.1% on MoM avg

CRM/Email Marketing Manager

Nflu Media

Nflu Media helps eCommerce businesses increase their inbox profits. 

We do this through:

- Optimizing email campaigns 
- Nurturing subscribers and segmenting lists
- Implementing basic & advanced flows

Partner

College Pro

- Generated $16,000+ in new business in Guelph area (over a 4 month period)
- Focus on marketing/sales
- Managed a team of 4 individuals (payroll, hr, training etc.)
- Day to day relations with new and previous customers 
- Balanced budget/expenses to produce an overall profit at closedown

Franchise Owner

High-performing Email Marketer with a proven track record of driving revenue growth for online-based businesses.

Deeply interested in consumer psychology and emerging technology. 

Experienced in working with lean startups & high-growth targets. Committed to delivering seamless customer experiences throughout their purchasing journeys.

Partners:
- Tech/FinTech
- Ecommerce 
- Financial Services 
- Affiliates 

Industries of focus: Tech/Fintech (Marketplace, Lifecycle, Subscription), Agency (Marketing, Advertising), DeFi/Web3 (Product-Led Growth, Engagement), Ecommerce (Retention, LTV). Always eager to connect with like-minded professionals!

taplio

The Battle

Gensen Gisborne

Eric Wilczewski

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