BRANDEX & CO

After 2 years of being miserable at LinkedIn I finally cracked the code!

And now I am helping ambitious and driven founders crack the code to unlock the inbound lead generation magic.

I can help you with:
Brand positioning
Team training
Lead Generation (Outbound prospecting for maximum ROI)
A-class content strategy 
Conversions and sales funnel
Launching new offers and services through organic content

LinkedIn Consultant - B2B

A client asked and we delivered.

At Brandex&Co LTD we believe every Business Owner and Professional should have access to a proven online system to grow their business. We believe in people and we believe that Teamwork makes the Dreamwork.

Founder 

Monument Hotel 5* GL

My first real job!

I don't know how and why but I managed to be the right hand of the HR Director while in my sophomore year in college. 

My 3 months were spent putting together an internship program and talent acquisition, identifying top interns, and recruiting them to join Monument Hotel 5G*.

I learned how to hire, fire and manage talent accordingly.

After 3 months of continous training I decided to take the leap and start my own company.

Human Resources Assistant Director

CETA Escola Universitària de Turisme

Blog Ghost Writer

Sharing Academy

Digital Marketing

I help B2B Founders Get clients on LinkedIn I Through Founder-Story-led Marketing.

I help you bridge the gap between who you think you are and who you truly are. So you can achieve what's on your mind and bring it into reality. 

I focus on:
-Self-Concept and Self-belief: The stories you tell have weight, I help you transform into who you truly are.
-Value based system for goal setting: If you or your team are setting goals but not achieving them, I help you get clarity on what you want and why you want it, so you can set goals from a value-based system to achieve them.
-Rewiring and transforming your belief system: It all stems from your beliefs and what you think is possible for you vs what you can truly achieve. I help you transform your blocks into power and having your mind working with you instead of against you.


3 ways I can help you:

-Yearly workshops and 1:1's (for 7 and 8-figure organizations)
-1-on-1 Tailored coaching (for 6-figure entrepreneurs)
-Yearly support and transformation (Beyond Becoming - community for business owners under $90k a year who want to transform their business by transforming their mind).

Why do I do what I do?

-Last year I got into an identity crisis when I burnt my business to the ground and started my life from scratch. Since then, I gave myself permission to start a podcast and transform my life by helping others transforms theirs. There will be suffering in life, but we aren't meant to be stuck there.

So I decided to be the bridge of transformation.

DM for enquiries.

___________________________________________________________________________________

**If the term "Identity coaching" is new to you, here's the best way I can describe it:**

Identity coaching is about shifting who leaders and teams are being, not just what they’re doing. I help uncover and rewire the unconscious patterns driving decision-making so they can lead, perform, and grow from an empowered place, which creates stronger leadership, culture, and revenue.

Mindset treats the symptom, identity treats the root.

Geni Cor

Pashman Financial LLC

I help sales reps and equity compensated employees to make sure they don't spend their entire commission check in the Bahamas. Putting tailored plans together to put a purpose behind their paychecks. You worked hard for your commission check. Now make it work as hard as you did to earn it.

Made the shift from fee-based to fee-only in an effort to better serve clients.

Financial Planner (Fee Only)

One Wealth Management Financial & Insurance Services

•Examining client's expenses, income, insurance coverage, financial objectives, tax status, risk tolerance, or other information needed to develop a financial plan.
•Answering client questions about financial plans and strategies and giving financial advice.
•Advising strategies for clients in investment planning, insurance coverage, cash management and other areas to help them reach financial objectives.
•Reviewing client accounts and plans on a regular basis to understand if life or economic changes, situational concerns, or financial performance necessitate changes in their plan.
•Analyzing financial data received from clients to develop strategies for meeting clients' financial goals.
•Preparing or interpreting financial document summaries, investment performance reports and income projections for clients.
•Implementing financial plans or referring clients to professionals who can help them.
•Managing and updating client portfolios.

Financial Advisor

Northwestern Mutual

General Support:
– Transcribing and/or processing dictation , processing correspondence, maintaining client case files, and filing performance reports, account forms, and other advisory paperwork
– Maintaining annual review notes and mailing annual review letters to clients;
– Monitoring and stocking marketing materials for Signature advisory programs
– Monitoring industry trends and research
Proposal and Case Preparation:
– Prospecting on behalf of the employing WMA for new clients
– Preparing and modifying PPA/PNA’s and investment/advisory proposals
– Preparing investment policy statement, needs-based analysis, or financial plan
– Recommending fund portfolio options.
Processing Accounts:
– Preparing and processing all paperwork needed for investment/advisory accounts;
– Monitoring, processing, and following up on asset transfers and on initial and subsequent funding of advisory accounts;
– Implementing initial and subsequent asset allocation trades
– Identifying need for switch letter and mailing appropriate forms to clients; discussing potential rollover opportunities from other retirement plans for variable and mutual funds
– Monitoring holdings for program eligibility and administering advisory accounts.
Advisory Client Meetings:
– Meeting with advisory clients for fact finding and conducting existing advisory client reviews
– Completing risk tolerance (personal profile) questionnaire with client
– Participating in client meetings for financial or investment plan development or presentation
Client Service:
– Corresponding with clients to handle advisory-related service issues
– Contacting clients on behalf of the Wealth Management Advisor for the purpose of developing advisory plan
– Formulating advisory product solutions to/for a client or explaining advisory products or advisory performance
– Accepting redemptions/withdrawals from clients and communicating instructions to home office;
– Discussing tax consequences, costs, and advisory fees

Associate Financial Advisor

Investor Relations Partners

-Investor relations and financial communications created to assist clients address valuation. 
-Development of earnings communications, press releases, corporate presentations, financial strategies, professional profiles, fact sheets, annual/quarterly shareholder reports, investor targeting , perception studies, investor conferences, and media relations.
-Always cooperating and involved with assistance during unexpected shocks/crises with management and provides next-step strategic approaches.
-Contacts top publications nationwide to arrange interview with client in order to increase exposure and market valuation on Wall Street

Investor Relations Representative

Julep Bar

-Provide appropriate music for a specific nightlife audience
-Promotion and organization of events through social media
-Responsible for lighting configuration, sound check, and preparing equipment for the venue
-Assistance with booking artists and popular figures

Event Planning Assistant

Cedars-Sinai

- Responsible for transferring and organizing 20 years worth of cases
- Lead research, planning and development of comprehensive digital programs
- Work with a social media team to develop and manage ongoing media marketing plans for  campaign
- Participated in research through Spinal Journal
- Proficient with syndicated research and social media monitoring tools with ability to use these tools to inform ad and campaign design.

Assistant

Financial planning and education (without the jargon) I Creating blueprints for high-earning sales executives and business owners

I left the financial industry because I saw a problem.

People wanted to work with a planner, but they ended up becoming a number on a spreadsheet.

I had to leave to start something new.

And now?

I'm a fee-only planner who helps salespeople & equity compensated employees under 45 give a purpose to their paycheck.

I left the large financial institutions to start my own independent company. I did it so people could pay for real planning and not just an agenda to sell a hidden product. 

As a true fiduciary, Pashman Financial, LLC was built on that promise by focusing on you and you only.

🔵 Why people hire me? 

Well, people have come to me with the following problems:

- They want peace of mind with their money
- Their old advisor barely communicates with them
- They want an answer tailored to them, not from Google
- They felt pressured to buy a product that wasn't a right fit
- They are great at making money but struggle to keep it
- They want a simple plan that's easy to understand
- They want someone to hold them accountable
- They want someone they can trust

🔵 What are my services?

I help identify your goals, craft a financial blueprint that lays out action items to hit them, and monitor your progress. 

💵 Cash Flow Management  
📈 Equity Compensation
🏡 Real Estate Planning
📊 Investment Planning
📍 Retirement Planning
🛡 Insurance Planning
📚 Education Planning
💲 Tax Management
💳 Debt Repayment
📃 Estate Planning

🔵 Who do I serve?

Age: Individuals and families between 30-50 years old
Target: Sales pros, tech employees, other millennial families
Location: Virtually anywhere in the U.S.

But I love working with people that are driven to make a change. So even if you don’t fit these criteria, feel free to reach out. Your personality is everything. 

🔵 Why I'm different?

1) My model is primarily a flat fee service. No time trap. 

2) I do not require you to hand over your investments nor require a minimum to work with. Managing your assets is optional and I'll still assist you if you do it yourself. My focus is ongoing financial planning. 

3) I focus on how to increase your cash flow, not just your assets. I work with you to ensure your systems are set and consistently educate you on how your finances work. I get paid to truly keep you accountable over time.

You can find my pricing in my "featured" section on the website. 

Stop delaying action. Shoot me a message to schedule a complimentary intro.

Max Pashman, CFP®

If you stopped buying 109 $5 coffees a day you’d have $200,000 saved in a year for a $1 million home.

Easy as that people…

pashman-financial-llc

schooloffinances

li_at

JSESSIONID

Talks about #money, #wealth, #investing, #personalfinance, and #financialplanning

Helping Founders and Executives Plan for Early Retirement and Exit

I put $100,000 down on a $500,000 home.

But my mortgage is $5 per month. Here’s how:

→ I put 20% down on a $500,000 home.
 → Then I got a 19,500 year mortgage to bring the payment down to $5.

Boom. I just replaced my $5 coffee with a mortgage.

Why aren’t more Millennials doing this?

Renting is not a waste of money 
Renting is not a waste of money
Renting is not a waste of money
Renting is not a waste of money
Renting is not a waste of money

It isn’t always “throwing money away”.

In fact, it’s an option that offers flexibility.

It’s avoiding being locked into a mortgage you’re not financially or emotionally ready for.

People underestimate how costly the wrong home purchase can be.

Better to stretch on rent than get trapped by a mortgage you can’t afford.

Reset Your Password | LinkedIn

Sales Navigator

Most have no clue what a write-off does.

Here's a quick breakdown of what it is:

A write-off is merely a deduction.

So use the example:

→ You get a $20,000 expense to write off
 → If your income starts at $200,000?
 → It gets lowered to $180,000
 → So what does that mean?

Here's what it does not mean:

IT DOES NOT MEAN $20,000 LESS TAXES.

A deduction does one thing:
Reduces income taxable.

In this case, a single person in 2025:
(Using only federal taxes in this example)

→ The entire $20,000 is in the 32% bracket
 → The amount taxed? $6,400 federal
 → So with the taxes saved?
 → You netted - $13,600

So yes, you saved more in taxes.

But you still spent money in the end.

It's not a dollar-for-dollar save.

It's a reduction in income taxed.

Big difference!

Note: Post is purely educational and not financial or tax advice*

People spend roughly $200 a plate for a Thanksgiving dinner. If they took that $100 and invested it in the market over 30 years you would have made nah I’m just kidding have a great Thanksgiving everyone!

"Let's circle back after the holidays"

1st Follow Up: I meant after Christmas

Next Follow Up: Sorry I really meant after Valentines Day

Next Follow Up: Yeah I meant my CPA's tax holiday season

Next Follow Up: Oh whoops I'm on Holiday for the entire summer

Next Follow Up: Scary the year went by! Speaking of which, I meant after Halloween

Next Follow Up: Who are you? Oh yeah. Let's circle back after the holidays.

Major changes are coming to your finances in 2026. 

Here's everything you need to know:

Every year, the IRS adjusts contribution limits to keep pace with inflation, but 2026 is shaping up to bring some of the most notable increases in recent memory. If you're planning ahead for retirement, these updates matter.

→ Workplace Retirement Plans (401(k), 403(b), 457)

2025: $23,500
2026: $24,500

Catch-Up (50+): increasing from $7,500 to $8,000 (up to $11,250 depending on income)

→ Traditional & Roth IRA

2025: $7,000
2026: $7,500

Catch-Up (50+): increasing from $1,000 to $1,100

→ SIMPLE IRA

2025: $16,500
2026: $17,000

Catch-Up: increasing from $3,500 to $4,000 (up to $5,250 depending on income)

→ Health Savings Account (HSA)

2025:
• Individual: $4,300
• Family: $8,550

2026:
• Individual: $4,400
• Family: $8,750

Catch-Up (55+): remains $1,000

→ What this means for you

Higher contribution limits create more room to lower taxable income, increase long-term investment potential, and accelerate progress toward retirement. 

Even incremental annual increases compound significantly over time.

If you want 2026 to be a year where you maximize your financial opportunities, start planning now.

If you need help building a contribution strategy that aligns with your goals, reach out and let’s talk.

Make too much income for a Roth IRA? 
 
Here's how to get around it (legally) 
 
First, what's the problem? 
 
The Roth IRA is a great vehicle for tax-free growth. 
 
But there are income limitations. 
 
For 2025, those limitations are as follows: 
 
$150,000 for single filers 
$236,000 for married filing jointly 
$0 married filing separately
 
Make above these amounts? 
 
They get phased out or entirely ineligible. 
 
So what to do? 
 
Instead, you could contribute to the Traditional IRA. 
 
But are you contributing to a 401k? 
 
Those deductions might also phase out! 
 
This seems like a lose-lose scenario. 
 
But it opens for an opportunity. 
 
The good news is that you can use the IRA to fund a Roth IRA. 
 
This is known as a Backdoor Roth IRA. 
 
Here's what you could do: 

FIRST: Move all existing IRA money into an employer plan like a 401k. 
 
1) Open a Traditional IRA & Roth IRA 
2) Fund the Traditional IRA 
3) Do NOT invest the funds 
4) Initiate a Roth Conversion into the New Roth IRA 
5) Elect not to withhold taxes 
6) Invest in the Roth IRA 
7) File Form 8606 to show non-deduction in Traditional IRA 
 
This process is why having a Roth 401k is pretty handy: you can make any contribution with no income limitations. 

Remember, this is purely educational and is shown here for simplicity.
 
This is not financial or tax advice, so please consult with a financial and tax professional first.
 
But the door is open for tax-free money!

You've gotta find the right key.

Note: This is purely educational and not financial or tax advice. Seek a professional before acting on any of the information.

A 👏 401k 👏 IS 👏 NOT 👏 A 👏 SCAM 👏

Here are some interesting facts about it:

- Has higher contribution limits than an IRA
- Provides a match via an employer
- Does not have income limitations
- Can offer a Roth component
- Can provide a Mega Back Door Roth

But you're probably thinking...

"My money is trapped in here forever!"

Not really. 

Why you won't generally get penalized until you are 59 1/2, there are exceptions to this:

But there are exceptions to getting funds out early penalty-free:

- Roth Conversion Ladder
- 72(t) Withdrawals (SEPP)
- Financial hardship (if allowed)
- Qualified Reservist Distributions
- Medical expenses
- Rule of 55
- Disability
- Death
- Etc.

In other words, you can take your money out with exceptions and specific strategies.

It can be an excellent vehicle for financial independence. 

Do you have a 401k?

If you bought a home for $500,000 with a 20% payment ($100,000) on a 50-year term, you would pay over $1.5 million in total payments by the end of the term. 

Quick piece of advice:

Lower payments do not always mean better outcomes.

With the proposal of a 50-year mortgage, be cautious.

Don't let your forever home turn into a forever trap.

Would you ever get a 50-year mortgage?

Dear LinkedIn,

Show everyone's impression count. 

Sincerely, 
Literally Everyone

Today: Shirt worth $100

Black Friday next week: “50% OFF! Now $100!”

 What a steal.

Everyone talks about 401(k)s and Roth IRAs.

But the real sleeper account in wealth building?

The taxable brokerage account.

It’s the one I see most people ignore or treat like an afterthought.
But here’s the truth:
It’s one of the most powerful and flexible accounts you can have.

Here’s why 👇

1. No contribution limits

There’s no ceiling here.
You can invest $5,000 or $500,000, no caps or phaseouts.
Perfect once your retirement accounts are maxed out.

2. No early withdrawal penalties

Retirement accounts lock you in until age 59½.
A taxable account doesn’t.
Withdraw anytime, penalty free.
That flexibility matters for early retirement or big life goals.

3. No income restrictions

High earners often get phased out of Roth IRAs.
Taxable accounts don’t care what you make.
You can invest freely, no income barriers.

4. Favorable capital gains rates

Hold investments for more than a year and your growth can be taxed at lower long term rates.
That’s a built in tax advantage that compounds over time.

5. Access to margin loans

Need liquidity without selling?
You can borrow against your portfolio with a margin loan.
Use with care, but it’s another way to keep your money working for you.

6. Multiple planning uses

This account fits nearly any goal:
• Bridge the gap for early retirement before 59½
• Save for kids’ education or life milestones (wedding, home, etc.)
• Build funds for future investments like real estate or business opportunities

Taxable brokerage accounts may not come with tax breaks upfront,
but they give you something far more powerful options.

And in financial planning, options equal freedom.

For educational purposes only. Not investment or tax advice.

The S&P 500 has historically outperformed housing.

But there are problems with this:

- One is for investing, while the other is for living in
- We do not have all the variables of cost (insurance, taxes, etc.)
- It does not highlight how leverage can help increase wealth (or even it's costs)
- This is comparing with a primary home, not a rental property
- This does not factor in your cash flow or your goals
- It does not bake leverage into here

What can you really take away from this?

There is way more nuance to this debate. 

There can be just as many good reasons to buy a home as there are to rent. 

Everyone in the right circumstance has the right reason to do it. 

The problem with this image is that it compares black and white. 

But as you know, your situation is not the case. 

So what is the right answer for you?

Whatever fits your outlook.


What's your thoughts on this?

Don't go into a food coma with your money. 
 
Here's what most miss about finances: 
 
It's not about the fancy stuff. 
 
Investing is awesome. 
So are the investments. 
And so are the vehicles. 
 
But individually, they mean nothing. 
 
The combination of them does. 
 
Things that should be considered: 
 
- Why you have them? 
- How do they work with one another? 
- What role they play with your goals? 
- Where does you money work?] 
- When do you need it? 
 
By having the right plan, you can put a purpose to your paycheck. 
 
You wouldn't wing a Thanksgiving dinner. 
 
Neither should you with your finances.

Happy Thanksgiving!

52% of families are unprepared for an unplanned expense. 
 
Here's how you can better prepare for it:

Create a safety net in your plan.

AKA an emergency fund. 
 
Doing so for three reasons:
 
-> Access to short-term funds 
-> Avoid tapping into long-term funds 
-> To prevent you from taking on more debt 
 
The chart you see is one that I put together. 
 
I love to incorporate multiple variables to identify the right number. 
 
These are just some examples. 
 
And just my personal take on what I've seen. 
 
You may only need 3 months, but you want 12 months for peace of mind. 
 
The point is that while the 3-6 month rule is a good benchmark, it's also flexible. 
 
Choose the amount that fits your profile. 
 
It's an insurance policy for your goals.

We’ve been raised on broken financial advice: 
 
- Don’t buy $5 coffee 
- Keep everything in the bank 
- Don’t be reckless with any investments 
 
Instead should be this: 
 
- Buy what you value 
- Allocate your money based on your goals 
- Take risks that are aligned with who you are 
 
There’s a reason they put the word “personal” in front of finance. 
 
It’s supposed to be tailored to YOU.  
 
Do what works for you.

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Geni Cor

Max Pashman, CFP®

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The Battle

Geni Cor

Max Pashman, CFP®

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Posts

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Likes

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