I help B2B Founders Get clients on LinkedIn I Through Founder-Story-led Marketing.

I help you bridge the gap between who you think you are and who you truly are. So you can achieve what's on your mind and bring it into reality. 

I focus on:
-Self-Concept and Self-belief: The stories you tell have weight, I help you transform into who you truly are.
-Value based system for goal setting: If you or your team are setting goals but not achieving them, I help you get clarity on what you want and why you want it, so you can set goals from a value-based system to achieve them.
-Rewiring and transforming your belief system: It all stems from your beliefs and what you think is possible for you vs what you can truly achieve. I help you transform your blocks into power and having your mind working with you instead of against you.


3 ways I can help you:

-Yearly workshops and 1:1's (for 7 and 8-figure organizations)
-1-on-1 Tailored coaching (for 6-figure entrepreneurs)
-Yearly support and transformation (Beyond Becoming - community for business owners under $90k a year who want to transform their business by transforming their mind).

Why do I do what I do?

-Last year I got into an identity crisis when I burnt my business to the ground and started my life from scratch. Since then, I gave myself permission to start a podcast and transform my life by helping others transforms theirs. There will be suffering in life, but we aren't meant to be stuck there.

So I decided to be the bridge of transformation.

DM for enquiries.

___________________________________________________________________________________

**If the term "Identity coaching" is new to you, here's the best way I can describe it:**

Identity coaching is about shifting who leaders and teams are being, not just what they’re doing. I help uncover and rewire the unconscious patterns driving decision-making so they can lead, perform, and grow from an empowered place, which creates stronger leadership, culture, and revenue.

Mindset treats the symptom, identity treats the root.

Geni Cor

Here's what I would do If I wanted to start and monetize a podcast within the next 3 to 6 months:
(from someone who went from nothing to a Top ranked podcast)


1-Story over education (first 5 episodes):
The single thing that drives most downloads and partnerships is storytelling.
Who are you, where did you come from, why do you do what you do, what was your turning point, how can you help?

The first 5 episodes I'd solely focus on communicating your vision and let people relate to you.

2-Strategic guest placements:
I'd look for the top or most relatable guests in your industry that have a specific audience (piggy back from your guests audience here is HUGE).

Ex: You're helping people invest smarter and grow their wealth, bring a guest who's been on other podcasts and has a more established audience. 

3-Communication over perfection:
Podcasts that grow and bring big guests, don't have it all perfect, in fact, they are messy behind the scenes, but they own a VERY powerful skill: The art of effective communication.
Know how to communicate your vision to your guests and partners...and you'll be set up.

4-Set up the show for monetization from the GET GO:
Biggest lie in the industry is: You need 100,000 downloads to get monetized.
I call that "horse crap". You do NOT need to be on the charts to monetize.
But you need to know what value your show brings and how this can help other companies advertise their products/services. 1 or 2 aligned partnerships can bring in multiple 5-figures.

5-Get over the fear of speaking your truth:
This is a BIG one. Getting over the fear of exposure will bring you more growth than strategy. Trust me. Speak your truth. BE BOLD. BE POLIRIZING.

This will help and connect with your audience more than being "politically correct".

And last one...for the love of God..HAVE FUN.
People can tell when you're faking it or forcing it (and so do companies).

Have fun, loosen the grip.

Do these resonate? Let me know in the comments👇🏻

P.S: I have 2 spots left for my 1-on-1 coaching program to grow and monetize your podcast. Won't be doing any more 1on1's after this. Send me a DM and we will have a chat!

Host of House of Impact - Top 100 UK Charts - 1-on-1 Podcasting Coaching Now OPEN NEW FULL EPISODE HERE 👇🏻

This journey is not easy but it is worth it.

Take what you need and go for it!

The bigger impact on your own life, the bigger the impact on other people's lives.

Do you agree?

Having a podcast will transform your life.

And I do not say that lightly.

Since starting House of Impact I:
-Been connected to the Top 1% producers, podcasters and PR strategists in the industry.
-I've been booked for keynote panels.
-I've traveled to 3 continents to record with dream guests.
-I've been connected to dream brands and partnerships.

I wake up everyday frikin' excited to live my life and leave an impact while doing so.

The biggest transformation hasn't been only the impact, but being able to live a life aligned in my purpose and calling.

And helping people do the same.

Grateful for it all.

This is what TRULY drives podcast and revenue growth
(Learn this, and your business and brand will be unstoppable)

Growing and running a podcast that will bring in revenue for your business and major brand partnerships shouldn't be a "hassle".

Over the last 2 years of running House of Impact, I've seen a lot of friends in the industry that started a podcast and 10 episodes in, gave up.

"It is a hassle and it isn't working".

Podcasting CAN be a hassle and a "waste of time" if you:
Have weak positioning
No repeatable framework
No clear messaging
No system to bring in traffic from short form to long form
No system to generate leads

And your overall planning and post-production is a mess.

Then it IS a hassle and a nightmare (you might want to stay away from this).

But the harsh truth is:
The podcasts that succeeded were set up for success from the very beginning.
(So was mine!)

Having systems, knowing where your traffic is going, knowing what offers your audience needs, knowing what episodes are the top ones...

That takes systems, consistency and direction.

Get these right, and you will grow whatever business you want.

And...don't be surprised when you companies reach out to you for high-paid keynotes 😉 

(Sorry not sorry, someone had to say it)

The hidden "secret" to having a successful and profitable podcast...
and the thing that truly matters most is this👇🏻

On today's Monday series of "What's in my DM's"

"We will prioritize growing our podcast when we increase our lead flow".

This is the top thing that keeps popping up in my DM's when talking with other founders who have or are thinking about starting a podcast.

Fair enough, I don't blame them...BUT:

A lot of growth in business is attributed to TRUST. And trust is built by sharing stories people relate to and can see themselves in.

And that's what having a podcast creates.

When I first started podcasting, I never thought I'd have the option to create a business from it...but it turns out, people trusts you and so they trust what you have to say (and sell).

Since then, I've created 2 more income streams that wouldn't be there if I had never started.

Growing a podcast has not only worked for business growth but for:
-Major partnerships with aligned companies.
-Keynote opportunities with my ideal audience
-Multiple 5-figure deals

Turns out, having a podcast people tune into...is a massive lever to pull (and one 90% of founders are sleeping in).

Now...

I am not here to convince you to start and grow a podcast and hire me to help you...But what I am here to say out loud is:

Podcasting is the biggest trust and growth lever you can pull, don't leave money on the table just because "you don't have time". 

I slept on podcasting for 3 years and I wish I had started earlier.

P.S: I am working with 3 founders 1-on-1 to help them start or grow their podcast and attract more partnerships for their business. Send me a DM with "Podcast". Would love to hear your vision!

Here are 3 things I would NEVER do if I wanted to grow your business or brand through your podcast. (Save this)

1-Outsource guest booking for "time's sake": 

This is probably one of the things that will damage your podcast AND brand the most. Booking agencies charge around $3k a month to book you guests (that might not even be the good fit for you). They might book you big guests, but they care about placement.

Learn how to book big guests yourself from the very beginning. The network you will gain is quite substantial and that will pay x10 more long-term.

(I still do this 18 months into my show and I won't outsource it)

2-Use your podcast as a billboard to promote your business: 

For the love of God...don't. Your podcast will bring leads, opportunities...whatever you put in, you will get...BUT, Podcasts are made for connection.
If all you care about is flood your show with promotion...your drop out rate will be high and people won't even stick around to even hear about your offer.

3-Posting x2 a month and expecting your show to blow up:

Podcasting is a long-term game, but it is also a compound game. You will reap the most the more consistent you are and the longer you stay in the industry.

People will still listen to your episodes even if these are 6 to 12 months old. 
If you keep a consistent release schedule (optimal x4 a month), you will see compound growth all over.

These are my 2 cents, from someone who did almost everything herself (still do).

Do not follow all the advice you hear out there.

I didn't start my podcast because it was the right time.

I started because I was struggling. Bad.

It wasn't the right time, under the right circumstances.

Finances were not on my side either.

But I was at such a low...in such a pit...that I had no other option but to get myself out of the hole that I was in and start.

I was scared. 

I didn't know people in the industry. I didn't know how to record podcasts. 

What to ask. Who to interview.

But I knew that not starting wasn't going to solve this. 
Entertaining the thought of "starting" and not do it...
It would only make it worse.

I knew that If I were to look back on my life a year from now and still be in the same place..I wouldn't forgive myself for it.

I knew something had to change and I had to lean into that nudge in my soul that said " Just go do it. Just start".

And I am so glad for it, because almost 2 years ago I couldn't recognize myself or my life. And what started as a Hail Mary to save my mental health...has become the lighthouse that's helping thousands change their lives.

And change mine in the process.

Starting or growing a podcast can be daunting, but it doesn't have to be.

I am taking 2 more founders to work with 1-on-1 with me over the next 3 months to launch, grow and monetize your show.

If you've been feeling that nudge inside of you that says "Just start". I'd love to help you. Send me a message and we will grab a chat!

Matt Swain

LinkedIn for Founders & Execs

I’ve built my career as a creator, thought-leader, author and entrepreneur who helps executives and founders evolve their online presence into genuine influence. I’ve had the privilege of working with global icons such as Wim Hof, Steven Bartlett and Arthur Brooks, and collaborated directly with LinkedIn to shape the conversation around digital content, executive-led brands and how social influence can drive commercial growth.

At the start of 2024, I founded Triangle Branding, an exclusive B2B thought leadership agency built for category-leading founders and CEOs who want to turn their ideas into influence. We help them build human-led digital reputations by using their own personal voice to drive commercial impact through LinkedIn-first content, strategic storytelling and demand-generation systems. 

Over the last 18 months, we’ve helped clients raise over $100M, land deals with companies such as Sony, Nvidia and Virgin, had 100 million eyeballs on clients’ content and generate meaningful inbound opportunities by building executive-led brands that people trust.

--

We've generated 1,000,000+ views in the first 6 months with four C-Suite Execs at a 150M ARR leading B2B SaaS platform. 

We've generated 5,000,000 impressions and 40,000 engagements on a leading Harvard professor - with them becoming a LinkedIn Top Voice.

We've helped an energy leader book qualified conversations with SVP's at Walgreens, Starbucks, Mars, GSK and Lidl. 

We've helped agency owners generate organic engagement & MQLs from leaders at THG, Uber, Heineken, Estée Lauder, Samsung, Lavazza, L'Oréal, Tony's Chocolonely and more. 


www.triangle-branding.com

Founder of SOCIAL CLUB

Founder and Manager of SOCIAL CLUB - an exclusive social media community where members manage over 328 million followers. 

If you're an influencer or brand who wants to connect please get in touch. 
If you're interested in investing/sponsoring/collaborating please email on matt@mattswain.co.uk

Every marketer needs to hear this (direct intel from LinkedIn):

I sat down with Jae O., LinkedIn’s Head of Measurement & Ads, to introduce LinkedIn’s latest series - B2B Over Bevvies, sharing the latest B2B insights direct from LinkedIn! 

For the first episode, we debunked the 3 biggest myths killing your results…

Let me know what you think in the comments! 

P.S. Check out how LinkedIn’s measurement solutions can help you deliver outcomes over optics —> https://lnkd.in/measuringROI

LinkedIn for Marketing #AD

Being honest, we didn’t hit our growth goals for February. 

I hired a key growth lead at the start of 2026 – it took 4 weeks to interview & train them. They were getting ramped up – and then they suddenly quit 2 weeks in. It was a key role, and being honest, I’d overlooked some key aspects in the recruitment process. I saw what I wanted to see. We needed someone quickly and the reality was, they just weren’t a good fit. And I paid the price in the end. 

In that situation, you can do one of two things. 1) get frustrated or 2) get to work. I chose the second. And I’ve been busy searching for talent, 100s applied, interviewed 25+ people last week. And now we’ve found someone better & more aligned, who started with us this week. We’ve upgraded our onboarding process, more incentives, and more checks early on in the process. 

It set our growth back by six weeks, but we’re now in a great place as we head into March.  

And a reminder of some important lessons in the process too:

— Even when the trajectory is up, there will be weeks that test you. 

— When something unexpected happens, you just have to put the work in & take action. 

— Focus on true alignment with your team and clients – don’t try and shortcut this.

Mid-2025 life at Triangle was busy – we were scaling fast, and we needed a reliable operator to ensure we could continue growing while maintaining our exceptionally high-standard of delivery. Jonida was the first person I messaged. We spoke over several months, defining her role, planning where Triangle was heading, and in October, she joined the team as Head of Operations. 

Since Jonida's joined, so much has happened – February is on track to be a record-breaking month, our US business is growing quickly and we’re hiring for 2 Content Managers this month too! Excited to see what the rest of 2026 has in store…

Head of Operations @ Triangle | 10+ Years in Marketing & Client Delivery | Turning Strategy into High Performing Execution

I joined LinkedIn in 2016, and for almost a decade, I never posted a single thing.

Not because I had nothing to say, but because I was busy building a career the long way round - learning on the job, taking on responsibility early, delivering real work for real clients, and figuring out what kind of marketer, operator, and leader I actually wanted to become.

My journey hasn’t been linear - certainly bumpy at times, but it has made me far more resilient than I ever imagined and I’m grateful for all the opportunities and people that have come my way. 

2018 — Began a Biology degree on a scholarship, fully expecting to go into medicine. But every part-time job became a freelance client, and without realising, I was carving out a path in marketing.

2021 — Joined Great Influence, My first real taste of thought leadership and LinkedIn at scale. I worked with brilliant clients, incredible teams, and even ended up at Steven Bartlett’s dining table - where I met someone (Hint - Matt Swain) who would later become my boss, though I had no idea at the time.

2022 — Met Zoe Blaskey from the Motherkind Podcast. She was one of the most empowering people I’ve worked with, and I learnt so much from her. Together, we grew the community to 100k+, pushed the podcast to 6M downloads, launched a Sunday Times bestseller, secured major partnerships and created content that reached millions.

Also in 2022, I finally completed my Biology degree from The University of Sheffield with a 2:1. I worked up to three jobs at once, wanted to quit my degree more times than I’d admit - but made it. First in my family to graduate.

2023 — Went fully freelance. Worked with businesses across podcasting, property, FMCG, healthcare and retail. Spent three months travelling around Europe, using half my savings, and had SO much fun. 

2024 — Joined Unit Digital in Sheffield as a Senior Account Manager and Brand Strategist. Worked with clients like Curaleaf International and rediscovered how much I love brand strategy, delivery and making creative work actually happen.

2025 — Reconnected with Matt Swain, the same person I’d met years earlier around that dining table. He mentioned he was looking for a Head of Delivery at Triangle. It felt like the role my entire, unconventional journey had been preparing me for. I interviewed, joined in October, and haven’t looked back since.

The biggest lesson so far?

Showing up with kindness, being someone people enjoy working with, and doing good work even when no one’s looking always pays off. But the biggest growth comes from saying yes before you feel fully ready.

Here’s to finally posting, almost ten years later. More to come!

I still remember landing in New York for the first time – I was 18, just nine months into my corporate career. I remember sitting in the back of an oversized black Chrysler, crossing the bridge into Manhattan, seeing the skyline upclose for the first time. I spent a month there, working with a FTSE-listed financial software client that had 20 trillion dollars passing through their system every year. The city’s ambition, pace, buzz and excitement has stayed with me – I’ve wanted to go back ever since.

With demand for our work in the U.S. increasing, New York has become a core focus of our growth plans for 2026. We've just added two new clients there, including a Series B healthtech company selling $1–4m contracts into enterprise.

Because we treat our clients as long-term partnerships, we're investing in flying out every other month for coffees, meetings, and in-person shoots. It will be good to be back in New York (Feb 28 – March 4). If you're a CEO or VP of Marketing at a Series A or B company, feel free to message me and we can grab a coffee.

If I’m honest, the moments people admire most didn’t move Triangle forward. 

Visits to LinkedIn HQ, getting interviewed, flying to New York, speaking on stages, are all a lot of fun & experiences I’m grateful for. 

But it’s the 12-hour days, focused preparation, doing the boring reps over & over – that drive revenue and client results & retention. 

Being around CEOs & founders who are building serious businesses, raising huge rounds, pushing their industries forward made something very clear: none of it's accidental. My clients, even while traveling, are always non-stop at their laptops, focused on the details – doing the unsexy work.

It's the same culture that we're deliberately building at Triangle. 

We do the unscalable. Obsess over boring details, run extra rounds of edits, do manual list building and dedicate hours of research before a single post goes live.

It's not as glamorous as the LinkedIn content world might suggest. But it's what drives exceptional client results – and that’s what matters to us. 

If I could go back to my younger self, I'd say to him: the events, big picture things, exciting moments – won't create growth.

What will though – is learning to fall in love with the unglamorous work. And an obsessive focus on creating more value.

Most founders and leaders responsible for driving sales are sitting on months of LinkedIn content.

They don’t use it because they don’t see it as content.

Sales calls are where you hear:
– What buyers push back on
– What reassures them
– What convinces them to move forward with the deal

It’s the raw material your buyers already trust.

Talking with founders and sales teams, I've heard the same thing repeatedly:
Posting on LinkedIn feels like extra work. Another task on top of prospecting, closing deals, managing the team. So it stays at the bottom of the list.

That’s the problem this workshop is designed to remove.

I'm partnering with Stan & Stanley (#ad) to show you how to turn a single sales call into multiple LinkedIn posts that support pipeline – without creating anything new.

It will include a live demo showing how one call becomes five original posts in minutes.

You'll leave with a simple, repeatable system you can use immediately. 

Details and signup are in the link: https://lnkd.in/eutUAsDb

Founders who post 10+ times per year generate 33% more leads.

LinkedIn shared this stat with me directly during a meeting with their team in LA last October.

Ten posts per year.

That’s the bar for a measurable lift in lead generation. They also shared that founders who post consistently see higher deal size and shorter sales cycles.

Yet many still use LinkedIn for company updates instead of using it to generate revenue.

Company updates don’t build pipelines. 

You need strategic content that moves someone from never having heard your name before to having the level of trust needed to sign high-value contracts.

And this content already exists. You just need a system to extract it. 

Think of the last sales call you closed. You handled the objections, built trust, proved you could deliver, and you created the moment that made them sign.

That is validated messaging — now you just paste the transcript into Stanley.

Stanley already knows your existing LinkedIn content, your voice, how you think, what you've posted about. It extracts the strongest ideas and structures them into posts built from insights that have already converted.

Because if you said it on a sales call that closed, it works. 

If you've been wanting to post more consistently and generate more leads, but don’t want to add hours to your week, this is the system that makes it happen.

Stanley turns conversations you’re already having into content that supports your pipeline.

Try Stanley free → https://lnkd.in/ecEBMT-r

#Ad

Turn sales calls into original content in minutes...

Someone pushed back on me last week about LinkedIn. 

"If this works, why can't you show me a %?"

"Surely it all comes down to conversion rate," they kept insisting. 

I disagreed.

LinkedIn isn't an outbound machine you can reduce to a single percentage. 

It's an ecosystem. 

There's the content building authority and trust. The profile converting cold visitors before they've replied to your initial message. The network compounding month after month as the right accounts are being added. The signals telling you who's warm and who's paying attention. 

And yes, outbound – but that's one piece. 

Some of your best prospects won't respond to your first message. They won't engage with your posts either. But four months in, after consistent exposure to your thinking, your proof, your credibility – they come inbound. Ready to book a call. 

By tracking outbound conversion rate, you're measuring one segment of a much bigger system. 

So when you're not booking enough SQLs to hit your targets, the issue isn't automatically the outreach. Across multiple B2B clients, the bottleneck is rarely conversion rate. It usually sits deeper, in how you're positioned, in the quality of accounts entering your network, in whether your content is building buyer confidence, or in whether your profile reflects the level of deal you're trying to win. 

It's worth stepping back and looking at the system as a whole. 

Happy to walk you through how we structure it.

Most companies know who they want to reach to influence pipeline.

But they end up creating content for the algorithm instead.

If you care more about ROI than impressions, this one is for you...

Building Triangle in public – our actual January pipeline data: 

– 13 qualified calls 
– 31% close rate 
– 30% inbound from content 

Some insights: 

1. We’re seeing the strongest resonance from companies in AI infra, healthtech, procurement, and other complex B2B environments. These teams understand the value of external, objective support to translate their story, ideas, technical products, and internal thinking into clear, credible thought leadership that builds trust at scale. Tapping into our 4+ years of experience & expertise as well as data from 100M+ impressions on LinkedIn in 2025. 

2. Our numbers are living proof of what we sell. My content, alongside our warm outbound process, book sales conversations – it’s the same process we use for clients, so we know it works! 

3. Some of the deals in our pipeline were conversations that actually started 3 months ago. Some January conversations will close later this year. That’s expected. In complex B2B, sales is about timing, trust, and adding value. During our sales process, we focus on consulting and showcasing how we can help because we play the long game.

4. The consistent pattern we see (for us and for clients): fewer meetings, higher-quality conversations. Because of the content & brand-building efforts, calls come in excited to chat, pre-qualified and invested, knowing what we have already done for others. Our clients hear it all the time on their calls: “I’ve been following your posts and really resonate – excited to chat today.”

We’re experimenting with sharing more of the commercial side of how Triangle operates. So if there’s a specific metric or pattern you’d like us to unpack next, comment below/let me know!

630,000 impressions in the first month.

That's what we generated for a Harvard professor who came to us with no LinkedIn presence and a book launching in March with Penguin.

Here's exactly how we structured the work across three deliberate phases.

Phase 1: Authority building (foundation)

In the first month alone we generated 630,000 impressions.

Her posts quickly started attracting long, thoughtful comments from senior executives at large organizations – Chief People Officers, Heads of HR, L&D Directors, and Org Development leaders.

By now we're well over 1 million impressions total. That rapid visibility positioned her as the go-to voice in her domain and created the trust layer senior buyers need before they even consider a conversation.

Phase 2: Strategic integration (connective tissue)

Most agencies would stop at impressions. That’s where the real work started. 

We’re now coordinating across Harvard Kennedy School, Penguin Publishing, and her PR agency to align every moving part of the launch. 

Content, messaging, and partnerships are being stitched together into a full launch strategy. This includes planning a LinkedIn webinar, developing launch assets, and ensuring targeted visibility to influential leaders who can amplify her reach. The professor trusts us to lead this because we think beyond posts – we think in systems, partners, and decision timelines so the March launch hits maximum impact. 

We’ve since expanded the scope to include newsletter & email list content. 

Phase 3: Revenue activation (where real ROI lives)

The end goal was never “visibility.” Every action we take serves a business objective. 

As the content compounds, we’re actively tracking engagement from heads of people, heads of learning & development, and other senior decision-makers at major companies. We're building the pipeline for $30,000 workshop facilitations and keynote speaking gigs.

Post-launch, we'll leverage the book success and her strengthened public profile to convert that engagement into booked conversations. 

This is the difference between content creation and a LinkedIn ecosystem.

Last month, we signed a new Series B healthtech client.

The conversation started in September, then went completely quiet.

Which, at this level, usually doesn't mean "no" – it just means "not right now". 

They're a Series B healthtech company that raised a significant round, and are selling into enterprise with $1–4m ACVs.

We re-engaged in early January, sharing about our LinkedIn Ecosystem approach that turns LinkedIn into a true growth channel. And shared some of our recent case studies. 

That immediately reopened the door. 

The initial conversations were with their VP of Marketing. A big priority for them was thought leadership – not as content for content's sake, but as a way to build trust in a long, high-stakes buying journey. To build authority, differentiate, showcase their solution, build touch-points and reduce sales cycle length. From there, I was introduced to the CEO.

The call didn't feel like a sales call at all. 

We spent most of it talking about his background – starting at Goldman Sachs, then moving into entrepreneurship. I shared a bit of my own path from KPMG, to sharing content online, which evolved into building Triangle. 

What became clear very quickly is something we see repeatedly in complex B2B: 

Your story, journey & mission are your strategy.

This is a company operating in a heavily regulated environment, dealing with things like fraud detection, clinical assessments, and AI-driven healthcare infrastructure. They're only aiming to sign three to five deals a year. Their average sales cycle is around 12 months. 

Nobody signs a seven-figure contract based purely on features.

Their buyers care about risk reduction, credibility, intent, and whether they can trust the people behind the company. So the work here is to build trust and reduce perceived risk by opening up the aperture on why the company exists, sharing why healthcare matters to the leadership team, and how products are shaped from real conversations with customers. 

On the final decision call, the VP of Marketing told me:

"Our CEO loved that conversation with you. He learned a lot and really valued your approach."

For us, this is the long game. We're very comfortable investing time upfront, walking founders and exec teams through how we think about brand, content, and trust –  because the execution we deliver is genuinely hard to replicate.

Last week, we ran a launch for a client that reminded us of something simple: senior buyers assess leadership before they assess product. 

Their company's page update reached 853 people, with 10 reactions and 5 reposts.

Not that impactful. 

But across the 4 leaders (COO, CPO, CRO, CMO) we work with to build their authentic content on their personal pages, the reach and engagement looked like this:

→ 88,305 total impressions
→ 1,040 total reactions
→ 59 comments
→ 47 reposts
→ 47 saves
→ 126 sends

100x the the reach & engagement. 

While data proves time-after-time that reach is significantly higher coming from leadership, it's not the only upside. 

When brands post from company pages, people see this as promotion. But when executives speak consistently, it signals internal alignment and conviction that reduces perceived risk for buying committees evaluating long-term partners. Meaning greater trust, market authority and in turn impactful commercial outcomes. 

- - -
If you want to turn your Execs into thought leaders to build visibility, trust, authority & MQLs – happy to share our learnings.

The content you need to generate a million dollars for an eight-figure budget holder is structurally different to the content most agencies provide.

Here is what I mean.

Right now, the entire marketing conversation is dominated by: Should we use AI? Should it be story-based? What format cuts through? What tool wins?

These questions completely miss the point.

The actual question is: what is the outcome you are trying to achieve – and does your content move you closer or further away from it?

When your end outcome is a seven-figure deal with five decision makers across a complex buying committee, the strategy looks nothing like a typical content playbook.

The focus shifts to progression:

1) How do you move a buyer from awareness, to recognition, to credibility, to commercial trust?

2) How do you build a deliberate sequence of touchpoints that supports long evaluation cycles and high-stakes decisions?

The real value of a content partner at this level is not creative execution, but the ability to design a journey that moves a defined buyer through stages of conviction – from cold, to curious, to confident enough to commit.

AI or human? Funny or serious? Story-led or data-led? These are tactical choices.

At Triangle, we are not interested in debating tactics. 

We are interested in whether the content works for your commercial goals.

It was 10pm and I’d just been to see Michael Jackson on Broadway, walking down 7th Avenue, I had a proud moment. It felt surreal that we’ve grown Triangle to the point of taking on NYC. 

I still remember being a solo freelancer juggling multiple projects, figuring it all out with just a couple thousand in the business bank account. We’ve come a long way since then! 

It’s one of the things you have to experience to understand - but the buzz, energy, ambition, pace, drive, is infectious here. You feel it walking down the street, in every conversation, it lives in the air. 

Yes, it was a productive time with clients on shoots, coffee conversations and strategy pitches. But my big takeaway from the trip is thinking bigger and moving quicker. Taking the NYC mindset into everything we do.

taplio

The Battle

Geni Cor

Matt Swain

Followers

Posts

Engagements

Likes

Performance ScoreGeni Cor's LinkedIn Performance

Performance ScoreMatt Swain's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Geni Cor

Matt Swain

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Geni Cor's LinkedIn Performance

Performance ScoreMatt Swain's LinkedIn Performance

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Performance ScoreGeni Cor's LinkedIn Performance