I help B2B Founders Get clients on LinkedIn I Through Founder-Story-led Marketing.

I help you bridge the gap between who you think you are and who you truly are. So you can achieve what's on your mind and bring it into reality. 

I focus on:
-Self-Concept and Self-belief: The stories you tell have weight, I help you transform into who you truly are.
-Value based system for goal setting: If you or your team are setting goals but not achieving them, I help you get clarity on what you want and why you want it, so you can set goals from a value-based system to achieve them.
-Rewiring and transforming your belief system: It all stems from your beliefs and what you think is possible for you vs what you can truly achieve. I help you transform your blocks into power and having your mind working with you instead of against you.


3 ways I can help you:

-Yearly workshops and 1:1's (for 7 and 8-figure organizations)
-1-on-1 Tailored coaching (for 6-figure entrepreneurs)
-Yearly support and transformation (Beyond Becoming - community for business owners under $90k a year who want to transform their business by transforming their mind).

Why do I do what I do?

-Last year I got into an identity crisis when I burnt my business to the ground and started my life from scratch. Since then, I gave myself permission to start a podcast and transform my life by helping others transforms theirs. There will be suffering in life, but we aren't meant to be stuck there.

So I decided to be the bridge of transformation.

DM for enquiries.

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**If the term "Identity coaching" is new to you, here's the best way I can describe it:**

Identity coaching is about shifting who leaders and teams are being, not just what they’re doing. I help uncover and rewire the unconscious patterns driving decision-making so they can lead, perform, and grow from an empowered place, which creates stronger leadership, culture, and revenue.

Mindset treats the symptom, identity treats the root.

Geni Cor

Here's what I would do If I wanted to start and monetize a podcast within the next 3 to 6 months:
(from someone who went from nothing to a Top ranked podcast)


1-Story over education (first 5 episodes):
The single thing that drives most downloads and partnerships is storytelling.
Who are you, where did you come from, why do you do what you do, what was your turning point, how can you help?

The first 5 episodes I'd solely focus on communicating your vision and let people relate to you.

2-Strategic guest placements:
I'd look for the top or most relatable guests in your industry that have a specific audience (piggy back from your guests audience here is HUGE).

Ex: You're helping people invest smarter and grow their wealth, bring a guest who's been on other podcasts and has a more established audience. 

3-Communication over perfection:
Podcasts that grow and bring big guests, don't have it all perfect, in fact, they are messy behind the scenes, but they own a VERY powerful skill: The art of effective communication.
Know how to communicate your vision to your guests and partners...and you'll be set up.

4-Set up the show for monetization from the GET GO:
Biggest lie in the industry is: You need 100,000 downloads to get monetized.
I call that "horse crap". You do NOT need to be on the charts to monetize.
But you need to know what value your show brings and how this can help other companies advertise their products/services. 1 or 2 aligned partnerships can bring in multiple 5-figures.

5-Get over the fear of speaking your truth:
This is a BIG one. Getting over the fear of exposure will bring you more growth than strategy. Trust me. Speak your truth. BE BOLD. BE POLIRIZING.

This will help and connect with your audience more than being "politically correct".

And last one...for the love of God..HAVE FUN.
People can tell when you're faking it or forcing it (and so do companies).

Have fun, loosen the grip.

Do these resonate? Let me know in the comments👇🏻

P.S: I have 2 spots left for my 1-on-1 coaching program to grow and monetize your podcast. Won't be doing any more 1on1's after this. Send me a DM and we will have a chat!

Host of House of Impact - Top 100 UK Charts - 1-on-1 Podcasting Coaching Now OPEN NEW FULL EPISODE HERE 👇🏻

This journey is not easy but it is worth it.

Take what you need and go for it!

The bigger impact on your own life, the bigger the impact on other people's lives.

Do you agree?

Having a podcast will transform your life.

And I do not say that lightly.

Since starting House of Impact I:
-Been connected to the Top 1% producers, podcasters and PR strategists in the industry.
-I've been booked for keynote panels.
-I've traveled to 3 continents to record with dream guests.
-I've been connected to dream brands and partnerships.

I wake up everyday frikin' excited to live my life and leave an impact while doing so.

The biggest transformation hasn't been only the impact, but being able to live a life aligned in my purpose and calling.

And helping people do the same.

Grateful for it all.

This is what TRULY drives podcast and revenue growth
(Learn this, and your business and brand will be unstoppable)

Growing and running a podcast that will bring in revenue for your business and major brand partnerships shouldn't be a "hassle".

Over the last 2 years of running House of Impact, I've seen a lot of friends in the industry that started a podcast and 10 episodes in, gave up.

"It is a hassle and it isn't working".

Podcasting CAN be a hassle and a "waste of time" if you:
Have weak positioning
No repeatable framework
No clear messaging
No system to bring in traffic from short form to long form
No system to generate leads

And your overall planning and post-production is a mess.

Then it IS a hassle and a nightmare (you might want to stay away from this).

But the harsh truth is:
The podcasts that succeeded were set up for success from the very beginning.
(So was mine!)

Having systems, knowing where your traffic is going, knowing what offers your audience needs, knowing what episodes are the top ones...

That takes systems, consistency and direction.

Get these right, and you will grow whatever business you want.

And...don't be surprised when you companies reach out to you for high-paid keynotes 😉 

(Sorry not sorry, someone had to say it)

The hidden "secret" to having a successful and profitable podcast...
and the thing that truly matters most is this👇🏻

On today's Monday series of "What's in my DM's"

"We will prioritize growing our podcast when we increase our lead flow".

This is the top thing that keeps popping up in my DM's when talking with other founders who have or are thinking about starting a podcast.

Fair enough, I don't blame them...BUT:

A lot of growth in business is attributed to TRUST. And trust is built by sharing stories people relate to and can see themselves in.

And that's what having a podcast creates.

When I first started podcasting, I never thought I'd have the option to create a business from it...but it turns out, people trusts you and so they trust what you have to say (and sell).

Since then, I've created 2 more income streams that wouldn't be there if I had never started.

Growing a podcast has not only worked for business growth but for:
-Major partnerships with aligned companies.
-Keynote opportunities with my ideal audience
-Multiple 5-figure deals

Turns out, having a podcast people tune into...is a massive lever to pull (and one 90% of founders are sleeping in).

Now...

I am not here to convince you to start and grow a podcast and hire me to help you...But what I am here to say out loud is:

Podcasting is the biggest trust and growth lever you can pull, don't leave money on the table just because "you don't have time". 

I slept on podcasting for 3 years and I wish I had started earlier.

P.S: I am working with 3 founders 1-on-1 to help them start or grow their podcast and attract more partnerships for their business. Send me a DM with "Podcast". Would love to hear your vision!

Here are 3 things I would NEVER do if I wanted to grow your business or brand through your podcast. (Save this)

1-Outsource guest booking for "time's sake": 

This is probably one of the things that will damage your podcast AND brand the most. Booking agencies charge around $3k a month to book you guests (that might not even be the good fit for you). They might book you big guests, but they care about placement.

Learn how to book big guests yourself from the very beginning. The network you will gain is quite substantial and that will pay x10 more long-term.

(I still do this 18 months into my show and I won't outsource it)

2-Use your podcast as a billboard to promote your business: 

For the love of God...don't. Your podcast will bring leads, opportunities...whatever you put in, you will get...BUT, Podcasts are made for connection.
If all you care about is flood your show with promotion...your drop out rate will be high and people won't even stick around to even hear about your offer.

3-Posting x2 a month and expecting your show to blow up:

Podcasting is a long-term game, but it is also a compound game. You will reap the most the more consistent you are and the longer you stay in the industry.

People will still listen to your episodes even if these are 6 to 12 months old. 
If you keep a consistent release schedule (optimal x4 a month), you will see compound growth all over.

These are my 2 cents, from someone who did almost everything herself (still do).

Do not follow all the advice you hear out there.

I didn't start my podcast because it was the right time.

I started because I was struggling. Bad.

It wasn't the right time, under the right circumstances.

Finances were not on my side either.

But I was at such a low...in such a pit...that I had no other option but to get myself out of the hole that I was in and start.

I was scared. 

I didn't know people in the industry. I didn't know how to record podcasts. 

What to ask. Who to interview.

But I knew that not starting wasn't going to solve this. 
Entertaining the thought of "starting" and not do it...
It would only make it worse.

I knew that If I were to look back on my life a year from now and still be in the same place..I wouldn't forgive myself for it.

I knew something had to change and I had to lean into that nudge in my soul that said " Just go do it. Just start".

And I am so glad for it, because almost 2 years ago I couldn't recognize myself or my life. And what started as a Hail Mary to save my mental health...has become the lighthouse that's helping thousands change their lives.

And change mine in the process.

Starting or growing a podcast can be daunting, but it doesn't have to be.

I am taking 2 more founders to work with 1-on-1 with me over the next 3 months to launch, grow and monetize your show.

If you've been feeling that nudge inside of you that says "Just start". I'd love to help you. Send me a message and we will grab a chat!

Jacam Catalyst

Chemical Blender

City of Alpine Police Department

Investigator

Patrol Sergeant

Police Officer

Brewster County Sheriff’s Office

Chief Deputy

Captain / Investigator

Man and over see surveillance equipment and sensors on known drug and undocumented alien smuggling routes along the Brewster County Texas / Mexico border. Four man response team.

Linebacker Sergeant

Performed undercover and control delivery operations of contraband smuggled into the US from Mexico. Performed DEA case investigations and interrogations.

DEA/HIDTA Task Force Officer

Performed patrol to major investigations for the town of Marathon, Brewster County, Texas.

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Geni Cor

EDWARD CARDOZA

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The Battle

Geni Cor

EDWARD CARDOZA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Geni Cor's LinkedIn Performance

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