Survival Response LLC

Active Shooter & Workplace Violence Prevention:

For nearly a decade, we have instructed thousands of citizens and law enforcement officials in learning effective responses to active shooter incidents to reduce and prevent mass casualties. 

Survival Response LLC’s motto is “Ad vita Paramus,” which translates to “We are preparing for life.” We are highly trained and have real-world experience in active shooter incidents.

Owner

Rattled Awake Anthology Series 

  Featured Author Company Name: Rattled Awake Series: Volume 2 

Petrino Properties Inc

I founded Petrino Properties after having an egregious experience with an agent when buying my first home. I realized that the process should be more about the customer than the commission. That’s why our motto is “Real Estate The Right Way.”

Today, Petrino Properties, Inc. provides comprehensive residential services from Miami to Port Saint Lucie. With more than 20 years of real estate experience, our boutique firm specializes in buying, selling, and luxury residential properties - we are widely considered the authority in the Coral Springs area.

Broward College

I instruct new cadets in the basic Law Enforcement Curriculum for the State of Florida. Areas of instruction include Officer Safety and Situational Awareness, Narcotics, Crisis Response, Suicide, Substance Abuse, and Firearms.

Adjunct Instructor

Plantation Police Department

As SWAT Commander, I supervised a 26 Operator SWAT Team including operators, snipers, and medics. I was responsible for tactical command during critical incidents such as hostage situations, barricaded subjects, and high-risk search and arrest warrants. Additionally, I led tactical training sessions for SWAT Operators and patrol officers in operational planning, policy creation and review, and budgeting. As a part of my role, I successfully ran a tactical team involved in the  2017 Ft. Lauderdale Airport shooting and provided active shooter training for over 1,500 law enforcement officers and civilians. Additionally, I was tasked with creating security plans for large events, coordinating and conducting security details for political figures, and conducting security and threat assessments for private organizations such as businesses, hospitals, schools, and houses of worship.

Another key responsibility was the planning and operating of large-scale events for the city, such as parades and holiday celebration events. This required working with stakeholders, administration, and the public to ensure the event was safe and ran efficiently. 

As the Supervisor of the Street Crime Unit, I developed extensive experience in long and short-term investigations relating to narcotics, prostitution, human trafficking, robbery, burglary, and fugitive apprehension. I oversaw daily operations, monitored officer performance, and implemented strategies to enhance the department’s efficiency, including budgets, inventory, and special reports.

SWAT Commander/Supervisor of the Street Crimes Unit

WHAT I DO:  

I partner with C-suite executives and HR directors to transform their organizations through strategic safety initiatives. Leveraging safety, we boost productivity by 21%, reduce mistakes by 50%, and increase revenues fourfold. We shift the paradigm from employees being potential victims to empowered sentinels of their own safety.

WHO I’VE WORKED WITH:

DHL
American Express
Florida Department of Agriculture
Plantation General Hospital
Motorola
Envision Physician Services
Westside Regional Hospital
Westfield Mall
Broward County Public Library

WHERE YOU’VE SEEN ME:

📺 Good Morning America (GMA)
📺 Fox
📺 CNN
📺 NBC (local affiliate WPTV)
📺 OAN: One American News
📰 Forbes
🗞️ New York Times
🗞️ Newsweek
🎙️ IHeart Radio
👩‍💼 SHRM
🧑‍🤝‍🧑 AARP Magazine
🔏 Security Management Magazine
🛡️ Security Magazine

WHAT MAKES ME UNIQUE: 

As a retired SWAT Commander with nearly three decades of experience in law enforcement and private security, coupled with a master’s degree in Security Management, I bring a depth of knowledge and real-world insights that few can match. Recognized as a subject matter expert on Active Shooter Response and Prevention, I have been a trusted source for numerous news organizations and have written extensively on the subject. What sets me apart is my preventative-first approach; I believe in empowering organizations to foresee and forestall incidents before they occur. Yet, I also equip them with robust response strategies, marrying the best of both worlds to create safer, more secure environments.

INDUSTRIES I WORK WITH:

🏥 Healthcare Facilities
🏫 Schools and Universities
🏫 Corporations
🏦 Financial Institutions
🏫 Houses of Worship

SERVICES I PROVIDE:

Situational Awareness
Workplace Violence Prevention and Response
Active Shooter Prevention and Response
De-Escalation
Threat Assessments
Physical Security Assessments
Crime Prevention Through Environmental Design (CPTED)
Policy Review and Revision
Security Consulting
Firearms Training
Home Defense Planning

READY TO TALK?

Contact me here on LinkedIn, visit my webpage at https://www.SurvivalResponseLLC.com or just call me at 954-980-9010

Gene Petrino SME

EMCI-Wireless

Responsible for creating and managing programs that facilitate sales and business development with a focus on customer satisfaction. Manage business development for lead generation, supporting Sales to ensure continuity of customer life cycle. Manage all corporate marketing and sales enablement strategies, including content creation (newsletters, white papers, blogs, social media) and targeted marketing campaigns. 

• Manage onboarding projects ensuring deliverables are received and portals are correctly configured

• Act as client advocate communicating client requests and ensuring they are addressed, providing support ensuring issues are given the appropriate attention

• Work with company leaders and colleagues to help identify, recommend, and implement a successful Customer Engagement process

• Responsible for Corporate Marketing Strategies, managing partners for SEO visibility, print/digital collateral, creating effective sales and customer success materials, Social Media, brand, newsletters, creating and driving targeted email campaigns, pushing sales promotions and socializing new product offerings

• Manage and support New Business Development initiatives to develop relationships and opportunities in key target markets and verticals, including bid proposals, conferences, customer meetings and industry events 

• Manage CRM to support Sales team with best practices. Identify areas for improvement and implement required changes and recommendations. Keep customers updated on the latest products to increase sales revenue. Analyze marketing metrics and assist with promotional events. Ensure that the CRM database is properly segmented for target vertical marketing activities

Customer Success Manager

Suntuity AirWorks 

• Promote turnkey Drone products, UAS training and services for Public Safety, Utilities and Enterprise customers
• Identify new partnership opportunities
• Leadership in business strategy development for Drone products, training and service offerings 
• Manage sales funnel opportunities
• Manage executive level relationships and interactions at key accounts
• Provide Market insight, competitive analysis and go-to-market strategies
• Support customer visits, tradeshows, presentations, and operational support

Director of New Business Development

Radio One Inc./Motorola Solutions

Manage Sales enablement corporate strategies to provide sales teams with tools and data-driven insights to optimize business growth and drive revenue. Project Manage large scale Motorola MOTOTRBO system deployments for Government and enterprise customers. Devise and execute marketing and sales strategies.

•  Implement the successful development, deployment, and training of new CRM system to support Sales team with account management, track high volume sales metrics, improving forecasting accuracy.
 
•  Responsible for Corporate Marketing Strategies, managing partners for SEO visibility, print/digital collateral, creating effective sales and customer success materials, Social Media, brand, newsletters, creating and driving targeted email campaigns, pushing sales promotions, socializing new product information, and corporate public relations, resulting in increased customer leads.

•  Manage and support New Business Development initiatives to develop relationships and opportunities in key target markets and verticals, including bid proposals, representing Radio One at conferences, customer meetings and industry events, dramatically increasing conversion rates. 

•  Direct the hiring, training and performance of inside sales development team, which is responsible for identifying prospects, generating sales opportunities, and following up on marketing campaigns.

•  Manage CRM to support Sales team with best practices. Identify areas for improvement and make required changes and recommendations. Keep customers updated on the latest products to increase sales revenue. Analyze marketing metrics and assist with promotional events. Ensure that the CRM database is properly segmented for target vertical marketing activities.

Sales Enablement Manager

Motorola Solutions

•  Drove initiatives to accelerate adoption and growth of devices portfolio, managed roadmap and project prioritization. Collaborated on SaaS and other Software as Service initiatives to strategically grow business by 20%

•  Defined and executed go-to-market strategies that drove revenue growth and customer / partner engagement which captured 80% of industry market

•  Tailored market strategies to different distribution / sales channels including definition of incentive plans, analyze market sizing, segmentation, pricing and forecasts to strategically drive revenue streams

•  Determined how current solution competencies should evolve to incorporate new products, existing products, software features and service offerings, resulting in 20% YOY business growth

•  Developed and validated new business cases for product initiatives with focus on market and opportunity sizing for long-term product strategy ($500M over 3yrs)

•  Maintained competitive edge by rapidly determining product and market penetration, conducting competitive analysis of new products, features and strategic partnerships in Telecommunications landscape to highlight emerging competitive threats and trends 

•  Collaborate on development of SaaS and other Software as Service initiatives, as well as developing new strategies for selling software licenses to create new revenue stream

•  Analyzed market trends such as the Internet of Things (IoT), and worked closely with CTO's Advanced Technology Realization to develop cohesive IoT solutions for Product ecosystem and portfolio strategy

Go To Market Portfolio Strategy and Sales Enablement Lead

•  Team Lead for Product Implementation Management (PIM) team, part of PMO 

•  Collaborated  with key stakeholders from PMO, Product Management, Engineering, Supply Chain, and IT. PIM is responsible for ensuring regulatory requirements are met for products so they can ship to different regional markets. 

•  Led team through multiple product launches simultaneously while also being key contributors to strategic IT transitions for the organization.

•  Managed and drove products set-up in manufacturing sites, distribution centers, and ordering systems globally across MSI. 

•  Managed and increased PIM’s Services by 60% by implementing new work order tracking process, status meetings, as well as coordination between support and business functions

Product Implementation Manager

Actively manage and support ASTRO Subscriber Portfolio for product and feature life-cycle from product development to ship acceptance and maintenance for International Regions (LATAM/ LACR Latin America & Caribbean, EMEA Europe, Africa, Middle East and Asia). Work closely with Regional Teams, Product Team, Quality and Factory to drive product testing for ship acceptance. Communicate and coordinate closely with International Sales teams.

• Generated 30% increase in revenue by creating and defining business cases for new products and feature development

• Oversee ASTRO Product Portfolio for Latin America and Caribbean, Europe, Africa, Asia and Middle East regions. Responsible for creating the long term strategy, the day-to-day operations and driving the roadmap from concept to completion for portable and mobile communication products.

• Identify and analyze market needs and drive changes needed on the product portfolio

• Research and identifies potential new products or service regional trends and evaluates their potential for success in the targeted marketplace.

International Business & Product Development

Mods & Apps team, Global ASTRO Product Solutions / ASTRO Two-Way Subscriber Product Management for Government & Public Safety

• Conducted Voice of Customer (VOC) research for market needs, found innovative solutions by acting as customer advocate to ensure requirements were met as specified. Designed and commissioned market research through Trade Shows and Market analysis that produced data used to set product direction and key software feature prioritization 

• Realized >$500M in product launch revenue by interfacing with business, human factors / industrial design, marketing, operations, competitive and engineering teams to translate customer and business needs into Marketing Requirements Document (MRD) 

• Generated $100M in new annual revenues by driving key strategic projects by influencing new vendor agreements through demonstration of value of partnership. Spearheaded entire project lifecycle. 

• Support and attend industry trade-shows where key customers and potential partners attend

• Attend ongoing training to expand skills for product/project management, innovation, customer requirements gathering, and leadership abilities

Senior Product Manager

Motorola Mobility

Managed flawless launches of over 40 mobile products (SKUs) for various wireless carriers across the North America and Latin America (LatAm) region, resulting in revenue of $800M in 2011 and shipments of more than 5M units in 2011. Partnered closely with engineering and operations teams during all phases of development and product introduction supporting project roadmap to completion. 

• Managed flawless launches of over 40 mobile products (SKUs) for various wireless carriers across North America and Latin America (LatAm) regions, resulting in revenue of $800M in 2011 and shipments of more than 5M units in 2011 

• Led final product inspection using Six Sigma methodologies to ensure zero defects on production launch.

• Lead architect of Global GTM Dashboard for Project Milestone, Project Status and executive reports. This dashboard was implemented for all regions under Global VP of NPI Operations

• Led effort to be first to market with Android industry firsts, including Motorola Admiral (first Android Smartphone with Sprint Direct Connect)  Motorola Photon (1st Sprint 4G LTE) Motorola XPRT (1st Enterprise World device for Sprint) generating additional buzz to the product

Regional Product Manager

Managed software localization, and product launch strategy for global product portfolio.  Managed implementation of product specific customization and customer requirements in 12 global markets. Brand management with customers, vendors and partners.

• Led vision for localization process improvement to utilize and leverage from existing applications and previous translation memories by utilizing tools to maximize productivity.  Redesign of existing process resulted in >$100K annual savings as well as improved consistency in translations while reducing process cycle time.

• Localization Project Manager for cell phone software, supporting six Languages for iDEN Feature phones and Android Smart phones supporting 12 markets globally.  Worked closely with various global software engineering teams to merge new Localization files into new software releases, with concentrated testing and validation through Alpha and Beta testing.

• Lead participant in Motorola’s Supply Chain Global initiative for new Packaging strategy to maximize shipping volume and minimize freight cost.  Initiative resulted in over 50% efficiency improvement of logistics.

• Brand management with customers, vendors and partners.  Managed flawless execution of product’s lifecycle for Bill of Material (BOM) and packaging development supporting LATAM and other Global markets.

• Coordinated with NPI team, engineering (HW, DE, SW, EE, ME), Quality, Program Managers, Marketing, Part Suppliers, Procurement, Operations and Contract Manufacturers to create and maintain product BOM and launch readiness 

• Established best in class version control process for Packaging/Artwork approval cycles.

Product Launch Manager (Software Localization)

Managed >500 BOMs for New Products and Maintenance Releases for over 15 Global wireless carriers.

•	Creation and maintenance of Bill of Materials (Oracle 11i and R12 database) through entire product lifecycle.

•	Operated and maintained multiple system set ups to support downstream flowing of BOM structure.

•	Led communication with multiple business, finance, engineering and supply chain teams to ensure proper structure of NPI Bill of Material without any escaping defect.  

•	Inspected test orders and root-caused all issues, hardware or software.  Created quality documentation record of findings, contributed solutions, and implemented changes prior to product ship acceptance.

•	Established new NPI Bill of Material approval process to increase efficiency and productivity of approval cycle.  

•	Implemented Remedy/Monet service ticketing system and trained end-users in several departments.  

•	Evaluated automated processes for test orders which reduced project times and increased resource efficiency.

NPI Product Manager

Professional Planners Marketing Group

•	Managed Licensing Department for Life, LTC and Annuity business for agent licensing with multiple national Insurance Companies

•	Managed escalated, at risk activities in order to quickly resolve and eliminate risk to case orders and agent Licensing

•	Database administrator responsible for creation and maintenance of all insurance profiles and records utilized for entire organization, reporting to Chief Information Officer (CIO)

•	Created, defined and analyzed reports and trends for Marketing, Production and Lead tracking  

•	Collaborated on on Marketing Campaigns for lead generation

•	Defined and documented firm’s commission strategies to automate agent commission payouts

Director of Administration

Experience in product management, new product development, business development, channel management, sales enablement, go-to-market, marketing, and cross-functional team leadership. Concept-to-execution professional with a passion for technology and innovative products. 

Excellence in operational execution by comprehending project scope, vision, and strategy. Solid relationship builder who partners with key stakeholders, management, vendors, and supporting teams to evaluate requirements, control risks, and manage expectations to support organizational goals and deliver projects within budget and tight deadlines. 

Thorough understanding of business priorities and expertise in full-cycle project planning, organization, and delivery within fast-paced, challenging environments. Strong team leader and mentor – Expertly builds and directs teams to work seamlessly, creating collaborative work cultures that promote ideas and hold individuals accountable for performance.

Core competencies include:
•	Channel Partner Sales Enablement and Marketing
•	Global Product Management
•	Lead & Manage Cross-Functional Programs 👦 👧 👨  
•	Global Operations and Project Management 
•	Go To Market Strategy 💯
•	Customer Success and CX 
•	Market Research/Competitive Analysis 📊 
•	Target Market Segmentation and Sizing
•	Business Strategist 
•	Develop and manage global SaaS Solutions
•	Financial modeling 💲
•       Delivering fully integrated marketing initiatives
•	Creative in solving complex project issues 💡
•	Implementation of Process Improvements 
•	B2B / B2C Marketing Strategies 💼 
•	Experience in the Internet of Things (IoT)
•	Adaptable leader 
•	New Product Introduction (NPI) and Lifecycle
•	Agile SCRUM
•	Jira, Salesforce, Trello, Monday, Marketo, Tableau
•	Business Intelligence, key data analysis
•	Recipient of multiple Motorola awards 🏆 operational excellence and process improvements
•	Bilingual:  English/Spanish – Verbal and written

✆     954.298.8966
✉   cpujalt@gmail.com

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The Battle

Gene Petrino SME

Charmie Pujalt

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