Product Marketing Alliance

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.

Member

Knowmax

Partner Marketing Lead

Continuo

Product Marketing Manager

SaaSPay

- As the first PMM hire, I managed a team focusing on sales enablement as a function. 

- I crafted the positioning, messaging and narrative document that was mapped to sales focused content. 

- I worked on building a GTM and managing the cross functional channel between sales, marketing and the product teams. 

- I built quarterly competitive analysis processes in tangent to the PRD and syncing it with sales goals.

I’ve been crafting stories for as long as I can remember, but in 2020 I decided to take the plunge and dedicate myself full-time to the content curating profession. Since then, I’ve been very fortunate to work exclusively in the fintech, business, and crypto industries.
 I see stories in everyday life just waiting to be told and do my best to be the medium through which they reach the masses. Over the years, curating content in various niches has helped me understand the importance of content via storytelling. From creating content strategies to enhancing customer experiences, I aim to drive growth by infusing your brand with innovation. 
To know more, check out- 
https://gehnakundra.wixsite.com/my-site

Content Strategist

Dashify

With Dashify, I get to write for companies like Visa and craft infographic designs that work for the financial industry.

Financial Writer

Niklogic

Setu

At Setu, I managed to enhance the LinkedIn engagement reach at 5% which is almost double the average engagement rate. While crafting content strategy I managed to write and interact with stakeholders about newer concepts like ONDC. 
I managed to achieve consistency in the companies online brand awareness efforts.

Content Writer

OfBusiness

Oxyzo Financial Services

I am passionate about my love of storytelling which is driven by customer insights and user psychology. To accomplish this, my prime focus is on delivering key outcomes, building amazing teams, and quickly adapting to new learnings. For me, it's the satisfaction that comes from making customers feel truly connected to a product through effective storytelling.

As a Product Marketer, my present role allows me to leverage the power of storytelling to communicate the unique value proposition of products. I believe that storytelling is a powerful tool that can captivate an audience and make them truly understand and appreciate the benefits of a product or service. By incorporating storytelling into my role, I ensure that my marketing efforts leave a lasting impact on the customer.

Some of my notable achievements include:
- 5x increase in lead generation pipeline for clients, resulting in significant business growth through strategic marketing.
- Creation of content in various forms, always emphasizing the core elements of storytelling.
- Content impressions exceeding 250k+, indicating the successful reach and engagement of my marketing campaigns.

As a person, I am known for my authentic approach, gratitude, and sense of humor. I believe in staying true to myself and bringing my unique perspective to everything I do. It's important to me to foster positive relationships, and I strive to create a collaborative and supportive environment in both my personal and professional life.

I can learn, align, and lead teams:
- I like to win, but the true joy lies when the team wins. 
- I speak about "low-hanging fruits" and "aha moments" 
- I excel at the execution of ideas in constraint timelines 
- I focus on making high-quality decisions with a constant curious soul 

Professional Skills- Content Marketing | Product Marketing | Business Development | Strategic Planning | UX writing and design | Content Roadmap | Marketing Strategy 

To get a better view of what I bring to the table, check out https://linktr.ee/gehnakundra

Gehna Kundra

Tech Mahindra

currently involved in Marketing & Operational activities of TechM's business unit (IES-IDMM).

Business Analyst

Infiniti Research Ltd.

Performed secondary research to analyze various industries.
Report writing, Market sizing, Market forecasting.
Used the data gathered during the research to carry out market, competitor, and supplier analysis.
Vendor analysis according to the market segment assigned.
Delivered research findings in customized reports and Power point presentations.

Research Associate

Kent RO Systems Ltd.

KENT RO Systems Ltd, Rourkela & Keonjhar, Odisha

• Business Development
• Primary and Secondary Billing
• Dealer, Distributor handling.
• Dealer base creation and integration into the system
• Trained direct sale and retail sale executive
• Analyzed the market and set prices for the products
• Handled deliveries
• Did dealer mapping 

KENT RO Systems Ltd, Noida Head Office (RO, SCA, Cam-Attendance)

• Outbound cold calling
•Lead generation over Microsoft Dynamics.
• LinkedIn marketing and Email marketing (MailChimp)
• Handled Twitter, Facebook & Instagram pages using One Direct (OD).
• Handled DSA (Direct Sales Associates) of WB and Odisha 
• Evaluated applications of DSA,

Management Trainee

FundCorps

Successfully accomplished the task of Database Creation, Email marketing, Telemarketing, Content creation, Template designing, CRM & EOD reporting.

Associate

National Aluminium Company Limited - NALCO

I learned about Products produced by NALCO, Observed the work flow in plant, learned about the machinery used and there functioning.

Intern

I am a B.Tech+MBA postgraduate with ~3 years of experience in Analytics, channel sales, market research, IT operations, and Pre-sales. Through my Master's certification program, I have gained valuable exposure to various aspects of Data Analytics, which has boosted my confidence. I am now looking for a challenging position in Analytics, Business Analysis, or related fields, where I can utilize my skills and expand my capabilities further to advance my career.

taplio

The Battle

Gehna Kundra

Prateek Sahoo

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