Product Marketing Alliance

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.

Member

Knowmax

Partner Marketing Lead

Continuo

Product Marketing Manager

SaaSPay

- As the first PMM hire, I managed a team focusing on sales enablement as a function. 

- I crafted the positioning, messaging and narrative document that was mapped to sales focused content. 

- I worked on building a GTM and managing the cross functional channel between sales, marketing and the product teams. 

- I built quarterly competitive analysis processes in tangent to the PRD and syncing it with sales goals.

I’ve been crafting stories for as long as I can remember, but in 2020 I decided to take the plunge and dedicate myself full-time to the content curating profession. Since then, I’ve been very fortunate to work exclusively in the fintech, business, and crypto industries.
 I see stories in everyday life just waiting to be told and do my best to be the medium through which they reach the masses. Over the years, curating content in various niches has helped me understand the importance of content via storytelling. From creating content strategies to enhancing customer experiences, I aim to drive growth by infusing your brand with innovation. 
To know more, check out- 
https://gehnakundra.wixsite.com/my-site

Content Strategist

Dashify

With Dashify, I get to write for companies like Visa and craft infographic designs that work for the financial industry.

Financial Writer

Niklogic

Setu

At Setu, I managed to enhance the LinkedIn engagement reach at 5% which is almost double the average engagement rate. While crafting content strategy I managed to write and interact with stakeholders about newer concepts like ONDC. 
I managed to achieve consistency in the companies online brand awareness efforts.

Content Writer

OfBusiness

Oxyzo Financial Services

I am passionate about my love of storytelling which is driven by customer insights and user psychology. To accomplish this, my prime focus is on delivering key outcomes, building amazing teams, and quickly adapting to new learnings. For me, it's the satisfaction that comes from making customers feel truly connected to a product through effective storytelling.

As a Product Marketer, my present role allows me to leverage the power of storytelling to communicate the unique value proposition of products. I believe that storytelling is a powerful tool that can captivate an audience and make them truly understand and appreciate the benefits of a product or service. By incorporating storytelling into my role, I ensure that my marketing efforts leave a lasting impact on the customer.

Some of my notable achievements include:
- 5x increase in lead generation pipeline for clients, resulting in significant business growth through strategic marketing.
- Creation of content in various forms, always emphasizing the core elements of storytelling.
- Content impressions exceeding 250k+, indicating the successful reach and engagement of my marketing campaigns.

As a person, I am known for my authentic approach, gratitude, and sense of humor. I believe in staying true to myself and bringing my unique perspective to everything I do. It's important to me to foster positive relationships, and I strive to create a collaborative and supportive environment in both my personal and professional life.

I can learn, align, and lead teams:
- I like to win, but the true joy lies when the team wins. 
- I speak about "low-hanging fruits" and "aha moments" 
- I excel at the execution of ideas in constraint timelines 
- I focus on making high-quality decisions with a constant curious soul 

Professional Skills- Content Marketing | Product Marketing | Business Development | Strategic Planning | UX writing and design | Content Roadmap | Marketing Strategy 

To get a better view of what I bring to the table, check out https://linktr.ee/gehnakundra

Gehna Kundra

First National Financial LP

Associate Mortgage Underwriter - TD Residential Underwriting

Mortgage Funder - TD Residential Underwriting

CIBC

• Conducted an extensive analysis of customer needs and identified opportunities for referral to Financial Advisors and Investment Advisors, resulting in successful conversion of new investment customers with a cumulative value of over $10 million. 
• Consistently exceeded the branch's customer satisfaction index benchmark, achieving an average of 80% of total surveys on a quarterly basis.
• Exceeded the branch’s annual target by providing customized solutions and cross-selling to customers, promoting investment options such as GIC, TFSA mutual funds, and RRSPs.
• Demonstrated excellent client relationship management skills by identifying and fulfilling the needs of clients for overdraft increases and pre-approved credit cards. 
• Demonstrated proficiency in balancing branch operations as a CSR, including opening and closing procedures. Maintained a high level of attention to detail and accuracy to ensure the smooth operation of the branch. 
• Prepared fraud claims on bank accounts and credit cards, ensuring that customers were reimbursed in a timely and efficient manner.

Client Services Representative 

Shoppers Drug Mart

• Enforced store policies and operating procedures among cashier and merchandising personnel, while ensuring strict adherence to loss prevention protocols. 
• Devised and executed strategic plans for optimizing store sales and profitability, with a focus on effective merchandising and banner placement. Collaborated with the management team to identify opportunities for improvement and provided data-driven recommendations. 
• Analyzed and interpreted data on stock levels, customer sales, and other relevant metrics to identify trends and provide actionable insights to senior management. Developed reports and presented findings to the management team to inform decision-making. 
• Oversaw daily cash office inventory and cashier tracking, including tracking sheets, PC Optimum procedures, cash drawer and checkout station monitoring to ensure optimal cash supply. Coordinated with cash office personnel to maintain accurate records of cash transactions and optimize cash supply for the store.

Front Store Supervisor

Bed Bath & Beyond

• Provided personalized and exemplary customer service to drive sales growth and elevate customer satisfaction. 
• Conducted routine monitoring of sales floor and merchandise displays to ensure optimal presentation, implementing necessary adjustments such as replenishing inventory or reorganizing products.
• Consistently surpassed email capture targets, achieving an impressive 92% of total transactions and maintaining a top-ranking position for online sales. Averaged 25 orders per week with a remarkable average transaction value of $340 per order.
• Demonstrated expertise in products and services, employing persuasive sales techniques to educate clients on current promotional offerings and product features. Utilized in-depth product knowledge and creative problem-solving to transform casual shoppers into satisfied customers.

Retail Sales Associate

Amazon

• Successfully operated an Amazon business, generating a total revenue of $150,000 CAD and achieving a net profit of $30,000 CAD within a 12-month period.
• Managed a diverse portfolio of 15 Women's fashion products, achieving top-selling listings across India.
• Supervised a team of 10 members, overseeing the daily dispatch of orders associated with Amazon transportation services and handling of return shipments.
• Maintained accurate documentation, including bank statements, invoices, purchase orders, and payment checks.
• Established and maintained positive relationships with customers through various social media platforms to foster long-term loyalty and drive brand growth.

Amazon Seller

Angel One

• Performed comprehensive administrative duties, including answering calls, arranging appointments, and promptly responding to client queries.
• Handled financial transactions such as SIP orders, one-time investment orders, and money withdrawals from mutual funds, under the guidance of an advisor. Maintained a high level of accuracy and attention to detail in executing financial transactions
• Contributed to client meetings by assisting in gathering data on their investment objectives, financial position, and risk appetite.
• Generated detailed investment reports and presented it to clients for investment briefings.

Administrative Assistant

I am constantly seeking new opportunities that will broaden my experience and help me learn more about the various aspects of business.

taplio

The Battle

Gehna Kundra

Hardik Jhamb

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