Product Marketing Alliance

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.

Member

Knowmax

Partner Marketing Lead

Continuo

Product Marketing Manager

SaaSPay

- As the first PMM hire, I managed a team focusing on sales enablement as a function. 

- I crafted the positioning, messaging and narrative document that was mapped to sales focused content. 

- I worked on building a GTM and managing the cross functional channel between sales, marketing and the product teams. 

- I built quarterly competitive analysis processes in tangent to the PRD and syncing it with sales goals.

I’ve been crafting stories for as long as I can remember, but in 2020 I decided to take the plunge and dedicate myself full-time to the content curating profession. Since then, I’ve been very fortunate to work exclusively in the fintech, business, and crypto industries.
 I see stories in everyday life just waiting to be told and do my best to be the medium through which they reach the masses. Over the years, curating content in various niches has helped me understand the importance of content via storytelling. From creating content strategies to enhancing customer experiences, I aim to drive growth by infusing your brand with innovation. 
To know more, check out- 
https://gehnakundra.wixsite.com/my-site

Content Strategist

Dashify

With Dashify, I get to write for companies like Visa and craft infographic designs that work for the financial industry.

Financial Writer

Niklogic

Setu

At Setu, I managed to enhance the LinkedIn engagement reach at 5% which is almost double the average engagement rate. While crafting content strategy I managed to write and interact with stakeholders about newer concepts like ONDC. 
I managed to achieve consistency in the companies online brand awareness efforts.

Content Writer

OfBusiness

Oxyzo Financial Services

I am passionate about my love of storytelling which is driven by customer insights and user psychology. To accomplish this, my prime focus is on delivering key outcomes, building amazing teams, and quickly adapting to new learnings. For me, it's the satisfaction that comes from making customers feel truly connected to a product through effective storytelling.

As a Product Marketer, my present role allows me to leverage the power of storytelling to communicate the unique value proposition of products. I believe that storytelling is a powerful tool that can captivate an audience and make them truly understand and appreciate the benefits of a product or service. By incorporating storytelling into my role, I ensure that my marketing efforts leave a lasting impact on the customer.

Some of my notable achievements include:
- 5x increase in lead generation pipeline for clients, resulting in significant business growth through strategic marketing.
- Creation of content in various forms, always emphasizing the core elements of storytelling.
- Content impressions exceeding 250k+, indicating the successful reach and engagement of my marketing campaigns.

As a person, I am known for my authentic approach, gratitude, and sense of humor. I believe in staying true to myself and bringing my unique perspective to everything I do. It's important to me to foster positive relationships, and I strive to create a collaborative and supportive environment in both my personal and professional life.

I can learn, align, and lead teams:
- I like to win, but the true joy lies when the team wins. 
- I speak about "low-hanging fruits" and "aha moments" 
- I excel at the execution of ideas in constraint timelines 
- I focus on making high-quality decisions with a constant curious soul 

Professional Skills- Content Marketing | Product Marketing | Business Development | Strategic Planning | UX writing and design | Content Roadmap | Marketing Strategy 

To get a better view of what I bring to the table, check out https://linktr.ee/gehnakundra

Gehna Kundra

- Spearheaded change management initiatives for a client, ensuring seamless integration of a trusted source system across diverse markets. Utilised tools like JIRA Board and Confluence to align action items, resulting in a significant reduction in integration time and effort.
- Streamlined manual operations, achieving a 50% reduction in monthly processing time through automation with Python, SQL, and LLM (Chat-GPT) Concepts.
- Enhanced data output quality validation process by implementing standardized SOPs, resulting in increased accuracy in less time.
- Led a project to digitise volunteer-collected data with the ZS Pro Bono Consulting Committee, implementing SOPs for long-term impact, resulting in a increased impact and efficiency.
- Mentored and trained new associates, providing skill enhancement sessions on data stewardship and governance. Groomed talent to effectively contribute to project success and team cohesion.

Decision Analytics Associate Consultant

- Served as a key member of the ZS Data Stewardship POD, working for healthcare and pharmaceutical clients, across various marketing or strategy issue areas using both primary and secondary data analysis showcasing versatile expertise across multiple engagements.
- Worked on projects related to Master Data Management, Smart Data Stewardship using Generative AI (Prompt Engineering), Data Governance, and Forecasting techniques
- Successfully transitioned 2 projects to the clients with their in-house teams in half the promised time, while taking newer engagements
- Appointed as the lead of ZS Pro Bono Consulting Team of 10 members, including partners to work with ZS partnered NGOs with their data management related issues – data standardising, cataloging, profiling, inventory management, and human resource management system
- Oversaw logistical, case study arrangements for Pro-Bono Hackathon attended by 500+ ZSers from APAC offices, on ZSCares Day (Sep’22)

Decision Analytics Associate

GirnarSoft

Senior Business Development Associate

As a part of the Non-Auto Solutions Team, I generate leads and work towards their conversion and retention of clients around the globe for the following:
• Responsible for Strategy, Planning, Business Lead Generation, and Client Acquisition until the closure process.
• Reaching out to possible clients from the European market in order to get their requirements fulfilled on a remote basis. (amidst these unfortunate situations- COVID-19)
• Working on the expansion of GirnarSoft to the international markets - their products, their IT solutions, and services.
• Working on generating leads, for both clients and freelancers from various professional-social media avenues such as LinkedIn.
• Handling the entire in-bound (Website optimisation based) lead data of the organisation, right from filtering to generating the scope and business.
• Working closely with the Technical Department of the Organization and assist in managing and developing key client relationships and acquisitions.

Business Development Associate

Zomato

• Assisted the Sales Team at Amritsar to bring Zomato Gold to Amritsar, along with regular onboarding of restaurant partners.
• Successfully managed to get 124 Restaurant Partners (the highest) in the cities of Khanna, Mandi Gobindgarh, Nawanshahr, Malerkotla, and Amritsar, onboard with Zomato under C-500 Launch Project
• Responsible for Research, drawing Strategy, Planning, Launch, and Restaurant Onboarding till the closure process, which involved making the Restaurant Partners, Zomato Application and Health Standards friendly, as per the guidelines laid down under FSSAI in the Tier-2 cities

Sales Business Development

Banquet Booking

As a first-year Engineering Student, I, along with two seniors, aimed to set up a one-stop-shop; designed to integrate Vendors and Venues,  to redesign, restructure and ease out on Event Management with efficient and sustainable costing for the customers. 
•	Signed up the country’s hotel giants towards achieving this idea, along with the best vendor panel to serve customers with distinct budgets for a specific event. 
•	Strategically sourced and developed a network of vendors to assist in meeting the demands of clients of various backgrounds and needs.
•	Achieved the idea of partnering with several startup funding units, hotel chains, in order to create a name “that works”. 
• Involved as a Business Development Executive, handling data, sales, acquisitions, clients- their roles, perspectives and marketing of the product
• Worked on the expansion of the startup, by setting the initial stage including data analysis, customer sentiments, and understanding the market- it's scope and drawing the strategies for a perfect start.
• Conducted regular meetings with the clients, understood the market, their concerns, worked on client-to-customer relations, and map out the business strategies for the acceleration and growth of the company respectively
• Worked on the expansion of Banquet Booking to the city, among the Startup Network, and managed to get 12 clients in the tenure of 5 months of operation.
• Managed to get 74 Venue Partners, and 178 Vendor Partners, ranging from Grooming to Designing and Technical, followed by expansion of the team.

Co-Founder

Govind, pursuing PG Diploma in Human Resource Management at XLRI Jamshedpur, brings a robust foundation in Business Management Consulting and strategy. With expertise in Business Information Intelligence and a proactive problem-solving approach, he aims to drive transformative business outcomes as a future-ready Business Analyst and Management Consultant. Govind is dedicated to applying his strategic insights and analytical skills to propel organizational success and innovation in dynamic business environments.

taplio

The Battle

Gehna Kundra

Govind Goyal

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?