Product Marketing Alliance

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.

Member

Knowmax

Partner Marketing Lead

Continuo

Product Marketing Manager

SaaSPay

- As the first PMM hire, I managed a team focusing on sales enablement as a function. 

- I crafted the positioning, messaging and narrative document that was mapped to sales focused content. 

- I worked on building a GTM and managing the cross functional channel between sales, marketing and the product teams. 

- I built quarterly competitive analysis processes in tangent to the PRD and syncing it with sales goals.

I’ve been crafting stories for as long as I can remember, but in 2020 I decided to take the plunge and dedicate myself full-time to the content curating profession. Since then, I’ve been very fortunate to work exclusively in the fintech, business, and crypto industries.
 I see stories in everyday life just waiting to be told and do my best to be the medium through which they reach the masses. Over the years, curating content in various niches has helped me understand the importance of content via storytelling. From creating content strategies to enhancing customer experiences, I aim to drive growth by infusing your brand with innovation. 
To know more, check out- 
https://gehnakundra.wixsite.com/my-site

Content Strategist

Dashify

With Dashify, I get to write for companies like Visa and craft infographic designs that work for the financial industry.

Financial Writer

Niklogic

Setu

At Setu, I managed to enhance the LinkedIn engagement reach at 5% which is almost double the average engagement rate. While crafting content strategy I managed to write and interact with stakeholders about newer concepts like ONDC. 
I managed to achieve consistency in the companies online brand awareness efforts.

Content Writer

OfBusiness

Oxyzo Financial Services

I am passionate about my love of storytelling which is driven by customer insights and user psychology. To accomplish this, my prime focus is on delivering key outcomes, building amazing teams, and quickly adapting to new learnings. For me, it's the satisfaction that comes from making customers feel truly connected to a product through effective storytelling.

As a Product Marketer, my present role allows me to leverage the power of storytelling to communicate the unique value proposition of products. I believe that storytelling is a powerful tool that can captivate an audience and make them truly understand and appreciate the benefits of a product or service. By incorporating storytelling into my role, I ensure that my marketing efforts leave a lasting impact on the customer.

Some of my notable achievements include:
- 5x increase in lead generation pipeline for clients, resulting in significant business growth through strategic marketing.
- Creation of content in various forms, always emphasizing the core elements of storytelling.
- Content impressions exceeding 250k+, indicating the successful reach and engagement of my marketing campaigns.

As a person, I am known for my authentic approach, gratitude, and sense of humor. I believe in staying true to myself and bringing my unique perspective to everything I do. It's important to me to foster positive relationships, and I strive to create a collaborative and supportive environment in both my personal and professional life.

I can learn, align, and lead teams:
- I like to win, but the true joy lies when the team wins. 
- I speak about "low-hanging fruits" and "aha moments" 
- I excel at the execution of ideas in constraint timelines 
- I focus on making high-quality decisions with a constant curious soul 

Professional Skills- Content Marketing | Product Marketing | Business Development | Strategic Planning | UX writing and design | Content Roadmap | Marketing Strategy 

To get a better view of what I bring to the table, check out https://linktr.ee/gehnakundra

Gehna Kundra

Deloitte

Consultant

Indian Institute of Management, Shillong

Office Bearer, Institute Student Council

Worked as a Strategy Consulting Intern with the Post-Deal Integrations & Divestitures team under the Mergers & Acquisitions and Restructuring practice at Deloitte USI.

Consulting Intern

Worked with the Business Consulting practice as a Consultant in the Technology Risk team at EY GDS India LLP.

Senior Technology Risk Analyst

KPMG India

Worked with the Risk Consultancy practice for Advisory at KPMG Accounting and Consulting Services LLP.

Risk Analyst

Interned with IT Advisory in the Attestation and Assurance Team under Risk Consultancy at KPMG in India.

Analyst Intern

Red Bull

Marketer

Student Brand Manager

Crio.Do

Student Developer at CSoD ‘19

DND Online Sevices

Social Media Marketing Intern

Currently a Strategy Consultant in the Post-Deal Integrations & Divestitures space with the Mergers and Acquisitions Practice at Deloitte USI.

Previously, Aastha has been an IT Risk professional with over three years of diverse experience in Technology Risk and Compliance including SOC 1&2 reporting, Information Risk Management in external audits, HIPAA Compliance, and FAIT & ICFR in SOx Compliance Audits. She has helped design and maintain catalogs and provided risk solutions to clients from multiple domains including Energy & Power, Healthcare & Pharmaceuticals, Consumer goods and Automobile Manufacturing Sectors.

taplio

The Battle

Gehna Kundra

Aastha Ratti

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