As a Ghostwriter, I'm not just here to create content. I'm here to craft experiences. My passion lies in transforming your brand into an unforgettable journey, using carefully woven narratives that leave indelible impressions.

I'm more than just a creative mind. I'm a strategic powerhouse. My creative instincts, honed over years of experience, work in unison with a data-driven approach to deliver content that's not just eye-catching but results-driven. From captivating email courses, engaging blog posts, and social media posts to strategic messaging, every piece of content is meticulously crafted to drive engagement and conversions.

However, the power of content isn't just in its creation - it's in the strategy behind it. With an extensive background in digital marketing, I make full use of my expertise to make sure your content achieves its intended purpose. From SEO optimization and AI-SEO optimization to social media management, email marketing planning to execution, I take a holistic approach to content strategy, aiming to build brand awareness and drive engagement.

Don't settle for content that just fills a space and grabs attention. You can do more. With me as your creative partner, we can craft content that transforms your brand, creating unforgettable experiences that truly resonate with your audience. Let's elevate your brand together - reach out to get started.

Ghostwriter

AI Strategy Insider

As a Ghostwriter and AI Strategist, I specialize in creating email courses tailored to founders of tech startups and innovative businesses. I have successfully helped clients establish themselves as thought leaders in their industries while effectively transitioning their rented audiences to owned platforms. My role encompasses strategic planning, content creation, and utilizing AI-driven techniques to optimize audience engagement and conversion rates.

Key Responsibilities:

- Ghostwriting: Develop compelling and well-researched content for Email copy, Email newsletters and Email courses, delivering valuable insights and actionable advice to founders in the tech startup and innovative business space.

- Audience Transition Strategy: Design and implement effective strategies to facilitate the shift of rented audiences, such as social media followers to owned platforms (Email lists & Newsletters), enabling founders to nurture deeper connections with their audience.

- Thought Leadership Positioning: Collaborate closely with founders to establish their personal brand as thought leaders in their respective industries, crafting content that showcases their expertise, unique perspectives, and industry insights.

- Content Planning and Organization: Work collaboratively with clients to understand their goals and objectives, developing comprehensive content plans and course outlines to ensure a seamless learning experience for participants.

- Research and Industry Trends: Stay updated on the latest trends, innovations, and best practices within the tech startup and innovative business landscape. Conduct thorough research to provide accurate and relevant information in the email courses.

Email Newsletter and Email Course Creator

GymWisely, Inc.

Responsibilities and Achievements:

Worked closely with the CEO to develop and implement content marketing strategies that effectively aligned with the company's goals and objectives.

Oversaw the creation and development of high-quality, engaging content that resonated with target audiences, including blog posts, social media content, case studies, and other forms of content.

Managed a team of content creators, ensuring that they were meeting their deadlines, providing high-quality work, and working collaboratively to achieve shared goals.

Collaborated with cross-functional teams, including sales, product, and design, to develop and execute integrated marketing campaigns that effectively communicated the company's value proposition and drove conversions.

Conducted ongoing research and analysis to stay up-to-date with the latest trends and best practices in content marketing and strategy, and applied insights to continuously improve the company's content marketing efforts.

Director of Content Marketing and Strategy 

I Ghostwrite Cutting-Edge Educational Email Courses for Visionary Founders of AI-Powered Tech Startups | AI Strategist & Ghostwriter

Attention CEOs, Founders, and Thought Leaders:

Is your brilliant mind trapped behind a blank page?

You have game-changing ideas, but struggle to:

> Consistently publish engaging web content
> Maintain a thought-provoking blog
> Create scroll-stopping social media posts
> Craft emails your audience can't wait to open

Your voice deserves to be heard. Your insights could transform your industry.

But time is your enemy. Writing isn't your strength. And mediocre content? That's not an option.
This is where I come in.

I'm a specialized ghostwriter who turns your expertise into compelling digital content that:

> Positions you as an industry authority
> Grows your audience and influence
> Drives engagement and conversions
> Frees your time to focus on what you do best

How do I do it?

> Deep Dive: I immerse myself in your world, capturing your unique voice and vision.
> Strategic Planning: We map out content that aligns with your business goals.
> Flawless Execution: I craft compelling narratives that resonate with your audience.
> Consistent Delivery: Fresh, engaging content across all your platforms, on schedule.

Imagine waking up to find:

> Your latest blog post gaining steady traction
> New speaking opportunities in your inbox
> Industry peers engaging with your thought leadership
> Your social media audience growing and interacting more

All without writing a single word yourself.

This isn't just content creation. It's reputation building, market positioning, and your legacy in the making.

Ready to amplify your voice and skyrocket your influence?

Let's talk. DM today with "Ready to Be Heard" for a free 30-minute strategy session.

Your ideas are too valuable to stay silent. Let's give them the voice they deserve.

Greg

Ghostwriter for Visionaries | Web Content | Blogs | Social Media | Email Marketing


P.S. Spots are limited. I only work with a select number of clients to ensure premium quality and attention. Don't let your competitors claim your space in the market. Reach out now.

Gregory D. Welch

I advise and lead corporate governance and operations transformation programmes at large global firms.

My responsibilities include:
• Conducting comprehensive assessments of clients' status quo, challenges, needs, and goals.
• Developing strategic plans for improvement initiatives, aligning them with clients' vision and priorities.
• Building and maintaining strong relationships with key stakeholders at various levels of seniority.
• Managing ongoing corporate governance and transparency programmes to provide mechanisms for accountability and business performance improvement.
• Managing business operations units that provide integration between various back office operations and improve their efficiency.

Key Achievements:
•  Identified and mitigated a client’s legal risks from using an expensive core system outside its licensed purpose, advising senior management to replace offending processes and addressing conduct issues of personnel who had extended and covered up the unlicensed use.
•  Diagnosed and resolved severe faults in labour tracking processes that caused millions of dollars in cost misallocation and productivity measurement errors. Identified critical dependencies that had been eliminated in organisational restructures and caused erroneous data to cascade. Recommended alternatives for replacing the lost dependencies or overhauling the orphaned processes. Advised on how to estimate the existing data discrepancies.
• Identified and addressed significant productivity gaps, duplication and operational inefficiencies, including synergies available by eliminating duplication within project delivery teams and productivity improvements from more effective resource allocation. Steered the client towards a comprehensive reorganisation plan to improve operational effectiveness and deliver substantial cost savings.

Governance Director

Telstra

I led a governance and financial management framework in a division responsible for over $300m in annual costs, building and running multiple asset portfolios worth over $1bn.

Responsibilities included:
• Developing and implementing a financial management framework that increased transparency, accountability, and efficiency of IT spending and budgeting.
• Establishing and enforcing IT governance policies and standards that ensured compliance with company policies, strategy and best practices.
• Optimising IT productivity using data-driven methodologies to identify and resolve issues and gaps.
• Providing financial and management accounting support and advice to IT leaders and stakeholders, facilitating better informed planning and decision making.
• Driving a culture of continuous improvement and innovation within the team, fostering collaboration, learning, and feedback.

Key Achievements:
• Anticipated and resolved challenges in the initial phase of a major transformation programme involving offshore delivery, pro-actively calling out previously unknown dependencies and potential roadblocks, and engaging extensively with GMs and programme managers to find effective solutions with acceptable risk levels.
• Identified process inefficiency and ineffective allocation strategies, delivering significant improvements through automation of reporting and allocation functions, eliminating redundant processes and taking advantage of synergies to improve productivity.
• Improved Telstra’s negotiating position by consolidating governance of vendor relationships, enabling purchasing relationships to be managed and negotiated at a business unit level, rather than an individual project level.

Senior Manager, IT Finance and Governance

I led a small team of consultants supporting IT purchasing management functions for Telstra, ensuring optimal value and performance from IT vendors and suppliers.

My responsibilities included:
• Conducting market research and analysis to identify and evaluate IT vendors and suppliers.
• Preparing and issuing requests for quotations and purchase orders for IT services, in accordance with Telstra’s procurement policies and procedures.
• Negotiating and finalising statements of work with vendors and suppliers, ensuring compliance with Telstra’s commercial requirements and standards.
• Managing and monitoring agreements throughout their lifecycle, ensuring timely delivery, performance, and payment of IT services.
• Resolving any issues or disputes that arise between Telstra and IT vendors and suppliers, escalating them as needed.
• Reporting and presenting on IT agreement management activities and outcomes, providing insights and recommendations for improvement.

Key Achievements:
• Streamlined the calculation and processing of allocations, journals and accruals through automation and improved process efficiency, resulting in greater accuracy of information and reduction in processing times, improved capacity for storing and handling data, faster and better reporting capabilities, and improved relationships with key programme stakeholders.
• Improved the working relationship with key vendors by developing strong rapport, assisting with negotiating better prices and terms, and significantly reducing invoice disputes.
• Repaired a previously strained internal relationship with project analysts in Enterprise Services by improving transparency.
• Increased engagement and morale of team members by ensuring they understood how their work benefited the business, improving the effectiveness of the team’s contribution.

Commercial Lead, IT Procurement and Contract Management

I supported various clients in the manufacturing, retail, and distribution sectors with their logistics and supply chain needs.

My responsibilities for clients included:
• Coordinating and executing logistics and supply chain activities, such as purchasing, transportation, warehouse and distribution management, and inventory management.
• Ensuring compliance with logistics and supply chain policies, procedures, and regulations, such as safety, quality, and environmental standards.
• Monitoring performance, identifying and resolving issues and risks.
• Building and maintaining strong relationships with key stakeholders across the value chain, including suppliers, distributors, retailers, and customers.

As a business owner, I was also responsible for:
    • Risk management
    • Management accounting and business economics
    • Financial statements, business taxation, payroll, and withholding

Logistics and Supply Chain Specialist

Operational governance, transparency & accountability | HR, Finance, Procurement, IT | 20+ years solving corp challenges | Chief of Staff, Executive or Lead Advisor | Now available, permanent or contract, in UK & Ireland

I’m an experienced corporate governance and business operations leader who delivers operations transparency and governance for global firms, specialising in back office operations such as IT, finance, procurement, and HR.

I also advise on improvement initiatives to integrate these units better, which improves the experience for stakeholders.

I have a proven track record of delivering successful initiatives across international borders, and providing ongoing leadership. I lead entire improvement cycles – from discovery and advice to planning and delivery – and ensure that the solutions I provide are sustainable and scalable.

Some of my key achievements include:
• Developing and implementing a management accounting framework that increased transparency, accountability, and efficiency for an IT organisation responsible for over $300m in expenditure.
• Establishing and enforcing governance policies and standards that ensured compliance with company policies, strategies, and best practices. This impacted multiple asset portfolios valued at over $1bn.
• Optimising productivity and efficiency using data-driven tools and methodologies.
• Identifying and advising solutions for a range of IT, financial, and HR issues in a major corporate transformation programme at an FT Global 500 firm.
• Managing communication and building trust between departments with strained relationships.
• Offering the frank and fearless advice required for effective executive decision making.

I’m passionate about continuous improvement and innovation, and I’m always looking for new ways to add value. I drive a management culture that incentivises improvements in value and effectiveness. I also enjoy mentoring and coaching others, sharing my insights and best practices.

I am available for permanent executive or Chief of Staff opportunities and to lead consulting engagements in the UK, Ireland and EU/EEA. Location and travel are negotiable.

I am also available for offshore opportunities if travel requirements are reasonable, or if the position is remote.

If you’re looking for a trusted advisor who can improve your firm’s governance and transparency, or an executive focused on delivering a continuous improvement management culture that drives both value and results, reach out by DM.

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The Battle

Gregory D. Welch

Gavin Schubert

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