Gregory Batchelor

Pavilion

Executive Member

Improvado

Leading AI-Powered marketing analytics platform.

Vice President of Marketing

Accelo

Heading marketing for the leading client work management platform. Private equity acquisition exit after 5 months.

Platform.sh

Heading demand generation globally for Platform.sh. Raised $140M series D.

Vice President of Growth Marketing

Engine

Heading marketing for the leading lodging performance network, built the marketing team from 0 to 8 people, significantly increased new business. Raised $65M series B at $1.3B valuation. Now valued at $2.1B.

AB Tasty

Managing global marketing team of 25 for the fastest growing experimentation, personalization and product optimization company. Raised $40M series C.

NTT DATA, Inc.

Managing our Small & Medium Business in North America. 30 people and $25M P&L. In charge of sales, marketing, customer care and product development.

Vice President & General Manager, Small & Medium Business

Heading the growth of Arkadin's Unified Communications business line in EMEA. In charge of sales, marketing & operations.

Unified Communications Director, EMEA

Arkadin Global Conferencing

Head of Marketing for North America. Supporting $110M revenue and sales team of 80 people.

Marketing Director, North America

Marketing Director, EMEA

Brocade

Sr. Manager, EMEA Direct Marketing & Marketing Operations

Citrix Online

Head of Marketing, EMEA

Vice President of Growth Marketing @ Platform.sh | B2B Marketing

Senior marketing and business operations leader. Driving growth for Improvado, the AI-powered marketing analytics & intelligence platform.

Modern World Business Solutions

Chief Operating Officer

Uber Hockey

Owner

NTT Ltd.

Senior Director Sales Operations and Enablement

G4S Cash Solutions

Key Achievements
•	Transitioned G4S Cash into a digital security business, spearheading Marketing, Sales Operations and Commercial Bids Department to execute marketing strategies and product roadmaps
•	Created the go-to-market strategy (GTM) for G4S Cash Solutions to enter the digital payments area and build UK's first genuinely end-to-end payments provided covering Cash and Card
•	Delivered a 10x ROI against a 40x sales pipeline on marketing spend in 2021 (YTD)

Head of Commercial Operations

Global NTT 

•	Led the transition of a legacy Salesforce.com instance to a standalone instance of Salesforce for the Sales and Marketing function within six months while synchronising data between the two instances
•	Defined the project’s scope and implementation schedule of Salesforce, APTTUS CPQ and Pardot to segment and migrate data, train users and construct dashboards and performance metrics to maximise ROI
•	Planned and rolled out Salesforce, APTTUS CPQ and Pardot tools to address business needs and local considerations
•	Directed the data sharing processes to synchronise partner-led opportunities across the Salesforce CRM instances
•	Employed sales and marketing assets to build effective marketing campaigns within Salesforce and Pardot

Marketing and Sales Operations Data Consultant

Arkadin

•	Designed a new customer induction programme to augment user adoption rates by 60%, yielding additional annual revenues of £1.5M
•	Defined the strategies to deliver marketing technologies into the company’s existing technology stack
•	Mapped the customer journey to manage data flow and enrichment across the global CRM database
•	Analysed AMB Data to implement Data.com, administer Salesforce.com applications and own the global process for the Salesforce.com change board
•	Migrated CRM data and facilitated Business Objects Reporting as the Global Data owner
•	Liaised with the IS and Global Marketing teams to install Eloqua Nurture programmes and the User Adoption Programme ETL into Eloqua Nurture

Global Marketing Operations Data Manager

Kinson Management

Marketing and Data Operations

Workwear Design

•	Migrated data from Salesforce.com to SAP CRM following the acquisition of Business Objects
•	Liaised with local representatives within the EMEA region to lead the migration pathway, consolidation, re-segmentation and account allocation
•	Sustained healthy relationships with offshore data quality teams to execute the EMEA Account De-Duplication and Data Cleansing projects

Data Consultant / Project Manager

RBI / Mardev

Key Account Manager

I am the Chief Operating Officer at Modern World Business Solutions, a white label fintech company that provides end-to-end payments solutions for businesses of all sizes. With over 14 years of experience in sales, marketing, commercial operations, and project management, I lead the company's strategic vision, product development, and organisational transformation to deliver innovative and customer-centric solutions in the competitive and dynamic fintech industry.

My core competencies include leading and empowering cross-functional teams, devising and executing data-driven strategies, developing and launching products, driving organisational change and managing projects. I am also a Salesforce Certified Administrator (SCA) and have leveraged the Salesforce.com platform to roll out new programmes, deploy instances, and run marketing campaigns. Additionally, I am passionate about hockey and run a company that manufactures and imports hockey sticks, endorsed by over 300 players. I enjoy travelling, meeting new people, and learning from different cultures.

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Gregory Batchelor

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