shakeUp

Freelance Growth Marketer

Bobiotics

Co-Founder

Bizzy

At Bizzy, I'm focused on growing our brand through a variety of channels and strategies:

Lead our paid media campaigns across LinkedIn, Meta, and Google Ads, driving brand awareness and engagement.

Manage our use of HubSpot Marketing Hub to enhance lead generation and conversion rates.

Oversee organic social media efforts and SEO to improve our content's reach and visibility.

Responsible for building and leading the internal marketing team, focusing on collaboration and innovation.

Marked

Started my freelance business during this time.
At Marked I only focus on 2 major B2B SaaS clients with an annual paid media spend of 1.2 million dollars.

Main tasks: Improve HubSpot pipeline through paid media.

Responsible for:

LinkedIn ads (over $370,000 in yearly ad spend)
Google ads (over $200,000 in yearly ad spend)
Technical marketing (Google Analytics 4, Google Tag Manager, Hubspot setup)
Notion (database setup for Marked and clients)

Performance Marketing Lead

Proximus

- Digital strategy
- SEA (Search Engine Advertising), SEO (Search Engine Optimization)
- Google Analytics, Adobe Analytics
- Email marketing

Digital Marketing Intern

iDROPS

- Workshops & trainings  
- Design thinking

Stagiair projectassistent

Powering LinkedIn Ads & Paid Media for B2B SaaS & Service Companies

I'm an enthusiast in the B2B marketing world, specialising in LinkedIn and Google Ads that are designed to directly drive revenue for SaaS and Service companies. By creating ad strategies that focus on capturing high-quality leads (SQLs), I aim to turn your ad spend into real business opportunities and profits. While my speciality lies in LinkedIn ads, I also have a strong background in designing Google Ads campaigns that work.

But my approach goes beyond just running ads. Using proven LinkedIn strategies and demand generation techniques, I ensure we connect with the most valuable audience segments. Together with robust CRM tools like HubSpot and smart data tracking methods, we can keep a close eye on performance and adjust our strategies in real time.

Here are a few examples of what I've done for clients:

→ Dripl: I crafted a LinkedIn-focused marketing strategy that connected them with their key audience, driving SQLs and opportunities.
→ Froomle: I utilised a blend of LinkedIn and Google ads, effectively reaching their audience and converting leads into opportunities.
→ Make it fly: I led the charge on demand capturing campaigns and supported in demand generation, which boosted their profile among their target audience.
→ Manuport Logistics: I launched Google Ads campaigns across Asia and Europe, driving lead generation and creating business opportunities.

I'm also big on sharing insights. Every day, I post practical tips on linkedin ads, LinkedIn strategies, Google ads strategies & online business to keep you in the loop. So, follow me if you want to stay ahead of the curve!

I'm always ready to explore how my expertise in revenue-driving ad strategies can help your business grow. If you're curious to find out more, let's connect!

Gauthier Gallin

Exit Five

The leading community for B2B marketing professionals. Join 5,000+ members at exitfive.com

Member

B2B PodPros

Lead content creation and brand positioning efforts to establish B2B PodPros as a leader in the b2b podcast advertising space.

Growth Marketing - B2B PodPros

Bonjoro

Oversee partner marketing and social efforts to impact demand generation and product adoption. Develop strategies across full customer lifecycle including sales enablement, content, video, partnerships, and webinars.

Demand Generation & Partnerships Marketing Manager

Sunnova Energy Corp.

Responsible for digital campaign operations including the development of an automated email personalization strategy at scale across touchpoints to increase active engagement, minimize churn, and re-engage lapsed and dormant customers.

Customer Experience and Digital Marketing Director

Kids Health Program I www.FlyMovement.org

Fly Movement is a one-of-a-kind kids’ health program that provides students an opportunity to reach a fitness goal through fun, rewarding team competition and fitness trackers. Responsible for overseeing the administration, fundraising, programs, and strategic plan of the organization.

Founder of Kids Health Program Fly Movement

Spark Energy

Managed a team responsible for growing residential sales (excluding D2D and OTM), customer communications, user experience, website for 4+ brands, and strategic online partnerships.

Digital Marketing Director

Frontier Utilities

Responsible for leading online retail expansion into 5 new markets, developing strategic business relationships with online retailers, building digital marketing programs, and managing digital marketing team.

Digital Marketing Manager

TL;DR – 2x founder, digital marketing background + love for building social connections.

Moved to Romania from Texas in 2020. Prior to the move, I held marketing leadership roles in publicly traded companies. When I moved to Europe, because I had an interest in tech, I’ve been mostly busy with growth and customer marketing roles at various startups like Bonjoro, OptiMonk and RoninSport.io.

Some notable accomplishments
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Launched a one-of-a-kind kids fitness program in Houston, Fly Movement, that encouraged kids’ to increase their fitness activity through the use of fitness trackers.

Interviewed 130+ European startup founders on my podcast Innovators Can Laugh.

Helped grow a b2b podcaster community and network, B2B PodPros, that helps SaaS brands reach new audiences. Clients include Deel, Dealfront, Mouseflow and others.

What I am looking forward to in 2025
--------------

Being a part of an exciting and fun scale up where I can add value through my marketing experience.

Throwing a few cocktail parties with some of the most interesting people in Bucharest


Thank you for visiting my profile. Feel free to learn more at https://linktr.ee/ericmelchor

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Gauthier Gallin

Eric Melchor

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