ROAS Digital

ROAS Digital Inc – Your Trusted White-Label Digital Marketing Partner

Think of us as an agile extension of your in-house team. With minimal ramp-up time, we seamlessly integrate into your workflow, empowering you to deliver exceptional results without overstretching your resources.

From paid media, SEO, analytics/data, and design to development, content marketing, and project management, our expertise spans all the critical areas needed to drive growth.

Who Can Benefit Most from Partnering with ROAS Digital?

✅ Mid-Sized Agencies (21-200 Employees)
Expand with our expertise and take on challenging projects confidently. Stay on top of trends with our market insights.

✅ Large Agencies (201+ Employees)
Extend your team for high-volume projects. Ensure brand consistency and excellence in client engagements with our expertise.

Managing Director

Strategic Advisor

ROAS.in

Performance Marketing Agency that Grows with You 🚀

ROAS.in is your dedicated partner in digital growth. As your one-stop digital powerhouse, we offer a comprehensive suite of services, including Pay-per-click, SEO, Social Media Marketing, Content Writing, Web/Graphic Design, and Website Development.

Our mission is simple: We're here to drive your digital success. With a proven track record of helping startups & and businesses achieve remarkable results, we're committed to delivering outstanding ROI through our tailored strategies.

Connect with us today to explore how we can elevate your digital presence and achieve exceptional growth together.

Founder

CIM | The Chartered Institute of Marketing

CIM ACIM Member

Demoboost

At Demoboost, a leading demo automation and interactive product demo platform, my role is focused on bringing in high-quality leads through a blend of demand creation and demand capture strategies. I leverage Paid Media, SEO, Content, Website, and Social Media to achieve measurable growth.

During my tenure, I successfully drove 3X business growth by implementing effective performance marketing and channel optimization strategies.

Passionate about building from scratch, I specialize in crafting solutions that align with growth goals and deliver impactful results.

Growth Marketing Consultant

Writesonic

At Writesonic, an AI Content Creation & Customer Experience Platform

- Spearheaded the seamless transition of ad accounts (Google, FB, LinkedIn, TikTok) from external agency to in-house, ensuring tighter control and cost-effectiveness.

- Successfully restructured the entire ad account framework, resulting in enhanced performance and cost-efficiency.

- Played a pivotal role in the recruitment process, assisting in the selection of a Performance Marketing Manager to lead in-house operations.

- Implemented rigorous ROI analysis, providing invaluable insights to optimize digital ad spending.

Performance Marketing Consultant

TripleDart

Collaborated with Triple Dart, a leading SaaS marketing agency, to drive results for a dynamic sales-tech client.

- Successfully executed Google Ads and LinkedIn ABM (Account-Based Marketing) strategies, optimizing ad campaigns for maximum ROI.

- Crafted compelling ad copy that resonated with the target audience, leading to increased click-through rates and conversions.

- Provided valuable insights and recommendations to enhance landing page experiences, resulting in improved user engagement and lead generation.

- Collaborated closely with the team to establish a strong foundation for the client's paid marketing initiatives.

Paid Media Consultant

Outplay

- Achieved a 310% increase in sales qualified opportunities & 188% increase in deals won through inbound efforts during my tenure

- Responsible for inbound OKRs, including traffic, leads (MQLs and SQLs), CAC, customers, and ROAS

- Developed and executed digital marketing strategy for Paid Media channels, SEO, Content, and Conversion Rate Optimization

Head of Performance Marketing

NPAccel

I had the opportunity to set up a team of 20 talented professionals, including paid media specialists, copywriters, and creative designers in India.

Responsibilities:
• Led the recruitment and hiring process of high-performing individuals, ensuring that the team was comprised of the best talent available.
• Trained and mentored team members to achieve optimal performance, ensuring that they were equipped with the skills and knowledge required to excel in their roles.

Neil Patel Digital India

Head of Paid Media

Senior Manager - Paid Media & Strategy

Left Right Mind

Digital Marketing Consultant

I am a Digital Marketing Strategist with nearly a decade of experience, dedicated to helping businesses achieve sustainable growth through clear, results-driven strategies.

Focus Areas:
1. White-Label Solutions: Supporting agencies with turnkey marketing services that drive growth, allowing them to focus on client engagement and business development.

2. SMBs and Startups: Crafting tailored marketing strategies to generate leads, boost sales, and drive revenue from the ground up.

Through ROAS Digital, a Google Partner agency, we have delivered exceptional results for clients worldwide.

Milestones & Expertise:
🌍 Worked with 150+ global businesses
🏅 Certified Digital Guru by Google
💼 Managed over $30M in ad spend
📈 Developed proven ROI-focused strategies
🤝 Trusted white-label partner for agencies in the US and APAC regions

Services at ROAS Digital:
- Pay-Per-Click (PPC) Advertising: Managing campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, Amazon, TikTok, and more for precise targeting and impactful results.

- Search Engine Optimization (SEO): Implementing on-page, off-page, and technical SEO strategies to boost search rankings and organic traffic.

- Web and Graphic Design: Delivering visually appealing, responsive designs that reflect your brand identity and engage your audience.

- Website Development: Building fast, user-friendly, and responsive websites for a strong digital presence.

- Conversion Rate Optimization (CRO) & enhancing UX: Improving key website elements to turn visitors into paying customers.

- CRM Integration: Streamlining sales and marketing processes through systems like HubSpot and Zoho.

- Lead Generation: Attracting and converting the right audience to fuel B2B or B2C business growth.

- E-commerce Sales Strategies: Implementing tactics to increase online conversions and drive revenue growth.


If you're ready to grow your business with a strategic marketing approach, let’s connect and explore how ROAS Digital can support your success!

Gautham Nagaraj

I wasn’t always like this.


Someone who is constantly plugged in with mobile, work, deadlines, and meetings. And always hustling. There was a time I could actually sit and do nothing. Even get bored. (Fun Fact: I used to get bored a lot.)

I still remember those long months before college when life was slow and damn boring. That boredom pushed me toward books. Siddhartha and The Alchemist, the two books that completely changed me and even sparked my love for reading. I never thought boredom could build a habit or shape a personality.

And then ‘Engineering’ happened. Honestly, I never wanted to be an engineer in the first place. I was just checking boxes, doing what everyone else was doing, hoping it would somehow make sense later.

It didn’t.

After engineering, again, same boredom, same emptiness, same “what am I even doing with life?” phase. 
This time boredom slowly turned into something depressing and sad that you can’t explain to anyone.

Then it pushed me inward and led me to marketing… and eventually to digital marketing. I started analyzing what I actually enjoyed, and that’s when marketing made sense.

Looking back, boredom was never the villain. It was the catalyst.

It slowed me down.
It made me look inward.
It nudged me toward purpose.

But today, boredom is almost extinct. 
Between doomscrolling and notifications, we barely give ourselves a moment to sit with our thoughts and explore the sides of ourselves we’ve ignored.

Boredom isn’t the problem.
It is the gateway.
And I’m grateful for every slow, dull, frustrating minute of it.

Founder at ROAS Digital | Helping Agencies Scale with Performance-First, AI-Powered, White-Label Marketing

𝗢𝗻𝗲 𝗺𝗮𝗻 𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝘁 𝗳𝘂𝗹𝗹 𝘀𝗽𝗲𝗲𝗱 𝘃𝘀 𝗲𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝘀 𝗼𝗻𝗲. 𝗚𝘂𝗲𝘀𝘀 𝘄𝗵𝗶𝗰𝗵 𝗯𝗼𝗮𝘁 𝘄𝗶𝗻𝘀?


In the early years of my career, 𝗜 𝘄𝗮𝘀 𝗼𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.

⚡Hit the target.
⚡Prove myself.
⚡Outwork everyone.
⚡Make clients happy.
⚡Move fast.
⚡Repeat.

I was 𝗮𝗻 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 in the purest sense- aggressive, hungry, and focused almost entirely on my output. And it worked... 𝘂𝗻𝘁𝗶𝗹 𝗜 𝗵𝗮𝗱 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘁𝗲𝗮𝗺.

Because the truth nobody tells you is that, 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝗳𝗮𝗿 𝗯𝘂𝘁 𝗶𝘁 𝗰𝗮𝗻 𝗻𝗲𝘃𝗲𝗿 𝘁𝗮𝗸𝗲 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗳𝗮𝗿.

𝗦𝘁𝗼𝗽𝗽𝗲𝗱 𝘀𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗮𝗹𝗼𝗻𝗲 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗿𝗲𝗹𝗮𝘆 𝘁𝗲𝗮𝗺 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝘀𝘁𝗼𝗽𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴. 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗻 𝘄𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘄𝗶𝗻𝗻𝗶𝗻𝗴.

That meant:
→Letting go of control
→Teaching instead of doing
→Celebrating their wins over mine
→Being okay with slower progress at first

The result?
𝗢𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗲𝘄. Not because I worked harder.
Because 𝟭𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝗼𝗻 𝗼𝗻𝗲 𝘃𝗶𝘀𝗶𝗼𝗻 > 𝟭 𝗽𝗲𝗿𝘀𝗼𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝗹𝗼𝗻𝗲.

Building that alignment is the invisible part of leadership most people never see.

𝗧𝗵𝗶𝗻𝗸 𝗼𝗳 𝗶𝘁 𝗹𝗶𝗸𝗲 𝗿𝗼𝘄𝗶𝗻𝗴 𝗮 𝗯𝗼𝗮𝘁. 𝗢𝗻𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝗿𝗼𝘄𝘀 𝗳𝗮𝘀𝘁. 𝗔 𝘁𝗲𝗮𝗺 𝗿𝗼𝘄𝘀 𝗳𝗮𝗿.

That’s why, Leadership is not about being the strongest rower.
It’s about ensuring 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗿𝗼𝘄𝘀 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀, 𝗰𝗼𝗻𝗳𝗹𝗶𝗰𝘁𝘀, 𝗼𝗿 𝗶𝗺𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻𝘀.

𝗥𝗲𝗽𝗼𝘀𝘁 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗱𝗼𝗻𝗲 𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝗹𝗼𝗻𝗲.

Cheers.

$𝟮𝟮𝟵 𝗳𝗼𝗿 𝗮 𝗸𝗻𝗶𝘁𝘁𝗲𝗱 𝗶𝗣𝗵𝗼𝗻𝗲 𝘀𝗼𝗰𝗸. 𝗔𝗻𝗱 𝗶𝘁 𝘀𝗼𝗹𝗱 𝗼𝘂𝘁 𝗶𝗻 𝟰 𝗵𝗼𝘂𝗿𝘀.


𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺

By late 2024, Apple’s biggest threat wasn’t Android, it was boredom. iPhone sales were flat and accessories were mostly functional, low-margin stuff. The unspoken brief is invent something useless yet irresistible, priced like Hermès, to remind the world Apple sells status, not just silicon.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗼𝘀

Early ideas (MagSafe holsters, leather wallets) died fast. Then someone suggested Issey Miyake. Zero protection, pure pleated fabric. Focus groups laughed… except the 20% who refused to take the prototype off. That 20% became the entire bet.

𝗧𝗵𝗲 𝗗𝗿𝗼𝗽

Nov 14, 2025. No keynote, no hype video. The iPhone Pocket just appeared online and in stores. $149–$229. Sold out globally in 4 hours.

𝗧𝗵𝗲 𝗙𝗶𝗿𝗲𝘀𝘁𝗼𝗿𝗺

X exploded with memes, “late-stage capitalism sock.” Apple said nothing. Silence turned critics into free billboards and buyers into evangelists defending “it’s not a case, it’s art.”

𝗧𝗵𝗲 𝗣𝗮𝘆𝗼𝗳𝗳 & 𝗟𝗲𝘀𝘀𝗼𝗻

1.2 million units gone in 60 days at 78% margin. Highest accessory attach rate ever. Resale hit $550.
Apple proved you don’t need features when you sell identity. Price + scarcity + designer halo + internet outrage = the perfect luxury formula.

𝗧𝗵𝗲 𝗯𝗿𝗮𝗶𝗻 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗯𝘂𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀.
𝗜𝘁 𝗯𝘂𝘆𝘀 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗳 𝗶𝘁𝘀𝗲𝗹𝗳.

If this weren’t Apple, would it still sell? Drop your comments.

Hello, I'm Shitanshu Kumar! I specialize in data-driven digital marketing strategies, turning insights into enhanced business performance. With a focus on aligning closely with each business's unique goals, I ensure that every campaign not only targets but significantly advances your objectives through strategic innovation and meticulous execution.

Shitanshu Kumar

This wasn’t a performance marketing problem.

It was a decision problem.

Performance marketing is often reduced to:
→ tweaking bids
→ testing creatives
→ scaling budgets

But some problems don’t live inside an ad account.

This was a yoga school in Rishikesh
where students travel from the USA and Europe,
stay on campus for 27 days,
and make a serious life decision before enrolling.

It’s a highly competitive market.
Many schools.
Very little real differentiation.

When we stepped in, we didn’t:
• scale budgets
• look for hacks
• over-engineer campaigns

Because that wouldn’t have solved anything.

Instead, we tried to understand the decision.

Why would someone leave their country,
commit a month of their life,
and choose one school over many others?

The answer wasn’t in the ad account.
It was in clarity.

We stuck to the basics:
→ how the course was presented
→ how doubts were addressed
→ how the decision was guided

We built an exceptional landing page.
Not to explain everything.
But to help the right people decide.

That shift changed the business.

The full breakdown is in the carousel.

If you want to see the exact landing page structure behind this,
comment “LP” 
I’ll share the Figma file.

#PerformanceMarketing #ConversionRateOptimization #LandingPages #BusinessGrowth

JSESSIONID

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Talks about #saasmarketing, #growthmarketing, #paidadvertising, #digitalamarketing, and #performancemarketing

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The Battle

Gautham Nagaraj

Shitanshu Kumar

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The Battle

Gautham Nagaraj

Shitanshu Kumar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gautham Nagaraj's LinkedIn Performance

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