Espinaca AI

El impacto y la oportunidad de AI en el mundo va a ser impresionante. Con Espinaca llevamos  capacitación sobre AI a empresas de Latinoamérica.

Founder

Inspower, Inc.

- Created an inspirational content network of social media properties, including an audio program "Whispers of Joy"
- Grew Twitter accounts to 3.5M followers and Facebook page to 500k fans
- Sold all the social media accounts in January 2018

Founder & CEO

remoting.la

You and your team are growing. But you know hiring is hard. You know talent is not everywhere.

Co-Founder

Terrifico Capital

We love crypto, that's all we do. 
We manage crypto portfolio for our clients, we invest in crypto, we talk about crypto, we write about crypto, and we advise about crypto. Administramos portafolios de criptomonedas para nuestros clientes.
The future of money will be digital, and banks are the first ones to be disrupted. 
We also help companies understand the impact that crypto and blockchain will have in their business models, in their future, and how to take advantage of the unique opportunity this revolution brings.

Fund Manager

Gestatio

Procter & Gamble, for Pampers. We increased the email marketing for the Argentinian branch. I can't disclose results, but were mind-boggling.

Consultant about Online Marketing

KillerStartups.com

- Planned, developed and launched an onliner publishing website targeting US internet entrepreneurs.
- Created from scratch a website that got over 2.5M visitors per month and $2mm in annual revenue
- Managed a 20-person team who wrote upwards of 100,000 reviews of internet startups.
- Sold to Fundable in September 2014

China NM Advertising

- Provide advice to US companies that were looking to enter, invest, and do business in China.
- Assisted BusinessWire China by identifying potential partners, selecting one and negotiating the joint venture to create China NM advertising based in Hong Kong.

General Manager

GauchoNet.com

- Created Argentina’s leading search engine and web portal, Gauchonet.com. 
- Managed a team of 8 people who developed the web site, reaching 350,000 unique visitors per month (4% penetration) in 3.5 years, making Gauchonet.com one of the top 10 most visited websites in Argentina. 
- Web site generated revenue exclusively from advertising. Negotiated long term internet advertising plans with top notch companies such as IBM, StarMedia, Xerox, Ford, Arcor, Citibank, HP, Patagon.com, Banco Supervielle, Axe, among others.
- Increased yearly revenue from USD 1,000 in 1996 to USD 250,000 in 1999.
- Managed successful negotiation of the GauchoNet’s acquisition by Terra/Lycos in September 1999 (the first multimillion dollar transaction in LatinAmerica for internet properties).

AIESEC "Association Internationale des Etudiants en Sciences Economiques et Commerciales"

VP Programmes, AIESEC Belgium
Carrera de Empleos, AIESEC Argentina

NC Programmes, Belgium

Author of +11 books. 2 exits. Fascinated by AI. Llevando capacitación sobre AI a empresas en latam.

ESPINACA | FOUNDER (July 2023 - )
Capacitación sobre AI para empresas de Latinoamérica. Marketing y Ventas con IA. Productividad con IA. Implementando IA en la organización.

BITCOINARIO.COM | FOUNDER (Sept 2017 - December 2022)
- Courses to learn about crypto.

TERRIFICO CAPITAL | FUND MANAGER (Sept 2017 - December 2022)
- Created the first crypto investment fund in Argentina
- Raised capital from 20+ investors

KILLERSTARTUPS.COM | FOUNDER & CEO (Jan 2007 – Sepr 2014)
- Planned, developed and launched an onliner publishing website targeting US internet entrepreneurs.
- Created from scratch a website that got over 2.5M visitors per month and $2mm in annual revenue
- Managed a 20-person team who wrote upwards of 100,000 reviews of internet startups.
- Sold to Fundable in September 2014

GAUCHONET | FOUNDER & CEO (Jan '96 – Sep '99)
- Created Argentina’s leading search engine and web portal
- Managed a team of 8 people who developed the web site, reaching 350,000 unique visitors per month (4% penetration) in 3.5 years, making Gauchonet.com one of the top 10 most visited websites in Argentina. 
- Web site generated revenue exclusively from advertising. Negotiated long term internet advertising plans with top notch companies such as IBM, StarMedia, Xerox, Ford, Arcor, Citibank, HP, Patagon.com, Banco Supervielle, Axe, among others.
- Increased yearly revenue from USD 1,000 in 1996 to USD 250,000 in 1999.

SKILLS & CORE COMPETENCIES
- Growth Hacking. Grew several Twitter accounts to 3.5M real followers in 5+ years.
- Content Strategy. Created and lead the development of content strategy to get to 100k visitors per day.
- Monetization. Grew total revenue to $10M in 7 years thru online advertising.
- Sales. In charge of selling online advertising for GauchoNet, in 1996 in Argentina.
- New Business Development. Forget long term relationships for KillerStartups. Deep understanding of B2B and SaaS operations.

Gonzalo Arzuaga

Blue Ribbon

> Problem detected: SMB in LATAM and South of USA neither measure key metrics of their businesses nor makes decisions based on data.

> Blue Ribbon address that problem by educating stakeholders and setting up a culture around data, OKR, KPIs, surveys.

Data Analyst

Clarin

> Problem detected: media outlets in LATAM do not support their  news with data and easy-to-read visualizations.

> Write a weekly op-ed based on data about finance and economics,  writing and visualizations are understandable and engaging.

OpEd Writer

TPCG Financial Services Agente de Valores S.A

> TPCG is an investment bank, who was looking for an analyst to  research about private companies and governments fiscal health.

> Lead research and valuation on fixed income and equity securities.

> Wrote reports, in English, to local and international clients.

>> Achievements: readership increased +40% YoY / Conversion rates
were increased by 10%.

Financial Analyst

Universidad Torcuato Di Tella

> Problem detected: University needed an easygoing professional to teach about finance and investing.

> Taught about capital markets, Excel and wealth management to students from MBA, Msc in Finance and undergraduate programs.

>Achievements: Taught to +200 students per year / Explained technical details to non-technical audiences / Experienced creating effective, clean visualizations to different audiences.

Teacher in MBA and Master in Finance

Raymond James Financial, Inc.

> Research about companies in sectors such as consumer staples, discrecionary and IT, based in the USA.

> Settled up spreadsheets with financial metrics to answer questions about each business.

> Communicated technical concepts to average clients.

>> Achievements: Learned about how to value a company and human behavior / Lead "morning calls".

Investment Analyst

Inversor Global

> Performed A/B testing, which improved conversion rates across  landing pages and email campaigns.
> Improved SEO performance, resulting in page speed improvement +60% and increased organic traffic by 20%.
> Automated KPI reporting using Google Analytics, saving 6 hours of manual work each week.
>> Created new business division supported by data: online education.

Digital Marketing Intern

Qippu

> Qippu organized personal finances in LATAM. 
> Macesfacil educated  new users on how to profit from their Apple devices.
> Berkshire tackled affordable housing' problem in FL, USA.
>> Achievements: Qippu and MacesFacil achieved distinctions both from Intel and Endeavor (Uruguay) / Berkshire was sold to a private investor.

Entrepreneur

📢 Blending data with business knowledge!

It’s my motto! I work in the data analysis business, from where I try to solve problems by making data-driven decisions. 

⚠️ Hey, we all make decisions based on data… have you choosed a restaurant or hotel based on Google Maps? or have you asked Siri to query what song is being played?

🔔 There you go… those are examples of a decision based on data. Therefore, its important to make sure that we work with the right datasets -input- in order to solve problems or answer questions -output-.
That is when I come in. I learned technical processes to turn data into insights which invite shareholders to act. To accomplish this task, I have a toolbox full of soft and hard skills. 

✔️  On one hand, I learned to speak and write in R, Python and SQL; making visualizations in Tableau (preferred) and Power Bi. In addition, I have knowledge and experience in finance, accounting, statistics, it literacy and economics. 

✔️ On the other hand, I am pretty good storyteller and translator (indeed, I love to explain difficult concepts to people until they say ´aha, it was very easy to understand!´)

✔️ Lastly, I consider myself to have a very curious mindset, positive attitude towards challenges and humbleness. Sure, I am the kind of person who is willing to say ´Sorry, I don´t know about but I will do my best to learn and master that subject´ 

📢 *At present, I want to work in a data team in a company*. My dream is to work in companies related to consumer staples, consumer discretionary, supply chain, finance (payments or banks), IT or health (hospitals or software related.

🇪🇺 Citizenship: Croatia 
🇦🇷 Citizenship: Argentina.
💪 Ready to work!

taplio

The Battle

Gonzalo Arzuaga

Javier Frachi

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