Gary Vaynerchuk

Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and Creator and CEO of VeeFriends, and 6x New York Times Best Selling Author. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. 

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.  

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has ofﬁces in Amsterdam, Bangkok, Chicago, Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, ChukMedia, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League. 

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 50 million followers and garner more than 2+ billion impressions per year across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.  

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, The Paley Center, and Pencils of Promise. He is also a longtime Well Member of charity: water.

Gary's life ambition is to buy the New York Jets.

Vayner3 was founded to help the world’s leading enterprises navigate the next era of connected consumer behavior. Our mission is to grow your business by helping to build new markets and revolutionize digital engagement, charting a new course for enterprises. 

Vayner3 partners with leading brands to shape the next era of the internet; leverage AR, Blockchain, AI, and immersive digital experiences to future-proof your business.

Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends

Always surround yourself with people who support you...and people you support yourself. ❤️

No one else's success should create insecurity in you.

Not one person's actions have anything to do with yours, and for damn sure it should have no impact on your own confidence.

The world is full of talkers who complain and envy doers. 

You wanna win … you have to f*cking grind … you have to “rough it” … now what?

Roll up on that business idea and give it a shot, make it happen. Being 50, 60, 70, 80, 90, and having regrets that you didn't swing the bat? That's the worst of them all. 

Our at-bat is in front of us. Take a swing!

Hope this helps someone tonight 🌙 … these things can unlock much more happiness and release a lot of tension in your chest

People don’t get that kindness is the best business strategy.

As I go through my own life, I’m realizing more and more how kindness is such a big part of the equation. It’s not just about sales and negotiation. It’s not just about doing what you love. It’s not just about hustle.

That’s why It breaks my heart that so many people think “nice guys finish last.”

If you give value to someone else first in business, you have the leverage. I truly believe that.

There's so much talk … so little consistent doing. 

Talking sh*t about anyone, even your competitors, is a waste of your time...and talking bad about someone else doesn’t make your life better 💜

Give yourself a little grace .. there is no figuring it out .. there's just enjoyment of the process.

Life is longer than they tell you kids … and if you deploy intention and patience along with an ability to tune “them” out …. You will live a much more joyful life 

Give yourself grace. Don’t be lazy or complacent, but be patient and thoughtful.

I’m gonna draw it out for you all …. whose permission are you waiting for?

Community is the last great asset.

When you play out all these chess in your life, it's going to be the only thing left. The people who care about you and the people you care about...they are the ones who will open up the doors in your career -- and in your life.

I'll always bet on that, and I believe that to the end.

Don’t waste energy

Too many over focus on non controllable aspects of life!

HR has become a bad guy in so many corporations, but it doesn't have to be that way!

At Vayner, the Chief Heart Officer, Claude Silver, can stop the CFO from firing someone. 

Even if someone's "hard skills" are a C minus...if their human skills are an A plus, the collateral value trickles throughout the organization.

One of the great missteps of society over the last half century is us losing our way with understanding the value of the generations above us...

Their wisdom, their understanding, their stories. This little move I talk about in this video might change the course of someone's life... and I hope that someone actually considers it and takes action. 

Doing wonderful things for people is always a good idea but when you do it, and in return it actually brings you even more value not just for your soul but for your perspective and maybe remapping the way you see the world is something I wish for all of you.

If you want shit to change, one of the quickest ways to do it is to change the people you're hanging out (or working) with. Changing who you hang out with can make a big difference in your life.

You’re in control … and when you have the courage to choose you … everything changes

I hope you look back when you're 90 and know you've made a difference. 

So many of you will choose your careers and what you spend your life on because of your parents wishes or pushes when deep down you know it’s not right for you … 

....I have a secret for you … if you truly adore and respect and love your parents, you’re better off fighting it out now because you don’t want to end up like the millions of people who regret and dwell on listening to their folks and now find themselves deeply unhappy in their day to days … send this to a kid or a parent that needs it.

Respecting what you can't control brings a lot more happiness and joy!!

Believe in yourself. Surround yourself with others who do. You're capable ... I believe in you. 

We make up these scenarios in our minds about what will happen … Go for it with everything you got.

I don’t even know if my company, VaynerMedia, looks at resumes. I sure don’t.

I hire SVPs and VPs — I did two interviews the other day — and I have no clue where any candidate worked or what college they went to.

Now, do college degrees matter? Yes, of course there are several professions where you need a college degree & many others who only hire from the Ivies, but it's not the standard for everyone anymore.

My company is a real legit company—the hottest Madison Avenue agency out there—we don't even require a college degree. I couldn't tell you what college 99% of my employees went to...

I have no f*cking clue. It doesn't matter. And by the way, other, real companies are taking it out of the equation too. Some of the best engineers ... these kids today are saying, "F*ck college! I'm going to make millions by building a little app."

It's becoming like sports out here. Nobody gave a f*ck that LeBron didn't go to college ... so I think businesses are starting to become like sports...

Talk to me about your TALENT, not about what box you check ✅

Don’t get me wrong: ideas and thoughts are nice. They’re great.

I always say, ‘ideas are sh*t, execution is the game.’ And a lot of people get mad at me when I say that sometimes, because a great idea can be hard to come by. And they’re not wrong.

But there are so many great ideas. So many of them. There are way less great executions. Because execution is hard.

Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

You’re an advisor, not a full-time marketer.

Referrals are great…but they’re inconsistent. 

In the meantime, a financial "coach" on TikTok is getting millions of views pushing dangerous advice. 

But you don't have a content problem. 

You have a system problem:

→ Random posts
→ The occasional YouTube video
→ Compliance saying "we'll get back to you."

Let's change that. 

We'll build a repeatable, compliance-friendly, team-run content system with a simple cadence:

One 90-minute recording session per month → 3–4 segments + 15–30 clips

Then we turn that into a weekly rhythm across LinkedIn, email, YouTube, and your podcast.

We helped a client generate 150+ life insurance clients with one podcast.
Built 100+ podcast strategies for finance, CPA's, banks, and law firms. 

If you want a credible, relationship-driven growth system your team can sustain:

📅 Book a Discovery call: https://calendly.com/podcastprinciples/discover

I'll see you there! 

-Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

We got 12 inches of snow, then lost power and internet. 
My hot girlfriend, now freezing, turns to me.
And says,

"At least we can do our self-care." 

So apparently, these golden eye things are helping?

Thank god the power came back on. I was dreading what day 3 of no-power-self-care was going to look like. 

Back to work! 

PS: Did you get any snow?

Podcast-Style Content for Advisors & RIAs | 15m views, 500k+ Downloads and 1000+ Inbound Leads for Clients | Referrals are not a strategy. Stop waiting and start attracting.

My financial advisor said,
"Starbucks is keeping you poor."
So he made me switch to black coffee.

It's disgusting, sure.

But hey, at least now I can take that $2239 a year I saved and invest that into my Roth IRA. 

By the time I'm 65, that $2239 per year will get me at least another $357,569 to offset the cost of assisted living when I'm 75! 

He said it's all about optimizing for when you're really old and can't enjoy life. 

#financialadvising  

PS: Dave Ramsey is my financial advisor.

Bill Fanter brought us in to create videos.

12 months later: 

• 300,000+ views
• 5,000 subscribers
• 100 short-form videos

These are great metrics, but they don't tell the full story. 

Bill was already making videos, and that's the problem. 

Instead of sitting down to record a podcast or turning his phone camera on, we do one 90-minute recording per month.

No more editing.  
No more fancy cameras.
No more marketers or salespeople. 

Bill is one of the most successful options traders. He left a 25+ year career in banking to trade. Turning him into a "creator" is not the best use of his time when he runs a master class of 200 students. 

He's extremely candid about his wins and losses. 

And teaches his community how to do the same. 

He shouldn't be a video editor, and neither should you. 

#podcasting 

PS: Will you record video content this year?

We helped a life insurance agent lower CAC from $1500 to $67.77 with 1 podcast over 4 years. They added 150 clients with a 2400% ROI.

Managing people's wealth? That's not easy.

But advisors think they know what their marketing needs.

There's 1 thing it 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 needs.

Strategy.

You can get 500k impressions, but if you don't have a strategy, you will have no idea how to turn any of them into AUM, plans, or insurance. 

And if you can't repeat your results.

What's the point?

#advisors  

PS: Do you know your customer acquisition cost?

Podcast-Style Content for Advisors & RIAs | 15m views, 500k+ Downloads and 1000+ Inbound Leads for Clients | One 90-minute Recording Per Month

Yesterday I went back to high school to teach kids about careers in media. It made me more emotional than I expected. 

I haven't spent a lot of time processing how I got here. I've been running so fast that I haven't reflected for myself: 

"How did I get here?"
"Did I think I was going into media?"
"What job did I think I would have in 2026?"

I remember thinking about the 2020's in 2016. 

How one day I would be 25 years old.

What would I be doing? 

Yesterday I went back home. Got to spend an hour with incredible students who are already creating content for themselves and their fellow classmates.  I saw my old teachers, stopped at my old job to see my boss and back home at my dads house to sit on the porch. 

Back by 3 PM, then off to a networking event at 6. I almost couldn't go because I was reflecting so much. 

It's weird because I know how I got here. 

But I don't know every reason 𝘸𝘩𝘺 I got here.

There can't be just one. 

My grandfather prayed for me every single day. My other grandfather made sure I was making money no matter what. My dad instilled a work ethic that can't be trained. 

It's working. We have clients. I work with my best friend. I live with the love of my life. We dreamed for years of even getting to this point. And man, does it feel good to be doing this. 

This life is crazy. And as my girlfriend often says, 

"Just stop, take it in, and look what you've built."

Thanks for reading, but this post was for me. 

I'm starting to think a lot of them are. 

#appreciation  

PS: What makes you stop and look back? Spending an hour with students did it for me.

Advisors claim to work extremely hard to get their clients the best results, but struggle to write even one post about it. And that's sad. That's what I'm calling out. 

This post took me less than 10 minutes to write, featuring my future wife.

I get the fear of posting. I've heard the horror stories about compliance. A $20,000 fine for commenting on a post? Yeah, that's real. But people die in car accidents every single day, and we still take our kids to school. The exception is not the rule. I'm here to find the way to make it work, no matter what. I don't care if it's scary, I'll be right there in the trenches with you. I took compliance as a second language in high school.

 I will never bash good advisors, but you better damn well know I will call out the ones who complain but don't take action. I'm a mechanic-turned-podcaster-turned-marketer for advisors. If the guy who used to change your tires can do it, so can you. 

PS: Is creating content really that hard, or are we just getting in our own way?

✅ 150 clients from one podcast.
✅ $1m in revenue with one podcast.
Trust me, you don't need more leads.

You need a better way to educate the right people.

70% of your prospects already listen to podcasts.

They're just not listening to yours. 

#yet 

How we design a podcast for an advisor ⤵

1) First, define what you want the podcast to do for you.
2) Next, define what you want it to do for the listener. 
3) Third, define the listener.
4) Fourth, choose the format. 
5) Last, develop the strategy. 

PS: What would stop you from launching a podcast?

"Why would I hire a rapper to market my business?"

🎤👇

1️⃣ Rhythm & Flow

A rapper knows timing, delivery, and consistency. Marketing isn’t just about throwing a message out there. It’s about crafting your story, keeping the beat, and hitting your audience at the right moments. A rapper creates punchlines. A marketer creates "material."

2️⃣ Engagement = Performance

A rapper is an MC, a marketer is a host. 300 live events taught me the difference. Your audience isn’t a passive listener — they’re the crowd, the fanbase, the people who amplify your message. A rapper knows how to perform and get a crowd to react. In marketing, that’s how you turn followers into customers.

3️⃣ Creative, Out-of-the-Box Thinking

Your marketer has worked with 6 companies...
We've worked with some of the biggest artists and entrepreneurs in the world and another 100+ companies on top of that. Who would you rather hire?

It's not about getting the lead, it's about turning attention → intention. We see what you do not as you see it, but as the world sees it. We play both sides.

👇

If you'd like your marketing to check a box, that's cool, we're not for you. 

We’re busy bringing creativity back. That raw, OG stylistic rap vibe. 

The kind that just hits different.

Coaches don't solve your problems. 

They help YOU solve your problems. 

Because the problem is a result of you.

I spent $22,400 on coaching. 

Our net profit is up.
We added 12 new clients. 
My mission and vision are clear.

Not as a result of the coaching. 

As a result of being coached. 

You don't hire coaches to get fixed. 

You hire them to get self-aware. 

🙌

PS: How much should you pay for coaching?

Some say Patrick Bet-David is a grifter and a scam artist.
Others say he's an honest-to-goodness businessman.
The truth?

He’s a genius at using the power of media. 

But is he wielding that power for good or evil? 

In this week's episode, I uncover if PBD's podcast is a valuable resource or a front for a life insurance empire. 

PBD isn’t chasing ad dollars. He’s building an engine for Bet-David Consulting, which funnels into PHP Agency, a life insurance empire he scaled to 45,000+ agents and sold to Integrity Marketing Group.

If it's so successful, why do people call it a scam? 

An MLM. 

A "grift."

I'm breaking it all down in this week's video. 

Watch Here → https://lnkd.in/etGtG2iy

PS: Have you heard of PBD? Scam or legit?

When I was 14, my grandpa asked me a question that would change my entire life. 

"Are you making money?"

Luckily, I was. 

Just got my first job at a gas station. 

My dad was happy I was working.
My mom was scared of the customers. 
My soccer coach got real, "I'll let you do both for now..."

My grandpa, Jim, learned the stock market in his 70's. He was tired of replacing tile floors for landlords on the weekend, so he became one.  

Financial advisors, like many of us, don't understand that the impact of the work isn't reflected in the numbers. 

Knowing I would get that question every time I saw grandpa Jim forced me to want to make money. He became my advisor by asking one question every time I saw him. 

That question was more impactful than any other money lesson until I read Rich Dad Poor Dad when I was 19. 

But that's a story for another day. 

#advisors

PS: Who impacted your money habits as a kid?

Bad DMs are spam. Accurate DMs are solutions.
These 3 DMs book calls for financial advisors: 

If your client is a business owner or a salesperson making $250k/year, do you think they have time to reach out to you? 
 
No.
 
They need help, they're just too busy to ask.

Here are a few that open the door:

DM 1 - Curious

“Hey, I saw your post about X. Curious — are you thinking about [problem] this year?”
 
DM 2  - Helpful

“Hey if it’s helpful, I can send you a quick checklist we use with clients around [topic].”
 
DM 3 - Direct

“Hey, I noticed you're a business owner. Do you hate your tax bill?”
 
That's it! 

No sales pitch. No paragraphs. No pushiness.
 
Just the start of a conversation. 

#sales

PS: Are all DMs spam or just the bad ones?

There are 2 types of founders.
Which one are you? 

🗣️ The Top-of-the-Funnel Founder 

These founders love to advertise. 

They can rake in thousands of likes and comments but struggle to move prospects through the funnel. They often hit a wall when trying to connect marketing with sales.

💰 The Bottom-of-the-Funnel Founder

These founders love closing deals. 

They’re great at converting leads but struggle with attracting the right prospects in the first place. They often miss the mark in reaching people who will eventually face the problem they solve.

👇

Here’s the deal:

Do founders really fall into just 2 categories? 

Of course not.

The goal of this exercise is to help you think in binary terms. This makes it easier to say, "yeah, I might need help with [x] piece of my funnel." We can't fix your marketing if we can't fix you. 

Self-awareness > tips and tricks 

#MarketingStrategy 

PS: Which type of founder are you? Sales, or marketing?

“So, you teach Financial Advisors how to podcast?”

---

No, you learn that on your own.

“Okay… so you teach them how to market?”

That’s part of it.

“So you create a content strategy?”

That comes first.

“And train their advisors to implement it?”

Exactly.

“And the podcast falls under that?”

Bingo. It's the engine that creates 80% of the content.

“So... does it take more time?”

90 minutes per month, often less. 

“Wait, so are you a podcasting company?”

We’re the only company that produces your podcast 𝘢𝘯𝘥 shows you how to add clients using it. 

"How does it work?" 

2 Podcast Episodes Per Month
5 Social Media Posts Per Week
2 Podcast Clips Per Day

"That's it?"

That's it! 

"How do I get started?" 

Right here 👉 podcastprinciples.com 

#podcasting  

PS: Our website is brand new! Do you like the redesign 👀

Open article: Podcast Principles by podcastprinciples.com

Not being boring doesn't mean putting on a show; it means talking about things you love. If you're a financial advisor, try cracking a joke, making fun of yourself, reacting to a Dave Ramsey video, or nerding out over your South African wine collection.

Some of our clients talk about the market. 

Some talk about their shoe collection. 

And they all get clients. 

They put themselves out there and don't care what you think, which makes you care what 𝘵𝘩𝘦𝘺 think. 

So if you can start leaning into your own interests and turn that into content, you can be extremely successful in gathering new clients. 

PS: Our client and friend Mando Sallavanti III, CFP® literally posts pictures of his Nike collection, and he's crushing it.

Facebook sees the world through politics. 
Instagram sees the world through vanity. 
LinkedIn sees the world through work.
YouTube sees the world through education.
Netflix sees the world through entertainment.
TikTik sees the world through attention. 

The platform 𝘪𝘴 the strategy. 

Adjust accordingly.

Financial advisors are making LinkedIn way harder than it has to be, and that’s why other people are taking your clients faster than you can say, "401k."

https://lnkd.in/eNQSeK5X

Not because they’re smarter.
Not because they’re “better at content.”

Because they have a system.

Most advisors are doing random acts of content:

* a post for other advisors (the client repellent)
* a market update (prospects don't care)
* a broker-dealer graphic that puts us to sleep 😴

Then they wonder why nothing converts.

In this episode, I break down the 6-step system I’d use if I wanted to get clients (and yeah, it works for CPAs + law too).

Here’s what you’ll get:

✅ The first change I’d make to your targeting 
✅ How to turn your profile into a “pre-sell” page
✅ The minimum weekly posting cadence
✅ What to do daily so you’re not relying on hope
✅ The exact path from DM → call → client 

9 minutes to add as many clients as you want.

Watch here: https://lnkd.in/eNQSeK5X

Or don't and keep "networking."

#financialadvisors 

PS: If you’re still waiting for people to DM you first… you’ll either love or hate this episode.

Open video: LinkedIn for Advisors: How We Turn Posts Into Clients (Simple + Easy) on youtu.be

LinkedIn for Advisors: How We Turn Posts Into Clients (Simple + Easy)

taplio

The Battle

Gary Vaynerchuk

Ryan R. Sullivan

Followers

Posts

Engagements

Likes

Performance ScoreGary Vaynerchuk's LinkedIn Performance

Performance ScoreRyan R. Sullivan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gary Vaynerchuk

Ryan R. Sullivan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gary Vaynerchuk's LinkedIn Performance

Performance ScoreRyan R. Sullivan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGary Vaynerchuk's LinkedIn Performance