Fractional Chief Product Officer (CPO) | Advising MDs, CEOs & Tech Founders on Growth

Helping Businesses Shape Strategy, Deliver Innovation, and Build Real Growth

Markets shift. Technology evolves. Customer expectations rise. The businesses that succeed are the ones that respond deliberately, make smart bets, and lead with clarity.

In recent years, I have focused my work on helping businesses tackle complex challenges, identify new opportunities, and build long-term value through practical, sustainable change.

With a background spanning product development and marketing, I work where strategy, operations, and technology meet — translating ideas into scalable, commercially viable outcomes. My focus is always on real-world execution: making sure businesses not only plan well but deliver better.

Business Strategy and Growth. I work with organisations to rethink their products, services, and operating models. From market entry strategies to workflow redesign, I help teams uncover new opportunities, simplify complexity, and set a path for profitable growth.

Brand and Market Development. Building a strong brand isn’t about noise — it’s about relevance. I help businesses sharpen their positioning, strengthen their messaging, and align with the changing expectations of customers, investors, and markets. The outcome is better engagement, stronger loyalty, and clearer differentiation.

Leadership, Governance, and Operational Focus. Good ideas fail without good execution. I advise organisations on governance frameworks, operational best practices, and leadership structures that build trust, resilience, and readiness for future demands.

Business transformation isn’t a one-off project. It’s an ongoing process — one that rewards clear thinking, Strong delivery, and the willingness to adapt. My role is to help businesses cut through the noise, focus on what matters, and move forward with confidence.

If your business is preparing for its next chapter, I’d welcome a conversation.

Gary Pine

Dave Martin

I believe anyone can become an exceptional leader, and I’m here to build a world full of calm, confident ones. The best leaders often feel like they don’t fit the mould. They think differently, care deeply, and see things others miss. I help them turn that difference into an advantage, to be heard, lead with real purpose, and enjoy achieving their dreams.

I am cofounder of Confidence In, providing leadership development for product management in tech firms. We specialise in turning ambitious managers into successful, resilient leaders, who achieve their goals even when they feel unattainable. 

After working with me, 90% of clients say they are less stressed and more confident, and naturally, most have been promoted.

I have over 20 years of hands on leadership experience across startup to global enterprise, typically tackling transformation or scaling. I have helped leaders working at scaling start-ups to firms like Adobe, Gitlab and Meta. I am described as “an unstoppable force in the product world” by Frog Capital and have been featured in publications such as StartUp Magazine.

My Amazon bestseller book, “The Product Momentum Gap” is available in print, kindle, and audiobook. You can subscribe to my newsletter on SubStack called The Confident Product Leader. 

You may have seen me speak or run workshops at MindTheProduct, Productized, SaaStock or Product Tank. 

If you want to talk with me reach out here on LinkedIn or check out www.confidencein.co

Product Leader Coach

We help organisations avoid or close the Product Momentum Gap. 

We support leaders to make better product development investments by building a Product VCP. This creates understanding and focuses decisions making on the relationship between business goals, customer value and user behaviour. 

We help leaders scale with transparent product governance providing oversight and guidance to teams solving customer problems. 

We help leaders who can find the time to focus on empowering their teams with clear objectives, effective communication, support and challenge.

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The Battle

Gary Pine

Dave Martin

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