Mohamed Gamal, MBA

Senior Manager | Performance Marketing | Sharing Learnings on LinkedIn

Performance dropped… and no one can explain why?
Targeting looks fine. Budgets are fine. Creatives are “okay.”
And your agency’s only explanation is: “the algorithm is learning.” 🙂

Meanwhile… your CAC is rising.
And leadership is starting to ask uncomfortable questions.

If you’re a Head of Marketing, you already know the truth:

👉 Performance marketing isn’t about running ads.
It’s about building a growth system.

That’s where I come in.

I’m Gamal, Founder of Gambra Digital.
I help marketing leaders turn performance marketing into a profit engine:

- Fix measurement gaps & tracking blind spots
- Reduce wasted spend (the silent killer)
- Build testing systems that scale (not random experiments)
- Shift teams from ROAS thinking → POAS thinking
- Create performance marketing that can compete globally (EU/US standard, not just local standard)

We’re not for everyone.
If you want someone to “run ads,” there are plenty of options.

But if you’re a brand with serious ambition
and you want a performance system that scales across multiple markets…

Let’s talk.

Book a Strategy Call (link in profile)
No fluff. No generic audit.
Just clarity + a plan.

Founder

A community for performance marketing and digital growth based in Dubai. Our purpose is to guide and connect people interested in PPC

By Joining our community, you will have the following benefits:
1. Access experts who can guide you with the challenges you face in your business.

2. Make new friends, as we will have monthly gatherings where we have fun and get to know each other.

3. Free webinar to navigate through the latest industry updates.

Now you can join our community for free; send me an email to: Gamal@ppclegends.com explaining your motives for joining the community.

Mohamed Gamal, EMBA

Performance Marketing is one of the hardest jobs
that looks ridiculously easy.

Because it looks easy,
everyone thinks they can do it.

“Just increase ROAS.”
“Just scale the winning ads.”
“Just let the algorithm learn.”

That’s how budgets get burned.

Doing performance marketing well is hard.

Great performance marketing is:

- Creative, not just analytical
- Data-driven, not dashboard-driven
- Obsessed with margins, not vanity ROAS
- Built on testing, not opinions
- Fast to show impact
- Deeply connected to product, pricing, and supply
- Constantly adapting to algorithms and market shifts
- Very visible in the P&L

Here’s the dangerous part 👇

When performance marketing is treated as “easy,”
it gets over-simplified.

When it’s over-simplified,
decisions get delegated to tools instead of thinking.

And when thinking disappears,
growth becomes expensive, fragile,
and impossible to scale.

Performance marketing doesn’t buy growth.
It earns it.

what’s the most misunderstood skill in performance marketing today?

 Mohamed Gamal, MBA

Founder @Gambra Digital | Helping Heads of Marketing & Performance scale profitably across markets | Global-level Growth Systems | Profit-First Performance Marketing (POAS)

Doing media buying is easy.
Doing performance marketing well is hard.

And confusing them is one of the most expensive mistakes businesses make.

Because media buying looks like performance marketing,
everyone thinks they’re the same.

- “Just launch the ads.”
- “Just increase the budget.”
- “Just optimize the campaigns.”

That’s how money disappears quietly.

Media buying is execution.
Performance marketing is decision-making.

Performance marketing is not media buying.

Great performance marketing is:
- Business-driven, not platform-driven
- Focused on revenue, not CPMs
- Connected to product, pricing, and funnel design
- Obsessed with unit economics, not just ROAS
- Built on testing hypotheses, not pushing buttons
- Accountable to the P&L, not the ad dashboard

Here’s the dangerous part👇

When performance marketing is reduced to media buying,
strategy disappears.

When strategy disappears,
teams optimize ads instead of fixing problems.

And when problems stay unfixed,
growth becomes expensive, unstable, and impossible to scale.

Media buying spends budget.
Performance marketing protects and multiplies it.

That’s why the best performance marketers don’t ask:
“Which platform should we use?”

They ask:
“What decision will move the business forward?”

What do you think most companies still get wrong about performance marketing?

Project Manager - Centre of Excellence

Landmark Group

Piloted RFID receiving process in MOE then executed across all CP stores in UAE, Qatar & Kuwait for Babyshop & Splash brand. 
Developed performance management dashboard-MIS, executed across CP stores UAE.
Led as academy store to the biggest transformation of business (One CP) structure in UAE territory. 
Managed flagship store daily operations, aligning team with best productivity on process (replenishment & VAS activity). Reduced store shrinkage by -18% on LFL with best stock accuracy, compliance on RFID process and satisfactory result in store audit.
Omni operations- pick & pack, C&C, RTS and RTW with top result in TAT in territory. 
Managed RTS online exclusive RTW process - reduced shrinkage & TAT for RTW process in stores across CP stores UAE. 
Worked closely with four brand in-charges, Area managers and business manager to understand the current business pattern with the help of sales analysis and prepare SWOT analysis.

Store Operations Manager

The Babyshop LLC

Coordinating with stock allocators/ merchandisers and warehouse SPOCS to maintain stock as per ROS and manage new season launch.
Keeps management informed by submitting weekly trade report- Hits & Misses.
Monitor competitors by gathering current marketplace information on pricing, new products, promotions etc.
Contributes to team effort by accomplishing related result needed.Hands on to store manager daily task, manage admin. Store petty cash and mobilizing store team on sales floor.Delivering product knowledge training to retail staff across NE area.

Department In Charge

As a retail operations professional with 10 year+ of experience, I am highly skilled in areas  as inventory management, customer experience, process improvement, RFID, people’s productivity & efficiency etc. My expertise spans from managing high-volume operations to optimizing internal processes to drive sales and improve efficiency. Throughout my career, I have successfully lead teams of 32 direct reporting to achieve their targets by fostering a culture of collaboration, thorough training, and continuous improvement. My experience working landmark group from store operations to omni operations, given me valuable insights into the latest industry trends, technologies, and customer expectations. I am deeply committed to delivering exceptional results, and I strive to maintain a customer-centric mindset in all aspects of my work. Whether it's optimizing inventory, improving order fulfillment, or streamlining returns, I am always looking for opportunities to exceed customer expectations and drive organization's growth.

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