Brand & Growth

Adelson School of Entrepreneurship

Mentor

Terrific

Contributed to refining the company's growth strategy by honing in on the ICP, optimizing positioning, and improving GTM execution. Contributions include advising on strategic partnerships, expanding client acquisition channels hands-on, and aligning product messaging with market needs.

Fractional GTM

Propel PRM

Joined Propel in its earliest days and played a key role in establishing its foundations. Led the transition from a traditional sales-led approach to a scalable, product-led growth model + deploying AI agents. Today professionally guiding the company’s growth strategy.

Gett

Contributed to the product marketing, growth, and UX teams in GTM motions; formulating customer profiles, positioning, differentiation, and content long-term strategies to meet growth objectives in multiple regions worldwide, both B2C and B2B.

Marketing Director

Pyro TLV

A creative design&dev house focused on product design architecture, e-commerce, and animation - mixed with a passion for smary coding. Acquired in 2021.

CMO & Managing Partner

I differentiate.

Founder of Pyro, a design & dev agency with extensive expertise in the fields of e-commerce, branding, gamification, and animation with a genuine passion for smart development. Additionally founded Teyst - a 360 low-touch power tool that empowers kitchen talents by bringing business & data analytics, culinary guidance, brand digital presence, and vendors marketplace - to bridge the gap between culinary artists' hidden, wasted talent and monetization & recognition highways. 

Responsible for the brand strategy of top FMCG, retail businesses, and high-tech giants like Gett, Weissbeerger, AromaIL, MyHeritage, PropelPR, and more.

Managed different teams in matrix management, encompassing recruitment and onboarding processes, along with teams' growth and OKR strategies fulfillment, both commercially and culturally. Breathes zero to one motions.

Gal Rubin

Yardenne Assa

Unboxable

UNBOXABLE® disrupts the way talents and companies meet and grow. Based on a matching intelligence tool that understand, analyze and forecast a real and powerful True Fit©, we are shifting industries, and brining synapsis to human capital. 

Submit your talent, not your CV.

Chief Executive Officer

Israeli Children's Fund

On October 7th, 2023, countless Israeli children lost one or both parents in the wake of Hamas’s terror attacks. These children, now wholly or partially without parental love, guidance, and support, are the driving force behind the establishment of the Israeli Children's Fund (ICF). With a commitment of $100K for each orphaned child coupled with mentorship and support, we will empower these children to thrive emotionally and give rise to a new, resilient generation by mending the wounds of the past. As an immediate response, the ICF will focus on the current financial needs of the guardian families now responsible for the care of these children. The ICF was founded by a seasoned team of Israeli entrepreneurs and executives who will ensure efficient and impactful allocation of resources.

https://www.israelichildrensfund.org/

Co-Founder

Irrational Innovations

Irrational Innovations is an impact VC with a mission to develop impactful technological ventures that address major challenges in emerging markets, primarily in sub-Saharan Africa.

Our mission is to initiate and build for-profit startups that will positively impact the lives of millions of people and enhance their well-being. We assemble teams of world-class researchers, innovators and entrepreneurs to develop innovative, scalable and sustainable solutions based on cutting edge technology. Our extensive networks and on-the-ground experience provide us with an understanding of the challenges and an ability to execute our vision. 

We believe that disruption is also about the experience, not just the technology. Our proprietary methodology utilizes insights from behavioral economics to transform product experience and solve daily problems which individuals experience as private consumers or as business owners. 

FinTech has the potential to meet the needs of an historically under-serviced market - the unbanked; While an efficient financial sector is essential to a well-functioning economy, in most of SSA it has not been financially viable for banks to offer last-mile services and 80% of the population do not use formal or semi-formal financial services. 

The financial industry is a central vertex in the economic network and disruptions in the industry are likely to reverberate into disruptions in other industries. Lowering the barriers to entry and increasing financial inclusion will boost productivity, create new employment opportunities and improve access to healthcare, education and other services.

The vast penetration of mobile and broadband networks presents great opportunities for FinTech ventures in a variety of sectors such as banking, credit, insurance, underwriting, payments and remittance, among others. Our technological solutions will be easily accessible, user friendly and tailored to the needs of the emerging middle class.

Partner

Vital Capital

Mrs. Yardenne Assa-Maor is part of the management team of Vital Capital fund where she heads the fund's efforts in the areas of strategic partnerships and collaborative opportunities, innovations and philanthropy. 

As part of her role she weaves collaborative relations that enable Vital Capital to effectively fulfill its mission and specific objectives as one of the leading impact funds in the world, connects with relevant organizations and foundations,  and represents Vital Capital in conferences. Moreover, Yardenne is  structuring, implementing and monitoring the fund's social leadership and philanthropic contributions to further improve and support the impact and values Vital is promoting through it's investments.

Partnerships, Innovations, Collaborations and Philanthropy

Khan Academy Israel / Here and Now

Khan Academy Israel vintage late 2011 and grew up to be a nonprofit organization that improves education in Israel by locating, translating, adapting and integrating free online educational platforms.Our mission is to take a startup approach for building a better education system for all students. All of the site's resources are available to anyone.Students can make use of our extensive library of content, including interactive challenges, assessments, and videos from any computer with access to the web.

Co-founder and CEO

Global Shapers Community

The Global Shapers Community is one of several multi-stakeholder communities at the World Economic Forum. Other communities include the Young Global Leaders, the Global Agenda Councils, and the Schwab Foundation for Social Entrepreneurs. 
The Global Shapers Community is a network of city-based Hubs developed and led by young leaders between 20 and 30 years old who want to develop their leadership potential towards serving society. To that end, Hubs undertake local projects to improve their communities.

Shapers are highly motivated individuals who have a great potential for future leadership roles in society. They are selected on the basis of their achievements, leadership potential, and commitment to make a difference. Through the Global Shapers Community, Shapers are provided with opportunities to connect with the worldwide network of Global Shapers, to network with other World Economic Forum communities, and to represent the voice of youth at World Economic Forum events. Shapers are united by a common desire to channel the members’ tremendous energy and enthusiasm into building a more peaceful and inclusive world.

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Curator

Israel Defense Forces

Qualified as NCO in the education field; in charge of 9 officers in second lieutenants rank in the education field. Produced the annual program for “education week” in the border patrol 2006-2007. 
Graduated the military  service with honor rank.

Educational Officer Border Patrol

Yardenne Assa-Maor is the co-founder and CEO of Unboxable, a company that revolutionizes the way talents and companies meet and grow. She has over a decade of experience in entrepreneurship, impact investing, and education technology, and a passion for creating and scaling innovative solutions that address major challenges.

At Unboxable, she leverages her expertise in strategy, people, and technology to create a matching intelligence tool that understands, analyzes, and forecasts a real and powerful True Fit© between talents and companies. She also leads a team of world-class professionals who share her vision of disrupting the talent management industry and empowering people to find their optimal career paths. Previously, she was a partner at Irrational Innovations, an impact VC firm that developed and invested in ventures that positively impacted the lives of millions of people in sub-Saharan Africa. She also headed the strategic partnerships, innovations, and philanthropy at Vital Capital Fund, a $350M impact fund that focused on improving the well-being and livelihoods of low-income communities. She also founded and led Khan Academy Israel, a non-profit organization that provided free online education to millions of students.

taplio

The Battle

Gal Rubin

Yardenne Assa

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