Brand & Growth

Adelson School of Entrepreneurship

Mentor

Terrific

Contributed to refining the company's growth strategy by honing in on the ICP, optimizing positioning, and improving GTM execution. Contributions include advising on strategic partnerships, expanding client acquisition channels hands-on, and aligning product messaging with market needs.

Fractional GTM

Propel PRM

Joined Propel in its earliest days and played a key role in establishing its foundations. Led the transition from a traditional sales-led approach to a scalable, product-led growth model + deploying AI agents. Today professionally guiding the company’s growth strategy.

Gett

Contributed to the product marketing, growth, and UX teams in GTM motions; formulating customer profiles, positioning, differentiation, and content long-term strategies to meet growth objectives in multiple regions worldwide, both B2C and B2B.

Marketing Director

Pyro TLV

A creative design&dev house focused on product design architecture, e-commerce, and animation - mixed with a passion for smary coding. Acquired in 2021.

CMO & Managing Partner

I differentiate.

Founder of Pyro, a design & dev agency with extensive expertise in the fields of e-commerce, branding, gamification, and animation with a genuine passion for smart development. Additionally founded Teyst - a 360 low-touch power tool that empowers kitchen talents by bringing business & data analytics, culinary guidance, brand digital presence, and vendors marketplace - to bridge the gap between culinary artists' hidden, wasted talent and monetization & recognition highways. 

Responsible for the brand strategy of top FMCG, retail businesses, and high-tech giants like Gett, Weissbeerger, AromaIL, MyHeritage, PropelPR, and more.

Managed different teams in matrix management, encompassing recruitment and onboarding processes, along with teams' growth and OKR strategies fulfillment, both commercially and culturally. Breathes zero to one motions.

Gal Rubin

Damndesign co-working space

Office Manager

ODDITY

Director of Community Values & Impact

meebahutz

*Founded and led a social initiative that created and curated local micro-communities for mothers on
maternity leave who want to connect to same status mothers around them

*Developed all aspects of the product, including strategy, marketing, design, branding and operations

Founder

Waze

*Optimized the intersection of product, engineering, and customer success. 

*Connected product development teams to user needs and requests to recommend and assimilate product enhancements, to improve alignment, communications, and processes around the product.

Product Specialist

*Planned, executed, and finalized development projects according to strict deadlines that align with the organization's strategic objectives 

*Led and and coordinated the efforts of cross-functional teams, including developers, product, QA and Operations, while ensuring they are executed and communicated effectively and efficiently

Technical Program Manager

Product Support Manager

Google

Built and conducted cross-platform and cross-language tests for widgets and apps, ensuring
high-quality products that meet user needs

Test Engineer

LabPixies

*Developed and executed comprehensive cross-platform test plans for mobile apps and widgets,
ensuring the quality and reliability of products across various platforms

*Boosted user engagement by creating and maintaining Labpixies' social media presence on
Facebook, Twitter, and App Store, resulting in increased user traffic and product visibility

QA & Support Engineer

Israeli Military Intelligence - Unit 8200

Administered, analyzed, and supported mission-critical systems, ensuring seamless operations and
resolving issues promptly to minimize disruptions

Product support and configuration

I'm a people person with technical skills who leads without authority.

taplio

The Battle

Gal Rubin

Taly Desta Ravner

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