Brand & Growth

Adelson School of Entrepreneurship

Mentor

Terrific

Contributed to refining the company's growth strategy by honing in on the ICP, optimizing positioning, and improving GTM execution. Contributions include advising on strategic partnerships, expanding client acquisition channels hands-on, and aligning product messaging with market needs.

Fractional GTM

Propel PRM

Joined Propel in its earliest days and played a key role in establishing its foundations. Led the transition from a traditional sales-led approach to a scalable, product-led growth model + deploying AI agents. Today professionally guiding the company’s growth strategy.

Gett

Contributed to the product marketing, growth, and UX teams in GTM motions; formulating customer profiles, positioning, differentiation, and content long-term strategies to meet growth objectives in multiple regions worldwide, both B2C and B2B.

Marketing Director

Pyro TLV

A creative design&dev house focused on product design architecture, e-commerce, and animation - mixed with a passion for smary coding. Acquired in 2021.

CMO & Managing Partner

I differentiate.

Founder of Pyro, a design & dev agency with extensive expertise in the fields of e-commerce, branding, gamification, and animation with a genuine passion for smart development. Additionally founded Teyst - a 360 low-touch power tool that empowers kitchen talents by bringing business & data analytics, culinary guidance, brand digital presence, and vendors marketplace - to bridge the gap between culinary artists' hidden, wasted talent and monetization & recognition highways. 

Responsible for the brand strategy of top FMCG, retail businesses, and high-tech giants like Gett, Weissbeerger, AromaIL, MyHeritage, PropelPR, and more.

Managed different teams in matrix management, encompassing recruitment and onboarding processes, along with teams' growth and OKR strategies fulfillment, both commercially and culturally. Breathes zero to one motions.

Gal Rubin

Faireez inc.

Co-Founder & Chief Business Development Officer

WeissBeerger

Co-founder and VP Business Development of WeissBeerger - the Global Leader in Data Analytics for the food and beverage industry.

WeissBeerger is a Big-Data company that revolutionizes the way beverage companies serve their customers, promote their brands and collect consumption behavior insights using IoT and other data sources. 
WeissBeerger was founded by two (Omer Agiv and Ori Fingerer) and now consists +100 employees in Israel, Europe and North and South America; data scientists, analysts, product, R&D, sales, marketing, partnerships and more.

In 2018 WeissBeerger was acquired by the world's largest beer company, ABINBEV and since then it is serving as a key analytical arm in ABINBEV's digital transformation efforts.

Prior to the acquisition, Ori led the WeissBeerger sales activity from scratch to millions ($) in annual revenues. 

Partnerships; Ori led establishing a global partnerships network with +60 different data sources across 4 continents to enable access to relevant data at scale. That included building the business models, strategy and execution to achieve game changing partnerships with global leading Point of Sale companies and other apps servicing bars, restaurants and retailers. 

Marketing; 
Led WeissBeerger's B2B marketing efforts, generating outstandin CAC %,
Defining the strategy behind the company's digital assets (FB/LN, IG) and building an internal marketing team to manage the company's online acquisition efforts.

Employer branding and PR;
Led the company's EVP strategy and execution to ensure the company transitions from its early  days as a start-up to being a part of tech driven growth stage powerhouse.

Co-Founder & Chief Business Development

Goldfarb, Levy, Eran & Co.

Intern

Experienced Bus-Dev executive with a demonstrated history of working in the technology space for the Food& Beverage industry. Leading WeissBeerger business-development, strategy and marketing arms all the way from day one to being acquired by the world's TOP beer company. 
Now working under ABINBEV's roof leading partnerships, data acquisition and marketing for WeissBeerger. 

taplio

The Battle

Gal Rubin

Ori Fingerer

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