Brand & Growth

Adelson School of Entrepreneurship

Mentor

Terrific

Contributed to refining the company's growth strategy by honing in on the ICP, optimizing positioning, and improving GTM execution. Contributions include advising on strategic partnerships, expanding client acquisition channels hands-on, and aligning product messaging with market needs.

Fractional GTM

Propel PRM

Joined Propel in its earliest days and played a key role in establishing its foundations. Led the transition from a traditional sales-led approach to a scalable, product-led growth model + deploying AI agents. Today professionally guiding the company’s growth strategy.

Gett

Contributed to the product marketing, growth, and UX teams in GTM motions; formulating customer profiles, positioning, differentiation, and content long-term strategies to meet growth objectives in multiple regions worldwide, both B2C and B2B.

Marketing Director

Pyro TLV

A creative design&dev house focused on product design architecture, e-commerce, and animation - mixed with a passion for smary coding. Acquired in 2021.

CMO & Managing Partner

I differentiate.

Founder of Pyro, a design & dev agency with extensive expertise in the fields of e-commerce, branding, gamification, and animation with a genuine passion for smart development. Additionally founded Teyst - a 360 low-touch power tool that empowers kitchen talents by bringing business & data analytics, culinary guidance, brand digital presence, and vendors marketplace - to bridge the gap between culinary artists' hidden, wasted talent and monetization & recognition highways. 

Responsible for the brand strategy of top FMCG, retail businesses, and high-tech giants like Gett, Weissbeerger, AromaIL, MyHeritage, PropelPR, and more.

Managed different teams in matrix management, encompassing recruitment and onboarding processes, along with teams' growth and OKR strategies fulfillment, both commercially and culturally. Breathes zero to one motions.

Gal Rubin

Cafe SAGA - סאגה קפה

• Developed and executed a re-strategized business plan in response to market and environmental 
changes.
• Implemented matrix management of organizational processes.
• Created annual Gantt Charts for project planning and execution.
• Managed purchasing orders and handled supplier invoices.
• Worked with a bookkeeper to ensure accurate financial records and reporting

Project Manager

TGV Group

• Built a successful business from the ground up, achieving over 7M NIS in yearly revenue and 50 
employees.
• Developed business plans and infrastructure while analyzing market needs and competitors.
• Set and achieved sales goals at the local level, implementing processes for sales and marketing 
professionals.
• Managed budget, adapted to changing needs, and implemented organizational learning processes 
and market research methods.
• Led the acquisition process of the company, including strategy development, negotiation, and 
legal procedures.
• Developed and maintained the business's website and social media presence, implementing 
strategies for online engagement and growth.
• Produced and planned a diverse range of events for various companies and organizations, 
catering to a wide range of needs.

Co-Founder & General Manager

"The Prince" Bar & Restuarant

• Developed the business from vision to profitability.
• Created new partnerships and pursued opportunities with existing relationships.
• Managed the company's strategic customer portfolios.

General Manager 

I am an experienced manager with a strong background in managing and creating content in the Tel Aviv cultural scene and Food & Beverage industry. My skills include:

- Business development: I have experience in identifying and pursuing new business opportunities and building relationships with key stakeholders.
- Operational management: I am skilled in managing day-to-day operations, including staffing, budgeting, and inventory management.
- Finance: I have experience in financial planning and analysis, and am familiar with financial reporting and forecasting.
- Entrepreneurship: I am passionate about innovation and have experience in developing and launching new projects and products.
- Cross-organizational project management: I am experienced in leading cross-functional teams and managing complex projects.
- Process streamlining: I have a track record of improving efficiency and productivity by streamlining processes and procedures.
- Operational expansion: I have experience in expanding operations and scaling up businesses.

I am seeking new opportunities to put my skills and experience to work in dynamic and innovative organizations

taplio

The Battle

Gal Rubin

Ofer Ehrman

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