Brand & Growth

Adelson School of Entrepreneurship

Mentor

Terrific

Contributed to refining the company's growth strategy by honing in on the ICP, optimizing positioning, and improving GTM execution. Contributions include advising on strategic partnerships, expanding client acquisition channels hands-on, and aligning product messaging with market needs.

Fractional GTM

Propel PRM

Joined Propel in its earliest days and played a key role in establishing its foundations. Led the transition from a traditional sales-led approach to a scalable, product-led growth model + deploying AI agents. Today professionally guiding the company’s growth strategy.

Gett

Contributed to the product marketing, growth, and UX teams in GTM motions; formulating customer profiles, positioning, differentiation, and content long-term strategies to meet growth objectives in multiple regions worldwide, both B2C and B2B.

Marketing Director

Pyro TLV

A creative design&dev house focused on product design architecture, e-commerce, and animation - mixed with a passion for smary coding. Acquired in 2021.

CMO & Managing Partner

I differentiate.

Founder of Pyro, a design & dev agency with extensive expertise in the fields of e-commerce, branding, gamification, and animation with a genuine passion for smart development. Additionally founded Teyst - a 360 low-touch power tool that empowers kitchen talents by bringing business & data analytics, culinary guidance, brand digital presence, and vendors marketplace - to bridge the gap between culinary artists' hidden, wasted talent and monetization & recognition highways. 

Responsible for the brand strategy of top FMCG, retail businesses, and high-tech giants like Gett, Weissbeerger, AromaIL, MyHeritage, PropelPR, and more.

Managed different teams in matrix management, encompassing recruitment and onboarding processes, along with teams' growth and OKR strategies fulfillment, both commercially and culturally. Breathes zero to one motions.

Gal Rubin

CPO & Co-Founder

IDC Herzliya

Mentoring students that study MBA in the Innovation track

Innovation mentor

EquityBee

Product Director

Et-Hadaat

CEO @ עת הדעת

VP Product & R&D

Transforming the company from well established education company to a Big-Data ed-tech platform

VP Product and Innovation

Tapingo (acquired by Grubhub) 

Lead Android Development

Zoomd Technologies (TSXV:ZOMD) (OTC: ZMDTF)

Lead Android Developer

Pops - Acquired

Android Developer

Prototype engineer - Research Assistant

Overwolf

Quality Assurance Team Lead

Experienced Innovator with a demonstrated history of working in the higher education industry. Skilled in Computer Science, Presentation Skills, Mobile Applications, Management, and Java. Strong education professional with a Master of Business Administration (MBA) focused in Innovation and entrepreneurship from IDC Herzliya.

taplio

The Battle

Gal Rubin

Assaf Mashiah

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