Employment Hero

UK SDR Manager

MySalesCoach

MySalesCoach match SDRs who need coaching with SDR leaders who are willing to share their knowledge and deliver expert 1-1 coaching on-demand.

Over the course of 2024, I've coached 19 SDRs at 15 different SaaS businesses.

As of 2025, I'm regularly coaching 5 SDRs and 2 SDR Managers at different stages of their journey in:

- Cold Calling
- Cold Emailing
- LinkedIn Outreach
- Objection Handling
- Account Based Sales
- Outbound Prospecting
- Confidence & Direction
- Personal Growth & Mindset
- Conflict management & resolution

SDR Coach

Sales Development Leaders (SDL)

Member

Flexprts

Too many SDR teams are failing because their organisation lacks the expertise to build and scale them right, stunting growth for everyone involved.

With a trusted trio of flexible sales development experts (AKA “flexperts”) - Chris Ritson, Laurence Langstone and Gabs Bojilova - Flexprts provides SaaS founders and sales leaders with the expertise they need to build a high-performing SDR team, how and when they need it.

We offer:
- Bootcamps for SDRs and SDR Leaders
- SDR Training Programme
- Fractional Management
____________________________________

Worked on Flexprts full-time after quitting Hook in Aug 2023 until my next full-time role at Employment Hero in Jan 2024.

In those 6 months, I built my own pipeline of companies to work with - the highlight being building out and selling my own 8-week outbound selling progam. As a result, I trained 15 SDRs at two different companies over the course of my program, and consulted those companies on GTM strategies for sales development.

Co-Founder

Hook

Joined as the first SDR leader at Seed-stage:

- Hired, onboarded and trained team of 4 SDRs
- Built frameworks for outreach & experimented with messaging
- Built SDR <> AE rules of engagement, HubSpot processes & data hygiene
- Built SDR playbook on Notion for scalability and benefit of SDRs & AEs
- Prospected and cold called with the team to lead by example
- Promoted 1 SDR; built development plans & career progress paths for SDRs
- Tech stack = HubSpot, SalesLoft, Gong, Apollo, Cognism, Lavender, Sales Nav

Awarded Top 50 SDR Managers 2022 by Sales Confidence.

SDR Team Lead

SaaSLeads.io

This was an Academy for SDRs - we hired & trained SDRs for top start-ups.

Company went into insolvency, but before it did:

- I was one of the first CSMs, advising Founders & VPs of Sales on building & scaling their SDR process, strategy & team.

- Transitioned into training SDRs over a 12-week programme.

- Coached SDRs at companies like Talkwalker, Papirfly & Lokalise.

Sales Development Coach

Tessian

Gave being an IC a go - it was great exposure & experience - but an opportunity to go back into the SDR world came along, and I wholeheartedly wanted to do it!

Account Manager

- Took on more leadership opportunities
- Mentoring new SDRs
- Hosting upskill workshops

Senior SDR

Full year attainment after ramp = 113%.

I won't lie though - I had a sub 100% quarter and learned how to not get myself in that position again!

Reflect > Adapt > Grow :)

Sales Development Representative

DSJ Global

- Completed a 2-week intensive sales academy.
- Closed my first deal just 8 weeks after starting for £17,500.
- My candidate then wanted to pull out due to personal reasons so I had to manage that process and make sure that both her and the client were pleased with the outcome - she still went through with it and even bagged her a 19k increase on her previous salary!

A big first win and a high to ride, however, I decided that recruitment was not for me and wanted to progress my career in SaaS.

Recruitment Consultant

Became an SDR in 2019.

5 years later:

- Promoted 5 times
- Moved into leadership
- Coached 30+ SDRs in a year
- Generated over $3m in pipeline
- Quit my job to become an SDR Coach & Trainer
- Realised that solopreneurship wasn't for me in the end
- Joined a fast-growth scale-up, Employment Hero, as SDR Manager

Enter 2024.

Follow me for free content on outbound prospecting, cold outreach & all things SDR! :)

Gabs Bojilova

**hiring alert**

🇺🇸 We’re growing our NYC team - and I’m hiring 5 ambitious BDRs.

You’ll work alongside our first 5 awesome hires Reece, Anastasia, Emma, Raja, Bennett, and they’ll be the first to tell you how special this ride is.

Which also means…

I’m hiring a BDR Manager to lead the next chapter of our NYC growth.

You’ll be working closely with me, Julien Lesaicherre (our Chief Growth Officer), and our unreal GTM function.

If you want a front-row seat to building something that’s scaling fast - this is it.

I genuinely can’t begin to tell you how big of an opportunity this will be for you.

Because Maki isn’t just “another HR tech company.”

We exist to reimagine the hiring journey -
for global brands,
for HR & TA teams,
and for today's candidates.

And our customers are all the proof you need that we’re building something lasting and impactful:
H&M, Foundever, FIFA, Capgemini, Nespresso...

So if you’re a BDR who wants to:
 ✅ sell a category-defining product
 ✅ join a team that wins together
 ✅ grow fast with serious support
 ✅ help shape the US GTM story from the inside

…or a BDR leader ready to build and coach an elite squad -
let’s talk.

Drop a comment, DM me, or apply directly ⬇️

BDRs - https://lnkd.in/gzdts7EM 
BDR Manager - https://lnkd.in/gSDedsvw

I started as a telemarketer selling lottery tickets and now I work as an AE at Deel, one of the fastest growing SaaS companies in the world.

If you’re passionate about cold calling, sales, and what it takes to win, let’s connect!

For brand partnerships: sheriffshahen@hotmail.com

Sheriff Shahen

Q4 can be great or disaster. No middle ground.

Here’s my plan to hit my number:

𝟭. 𝗥𝗲-𝗾𝘂𝗮𝗹𝗶𝗳𝘆 𝗲𝘃𝗲𝗿𝘆 𝗱𝗲𝗮𝗹:
If it doesn’t have a clear path to signature, it’s out. I’d rather chase 5 real deals than 15 “maybes.”

𝟮. 𝗦𝘁𝗮𝗰𝗸 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺:
Every call ends with a next step booked live. No “I’ll follow up next week.”

𝟯. 𝗨𝘀𝗲 𝗠𝘂𝘁𝘂𝗮𝗹 𝗔𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻𝘀:
No more guessing who owes what.

I run every big opportunity through Aligned, so buyers see the same timeline I do, milestones, docs, tasks, and deadlines all in one place.

It keeps deals moving when inboxes go quiet.

𝟰. 𝗖𝗹𝗲𝗮𝗻 𝗺𝘆 𝗖𝗥𝗠:
Notes crisp. Forecast tight. Nothing hidden in “commit” that doesn’t deserve it.

𝟱. 𝗠𝗮𝗽 𝗲𝘃𝗲𝗿𝘆 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿:
Who signs? Who influences? Who blocks? 

If I don’t know, I’m not in control.

So I make it a point to know (and message) every stakeholder involved in my deals. 

And I uncover all of them, even the hidden ones, using Aligned.

𝟲. 𝗥𝘂𝗻 𝘄𝗲𝗲𝗸𝗹𝘆 𝗱𝗲𝗮𝗹 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝘄𝗶𝘁𝗵 𝗺𝘆𝘀𝗲𝗹𝗳:
What moved forward? What’s stuck? What can close this month? Brutal honesty beats blind optimism.

𝟳. 𝗢𝘃𝗲𝗿-𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀:
Recaps, timelines, and follow-ups, make it easy for them to sell internally when I’m not in the room.

𝟴. 𝗙𝗿𝗼𝗻𝘁𝗹𝗼𝗮𝗱 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆:
By mid-December, buyers vanish. I’m pushing everything early so I’m not chasing ghosts at year-end.

Q4 is about a lil luck with discipline, clarity, and control.

And if you’re running multi-stakeholder deals, start using Aligned now.

It’s how I keep every deal (and buyer) on track till signature.

You can try it for free here: https://lnkd.in/g63bazpW

Are you on track for hitting Q4 target?

Brand partnership • Senior AE @ Deel | I post about cold calling, sales & mindset

taplio

The Battle

Gabs Bojilova

Sheriff Shahen

Followers

Posts

Engagements

Likes

Performance ScoreGabs Bojilova's LinkedIn Performance

Performance ScoreSheriff Shahen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gabs Bojilova

Sheriff Shahen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabs Bojilova's LinkedIn Performance

Performance ScoreSheriff Shahen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGabs Bojilova's LinkedIn Performance