Employment Hero

UK SDR Manager

MySalesCoach

MySalesCoach match SDRs who need coaching with SDR leaders who are willing to share their knowledge and deliver expert 1-1 coaching on-demand.

Over the course of 2024, I've coached 19 SDRs at 15 different SaaS businesses.

As of 2025, I'm regularly coaching 5 SDRs and 2 SDR Managers at different stages of their journey in:

- Cold Calling
- Cold Emailing
- LinkedIn Outreach
- Objection Handling
- Account Based Sales
- Outbound Prospecting
- Confidence & Direction
- Personal Growth & Mindset
- Conflict management & resolution

SDR Coach

Sales Development Leaders (SDL)

Member

Flexprts

Too many SDR teams are failing because their organisation lacks the expertise to build and scale them right, stunting growth for everyone involved.

With a trusted trio of flexible sales development experts (AKA “flexperts”) - Chris Ritson, Laurence Langstone and Gabs Bojilova - Flexprts provides SaaS founders and sales leaders with the expertise they need to build a high-performing SDR team, how and when they need it.

We offer:
- Bootcamps for SDRs and SDR Leaders
- SDR Training Programme
- Fractional Management
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Worked on Flexprts full-time after quitting Hook in Aug 2023 until my next full-time role at Employment Hero in Jan 2024.

In those 6 months, I built my own pipeline of companies to work with - the highlight being building out and selling my own 8-week outbound selling progam. As a result, I trained 15 SDRs at two different companies over the course of my program, and consulted those companies on GTM strategies for sales development.

Co-Founder

Hook

Joined as the first SDR leader at Seed-stage:

- Hired, onboarded and trained team of 4 SDRs
- Built frameworks for outreach & experimented with messaging
- Built SDR <> AE rules of engagement, HubSpot processes & data hygiene
- Built SDR playbook on Notion for scalability and benefit of SDRs & AEs
- Prospected and cold called with the team to lead by example
- Promoted 1 SDR; built development plans & career progress paths for SDRs
- Tech stack = HubSpot, SalesLoft, Gong, Apollo, Cognism, Lavender, Sales Nav

Awarded Top 50 SDR Managers 2022 by Sales Confidence.

SDR Team Lead

SaaSLeads.io

This was an Academy for SDRs - we hired & trained SDRs for top start-ups.

Company went into insolvency, but before it did:

- I was one of the first CSMs, advising Founders & VPs of Sales on building & scaling their SDR process, strategy & team.

- Transitioned into training SDRs over a 12-week programme.

- Coached SDRs at companies like Talkwalker, Papirfly & Lokalise.

Sales Development Coach

Tessian

Gave being an IC a go - it was great exposure & experience - but an opportunity to go back into the SDR world came along, and I wholeheartedly wanted to do it!

Account Manager

- Took on more leadership opportunities
- Mentoring new SDRs
- Hosting upskill workshops

Senior SDR

Full year attainment after ramp = 113%.

I won't lie though - I had a sub 100% quarter and learned how to not get myself in that position again!

Reflect > Adapt > Grow :)

Sales Development Representative

DSJ Global

- Completed a 2-week intensive sales academy.
- Closed my first deal just 8 weeks after starting for £17,500.
- My candidate then wanted to pull out due to personal reasons so I had to manage that process and make sure that both her and the client were pleased with the outcome - she still went through with it and even bagged her a 19k increase on her previous salary!

A big first win and a high to ride, however, I decided that recruitment was not for me and wanted to progress my career in SaaS.

Recruitment Consultant

Became an SDR in 2019.

5 years later:

- Promoted 5 times
- Moved into leadership
- Coached 30+ SDRs in a year
- Generated over $3m in pipeline
- Quit my job to become an SDR Coach & Trainer
- Realised that solopreneurship wasn't for me in the end
- Joined a fast-growth scale-up, Employment Hero, as SDR Manager

Enter 2024.

Follow me for free content on outbound prospecting, cold outreach & all things SDR! :)

Gabs Bojilova

Elevating Sales Teams Working In B2B SaaS - 18 Years Experience.

Being yourself is key in sales and that’s why I developed a unique sales approach by combining my natural introvert approach together with developed extrovert characteristics. If I can do it, it's something you can do too, so you want to get a 𝗙𝗥𝗘𝗘 𝟭𝟱-𝗺𝗶𝗻𝘂𝘁𝗲 𝘀𝗮𝗹𝗲𝘀 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝘀𝗲𝘀𝘀𝗶𝗼𝗻? 👇🏻

I cannot deny that sales have changed over the last 18 years, but there are some principles that are still the same. Being myself in a role as account manager, SDR, Account Executive, Sales Manager, Head of Sales and Chief Commercial Officer I have seen sales being personal, but with the introduction of technology it became more “spray and pray”. However nowadays it is back to a more personal approach, with supporting technology like video, social media channels. The question is how can you combine the best practices over the years in a modern suitable approach. 

I believe that the “go-getter”, “can-do” and “being yourself” mentality, combined with the technology available is part of the success. The other part can be trained, but differs per individual. With that said I believe that sales reps need professional support to succeed in the role. 

Sales reps that succeed in combination with proper reporting tools will set your organisation up for success. 

My experience in working in the United States, United Kingdom, Germany, Switzerland and the Middle East allows me to help organisations liaising with different cultures and buying processes. 

Oh and a bit of myself: living close to Amsterdam together with my wife and 3 year old daughter. Being in the countryside allows me to do outdoor activities and pick up my hobby gardening.

👉🏻 If the above sounds interesting, please book a FREE 15-minute coaching session here: https://calendly.com/roel-cozijnsen 👈🏻

Bob Burg: “People buy from people that they know, like, and trust”

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Gabs Bojilova

Roel Cozijnsen

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