Employment Hero

UK SDR Manager

MySalesCoach

MySalesCoach match SDRs who need coaching with SDR leaders who are willing to share their knowledge and deliver expert 1-1 coaching on-demand.

Over the course of 2024, I've coached 19 SDRs at 15 different SaaS businesses.

As of 2025, I'm regularly coaching 5 SDRs and 2 SDR Managers at different stages of their journey in:

- Cold Calling
- Cold Emailing
- LinkedIn Outreach
- Objection Handling
- Account Based Sales
- Outbound Prospecting
- Confidence & Direction
- Personal Growth & Mindset
- Conflict management & resolution

SDR Coach

Sales Development Leaders (SDL)

Member

Flexprts

Too many SDR teams are failing because their organisation lacks the expertise to build and scale them right, stunting growth for everyone involved.

With a trusted trio of flexible sales development experts (AKA “flexperts”) - Chris Ritson, Laurence Langstone and Gabs Bojilova - Flexprts provides SaaS founders and sales leaders with the expertise they need to build a high-performing SDR team, how and when they need it.

We offer:
- Bootcamps for SDRs and SDR Leaders
- SDR Training Programme
- Fractional Management
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Worked on Flexprts full-time after quitting Hook in Aug 2023 until my next full-time role at Employment Hero in Jan 2024.

In those 6 months, I built my own pipeline of companies to work with - the highlight being building out and selling my own 8-week outbound selling progam. As a result, I trained 15 SDRs at two different companies over the course of my program, and consulted those companies on GTM strategies for sales development.

Co-Founder

Hook

Joined as the first SDR leader at Seed-stage:

- Hired, onboarded and trained team of 4 SDRs
- Built frameworks for outreach & experimented with messaging
- Built SDR <> AE rules of engagement, HubSpot processes & data hygiene
- Built SDR playbook on Notion for scalability and benefit of SDRs & AEs
- Prospected and cold called with the team to lead by example
- Promoted 1 SDR; built development plans & career progress paths for SDRs
- Tech stack = HubSpot, SalesLoft, Gong, Apollo, Cognism, Lavender, Sales Nav

Awarded Top 50 SDR Managers 2022 by Sales Confidence.

SDR Team Lead

SaaSLeads.io

This was an Academy for SDRs - we hired & trained SDRs for top start-ups.

Company went into insolvency, but before it did:

- I was one of the first CSMs, advising Founders & VPs of Sales on building & scaling their SDR process, strategy & team.

- Transitioned into training SDRs over a 12-week programme.

- Coached SDRs at companies like Talkwalker, Papirfly & Lokalise.

Sales Development Coach

Tessian

Gave being an IC a go - it was great exposure & experience - but an opportunity to go back into the SDR world came along, and I wholeheartedly wanted to do it!

Account Manager

- Took on more leadership opportunities
- Mentoring new SDRs
- Hosting upskill workshops

Senior SDR

Full year attainment after ramp = 113%.

I won't lie though - I had a sub 100% quarter and learned how to not get myself in that position again!

Reflect > Adapt > Grow :)

Sales Development Representative

DSJ Global

- Completed a 2-week intensive sales academy.
- Closed my first deal just 8 weeks after starting for £17,500.
- My candidate then wanted to pull out due to personal reasons so I had to manage that process and make sure that both her and the client were pleased with the outcome - she still went through with it and even bagged her a 19k increase on her previous salary!

A big first win and a high to ride, however, I decided that recruitment was not for me and wanted to progress my career in SaaS.

Recruitment Consultant

Became an SDR in 2019.

5 years later:

- Promoted 5 times
- Moved into leadership
- Coached 30+ SDRs in a year
- Generated over $3m in pipeline
- Quit my job to become an SDR Coach & Trainer
- Realised that solopreneurship wasn't for me in the end
- Joined a fast-growth scale-up, Employment Hero, as SDR Manager

Enter 2024.

Follow me for free content on outbound prospecting, cold outreach & all things SDR! :)

Gabs Bojilova

Zycus

- Conducted 50+ intro calls with CXO's, VP's as first point of contact, building rapport and relationships.
- Mentored and coached the new BDRs.
- Helped close a $500K+ deal by nurturing account and coordinating with regional sales team
- Exceeded quota by 130-150% for 3 consecutive quarters; received "Top Monthly Performer" award.
- Started as Associate BDR before being promoted in 16 months to current Senior Executive role
- Assisting in the recruitment drive, conducting GD's & contributed alongside AVP in interviews.
- Managed use of sales tools including Salesforce, Outreach, LinkedIn Sales Navigator to optimize productivity

Senior Business Development Executive

- Responsible for identifying new business opportunities, lead generation, competitor analysis, positioning, and campaign strategy
- Played a pivotal role in establishing the mid-market segment by handling qualification, discovery, and relationship building
- Excelled at C-level executive outreach through personalized, consultative selling and communicating Zycus' value
- Collaborated with Regional Sales Directors, VP Sales and passed on qualified activities and opportunities.

Business Development Executive

- Specialized in new business development for Zycus' AI-powered procurement solutions, opening up the mid-market ($500M-$1B) segment in US & Canada region.
- First BDR hired to target mid-market companies, single-handedly drove the qualification process and discovery calls.
- Researched companies in detail to personalize outreach and present relevant Zycus value proposition.

Business Development Associate

- Mastered Zycus Source-to-Pay suite through comprehensive product training.
- Sharpened sales skills with mock calls, email drafting, and product assignments.
- Proven knowledge through product tests and certifications across the suite.

Business Development Trainee

Handling social media handles of reputed Food and Beverage brands as well as sports brands based in Bangalore.

Social Media Manager

Hostmates 

Hostmates is an event management company started by students of Center for Management Studies, Jain Deemed to be University. Their main motto as a company, is to give light and spread joy to events.

Business Promoter

Personal Food Blog - Food Flexer

Expertrons

Entrepreneur In Residence Intern

Transform Your Procurement Process and Boost Your Bottom Line with Zycus – the Solution You Can Count On!

Want to add a little sparkle to your day? Look no further! As a seasoned promoter in the events services industry and a pro at networking, I'm always up for a good conversation and a few laughs. With skills in Microsoft Word, sales, communication, and public speaking, I'm well-equipped to help businesses make a splash and achieve their goals.

But that's not all - as an expert in enterprise sales, I specialize in driving growth and innovation in the procurement and supply chain AI space. I'm dedicated to helping start-ups succeed by leveraging cutting-edge technology and industry best practices to streamline operations and drive profitability.

I hold a Bachelor's degree in Entrepreneurship/Entrepreneurial Studies from Jain University, and I'm always on the lookout for new opportunities to learn and grow.

In my free time, you'll find me exploring the world of food - from eating and cooking to studying cuisines and cultures from around the globe. I'm so passionate about food that I even run my own Instagram food blog! When I'm not in the kitchen, I'm on the move - traveling to new destinations and seeking out new adventures. Life's too short to sit still, right? So let's connect and see where our shared passions can take us!

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The Battle

Gabs Bojilova

Pranav Chandna

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