Employment Hero

UK SDR Manager

MySalesCoach

MySalesCoach match SDRs who need coaching with SDR leaders who are willing to share their knowledge and deliver expert 1-1 coaching on-demand.

Over the course of 2024, I've coached 19 SDRs at 15 different SaaS businesses.

As of 2025, I'm regularly coaching 5 SDRs and 2 SDR Managers at different stages of their journey in:

- Cold Calling
- Cold Emailing
- LinkedIn Outreach
- Objection Handling
- Account Based Sales
- Outbound Prospecting
- Confidence & Direction
- Personal Growth & Mindset
- Conflict management & resolution

SDR Coach

Sales Development Leaders (SDL)

Member

Flexprts

Too many SDR teams are failing because their organisation lacks the expertise to build and scale them right, stunting growth for everyone involved.

With a trusted trio of flexible sales development experts (AKA “flexperts”) - Chris Ritson, Laurence Langstone and Gabs Bojilova - Flexprts provides SaaS founders and sales leaders with the expertise they need to build a high-performing SDR team, how and when they need it.

We offer:
- Bootcamps for SDRs and SDR Leaders
- SDR Training Programme
- Fractional Management
____________________________________

Worked on Flexprts full-time after quitting Hook in Aug 2023 until my next full-time role at Employment Hero in Jan 2024.

In those 6 months, I built my own pipeline of companies to work with - the highlight being building out and selling my own 8-week outbound selling progam. As a result, I trained 15 SDRs at two different companies over the course of my program, and consulted those companies on GTM strategies for sales development.

Co-Founder

Hook

Joined as the first SDR leader at Seed-stage:

- Hired, onboarded and trained team of 4 SDRs
- Built frameworks for outreach & experimented with messaging
- Built SDR <> AE rules of engagement, HubSpot processes & data hygiene
- Built SDR playbook on Notion for scalability and benefit of SDRs & AEs
- Prospected and cold called with the team to lead by example
- Promoted 1 SDR; built development plans & career progress paths for SDRs
- Tech stack = HubSpot, SalesLoft, Gong, Apollo, Cognism, Lavender, Sales Nav

Awarded Top 50 SDR Managers 2022 by Sales Confidence.

SDR Team Lead

SaaSLeads.io

This was an Academy for SDRs - we hired & trained SDRs for top start-ups.

Company went into insolvency, but before it did:

- I was one of the first CSMs, advising Founders & VPs of Sales on building & scaling their SDR process, strategy & team.

- Transitioned into training SDRs over a 12-week programme.

- Coached SDRs at companies like Talkwalker, Papirfly & Lokalise.

Sales Development Coach

Tessian

Gave being an IC a go - it was great exposure & experience - but an opportunity to go back into the SDR world came along, and I wholeheartedly wanted to do it!

Account Manager

- Took on more leadership opportunities
- Mentoring new SDRs
- Hosting upskill workshops

Senior SDR

Full year attainment after ramp = 113%.

I won't lie though - I had a sub 100% quarter and learned how to not get myself in that position again!

Reflect > Adapt > Grow :)

Sales Development Representative

DSJ Global

- Completed a 2-week intensive sales academy.
- Closed my first deal just 8 weeks after starting for £17,500.
- My candidate then wanted to pull out due to personal reasons so I had to manage that process and make sure that both her and the client were pleased with the outcome - she still went through with it and even bagged her a 19k increase on her previous salary!

A big first win and a high to ride, however, I decided that recruitment was not for me and wanted to progress my career in SaaS.

Recruitment Consultant

Became an SDR in 2019.

5 years later:

- Promoted 5 times
- Moved into leadership
- Coached 30+ SDRs in a year
- Generated over $3m in pipeline
- Quit my job to become an SDR Coach & Trainer
- Realised that solopreneurship wasn't for me in the end
- Joined a fast-growth scale-up, Employment Hero, as SDR Manager

Enter 2024.

Follow me for free content on outbound prospecting, cold outreach & all things SDR! :)

Gabs Bojilova

**hiring alert**

🇺🇸 We’re growing our NYC team - and I’m hiring 5 ambitious BDRs.

You’ll work alongside our first 5 awesome hires Reece, Anastasia, Emma, Raja, Bennett, and they’ll be the first to tell you how special this ride is.

Which also means…

I’m hiring a BDR Manager to lead the next chapter of our NYC growth.

You’ll be working closely with me, Julien Lesaicherre (our Chief Growth Officer), and our unreal GTM function.

If you want a front-row seat to building something that’s scaling fast - this is it.

I genuinely can’t begin to tell you how big of an opportunity this will be for you.

Because Maki isn’t just “another HR tech company.”

We exist to reimagine the hiring journey -
for global brands,
for HR & TA teams,
and for today's candidates.

And our customers are all the proof you need that we’re building something lasting and impactful:
H&M, Foundever, FIFA, Capgemini, Nespresso...

So if you’re a BDR who wants to:
 ✅ sell a category-defining product
 ✅ join a team that wins together
 ✅ grow fast with serious support
 ✅ help shape the US GTM story from the inside

…or a BDR leader ready to build and coach an elite squad -
let’s talk.

Drop a comment, DM me, or apply directly ⬇️

BDRs - https://lnkd.in/gzdts7EM 
BDR Manager - https://lnkd.in/gSDedsvw

Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

Founder

pov: you become the first millionaire in your family

i never thought I'd get to write this post.

not long ago i was yet another unemployed student. 

struggled with anxiety and depression.
couldn't land an interview at "my dream" company. 

i'd given up on myself, my dreams and future. 

but my dad never did. not once. 

where i saw struggle, he saw opportunity.

see, my dad grew up poor. picking cotton from the fields in mexico. he worked day and night to get out of it. 

just to be able to give me a life worth living. 

and every day i make sure i do. 

because if i can't do it for me, i'm doing it for him. 

can't complain about my plate being full when the goal was to eat. 

grateful to everyone who's given me a platform to grow.
and proud of whoever is on the same journey.

keep going, i believe in you. 

Repost ♻️ to inspire all other entrepreneurs who are doing it for their parents ❤️

PS: Do we look similar???

Big confession: I'm a big fan of "small accounts".

So today, I'm celebrating my favorite LinkedIn accounts. 

Not the "biggest" ones. Not the most "viral".
But the ones who I think deserve it the most. 

Because community is the backbone of this platform. 

Connecting with people.
Commenting and networking.
Collaborating and supporting.

This is the LinkedIn that built this brand.

Took me 1000s of hours, and now I get to giveback.

So in honour of seeing those following my steps.

And spending hours doing the same....

Here are 10 entrepreneurs in my watchlist. 

Ali Amiri, MD = health advice that can change your life 
Aditi Pilania = mum and on a career growth journey
George Draco = how professionals can use AI today
Mischa Collins = fastest growing personal brand
Guy Massey = proof that any topic works, if you work!
Alan Greenin = making mortaging simple for everyone
Jess Coffman = one of the smartest marketers I've seen
Sophia Spadão = how to build an agency in your 20s
Joseph Tannous = how to get featured in PR and grow
Hayden Swerling = the best HR account right now

I need to keep doing these! So the goal is to do it more.

Look, I know LinkedIn may feel hard.
I know it seems cringe to post sometimes.

Sometimes you may feel like no one is watching.
But we are, I am. 

Keep going, your work will be noticed.

You're only one post away from changing your life.

As always my kings and queens. I'm rooting for you. 

P.S. Who are the creators that deserve more recognition? I'll be following ALL of them. 

Happy Sunday!

I got invited to the LinkedIn HQ in London, and what I haven't stopped thinking about what I heard... 

LinkedIn is going all in on one format. 

Video. 

They've tried it before, but it died down in 2024. 

Millions of impressions per video. 
Hundreds of new followers. 

Then, it stopped working. The reason?

They were testing different theories.

Understanding the best avenue for monetization.

And they found it. They called it BrandLink. 

Where you get paid for the videos you post.
Not just a random boost in virality.

This will be a gold mine for professionals who want to share more videos. 

But look I get it, video isn't for everyone.

So here's where you win (without video):

LinkedIn is betting on "industry experts" more than ever.

Meaning: 

•⁠  ⁠Your profile must show your expertise. 
•⁠  ⁠Your content must show your expertise. 
•⁠  ⁠Your comments must show your expertise. 

Make sure your LinkedIn reflects YOUR expertise. 

Do this and you'll win in 2026. 

P.S If you want a full breakdown of what this means, I recorded a 10-minute masterclass for you. Comment the word breakdown below and I'll send it to you!

You don't need algorithm hacks to grow on LinkedIn.

I spent the last 90 days testing every growth hack I could find. Here's what actually works:

(Based on analyzing content in different niches)

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Adam Robinson has mastered this for B2B. 
Nausheen I. Chen is killing it for B2C. 

Address their problems directly. 

i.e "Stop losing credibility with your body language."

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

I've just recorded a private video on how to dominate "storytelling" on LinkedIn like an expert. 

If you want it ♻️ repost this post and I'll send it to you (20 people max). 

PS: Which step do you struggle with the most? 

--
PS: Got a surprise for you today, get 50% off my programmes until the end of November here: https://lnkd.in/e4RKsGx9

I built my first business to 6-figures after class. 

The reason? I didn't wait until "I felt ready" and you shouldn't either, because you already are. 

You don't need a logo, your first customers won't care.
You don't need a website, your ideal client wants proof.

You don't even need a shiny degree, you just need skill.

We're taught to wait until everything is perfect.
But perfect never comes, procrastination does, though. 

If you want to launch your new business.
Or promote a new offer you've been perfecting. 

Do this instead: 

1. List the 5 key problems you are solving for someone. 
2. Ask ChatGPT to expand on why this needs solving.
3. Create content on LinkedIn using the pain + solution
4. Use social proof wherever you can (can borrow it too)
5. Post case studies of people who you've helped
6. If you haven't yet, write about how this helped you
7. Take 10 people on this offer for free to get real results
8. Create content around these repeating steps 1-5

One fool-proof way to get clients (free or paid):

1. Search for people who look like you can help on Linky.
2. Send them a loom or gamma doc with your system
3. Tell them step-by-step how you can help immediatley 

Do this 20x a week, I guarantee you'll land a client.

Bonus tip: Implement your offer for them for free, so they can see the value of your work instantly. 

Trust me, after 4 weeks coaching next to 8-figure agency owners, this STILL works. 

This is what I did too, and would do again. 

No website, no crazy credentials, not even a logo.

Literally just a calendly link, a canva pitch and content that made people reach out.

Closed clients with the loom approach.

This isn't about virality, it's about making money. 
Your ideal client might not like the post and make it viral.

But they'll 100% reach out if you follow this strategy. 

I'll be expanding on some of the points in the comments.
Which step do you get stuck on the most? I'll help! 

Repost ♻️ so everyone wins in 2026!

pov: you're a 27 y/o entrepreneur making your dreams come true in london

(people flew in across the world for this!)

If there's anything I'm proud of, it's this: 

the incredible network of people I've built over the last 3 years because of LinkedIn, and being able to meet them. 

i'll never take it for granted.

and it all started with a simple idea: help others win.

the secret to LinkedIn and business success is right here. 

surround yourself with winners, and you'll win. 

seen Guy go from 0 views to viral content weekly 
seen Alan get thousands in leads from content
seen Michelle go all in on building her business

and every other member of Literally Academy step put of their comfort zone and build their dream brand. 

what a priviledge it is to get to help others succeed. 

even got to fly George in all the way to london.
because he went all in on building his brand on linkedin. 

a pleasure to host a free event for them.
and this is just the beginning. 

literally academy is about to have its biggest rebrand.

i can't wait for you to join us next. 

if you're scared to go all in this 2026...

just remember we were all scared too. 

push through the discomfort of being seen.

with love, from london - lara <3 

repost ♻️ this if you want to build a community in 2026!

ps: i'll be giving free access to my private mentorship to THREE people who comment their goals for 2026!

How to build a personal brand in 90 seconds.

(The ultimate LinkedIn Content Crash Course)

Step 1: Skill and value
Step 2: Content themes + consistency
Step 3: Hooks and how to write them
Step 4: Leveraged Networking to grow

These are the main 4 key elements of a winning brand.

Watch the video and get the full tutorial!

PS: My Black Friday deal is ON! Get 50% off my programmes and mentorship. 
Here we go: https://lnkd.in/e4RKsGx9


(Please repost this for your network ♻️ Thank you)

pov: 2025 was the year when you finally took action. 

2023: i was a shy newbie creator trying to make $1
2025: serial entrepreneur & investor with 300k followers

this wasn't just luck... i followed 6 key rules (steal them)

1. if you're overthinking: take action and fail faster
2. if you want to make money: ship fast and iterate later
3. if you failed: look at the data and try again next week 
4. if you feel burnt out: it’s not effort, it’s misalignment
5. if clients aren’t buying: clarify the outcome for them
6. if you're not taken seriously: build proof so they do

short rules, effective when executed daily. 

2025 was the year i realised not everything needs a framework or a step by step. just you taking the steps.

every business problem is a mindset problem.

fix your mind first, your ability to find the solution will come soon after that. promise. 

please take 1 rule and write it down on paper.

stick it infront of your desk would love to see it!

ps: what was the 1 rule that helped you win in 2025

I've coached over 3,000+ entrepreneurs and creators.

Today, I want to review your posts for free.

But there are thousands of you here ( and only 1 me) 

So - I’ve got a special gift for you today: 

I built a GPT that behaves like me. 

It grades your posts on 3 specific checkpoints.

1. Clarity
2. Proof
3. Capture

And tells you what to fix in 60 seconds.

If you're ready to get brutally roasted.
And get the feedback on your hooks and content...

I built an FREE AI tool that does this for you. 
I call it the AI Post Analyzer.

(Deleting in 42hrs)

PS: The algorithm rewards what readers finish.

Write for readers first. Optimize for views after.

Profile optimization is overrated. Honestly. 

Focus on your content first. Comment 50x a day instead..

This is something you'll hear me say a lot. 

Because most people waste endless hours here.
Optimizing everything but have no traffic.

But....

If your content is getting traction.
You're commenting and networking daily.

But you're not seeing an increase in conversions.

Then your profile might be the problem. 

Most people will see your post.
They'll go to your profile looking for proof.
And if they're convinced, they'll book a call with you. 

So your next task after nailing content?

Optimizing your profile.

1. Your profile photo = shows warmth 
2. Your banner = shows instant proof 
3. Your featured section = tells them where to go

I made you a guide so you can implement it today.

Follow it step by step and position yourself as an expert.

PS: What colour did we like more black or white?

Repost ♻️ if you want more breakdowns like this

PS: Got a surprise for you today, get 50% off my programmes until the end of November here: https://lnkd.in/e4RKsGx9

taplio

The Battle

Gabs Bojilova

Lara Acosta

Followers

Posts

Engagements

Likes

Performance ScoreGabs Bojilova's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gabs Bojilova

Lara Acosta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabs Bojilova's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGabs Bojilova's LinkedIn Performance