Employment Hero

UK SDR Manager

MySalesCoach

MySalesCoach match SDRs who need coaching with SDR leaders who are willing to share their knowledge and deliver expert 1-1 coaching on-demand.

Over the course of 2024, I've coached 19 SDRs at 15 different SaaS businesses.

As of 2025, I'm regularly coaching 5 SDRs and 2 SDR Managers at different stages of their journey in:

- Cold Calling
- Cold Emailing
- LinkedIn Outreach
- Objection Handling
- Account Based Sales
- Outbound Prospecting
- Confidence & Direction
- Personal Growth & Mindset
- Conflict management & resolution

SDR Coach

Sales Development Leaders (SDL)

Member

Flexprts

Too many SDR teams are failing because their organisation lacks the expertise to build and scale them right, stunting growth for everyone involved.

With a trusted trio of flexible sales development experts (AKA “flexperts”) - Chris Ritson, Laurence Langstone and Gabs Bojilova - Flexprts provides SaaS founders and sales leaders with the expertise they need to build a high-performing SDR team, how and when they need it.

We offer:
- Bootcamps for SDRs and SDR Leaders
- SDR Training Programme
- Fractional Management
____________________________________

Worked on Flexprts full-time after quitting Hook in Aug 2023 until my next full-time role at Employment Hero in Jan 2024.

In those 6 months, I built my own pipeline of companies to work with - the highlight being building out and selling my own 8-week outbound selling progam. As a result, I trained 15 SDRs at two different companies over the course of my program, and consulted those companies on GTM strategies for sales development.

Co-Founder

Hook

Joined as the first SDR leader at Seed-stage:

- Hired, onboarded and trained team of 4 SDRs
- Built frameworks for outreach & experimented with messaging
- Built SDR <> AE rules of engagement, HubSpot processes & data hygiene
- Built SDR playbook on Notion for scalability and benefit of SDRs & AEs
- Prospected and cold called with the team to lead by example
- Promoted 1 SDR; built development plans & career progress paths for SDRs
- Tech stack = HubSpot, SalesLoft, Gong, Apollo, Cognism, Lavender, Sales Nav

Awarded Top 50 SDR Managers 2022 by Sales Confidence.

SDR Team Lead

SaaSLeads.io

This was an Academy for SDRs - we hired & trained SDRs for top start-ups.

Company went into insolvency, but before it did:

- I was one of the first CSMs, advising Founders & VPs of Sales on building & scaling their SDR process, strategy & team.

- Transitioned into training SDRs over a 12-week programme.

- Coached SDRs at companies like Talkwalker, Papirfly & Lokalise.

Sales Development Coach

Tessian

Gave being an IC a go - it was great exposure & experience - but an opportunity to go back into the SDR world came along, and I wholeheartedly wanted to do it!

Account Manager

- Took on more leadership opportunities
- Mentoring new SDRs
- Hosting upskill workshops

Senior SDR

Full year attainment after ramp = 113%.

I won't lie though - I had a sub 100% quarter and learned how to not get myself in that position again!

Reflect > Adapt > Grow :)

Sales Development Representative

DSJ Global

- Completed a 2-week intensive sales academy.
- Closed my first deal just 8 weeks after starting for £17,500.
- My candidate then wanted to pull out due to personal reasons so I had to manage that process and make sure that both her and the client were pleased with the outcome - she still went through with it and even bagged her a 19k increase on her previous salary!

A big first win and a high to ride, however, I decided that recruitment was not for me and wanted to progress my career in SaaS.

Recruitment Consultant

Became an SDR in 2019.

5 years later:

- Promoted 5 times
- Moved into leadership
- Coached 30+ SDRs in a year
- Generated over $3m in pipeline
- Quit my job to become an SDR Coach & Trainer
- Realised that solopreneurship wasn't for me in the end
- Joined a fast-growth scale-up, Employment Hero, as SDR Manager

Enter 2024.

Follow me for free content on outbound prospecting, cold outreach & all things SDR! :)

Gabs Bojilova

VinciWorks

VP of Sales

Sales Hive

Instructor

Joyned

VP/Head of Global Sales

Advisory Board Member

Applitools

Sales Director EMEA (acquired by Thoma Bravo)

Cornerstone OnDemand

SMB Sales Director - EMEA (acquired by Data Lake)

Kryon

Director of Sales - EMEA (acquired by Nintex)

Imperva

•	Managing all aspects of the Incapsula-Rackspace sales relationship:

- Supporting sales teams and promoting Incapsula products
- Product training, joint marketing initiatives, defining new sales strategies

Achievement: Fastest growing and largest global hosting provider account in the company
Leadership: First channel account manager in Incapsula business unit

Director of Channel Sales (Rackspace) (US/EMEA/APAC) (acquired by Thoma Bravo)

Rackspace Technology

•	Selected to head up a new international territory, specifically targeting and engaging with clients/partners to:
-       Manage existing enterprise-grade accounts 
-       Secure new clients from lead to close

Achievements: Closed multi-million pound deal with global telco, exceeded target

Leadership: Presented my sales region as a case study for other sales executives

Country Sales Manager (acquired by APOLLO)

VESK for Legal

•	Selling hosting solutions, SaaS, PaaS, networking, cloud computing, licensing, storage, security offerings, virtualization, load balancing, etc.

Enterprise Sales Executive (acquired by Nasstar)

Selling through Storytelling | VP Sales | Author | Mentor

I love implementing a process and bringing the people on the journey.  I love helping people grow.  I am here to make it happen.

I have built sales organizations in:

Enterprises / Start-ups / Cyber security / SaaS / Sales tech / Travel tech / Cloud infrastructure / Test automation / Process automation / Talent management / Data science

Experience:
• 16+ years in sales, including 5+ years in sales leadership
• Hired and trained sales teams in the last 4 roles (across multiple continents)
• Implemented sales methodology multiple times
• Start-up advisor to 20+ start-ups (including acquisitions by Cisco)
• Instructor in 'Six Figures' sales program
• Mentor/Judge in Mass Challenge
• Author of "Sales Closing Bible"
• Sales Trainer for thousands of online students
• Founder of 'Sales Hive' (an online sales community)

Core Values:
• Servant leadership
• Mentorship
• Getting it done

Achievements:
• Personal history of overachieving targets 
• Closed high-value deals ($3M+)
• Sales Trainer - thousands of online students

Notable Achievements:

Gallup Key Strengths:   STRATEGIC  - INTELLECTION  - ACHIEVER  -  INPUT  -  LEARNER

Awards: 

3 x ‘Rackstar’ and 4 x President’s Club awards

Contact number: (IL) +972 (0)587 794 701
                            (UK ) +44 (0) 20 3734 8870

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The Battle

Gabs Bojilova

Doron Luder

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