Employment Hero

UK SDR Manager

MySalesCoach

MySalesCoach match SDRs who need coaching with SDR leaders who are willing to share their knowledge and deliver expert 1-1 coaching on-demand.

Over the course of 2024, I've coached 19 SDRs at 15 different SaaS businesses.

As of 2025, I'm regularly coaching 5 SDRs and 2 SDR Managers at different stages of their journey in:

- Cold Calling
- Cold Emailing
- LinkedIn Outreach
- Objection Handling
- Account Based Sales
- Outbound Prospecting
- Confidence & Direction
- Personal Growth & Mindset
- Conflict management & resolution

SDR Coach

Sales Development Leaders (SDL)

Member

Flexprts

Too many SDR teams are failing because their organisation lacks the expertise to build and scale them right, stunting growth for everyone involved.

With a trusted trio of flexible sales development experts (AKA “flexperts”) - Chris Ritson, Laurence Langstone and Gabs Bojilova - Flexprts provides SaaS founders and sales leaders with the expertise they need to build a high-performing SDR team, how and when they need it.

We offer:
- Bootcamps for SDRs and SDR Leaders
- SDR Training Programme
- Fractional Management
____________________________________

Worked on Flexprts full-time after quitting Hook in Aug 2023 until my next full-time role at Employment Hero in Jan 2024.

In those 6 months, I built my own pipeline of companies to work with - the highlight being building out and selling my own 8-week outbound selling progam. As a result, I trained 15 SDRs at two different companies over the course of my program, and consulted those companies on GTM strategies for sales development.

Co-Founder

Hook

Joined as the first SDR leader at Seed-stage:

- Hired, onboarded and trained team of 4 SDRs
- Built frameworks for outreach & experimented with messaging
- Built SDR <> AE rules of engagement, HubSpot processes & data hygiene
- Built SDR playbook on Notion for scalability and benefit of SDRs & AEs
- Prospected and cold called with the team to lead by example
- Promoted 1 SDR; built development plans & career progress paths for SDRs
- Tech stack = HubSpot, SalesLoft, Gong, Apollo, Cognism, Lavender, Sales Nav

Awarded Top 50 SDR Managers 2022 by Sales Confidence.

SDR Team Lead

SaaSLeads.io

This was an Academy for SDRs - we hired & trained SDRs for top start-ups.

Company went into insolvency, but before it did:

- I was one of the first CSMs, advising Founders & VPs of Sales on building & scaling their SDR process, strategy & team.

- Transitioned into training SDRs over a 12-week programme.

- Coached SDRs at companies like Talkwalker, Papirfly & Lokalise.

Sales Development Coach

Tessian

Gave being an IC a go - it was great exposure & experience - but an opportunity to go back into the SDR world came along, and I wholeheartedly wanted to do it!

Account Manager

- Took on more leadership opportunities
- Mentoring new SDRs
- Hosting upskill workshops

Senior SDR

Full year attainment after ramp = 113%.

I won't lie though - I had a sub 100% quarter and learned how to not get myself in that position again!

Reflect > Adapt > Grow :)

Sales Development Representative

DSJ Global

- Completed a 2-week intensive sales academy.
- Closed my first deal just 8 weeks after starting for £17,500.
- My candidate then wanted to pull out due to personal reasons so I had to manage that process and make sure that both her and the client were pleased with the outcome - she still went through with it and even bagged her a 19k increase on her previous salary!

A big first win and a high to ride, however, I decided that recruitment was not for me and wanted to progress my career in SaaS.

Recruitment Consultant

Became an SDR in 2019.

5 years later:

- Promoted 5 times
- Moved into leadership
- Coached 30+ SDRs in a year
- Generated over $3m in pipeline
- Quit my job to become an SDR Coach & Trainer
- Realised that solopreneurship wasn't for me in the end
- Joined a fast-growth scale-up, Employment Hero, as SDR Manager

Enter 2024.

Follow me for free content on outbound prospecting, cold outreach & all things SDR! :)

Gabs Bojilova

**hiring alert**

🇺🇸 We’re growing our NYC team - and I’m hiring 5 ambitious BDRs.

You’ll work alongside our first 5 awesome hires Reece, Anastasia, Emma, Raja, Bennett, and they’ll be the first to tell you how special this ride is.

Which also means…

I’m hiring a BDR Manager to lead the next chapter of our NYC growth.

You’ll be working closely with me, Julien Lesaicherre (our Chief Growth Officer), and our unreal GTM function.

If you want a front-row seat to building something that’s scaling fast - this is it.

I genuinely can’t begin to tell you how big of an opportunity this will be for you.

Because Maki isn’t just “another HR tech company.”

We exist to reimagine the hiring journey -
for global brands,
for HR & TA teams,
and for today's candidates.

And our customers are all the proof you need that we’re building something lasting and impactful:
H&M, Foundever, FIFA, Capgemini, Nespresso...

So if you’re a BDR who wants to:
 ✅ sell a category-defining product
 ✅ join a team that wins together
 ✅ grow fast with serious support
 ✅ help shape the US GTM story from the inside

…or a BDR leader ready to build and coach an elite squad -
let’s talk.

Drop a comment, DM me, or apply directly ⬇️

BDRs - https://lnkd.in/gzdts7EM 
BDR Manager - https://lnkd.in/gSDedsvw

On a mission to help 100,000+ SDRs have great sales careers. 

Here's 3 ways I do that: 

1. The Cold Call OS - A self-paced digital course taking you from fearing cold calls to booking meetings every day

2. SDR-to-AE Bootcamp - 10x hour live cohort designed to teach you the foundations of building a successful career as an Account Executive

3. 8-Week Outbound Training - bespoke training programme designed for SDR  teams at SaaS B2B companies so they can book more meetings and become a profitable part of the commercial org. 

Chris Ritson

SDR Manager: 
 
- ''Do more calls'' 
- ''Send more emails'' 
- ''Add more prospects'' 
- ''Work on more accounts'' 
 
SDR Leader: 
 
- ''Who I can call?'' 
- ''Let's do more training'' 
- ''Let's send emails together'' 
- ''Pick me 5 accounts, I'll reach out'' 
 
Most teams miss quota because their leader is 'managing' too much. 
 
What if they started leading instead? 
 
Actions > Orders. 

Do you agree? ♻️ Repost if you do! 

---

PS. I put everything I know into a 92-page SDR Leader playbook. You can check it out here: https://lnkd.in/eqfR6Rpr

Join my new SDR to AE School → Click visit my store 📈

No alternative text description for this image

SDR who is replaceable: 

- “I hit my 12 meetings this month.”
- “I’ll speak with anyone who replies.”
- “If they say yes to a 15-minute call, that’s a win.”
- “My job is to pass it to AE... what happens after isn’t my problem.”

SDR who is irreplaceable: 

- “Is this prospect a real fit or just filling my calendar?”
- “Let me qualify tighter... I want to look after my AEs time''
- “My pipeline should close, not just look good in a dashboard.”
- “I’d rather book 6 meetings that convert than 12 that die in stage 1.”

Most SDRs think their job is to book meetings.

The top SDRs?
They know their job is to create pipeline that becomes revenue.

And the best SDRs I’ve coached this year understand something simple but rare:

You can’t hide behind meeting volume.

Quality is the multiplier.
Revenue is the scoreboard.

Intent > Activity.
Pipeline > Calendar Slots.
Revenue > “I booked another meeting.”

If you want to stand out in 2026...
Stop booking calls. Start creating revenue. 📞💰

♻️ Thanks if you repost this! 

👉 How much revenue have your meetings generated this year?

—-

PS.📍Dropping my 𝗦𝗗𝗥 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 - a practical FREE resource for SDRs who want to level up properly🟰 https://lnkd.in/esqxWqKS

A letter to Santa [sent by an anonymous SDR]...

''Dear Santa, 

I'm on the nice list this year. 

Please see a few things I'd love from you...

1. An AE who gives a sh*t about me 
2. A boss who cares about my opinion
3. A bit of training for my development
4. A tool with decent phone numbers
5. A ''thank-you'' once in a blue moon 
6. A pay-rise when I get higher targets
7. A commission plan I can actually hit 
8. A diverse and open minded team 
9. Some AI to do my admin for me 
10. A manager who never skips 1:1s

Bonus: More than the minimum days PTO. 

Please note, Mr Claus, this list is not exhaustive. 

If your elves have noticed anything else that could help me hit quota in 2025 I'd be very grateful for it. 

Yours - The Anonymous SDR''. 

----

👉 Let's make it a very Merry Christmas for SDRs ❤️🎅🎁

—-

PS.📍Here’s a little something from me to you 🎁 - https://lnkd.in/dX94gMw2

I once managed an SDR who did 200+ activities a day and booked zero meetings.

125+ calls
50+ LinkedIn touches
25+ manual emails & follow-ups 

This went on for weeks.

I assumed it was a skill issue.
So we did everything: mock calls, email reviews, DM reps.

Two weeks later... still nothing.

My CRO told me to PIP them.
And honestly? I almost did.
I figured they just didn’t “get it.”

Turns out I was the problem.

Two weeks before they started, I tested a new territory.
Completely non-ICP.
I’d basically sent them into battle without a sword.

We switched them to 100 real ICP accounts.

Boom.

Meetings started flowing.
Pipeline exploded.
Same SDR. Same effort.
Different accounts.

Managers — before you PIP someone, check yourself.

The buck starts and stops with you.

Own it

Apologize

Fix it and move forward

Being wrong is fine.
Blaming your team isn’t.

Agreed?

♻️ Repost to help someone in the SDR community.
And follow Chris Ritson for more SDR content.

PS: Grab my SDR Leader Playbook here:
https://lnkd.in/eqfR6Rpr

Average SDR salary in the UK: £35k base 
Average SDR salary in the US: $65k base 

Now compare that to the average salaries for both countries...

UK av. salary - £33k 
US av. salary - $61.3k 

💰 Throw in the potential to earn another £20k in the UK and $35k in the US. 

🚀 Add the fact you can achieve this in year. 

🎓 You learn skills that will stay with you forever. 

📈 AND as an extra bonus if you do well you can get promoted to AE and earn 6-figures for the rest of your life....

I'd argue SDR is the best opportunity on the job market. 

It's hard but if you get it right you're set for life.

Do you agree?

SDR is the hardest job in sales.

You’re expected to:

- Build relationships with people who have no desire to talk to you. 

- Bring the same enthusiasm to every outreach knowing you'll get rejected in 90% of conversations. 

- Keep dailling, emailing and DM'ing when your chances of a response are maybe 3-4% [if you're good]. 

- Show-up to meetings you've booked to ''take notes'' for your AE and say nothing. 

And somehow....

Keep hitting your quota when it increases every quarter. 

Yes, the hard skills in AE are more technical and advanced blah blah blah. 

But the mindset skills you get in SDR are unrivalled. 

And sure, it's not for the faint of heart. 

But if you can stick with it, you'll be handsomely rewarded. 

Not just with money but with something much more valuable.

An unbeatable mindset that stays with you forever. 

If you used to be an SDR, I bet you'd agree its hard but 100% worth it. 

If you're an SDR today - keep grinding. You won't regret it. 

Do you agree? SDR is the hardest? 

Thanks if you repost ♻️ this! Appreciate ya! 

----

flexprts

LinkedIn

JSESSIONID

li_at

SDR to AE can be miserable

The year 1 stats prove it:

- 51% of you will fail to hit quota
- 85% make less money than expected
- 38% of you will leave or get fired 

SDRs see sunshine and rainbows

But it can get ugly, fast. 

Too many of you rush the ride. 

My advice...

- Get great as an SDR first. 
- Slowly pick up the AE skills as you go. 
- Eventually, one step at a time, you'll make it.

And when you do, you'll be ready to win deals, and earn your 6-figure salary. 

SDR to AE is a survival game. 

Evolve or die. 

♻️ Repost if you liked this!

👉 Do you regret starting in SDR?

—-

📍𝗗𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝗺𝘆 𝗦𝗗𝗥→𝗔𝗘 𝗤𝘂𝗶𝘇 🟰 a 2-min blueprint to find your strengths, fix your gaps, and get AE-ready: https://lnkd.in/e4YyhS4t

I met an SDR team this week that genuinely shocked me.

Not because they were the loudest.
Not because they had a silver bullet script.
But because they didn’t complain about data. 
At all. 

No:

“These leads are trash.”
“I can’t find the right contacts.”
“Just called the prospect’s wife.”
“Ops needs to clean this up.”

Instead, they said:

“I reckon I’ll have 5+ convos today.”
“I have numbers for everyone in the buying team.”
“I can’t wait to get going on this list of direct dials today”
“If the CEO doesn’t pick-up, I have the CFOs number as well.”

And surprise, surprise...

Their results?
140% of meetings quota.
76% convert to pipeline.
87% show rates.

Total revenue sourced by the 8-person SDR team this year (so far); $2.31M in ARR.

Because when SDRs stop fighting their data, they can fight harder for their results.

For global data enrichment I recommend Surfe. 

Every SDR says they want better results.

Very few understand that it’s not about the perfect script...
It’s about talking to the right people, at the right time. 

You can have the best words to say in the world…
If you can’t ever speak to the right person? Nothing happens.

Good Data > Good Scripts. 

If you’re interested in checking out Surfe, you can try it for free here: (https://bit.ly/4pPa9yR) 

♻️ And thanks if you repost this story!

Behind every successful AE: 

(there's an SDR working through...)

- Thousands of cold emails that get ignored
- An obscene amount of cold DMs into the void 
- Painstaking hours spent shifting through accounts
- Hundreds of cold calls that end with “leave a voicemail”
- Too many rejections that sound something like ''not interested'' 
- Hours spent moaning about no-one answering the phone anymore
- Coffee, tears and the occasional cigarette (even though you don't smoke) 
- Ridiculous targets, massive daily KPI commits and lots of pointless internal meetings attended 

All for...

- Your deals 
- Your commish 
- Your promotion 
- Your presidents club 
- Your shot at being No.1 

My old AE manager once told me ''Chris - you get the commish, everyone else gets the credit. Don't be frugal with dishing it out''. 

The best AEs know they must stand on the shoulders of SDRs to win. 

They also dish out the credit and recognition they deserve. 

♻️ Repost to share this with other SDRs & AEs. 

PS. Does the SDR/AE partnership work for you?

Commission isn't the #1 motivator for SDRs.
(The real one costs companies nothing.)

SDRs leave managers, not companies.
And it’s 100% avoidable.

Two words can change everything:
"Thank you."

Here’s the truth:

SDRs don't leave jobs.
They leave cultures, environments and offices where they feel invisible.

When SDRs feel appreciated,
they show up bigger, better, stronger.

Here’s what happens when you lead with appreciation:

✅ Momemtum Skyrockets
→ They gain confidence, the work they do compounds and they become unstoppable

✅ They Stick Around
→ When they feel recognised and rewarded, they repay you with loyalty.

✅ Results Soar
→ SDRs work hard, that work turns into learnings which turns into winning.

✅ Productivity Goes Wild
→ They want to put in the hard yards for you because they know you care.

You see, recognition isn’t a bonus. It’s a basic requirement.

It's not about once a month shout-outs.
It’s about consistently caring enough to say ''thanks''.

Never push an SDR to the they stop caring.

♻️ Repost to spread the reminder.
Follow Chris Ritson for more SDR content like this!

Thanks and have a top day!

—-

PS.📍𝗗𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝗺𝘆 𝗦𝗗𝗥 𝗟𝗘𝗔𝗗𝗘𝗥 𝗣𝗟𝗔𝗬𝗕𝗢𝗢𝗞 for more nuggets 🟰 https://lnkd.in/eqfR6Rpr

I saw an SDR job ad offering a ‘’competitive’’ salary of £22,000 in London. 

That’s a monthly earning of £1581.86 after tax. 

Now, take away: 

- Rent = £800 (if lucky) 
- Travel = £200 
- Bills = £150 

That leaves your new SDR with: 

£1581.86-£1150 = £431.81. 

Now takeaway a basic for survival: 

- Food = £200 

And you’ve left your new employee with £231.81 for: 

- Health + Fitness
- Entertainment 
- Emergencies 
- Pensions
- Savings 
- Life 

So if your stupid spreadsheet says 22k is all you can afford (even in a downturn). 

Save an SDR a tough time. 

Keep your money. 

Agreed? 

PS.If you'd like to know what a competitive SDR salary should look like. Check out RepVue here: https://lnkd.in/dWHp5B2y

RepVue

12 SDR Skills Explained Visually

Tired of asking AI "what is a good cold call opener" or piecing together half-baked ideas from the millions of posts on LinkedIn. 

I’ve put together a G-drive with 12 SDR skills cheatsheets - each one explains one skill, concisely and clearly. 

No long reads. Just exactly what you need to understand so you can action it today to get better results.

What’s inside:

• Cold Call Structure
• Things not to say on Cold Calls
• Cold Emails Templates
• Cold DMs Templates
• Social Selling & Content
• Objection Handling
• 10 Skills every SDR needs
• What Top performing SDRs do
• Actions high-paid SDRs take daily 
• C-suite persona checklist 
• Building Sequences 

👀 Want the full G-drive? 

1. Like this post
2. Comment “12”

For priority access, ♻️ repost this post. Thanks!

—-

PS.📍Dropping my G-drive with 12 SDR skills cheatsheets - https://lnkd.in/eUeABppA

SDRs - The goal isn't loads of commission.

It's waking up excited every single day. 

For years, I thought success meant more ''stuff''.

Commish. Nice car. Designer watch. Big house. 

So I chased it (really hard). 

And when I got it? I still felt empty.

Because none of that stuff gave me what I actually wanted:

Freedom to say no.
Time to do what I love.
A relaxed nervous system.
People I actually enjoy being around. 

That's when I realised something:

The goal was never the things.

It was the feeling.

And you can't buy that feeling.

You have to build it.

So I stopped chasing commish and started building freedom.

Freedom to work when I wanted.
Freedom to spend time with my family.
Freedom to walk away from anything that drained me.

3 years later?

I wake up excited. Every day.

Not because of what I own.
Because of what I control.

My time. My energy. My choices.

That's the real goal.

And it's available to anyone willing to build it.

So ask yourself:

Are you chasing things? Or are you chasing the feeling?

Because one is expensive and empty.
The other is priceless and permanent.

Want to build a life that gives you that freedom? Stop chasing commission. 

♻️ Thanks is you repost this, folks! 

👉 Yes, I get it, commission can buy you nice holidays - but how do you feel when you get home? .....Thought so 😉

—-

PS.📍Sharing my free 𝗦𝗗𝗥 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 🟰https://lnkd.in/esqxWqKS

SDRs - stop competing with your teammates.

After coaching 1300+ of you this year I can tell you this...

You’re competing against yourself. 

Because here’s the truth:

→ None of us have it fully figured out
→ You’ll never be bigger than the team
→ There’s always something new to learn

Your job isn’t to “beat” the rep sitting next to you.
Your job is to grow faster than the version of you from last month.

Be helpful.
Be supportive.
Be a team player.

Nobody likes the rep who hits target but forgets they’re part of something bigger.

I'll cheers to that. ♻️ Repost if you agree. Thanks!

SDR average salary - $85,000 OTE 
SMB AE average salary - $130,000 OTE 
MM AE average salary - $170,000 OTE 

The average SDR gets promoted after 18 months. 

That means if you hit your quota then in just 2.5 years you could earn a total of $300,000. 

All you need...

1. Hard work & discipline
2. Ability to handle rejection 
3. Access to learning AE Skills 

Most SDRs I meet have the first 2 but they get no access to learning AE skills. 

It's all just ''watch top performers'' or ''listen to another disco on Gong''. 

This unstructured learning is fine. But it's no efficient. 

Would you send your kids to school? Or tell them to watch other kids or listen a top student read their homework book? I doubt it. 

That's why I built my SDR to AE bootcamp. 

To give people access to skills that will help them transition from SDR to AE, earn more $$$ and create a better life for themselves. 

If you want to learn more about it you can here; https://lnkd.in/eyqtz4zq

SDR is so easy. 
 
All you gotta learn is: 
 
Outbound, inbound, cold calls, emails account-based sales, buyer personas, ideal customer profiles, copywriting, social selling, video communication, CRM navigation, tooling best practices, how to have a great relationship with your AE, pipeline management, competitors, objection handling... 
 
Oh, and it's an 'entry-level role' apparently so you have to navigate the workplace also... 😆 

♻️ Repost if you enjoyed this! 

---
 
PS. Thank-you to the 100s of SDRs and SDR Leaders who have joined my bootcamps this year. Feeling super grateful for you guys! ❤️

I did 327 dials on my first day in SDR. 

(beat the record by 8 dials)
 
My boss congratulated me. 
 
It felt great to beat it (for 15 seconds). 
 
But something was wrong. 
 
I hadn't booked a single meeting. 
 
I hadn't progressed any of the 15+ conversations I had. 
 
My boss told me I had proved to myself I could work hard. 
 
But working hard didn't get me to the outcome. 

Not on day 1 anyway. So I repeated 200+ dials a day for 18 months. 

- No cold email [wasn't allowed] 
- No cold DMs [wasn't a thing] 

Just good ol' smile and dial vibes. All day. 9-6pm. 

It was dull. Made me feel like there was no point in having a degree. Like I wasn't a ''success''. 

But slowly my dials turned into conversations. 

The conversations turned into learnings and occasionally some wins. 

The learnings made me better and the wins got me to quota. 

After 9 months I was the last of my ''graduate cohort'' of 9 people left and went onto be the first person promoted to AE. 

I wasn't the brightest. I hadn't gone to the best uni. My parents didn't pay for my schooling. 

I won by outlasting everyone else. 

Simply turning up everyday and waiting for them to quit was my strategy. 

That's how I eventually ''stood-out'' from my bosses favourites. 

That's how I won the trust of my leaders to get promoted to AE. 

Discipline > Degree. 
 
Repost ♻️ if you agree with this! 
And follow Chris Ritson for more SDR content like this.

December is grim for SDRs. 

So today, I'm sharing all my $0 resources in one post...

(Hope this helps folks get you meetings this month). 

---

𝗙𝗼𝗿 𝗦𝗗𝗥𝘀:

📘 SDR Playbook: 
https://lnkd.in/egmNw9jC

📩 Cold Email: 
lnkd.in/eRavPSXt

📱Linkedin DMs: 
lnkd.in/e53Ddd3X

☎️ Cold Calling:
lnkd.in/e6PcPr2V

👀 12x SDR Cheatsheets: 
https://lnkd.in/eUeABppA


𝗦𝗗𝗥𝘀 𝘄𝗵𝗼 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗔𝗘𝘀 𝗶𝗻 𝟮𝟬𝟮𝟲: 

✍️ The SDR to AE Test: 
https://lnkd.in/ex5nzEVi


𝗦𝗗𝗥 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: 

📕 The SDR Leader Playbook: https://lnkd.in/eqfR6Rpr

Happy Monday, let's finish the year off well ♻️ Repost for others in your network and I'll DM you £50 off my courses.

Company with AI SDRs:

- “We sent 40,000 outbound messages this week.”
- “Our AI booked 27 meetings... and only 4 showed.”
- “Prospects keep replying: ‘Is this a bot?’'
- “Everything is fast... nothing feels real.”

Company with Human SDRs:

- “We targeted the 40 accounts that actually matter.”
- “We booked fewer meetings... but they converted.”
- “We had real conversations that built trust and context.”
- “Prospects said, ‘This was refreshing... finally a real person.’”

Company with Human SDRs who USE AI well:

- “AI builds the list. Humans cherry pick the top accounts.”
- “AI drafts the message. Humans make it personal and relevant.”
- “AI logs notes + updates CRM. Humans stay present in the conversation.”
- “AI handles the busywork. Humans handle the relationship.”

These teams send fewer messages, book better meetings, and close more deals, because they pair the efficiency of AI with the intuition and trust of humans.

Most founders think AI SDRs will fix their pipeline.
Smart founders know better:

AI creates speed.
Humans create trust.
Speed + Trust = more revenue.

And the best leaders I’ve coached this year understand this deeply:

You can’t hide behind volume or automation.
You win when you combine intelligence with intention.

Conversations > Noise.
Humans > Bots.

If you want pipeline that actually turns to revenue…
Don’t replace your SDRs.
Empower them.

♻️ Thanks if you repost this! 

PS. Do you buy from bots? I'll go first. Nope.

The best cheat-code in sales: The SDR-AE track. 
 
👉 Avg. US salary: $60,530 
👉 Avg. SDR OTE: $80,500 
👉 Avg. AE OTE = $181,500 
 
You start $20,530 above national average. 
 
One promotion later that's $122,030. 
 
If you're interested in SDR, go for it, you have nothing to lose. 
 
If you're an SDR now, make it count, be grateful for what you've got. 
 
If you're an SDR ready to be an AE, be patient, keep earning your stripes. 
 
Most people never make it to 6-figures. 
For others it could take >20 years of work. 
 
SDRs can make it in 18 short months. 
 
Be grateful. ♻️ Repost if you agree. 

----
 
PS. 📌 Join 3000+ other SDRs on the track to 6-figs who took my SDR to AE test here; https://lnkd.in/enn4tNSD

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The Battle

Gabs Bojilova

Chris Ritson

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Performance ScoreGabs Bojilova's LinkedIn Performance

Performance ScoreChris Ritson's LinkedIn Performance

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Gabs Bojilova

Chris Ritson

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabs Bojilova's LinkedIn Performance

Performance ScoreChris Ritson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGabs Bojilova's LinkedIn Performance