House of VIBES

Leaders, It’s not about who you know. It’s about who knows you. (I scale your reputation so you get seen by the right people). 

LinkedIn Personal Branding for CEOs, C-suite execs, and Leaders.

Founder & CEO

Gabriele Grikstaite

Self-employed External Marketing Consultant for various tech companies.

Digital Marketing Consultant

KPMG Denmark

In my position as Marketing Consultant at KPMG in Denmark my primary responsibilities included: 

- Establishing the corporation's LinkedIn presence 
- Planning, coordination and execution of KPMG and third party events
- Coordination and management of corporate sponsorship agreements 
- Developing and creating marketing deliverables such as collateral, newsletters, sales brochures and videos and coordination with internal stakeholders and agencies
- Collaboration with different internal business units to support marketing programs and deliverables that position KPMG for future sales opportunities 

Started as a student assistant in the team while completing my Master's degree.

Marketing Consultant

Agentur LOOP

Community Manager for the agency's Scandinavian brand activities on Facebook.
Primary tasks:

- Leading the team of four Scandinavian Community Managers
- Active Community Management for two global brands in Denmark 
- Creation of editorial calendars and creative content 
- Stats, screenshots of best conversations and short explanation in order to create monthly report for the client 
- Improve ideas on community management

Lead Community Manager Scandinavia

Copenhagen Fashion Week

While working as project assistant at Copenhagen Fashion Week I assisted with the execution of the following projects: 

- Danish and international press contact
- Maintainance of the contact database 
- Maintainance of the websites: danishfashioninstitute.dk, copenhagenfashionweek.com and copenhagenfashionfestival.com, including writing news bites, uploading event information and images  
- Coordinating the backstage lounge at the official Copenhagen Fashion Week show venue, including contact with sponsors 
- Editorial assistance with the Copenhagen Fashion Festival programme  
- Assisted the coordinators of the volunteer crew during fashion week 
- Assisted the sales coordinator at the office with various tasks 

Furthermore, I assisted on the event planning and execution of Copenhagen Fashion Summit 2012 in the Copenhagen Opera House.

Project Assistant

Personal Branding Catalyst | LinkedIn Ghostwriting for Purpose-Led Founders & Execs @vibecopy.io

As a Leader, your personal brand is a powerhouse.

Investors, customers, business partners, and top talent don’t just invest in ideas; they invest in people - in you and the vision you represent.

You’ve spent years building a strong professional reputation offline. Now, it’s time to scale it online.

That’s where I come in.

I help CEOs, C-suite execs, and leaders like you build a strong personal brand online and scale your reputation on LinkedIn (and beyond), positioning you as the go-to person in your field.

"Gabi absolutely knows what she’s doing! Within just a month of partnering with Gabriele, we've seen a noticeable uptick in inbound leads and coffee meetings being scheduled. Her expertise in LinkedIn personal branding is unparalleled.”

- Alex Pavlou, CEO, NYC

”Gabi is an expert at building thought leadership on LinkedIn. She transformed my LinkedIn presence from day one, expertly aligning my personal brand strategy with impactful posts. Her deep understanding of communications, PR, branding, and LinkedIn dynamics is unmatched.”

- Nicolas B., General Manager, GCC 

"Working with Gabriele is an absolute must for any business Leader looking to grow their personal brand on LinkedIn."

- Susanne Larsson, Executive advisor and former Big 4 Partner, CPH

Building your reputation behind closed doors is no longer enough. 

If you want to: 

- Build trust at scale
- Stand out in your field
- Get seen by the right people 
- Open doors to new opportunities 
- Be the go-to expert (even when you’re not in the room)

Then, you need to build authority at scale. 

In business, it’s not only about who you know. It’s about who knows and trusts you. 

If that’s of interest to you, you’re in the right place. 

I work with CEOs, C-suite execs, and leaders across all stages of their career, from leading companies to expanding to a portfolio career, transitioning from corporate to investor (and more).

There are 2 ways I help Leaders scale their reputation on LinkedIn: 

1. one-on-one coaching (LinkedIn personal branding)
2. I create content for you to scale your reputation on LinkedIn (and beyond)

Send me a DM if you want to get the details.

Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

I had a new biz call yesterday from someone who found us via ChatGPT. 

He asked Chat who to work with for a LinkedIn profile revamp—we came up as the premium option.

Chat gave him 2 other choices and also suggested what not to look for.

(See the full chat in the carousel below - it was really nice of him to share it with me!)

He scheduled the call and we had a great talk. I'm confident this will close.

How'd we do this? LLM results are always a bit of a black box, but the following were referenced in source links:

1) Our website is up to date and fully SEO-optimized for the Executive LinkedIn work we do
2) We specifically published a couple dozen optimized blog posts about LinkedIn on our site 
3) I write about Executive LinkedIn all the time here on LinkedIn
4) Chat also pulled content about us from Clutch and GlassDoor

We've now gotten some additional clues from the chat transcript the client shared with where to do some 3rd party content seeding to further improve our visibility.

This LLM stuff works, folks. Keep at it.

Founder and CEO @ Crackerjack Marketing | Working with B2B leaders to turn their LinkedIn presence into their most powerful sales and hiring tool | xPwC | Professor of digital marketing | Chicagoan in Barcelona

taplio

The Battle

Gabriele Grikstaite

Stephanie Schwab

Followers

Posts

Engagements

Likes

Performance ScoreStephanie Schwab's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gabriele Grikstaite

Stephanie Schwab

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephanie Schwab's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStephanie Schwab's LinkedIn Performance